ColorLime is an online beauty and wellness guide that allows users to search for and book appointments at salons, spas and gyms in India. It aims to connect customers with service providers while driving sales for businesses. ColorLime makes money by charging commissions on bookings and sales of gift vouchers. It plans to expand its listings across multiple cities and countries while promoting the platform online and selling advertising space to businesses.

1. ColorLime
Website | Mobile App

2. Benefit Line
•ColorLime is an online Beauty and Wellness
guide that provides information on Spas, Salons,
Gyms etc.
•The service is not only a guide but also allows
users to book appointments and allows
businesses to roll out special deals just for the
users.
•ColorLime serves Indian consumers starting
with the following cities: Mumbai, Navi
Mumbai, Pune, Delhi NCR and Chandigarh.

3. Market Problems
•There is no focused Beauty and Wellness guide
in India.
•Awareness levels for centers and the services
offered is low. Even the major businesses find it
hard to reach out to the target audience.
•People with no awareness get intimidated to
try out new centers.
•The rates of various services is unknown.
•No provision of pre-payment(online) incase a
customer doesn’t want to cross a budget.

4. Insights
• Users require focused destination for help on a certain
search. Generalist and ‘I-do-it-all’ websites confuse
them.
• Reviews from others gives them a better judgment
whether to try a new service/center.
• Rate cards allow them to see how expensive a service is.
• Online booking will make the process easier and will let
a customer not over-spend.
• Gifting ‘service sessions’ to loved ones will become
easier.
• Businesses can reduce their cost per acquisition if they
reach their audience through a focused portal.

5. Visual Reference

6. Business Proposition
● To register Beauty & Wellness brands and
centers with us; let end-users search for and
book appointments/memberships at these
centers.
● Sell gift coupons for these centers to the
users.
● Sell ad-space on the website and promotional
campaigns to businesses.
● Provide ratings and certificates to businesses.

7. How ColorLime works
Step 1: User searches for an outlet he wants to visit or a service
he wants to take.
Step 2: User selects all the services he wants to avail and gets a
quote for the total price minus ColorLime discount.
Step 3: User checks out and makes a payment for the selected
services.
Step 4: User gets an order code on email and SMS. He can call
the selected outlet up and inform them of the time he would be
visiting them. The outlet also receives a similar email and SMS
mentioning the same order code and the selected services.
Step 5: User visits the outlet and avails the services. Does not
have to pay anything.
Step 6: ColorLime makes a payment to the outlet after removing
the commission.
(In 6 Steps)

8. How ColorLime works
Businesses
Listing
Online
Booking/
Prepayment
Purchase
AD-Space
Users
Gift Vouchers
ColorLime
Direct Search/
Google
x%
Commission
x% Commission
(Flowchart)

9. Market Size and Potential
Rs 900 billion - Size of Wellness market in India
(2014)
The industry is poised to touch Rs 1 Trillion by 2015

10. Market Size and Potential
18% - Y.O.Y growth of Wellness market (2011-2012)
Rs 405 Billion
(Rs 450 Bn by
2015)
● No effect of Slowdown on Wellness Industry

11. Market Size and Potential
3 Segments that account for more than half of the Wellness
market in India:
● Hair & Skin care
● Alternate Therapy Services
● Wellness Food & Beverages
Fastest growing segments in Wellness market in India:
● Slimming Services (More than 30% growth rate)
● Slimming Products (More than 30 % growth rate)
● Color Cosmetics and Fragrances (30% growth rate)

12. Competition Mapping
Competitor Strengths Weaknesses
Burrp ● Older.
● Stronger Database.
● Backing by Infomedia18 which
has an interlinked network of
different media.
● Experienced management team.
Got acquired by Infomedia18 in
2009 for Rs 4.25 Cr
● Divided focus.
● Lost market share in
its core category
(listings)
● Get most traffic at
tv.burrp.com
Purplle ● Early entrant in this segment
● Have a stronger database
● Have multicity presence
● Have a high-power team
Got first round of funding from
Mumbai Angels, The Chennai
Angels and Blume Ventures.
● Main business focus is
on E-Commerce
● Bad PR on the
internet.
● Focus only on spas
and salons. Not on
fitness.

13. Competition Mapping
● We do not aim to provide everything to
everyone. We are going to lay our focus only
on Beauty and Wellness industry.
● Last year’s records have shown that niche
startups have been more prominent in funding
deals. (LadyBlush, Moods of Cloe, SkoolShop
etc)
● We are focusing on connecting the customer
directly with the business and driving actual
sales for the businesses.

14. Go to the Market Plan
Go to the Outlets
and collect the
form data and
images
Verify and create
listing on website
Pitch for the
Appointment
Booking plan and
convert them
Earn commission
on every unit sold
Procure Gift
Vouchers/Deals
from the
Businesses
Earn commission
on every unit sold
List Businesses
Sell them Ad-
Space on monthly
or Quarterly basis
Renew Existing
and acquire more
paid businesses

15. Core Strategy
• Connect users looking for beauty and
wellness services with the service providers.
• Provide as a guide and information source for
any such outlet
• Let customer book the services at his own
convenience from a computer or a mobile.
• Drive actual sales for outlets (partner stores).
• Make commission on every sale.

16. Financial Model
Hire a team to
collect Data
from
businesses
Hire a
Business
Development
team to
convert them
into paid
businesses
Promote
Online and
attract users
to join
Sell Ad Space
on
website/App/
Mailers
Earn
Commission
on bookings
Earn
Commission
on Vouchers
Give out
certificates to
outlets for a
fee
Keep growing
the user
database
INVEST EARN
Add every
new outlet
Expand to
other cities
Expand to
other
countries
LONG TERM

17. The Founders
Puneet Tandon
Bachelors in Computer
Applications
MBA Marketing
Category Manager –
Naaptol.com (Ecommerce) – 8
Months
Manager – Digital Marketing – 3
Months
Vitul Goyal
B.Tech – Computer Science
MBA Marketing
Founder – Prepwizards.com –
12 months
Founder, Owner – Tinderbox
(Takeaway Restaurant) – 5
months
The Marketeer The Technologist

18. Thank you !
Thank You.
puneet.tandon@colorlime.com
9930963364
vitul.goyal@colorlime.com
7837352525
Contact Us