Mobile Spa concept WTAMU 2017

1. My Time Nails
Our initial idea.. A low cost traditional
Spa
The spa services industry in the US
includes about 21,000 facilities with
combined annual revenue of about $16
billion, according to the International
SPA Association

2. Peter Lara “ The
Architect “
B.B.A Management
Your NAME “ Role
TBD“
B.B.A Major
Your NAME “ Role
TBD“
B.B.A Major
Your NAME “ Role
TBD“
B.B.A Major
Your NAME “ Role
TBD“
B.B.A Major

3. STORYTELLING

4. Canvas Day ONE

5. We “got out of the building” and did 93
interviews about the pains of the
current Spa Service market.
We asked men and women questions
about their current spa usage as we
wanted to
discover how we could gain market
share by relieving any current pains.
Performed 93 interviews

6. 12
37
13 15
6
3
12
18
2
4
Facials Nails Massage Eyebrows Wax
Most Popular Services
Women Men
6
12
9
5
17
42
32
26
Affordability
Speed
Quality
Cleanliness
Most Valued Features
Men Women
• Nail services were the ones
most frequently used by
women
• People with discretionary
income do not solicit most of
the services we offered at a
high frequency rate
• The market was telling us
that Nails had the most
opportunity and benefit to the
mobile concept
• Our most valued feature
needed to be speed &
convenience of service
• Quality service and
relationship was not far
behind as most important
• Cleanliness turned out to be
the biggest turn on/off for
people’s usages
• Affordability was not a huge

9. Men and Women
business
professionals
Step Van
equipped with
salon amenities
• Bringing nail
services directly
to the customer
• Express service
that offer
convenience
and quality
• 1 on 1
relationships
• Scheduling
Flexibility
• Experienced labor cost
• Consumable supplies
• Maintenance & Insurance
• Customer acquisition
• Fuel • Direct sale for services rendered based on time
and materials used
• Complimentary product sales
• Group packages for company sponsored
events or group parties
• Business owners
or HR managers
• Marlo Beauty
Supply
• Acuity Scheduling
• Facebook Ads
and Taboola
• Milan Institute
• PBA
• Palace Coffee
• Distinguished
quality service
• Quick and
convenient
services
• Superior
cleanliness
• Personal
Relationship
• Step Van
• Auto Clave
• Qualified
technicians
• Salon
equipment
FINAL CANVAS
• Develop relationships w/
partners to promote
employee wellness
• Provide an experience that
encourages referrals &
WOM sharing
• Upsell & Cross-sell
complimentary products &
services
• Respond to customer
feedback

10. IDEA
Customer development
PIVOT
MVP
TEAM MOBILE SPA
Peter Lara

11. Terrell

12. Matt

13. Lapear

14. Diana

15. Generated by LaunchPad Central
LaunchPad Central
Key Partners
network of
qualified
indivuals who
training
programs and
trade show
Large
business
owners or HR
Marlo Beauty
Supply. online
distributor at
Milan
Institute, El
Paso Tx or SA
Acuity
Scheduling
Facebook and
Taboola for
Traffic
Key Activities
customer
relationships
and
quality of
service has to
be
provide on
demand
services in a
Value Propositions
bringing Nail
services
directly to the
convenience
and time
savings
1 on 1
relationships
custom/personalized
treatments
privacy and
isolation of
services
express
services
easy contact
through
mobile
Customer Relationships
Qualified and
trained
professionals
Establishing a
relationship
with our
Promotions/
Loyalty and
Referral
Customer Segments
Women
men
appearance
conscious
individuals
professionals
Key Resources
professional
and qualified
technician
capital to
purchase
equipment
Channels
By
advertising
through
word of
mouth
refferal will
mobile
advertisement
i.e.vehicle
Vehicle
equipped
with....
Mobile App
with easy
connection
Cost Structure
experienced labor cost
consumable supplies
(waxing,cleaning,facial, eyebrow
shaping)
fuel cost to reach clients
Revenue Streams
fixed pricing for services based on time
and material used to perform the service
direct product sales
Group package options For Companies
and businesses
Generated by LaunchPad Central
LaunchPad Central
Key Partners
network of
qualified
indivuals who
training
programs and
trade show
Key Activities
customer
relationships
and
quality of
service has to
be
provide on
demand
services in a
Value Propositions
bringing Nail
services
directly to the
convenience
and time
savings
1 on 1
relationships
custom/personalized
treatments
privacy and
isolation of
services
express
services
easy contact
through
mobile
Customer Relationships
Qualified and
trained
professionals
Establishing a
relationship
with our
Customer Segments
Women
men
appearance
conscious
individuals
professionals
Key Resources
professional
and qualified
technician
capital to
purchase
equipment
Channels
By
advertising
through
word of
mouth
refferal will
mobile
advertisement
i.e.vehicle
Vehicle
equipped
with....
Mobile App
with easy
connection
Cost Structure
experienced labor cost
consumable supplies
(waxing,cleaning,facial, eyebrow
shaping)
fuel cost to reach clients
Revenue Streams
fixed pricing for services based on time
and material used to perform the service
direct product sales
Group package options For Companies
and businesses
Generated by LaunchPad Central
LaunchPad Central
Key Partners
network of
qualified
indivuals who
training
programs and
trade show
Key Activities
customer
relationships
and
quality of
service has to
be
provide on
demand
services in a
Value Propositions
bringing Nail
services
directly to the
convenience
and time
savings
1 on 1
relationships
custom/personalized
treatments
privacy and
isolation of
services
express
services
Customer Relationships
Qualified and
trained
professionals
Establishing a
relationship
with our
Customer Segments
Women
men
appearance
conscious
individuals
professionals
Key Resources
professional
and qualified
technician
capital to
purchase
equipment
Channels
By
advertising
through
word of
mouth
refferal will
mobile
advertisement
i.e.vehicle
Vehicle
equipped
with....
Cost Structure
experienced labor cost
consumable supplies
(waxing,cleaning,facial, eyebrow
shaping)
fuel cost to reach clients
Revenue Streams
fixed pricing for services based on time
and material used to perform the service
direct product sales
Group package options For Companies
and businesses
Generated by LaunchPad Central
LaunchPad Central
Key Partners
network of
qualified
indivuals who
training
programs and
trade show
Key Activities
customer
relationships
and
quality of
service has to
be
provide on
demand
services in a
Value Propositions
bringing Nail
services
directly to the
convenience
and time
savings
1 on 1
relationships
custom/personalized
treatments
privacy and
isolation of
services
Customer Relationships
Qualified and
trained
professionals
Establishing a
relationship
with our
Customer Segments
Women
men
appearance
conscious
individuals
professionals
Key Resources
professional
and qualified
technician
capital to
purchase
equipment
Channels
By
advertising
through
word of
mouth
refferal will
mobile
advertisement
i.e.vehicle
Cost Structure
experienced labor cost
consumable supplies
(waxing,cleaning,facial, eyebrow
shaping)
fuel cost to reach clients
Revenue Streams
fixed pricing for services based on time
and material used to perform the service
direct product sales
Group package options For Companies
and businesses
Generated by LaunchPad Central
LaunchPad Central
Key Partners
network of
qualified
indivuals who
training
programs and
trade show
Key Activities
customer
relationships
and
quality of
service has to
be
provide on
demand
services in a
Value Propositions
bringing Nail
services
directly to the
convenience
and time
savings
1 on 1
relationships
custom/personalized
treatments
privacy and
isolation of
services
Customer Relationships
Qualified and
trained
professionals
Customer Segments
Women
men
appearance
conscious
individuals
Key Resources
professional
and qualified
technician
capital to
purchase
equipment
Channels
By
advertising
through
word of
mouth
refferal will
mobile
advertisement
i.e.vehicle
Cost Structure
experienced labor cost
consumable supplies
(waxing,cleaning,facial, eyebrow
shaping)
fuel cost to reach clients
Revenue Streams
fixed pricing for services based on time
and material used to perform the service
direct product sales
Group package options For Companies
and businesses
Generated by LaunchPad Central
LaunchPad Central
Key Partners
network of
qualified
indivuals who
training
programs and
trade show
Key Activities
customer
relationships
and
quality of
service has to
be
provide on
demand
services in a
Value Propositions
bringing Nail
services
directly to the
convenience
and time
savings
1 on 1
relationships
custom/personalized
treatments
privacy and
isolation of
services
express
services
easy contact
through
mobile
Customer Relationships
Qualified and
trained
professionals
Establishing a
relationship
with our
Promotions/
Loyalty and
Referral
Customer Segments
Women
men
appearance
conscious
individuals
professionals
Key Resources
professional
and qualified
technician
capital to
purchase
equipment
Channels
By
advertising
through
word of
mouth
refferal will
mobile
advertisement
i.e.vehicle
Vehicle
equipped
with....
Mobile App
with easy
connection
Cost Structure
experienced labor cost
consumable supplies
(waxing,cleaning,facial, eyebrow
shaping)
fuel cost to reach clients
Revenue Streams
fixed pricing for services based on time
and material used to perform the service
direct product sales
Group package options For Companies
and businesses

16. Remember to always..