ColorLime
Website | Mobile App
Benefit Line
•ColorLime is an online Beauty and Wellness
guide that provides information on Spas, Salons,
Gyms etc.
•The service is not only a guide but also allows
users to book appointments and allows
businesses to roll out special deals just for the
users.
•ColorLime serves Indian consumers starting
with the following cities: Mumbai, Navi
Mumbai, Pune, Delhi NCR and Chandigarh.
Market Problems
•There is no focused Beauty and Wellness guide
in India.
•Awareness levels for centers and the services
offered is low. Even the major businesses find it
hard to reach out to the target audience.
•People with no awareness get intimidated to
try out new centers.
•The rates of various services is unknown.
•No provision of pre-payment(online) incase a
customer doesn’t want to cross a budget.
Insights
• Users require focused destination for help on a certain
search. Generalist and ‘I-do-it-all’ websites confuse
them.
• Reviews from others gives them a better judgment
whether to try a new service/center.
• Rate cards allow them to see how expensive a service is.
• Online booking will make the process easier and will let
a customer not over-spend.
• Gifting ‘service sessions’ to loved ones will become
easier.
• Businesses can reduce their cost per acquisition if they
reach their audience through a focused portal.
Visual Reference
Business Proposition
● To register Beauty & Wellness brands and
centers with us; let end-users search for and
book appointments/memberships at these
centers.
● Sell gift coupons for these centers to the
users.
● Sell ad-space on the website and promotional
campaigns to businesses.
● Provide ratings and certificates to businesses.
How ColorLime works
Step 1: User searches for an outlet he wants to visit or a service
he wants to take.
Step 2: User selects all the services he wants to avail and gets a
quote for the total price minus ColorLime discount.
Step 3: User checks out and makes a payment for the selected
services.
Step 4: User gets an order code on email and SMS. He can call
the selected outlet up and inform them of the time he would be
visiting them. The outlet also receives a similar email and SMS
mentioning the same order code and the selected services.
Step 5: User visits the outlet and avails the services. Does not
have to pay anything.
Step 6: ColorLime makes a payment to the outlet after removing
the commission.
(In 6 Steps)
How ColorLime works
Businesses
Listing
Online
Booking/
Prepayment
Purchase
AD-Space
Users
Gift Vouchers
ColorLime
Direct Search/
Google
x%
Commission
x% Commission
(Flowchart)
Market Size and Potential
Rs 900 billion - Size of Wellness market in India
(2014)
The industry is poised to touch Rs 1 Trillion by 2015
Market Size and Potential
18% - Y.O.Y growth of Wellness market (2011-2012)
Rs 405 Billion
(Rs 450 Bn by
2015)
● No effect of Slowdown on Wellness Industry
Market Size and Potential
3 Segments that account for more than half of the Wellness
market in India:
● Hair & Skin care
● Alternate Therapy Services
● Wellness Food & Beverages
Fastest growing segments in Wellness market in India:
● Slimming Services (More than 30% growth rate)
● Slimming Products (More than 30 % growth rate)
● Color Cosmetics and Fragrances (30% growth rate)
Competition Mapping
Competitor Strengths Weaknesses
Burrp ● Older.
● Stronger Database.
● Backing by Infomedia18 which
has an interlinked network of
different media.
● Experienced management team.
Got acquired by Infomedia18 in
2009 for Rs 4.25 Cr
● Divided focus.
● Lost market share in
its core category
(listings)
● Get most traffic at
tv.burrp.com
Purplle ● Early entrant in this segment
● Have a stronger database
● Have multicity presence
● Have a high-power team
Got first round of funding from
Mumbai Angels, The Chennai
Angels and Blume Ventures.
● Main business focus is
on E-Commerce
● Bad PR on the
internet.
● Focus only on spas
and salons. Not on
fitness.
Competition Mapping
● We do not aim to provide everything to
everyone. We are going to lay our focus only
on Beauty and Wellness industry.
● Last year’s records have shown that niche
startups have been more prominent in funding
deals. (LadyBlush, Moods of Cloe, SkoolShop
etc)
● We are focusing on connecting the customer
directly with the business and driving actual
sales for the businesses.
Go to the Market Plan
Go to the Outlets
and collect the
form data and
images
Verify and create
listing on website
Pitch for the
Appointment
Booking plan and
convert them
Earn commission
on every unit sold
Procure Gift
Vouchers/Deals
from the
Businesses
Earn commission
on every unit sold
List Businesses
Sell them Ad-
Space on monthly
or Quarterly basis
Renew Existing
and acquire more
paid businesses
Core Strategy
• Connect users looking for beauty and
wellness services with the service providers.
• Provide as a guide and information source for
any such outlet
• Let customer book the services at his own
convenience from a computer or a mobile.
• Drive actual sales for outlets (partner stores).
• Make commission on every sale.
Financial Model
Hire a team to
collect Data
from
businesses
Hire a
Business
Development
team to
convert them
into paid
businesses
Promote
Online and
attract users
to join
Sell Ad Space
on
website/App/
Mailers
Earn
Commission
on bookings
Earn
Commission
on Vouchers
Give out
certificates to
outlets for a
fee
Keep growing
the user
database
INVEST EARN
Add every
new outlet
Expand to
other cities
Expand to
other
countries
LONG TERM
The Founders
Puneet Tandon
Bachelors in Computer
Applications
MBA Marketing
Category Manager –
Naaptol.com (Ecommerce) – 8
Months
Manager – Digital Marketing – 3
Months
Vitul Goyal
B.Tech – Computer Science
MBA Marketing
Founder – Prepwizards.com –
12 months
Founder, Owner – Tinderbox
(Takeaway Restaurant) – 5
months
The Marketeer The Technologist
Thank you !
Thank You.
puneet.tandon@colorlime.com
9930963364
vitul.goyal@colorlime.com
7837352525
Contact Us

CL-deck

  • 1.
  • 2.
    Benefit Line •ColorLime isan online Beauty and Wellness guide that provides information on Spas, Salons, Gyms etc. •The service is not only a guide but also allows users to book appointments and allows businesses to roll out special deals just for the users. •ColorLime serves Indian consumers starting with the following cities: Mumbai, Navi Mumbai, Pune, Delhi NCR and Chandigarh.
  • 3.
    Market Problems •There isno focused Beauty and Wellness guide in India. •Awareness levels for centers and the services offered is low. Even the major businesses find it hard to reach out to the target audience. •People with no awareness get intimidated to try out new centers. •The rates of various services is unknown. •No provision of pre-payment(online) incase a customer doesn’t want to cross a budget.
  • 4.
    Insights • Users requirefocused destination for help on a certain search. Generalist and ‘I-do-it-all’ websites confuse them. • Reviews from others gives them a better judgment whether to try a new service/center. • Rate cards allow them to see how expensive a service is. • Online booking will make the process easier and will let a customer not over-spend. • Gifting ‘service sessions’ to loved ones will become easier. • Businesses can reduce their cost per acquisition if they reach their audience through a focused portal.
  • 5.
  • 6.
    Business Proposition ● Toregister Beauty & Wellness brands and centers with us; let end-users search for and book appointments/memberships at these centers. ● Sell gift coupons for these centers to the users. ● Sell ad-space on the website and promotional campaigns to businesses. ● Provide ratings and certificates to businesses.
  • 7.
    How ColorLime works Step1: User searches for an outlet he wants to visit or a service he wants to take. Step 2: User selects all the services he wants to avail and gets a quote for the total price minus ColorLime discount. Step 3: User checks out and makes a payment for the selected services. Step 4: User gets an order code on email and SMS. He can call the selected outlet up and inform them of the time he would be visiting them. The outlet also receives a similar email and SMS mentioning the same order code and the selected services. Step 5: User visits the outlet and avails the services. Does not have to pay anything. Step 6: ColorLime makes a payment to the outlet after removing the commission. (In 6 Steps)
  • 8.
    How ColorLime works Businesses Listing Online Booking/ Prepayment Purchase AD-Space Users GiftVouchers ColorLime Direct Search/ Google x% Commission x% Commission (Flowchart)
  • 9.
    Market Size andPotential Rs 900 billion - Size of Wellness market in India (2014) The industry is poised to touch Rs 1 Trillion by 2015
  • 10.
    Market Size andPotential 18% - Y.O.Y growth of Wellness market (2011-2012) Rs 405 Billion (Rs 450 Bn by 2015) ● No effect of Slowdown on Wellness Industry
  • 11.
    Market Size andPotential 3 Segments that account for more than half of the Wellness market in India: ● Hair & Skin care ● Alternate Therapy Services ● Wellness Food & Beverages Fastest growing segments in Wellness market in India: ● Slimming Services (More than 30% growth rate) ● Slimming Products (More than 30 % growth rate) ● Color Cosmetics and Fragrances (30% growth rate)
  • 12.
    Competition Mapping Competitor StrengthsWeaknesses Burrp ● Older. ● Stronger Database. ● Backing by Infomedia18 which has an interlinked network of different media. ● Experienced management team. Got acquired by Infomedia18 in 2009 for Rs 4.25 Cr ● Divided focus. ● Lost market share in its core category (listings) ● Get most traffic at tv.burrp.com Purplle ● Early entrant in this segment ● Have a stronger database ● Have multicity presence ● Have a high-power team Got first round of funding from Mumbai Angels, The Chennai Angels and Blume Ventures. ● Main business focus is on E-Commerce ● Bad PR on the internet. ● Focus only on spas and salons. Not on fitness.
  • 13.
    Competition Mapping ● Wedo not aim to provide everything to everyone. We are going to lay our focus only on Beauty and Wellness industry. ● Last year’s records have shown that niche startups have been more prominent in funding deals. (LadyBlush, Moods of Cloe, SkoolShop etc) ● We are focusing on connecting the customer directly with the business and driving actual sales for the businesses.
  • 14.
    Go to theMarket Plan Go to the Outlets and collect the form data and images Verify and create listing on website Pitch for the Appointment Booking plan and convert them Earn commission on every unit sold Procure Gift Vouchers/Deals from the Businesses Earn commission on every unit sold List Businesses Sell them Ad- Space on monthly or Quarterly basis Renew Existing and acquire more paid businesses
  • 15.
    Core Strategy • Connectusers looking for beauty and wellness services with the service providers. • Provide as a guide and information source for any such outlet • Let customer book the services at his own convenience from a computer or a mobile. • Drive actual sales for outlets (partner stores). • Make commission on every sale.
  • 16.
    Financial Model Hire ateam to collect Data from businesses Hire a Business Development team to convert them into paid businesses Promote Online and attract users to join Sell Ad Space on website/App/ Mailers Earn Commission on bookings Earn Commission on Vouchers Give out certificates to outlets for a fee Keep growing the user database INVEST EARN Add every new outlet Expand to other cities Expand to other countries LONG TERM
  • 17.
    The Founders Puneet Tandon Bachelorsin Computer Applications MBA Marketing Category Manager – Naaptol.com (Ecommerce) – 8 Months Manager – Digital Marketing – 3 Months Vitul Goyal B.Tech – Computer Science MBA Marketing Founder – Prepwizards.com – 12 months Founder, Owner – Tinderbox (Takeaway Restaurant) – 5 months The Marketeer The Technologist
  • 18.
    Thank you ! ThankYou. puneet.tandon@colorlime.com 9930963364 vitul.goyal@colorlime.com 7837352525 Contact Us