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KEEP YOUR SEAT FILLED
‘’Meet new clients and keep them coming back’’.
PROBLEM
Client
Individual stylists and salons
Limited online presence
No proper booking method
Limited automated
communication with
customers
Inability to increase traffic
Customer
African women between 20 – 45 years
Lacks mechanism to choose a
hairstyle that suits them
No connection to the best
hairstylists near them
Lack of access to reviews and
ratings of hairstylists
SOLUTION
Pic-A-Doo APP AND WEBSITE
“Find the Right Style and the Right Stylist,
at the Right place, for the Right price.”
CONSUMERS
SAVE
TIME
Book anywhere/anytime.
Stylist can come to you
SAVE
MONEY
Stylist compete
for their business
GREAT
WORK
Stylist work hard
for great reviews
STYLIST
Proper booking
method + automated
communication
GROW
FASTER
Great reviews + great
prices = more work
Online presence
and increased
traffic
PRODUCT
Sign Up
Find
Your Stylist
Log In to
community
Search will include:
-Hairstyle
-Location
Create an Account
-Add Your Prices
-Manage yourself
-Get Reviews
-Start growing your business
PRODUCT
View the
stylists profile
View
stylists services
Book an
appointment
Additional services include:
-Hairpiece Sales
-Nails
View stylist:
-Portfolio
-Reviews
-Pricing
-Duration of Style
GET DIRECTIONS:
-Stylist comes to you
-You go to stylist
BUSINESS MODEL
3%
Commission
Hairpiece retailers
R59.99
Individual hairstylists
subscription
R399.99
Salon monthly subscription
Pricing will be geared for growth after our BETA Stage
TRACTION
24 Stylist
& 3 Salons
Stated they would sign up to our service if
it was available as an App
205 Users visited our
website in the last 15 days
3350 likes on facebook
Competitions
2nd Place- TIA Basic tech
entrepreneur programme
Top 8 – Seedstars Durban
1st place –TIA Pitch Den
3rd place – ILO Enterprize
Challenge
Media Mentions
Gagasi FM
Ventureburn
MARKET SIZE
R9.7 Billion
SA Hair
Industry
Total Haircare Industry
$500 Billion +
$6.1 Billion
African hair industry
9 out of 10 Salons
IN DURBAN
Rental
R1 000- R5000
1032 women out
of 1210
COMPETITION
More Convenient
Less Expensive
More Expensive
Less Convenient
GROWTH STRATEGY
REFER A FRIEND
Get 1 free style for 15 friend
MARKETING
& SALES
Acquiring customers
CUSTOMER
SERVICE
Keeping customers
PRODUCT
DEVELOPMENT
Staying competitive
ONLINE MARKETING
SEO, SMM, CONTENT
ACTIVATION CAMPAIGNS
Tertiary campuses Activations
INDUSTRY FAIRS
Attend Hair Conventions
SERVICE REPS
Active Customer Representatives
COMMUNITY BLOG
WE-PICADOO.COM
A social platform for customers
to:
- learn about how to treat their
hair,
- interact with each other about
issues faced when doing their hair
- and exchange reviews of stylists
CONSUMER PRODUCT
ADVISORY BOARD
Advise us on consumer likes and
needs
INDUSTRY ADVISORY
BOARD
Advise us on industry needs and
changes
INDUSTRY ACADEMIES
Work with Beauty Academies
MARKET STRATEGY
Cameroon
Nigeria
Kenya
Emerging Markets
Similar
market trend
+
Customer
behaviour
CITY OF DURBAN
Annexure A Income statement
Details Year 01 Year 02 Year 03
Subscription income R 358 800,00 R 430 560,00 R 516 672,00
Booking income R 0,00 R 360 000,00 R 432 000,00
Gross Profit R 370 800,00 R 790 560,00 R 948 672,00
Expenses R 689 051,50 R 560 149,00 R 681 978,80
- 9 Jobs R 366 000.00 R 372 000.00 R 468 000.00
- Sales & Marketing R 152 500.00 R 49 000.00 R 47 000.00
- Customer Service R 38 400.00 R 46 080.00 R 55 296.00
- Products & Development R 114 151.50 R 71 469.00 R 85 762.80
- Misc. R 18 000.00 R 21 600.00 R 25 920.00
Net Income -R 318 251,50 R 230 411,00 R 266 693,20
FINANCIALS
Start-up Expenses 689 051,50
Our contributions 25 300
Customer CAC 56
Customer LTV
stylists
720
Customer LTV
salons
1800
FINANCIAL SUMMARY
TEAM
MVP 05/2016
Customer
pitches 01/2016 Beta-release 10/2016 Lift-off 02/2017
ROAD MAP
FUNDING
Bootstrapped
690K FUNDING NEEDED
TO
•Reach R1M in sales
•Scale/refine marketing/customer acquisition
•Scale customer service (detailers)
•Scale infrastructure
THANK YOU
www.picadoo.co.za / info@pic-a-doo.com
+27 31 823 3524
“Beauty Made Easy”
PicAdooPicADoo_ZA @PicA_Doo PicADoo_ZA
NEEDS ANALYSIS
9 out of 10 salons rent out workstations to individual stylists
9 out of 10 salons don't have a booking system
10 out of 10 stylists have smartphones
10 out of 10 stylists accept walk-ins
Their main sources of marketing is W.O.M and social media
Their clients have jobs and some are students
They use various products
FEATURE
Profile
Online booking
Manage your day-to-day operations
Manage your business on your phone
Grow clientele
ANALYTICS & ADD-ONS
Monitor :
Appointments booked
Scheduled times and gaps
Revenue with projections
Traffic on profile
Reminders
Link social media account with profile for growth

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PicADoo Deck

  • 1. KEEP YOUR SEAT FILLED ‘’Meet new clients and keep them coming back’’.
  • 2. PROBLEM Client Individual stylists and salons Limited online presence No proper booking method Limited automated communication with customers Inability to increase traffic Customer African women between 20 – 45 years Lacks mechanism to choose a hairstyle that suits them No connection to the best hairstylists near them Lack of access to reviews and ratings of hairstylists
  • 3. SOLUTION Pic-A-Doo APP AND WEBSITE “Find the Right Style and the Right Stylist, at the Right place, for the Right price.” CONSUMERS SAVE TIME Book anywhere/anytime. Stylist can come to you SAVE MONEY Stylist compete for their business GREAT WORK Stylist work hard for great reviews STYLIST Proper booking method + automated communication GROW FASTER Great reviews + great prices = more work Online presence and increased traffic
  • 4. PRODUCT Sign Up Find Your Stylist Log In to community Search will include: -Hairstyle -Location Create an Account -Add Your Prices -Manage yourself -Get Reviews -Start growing your business
  • 5. PRODUCT View the stylists profile View stylists services Book an appointment Additional services include: -Hairpiece Sales -Nails View stylist: -Portfolio -Reviews -Pricing -Duration of Style GET DIRECTIONS: -Stylist comes to you -You go to stylist
  • 6. BUSINESS MODEL 3% Commission Hairpiece retailers R59.99 Individual hairstylists subscription R399.99 Salon monthly subscription Pricing will be geared for growth after our BETA Stage
  • 7. TRACTION 24 Stylist & 3 Salons Stated they would sign up to our service if it was available as an App 205 Users visited our website in the last 15 days 3350 likes on facebook Competitions 2nd Place- TIA Basic tech entrepreneur programme Top 8 – Seedstars Durban 1st place –TIA Pitch Den 3rd place – ILO Enterprize Challenge Media Mentions Gagasi FM Ventureburn
  • 8. MARKET SIZE R9.7 Billion SA Hair Industry Total Haircare Industry $500 Billion + $6.1 Billion African hair industry 9 out of 10 Salons IN DURBAN Rental R1 000- R5000 1032 women out of 1210
  • 10. GROWTH STRATEGY REFER A FRIEND Get 1 free style for 15 friend MARKETING & SALES Acquiring customers CUSTOMER SERVICE Keeping customers PRODUCT DEVELOPMENT Staying competitive ONLINE MARKETING SEO, SMM, CONTENT ACTIVATION CAMPAIGNS Tertiary campuses Activations INDUSTRY FAIRS Attend Hair Conventions SERVICE REPS Active Customer Representatives COMMUNITY BLOG WE-PICADOO.COM A social platform for customers to: - learn about how to treat their hair, - interact with each other about issues faced when doing their hair - and exchange reviews of stylists CONSUMER PRODUCT ADVISORY BOARD Advise us on consumer likes and needs INDUSTRY ADVISORY BOARD Advise us on industry needs and changes INDUSTRY ACADEMIES Work with Beauty Academies
  • 12. Annexure A Income statement Details Year 01 Year 02 Year 03 Subscription income R 358 800,00 R 430 560,00 R 516 672,00 Booking income R 0,00 R 360 000,00 R 432 000,00 Gross Profit R 370 800,00 R 790 560,00 R 948 672,00 Expenses R 689 051,50 R 560 149,00 R 681 978,80 - 9 Jobs R 366 000.00 R 372 000.00 R 468 000.00 - Sales & Marketing R 152 500.00 R 49 000.00 R 47 000.00 - Customer Service R 38 400.00 R 46 080.00 R 55 296.00 - Products & Development R 114 151.50 R 71 469.00 R 85 762.80 - Misc. R 18 000.00 R 21 600.00 R 25 920.00 Net Income -R 318 251,50 R 230 411,00 R 266 693,20 FINANCIALS
  • 13. Start-up Expenses 689 051,50 Our contributions 25 300 Customer CAC 56 Customer LTV stylists 720 Customer LTV salons 1800 FINANCIAL SUMMARY
  • 14. TEAM
  • 15. MVP 05/2016 Customer pitches 01/2016 Beta-release 10/2016 Lift-off 02/2017 ROAD MAP
  • 16. FUNDING Bootstrapped 690K FUNDING NEEDED TO •Reach R1M in sales •Scale/refine marketing/customer acquisition •Scale customer service (detailers) •Scale infrastructure
  • 17. THANK YOU www.picadoo.co.za / info@pic-a-doo.com +27 31 823 3524 “Beauty Made Easy” PicAdooPicADoo_ZA @PicA_Doo PicADoo_ZA
  • 18. NEEDS ANALYSIS 9 out of 10 salons rent out workstations to individual stylists 9 out of 10 salons don't have a booking system 10 out of 10 stylists have smartphones 10 out of 10 stylists accept walk-ins Their main sources of marketing is W.O.M and social media Their clients have jobs and some are students They use various products
  • 19. FEATURE Profile Online booking Manage your day-to-day operations Manage your business on your phone Grow clientele
  • 20. ANALYTICS & ADD-ONS Monitor : Appointments booked Scheduled times and gaps Revenue with projections Traffic on profile Reminders Link social media account with profile for growth