Find Webinar on Deman Here: http://utm.io/ub6Vx With 6,000+ tools to choose from, marketers are experiencing a "Stackapocalypse." Cut through the nightmare of choice with our ultimate growth marketing stack, proven to work seamlessly together to turn leads into conversions at scale. In this webinar Effin Amazing CEO, Dan McGaw, will be sharing his ultimate marketing technology stack which has been proven to turn leads into conversions at scale. Whether you’re currently evaluating your stack or just looking to add a new tool to the mix, we think this webinar will be helpful. In this webinar you’ll learn: - How to integrate your stack for maximum marketing impact and minimum effort - Stack use cases including data enrichment, lead scoring, and workflow automation - The tool stack that drove record-breaking growth for Effin Amazing

1. Presentation
Automating your
Conversions with
Marketing Automation

2. 2
Tim Ash
CEO @Sitetuners
Introduction
International digital marketing keynote speaker & thought
leader, CEO of strategic conversion rate optimization agency
SiteTuners, bestselling author of Landing Page Optimization:
The Definitive Guide to Testing and Tuning for Conversions -
2nd edition (John Wiley Press), founder of worldwide Digital
Growth Unleashed conference series.
Some of Their Awesome Clients

3. 3
Dan McGaw
CEO @EffinAmazing
Introduction
Dan McGaw is an award-winning entrepreneur and speaker.
He is also the Founder and CEO of Effin Amazing, an
analytics and growth consultancy that helps product and
marketing teams get data driven and optimize their
businesses. Coined as one of the original growth hackers, he
has led the teams at Kissmetrics.com and CodeSchool.com.
You can find him on most social networks, or follow him on
Twitter at @DanielMcgaw.
Just a handful of our amazing clients

4. Presentation
Automating your
Conversions with
Marketing Automation

5. 5
Watch Webinar On Demand

6. 6
Introduction
RealThread.com
Custom T-shirt printing has never felt so good.
Real thread is a custom t-shirt printer which has
some of the softest inks to ensure your customers
enjoy wearing your shirts. The print for fashion
lines, startups and all sorts of businesses.
Their Customers

7. 7
Lead Scoring
People who have given us their email, but do not
appear ready to purchase. Many of these folks need
to be identified or qualified.
Improved Reporting
Marketing rarely knows what happens to a lead after
it is sent to sales, but it is time for that to change.
We should know when sales picks up a lead and
integrate that into our analytics.
Personalized Journeys
Each buyer personas has their own desires and
needs. By personalizing their journey we can push
them farther down the funnel while keeping
engagement high
Increase new customer
conversion rate
When focused on the Real Thread business we agreed to
improve their rate of acquiring new customers. Instead of
spending money on more reach, we wanted to take
advantage of what we already had. LOTS of LEADS!!!!
Goal

8. Online OrdersProblem
- Slide Features Screen Recording -
See Webinar On Demand Recording to see Walk Through

9. Offline OrdersProblem
- Slide Features Screen Recording -
See Webinar On Demand Recording to see Walk Through

10. Lots of inbound leadsProblem
- Slide Features Screen Recording -
See Webinar On Demand Recording to see Walk Through

11. Doing lots of outbound prospectingProblem

12. Problem
Customers were tracked in
siloed platforms, giving us
no visibility into the
customer journey.

13. 13
Watch Webinar On Demand

14. 14
Luckily when we got to Real Thread they were already using some of our favorite tools, Segment
and Salesforce. To really accomplish the job though we needed a marketing automation tool,
improved communication and better reporting.
Original Real Thread Stack

15. 15
Your stack should work together as one cohesive unit. Each tool should be able
to collect and send information to others tools when possible.
New Real Thread Stack

16. Lead Scoring
Turn thousands of prospects
per month into marketing
qualified leads (MQL).

17. 17
Watch Webinar On Demand

18. Identity and Behavior driven.Create Lead Score Model

19. Tag Manager >> Segment = Behavior Data Added Everywhere
- Slide Features Screen Recording -
See Webinar On Demand Recording to see Walk

20. Segment >> Clearbit >> Segment = Identity Data
- Slide Features Screen Recording -
See Webinar On Demand Recording to see Walk

21. Clearbit >> Segment >> Autopilot << >> Salesforce = Complete Integration
- Slide Features Screen Recording -
See Webinar On Demand Recording to see Walk

22. Building Lead Score - Salesforce << >> Autopilot
- Slide Features Screen Recording -
See Webinar On Demand Recording to see Walk

23. Building Lead Score - Salesforce << >> Autopilot
- Slide Features Screen Recording -
See Webinar On Demand Recording to see Walk

24. 24
Lead Scoring
People who have given us their email, but do not
appear ready to purchase. Many of these folks need
to be identified or qualified.
Personalized Journeys
Each buyer personas has their own desires and
needs. By personalizing their journey we can push
them farther down the funnel while keeping
engagement high
Improve Reporting
Marketing rarely knows what happens to a lead after
it is sent to sales, but it is time for that to change.
We should know when sales picks up a lead and
integrate that into our analytics.
Increase new customer
conversion rate
When focused on the Real Thread business we agreed to
improve their rate of acquiring new customers. Instead of
spending money on more reach, we wanted to take
advantage of what we already had. LOTS of LEADS!!!!
Goal

25. Personalized Journeys
Turn hundreds of leads per
month into sales qualified
leads (SQL).

26. Create Personalized Journey Draft
Autopilot
Newsletter
Designer
Apparel, designer Business Owner Human Resources Marketer Qualified Lead Outbound Lead

27. Collect Customer Information - Autopilot
- Slide Features Screen Recording -
See Webinar On Demand Recording to see Walk

28. Collect Customer Information - User Experience
- Slide Features Screen Recording -
See Webinar On Demand Recording to see Walk

29. Graphic Designer
Send Personalized Journey - Autopilot

30. Designer, Apparel
Send Personalized Journey - Autopilot

31. Business Owner
Send Personalized Journey - Autopilot

32. 32
Lead Scoring
People who have given us their email, but do not
appear ready to purchase. Many of these folks need
to be identified or qualified.
Improve Reporting
Marketing rarely knows what happens to a lead after
it is sent to sales, but it is time for that to change.
We should know when sales picks up a lead and
integrate that into our analytics.
Personalized Journeys
Each buyer personas has their own desires and
needs. By personalizing their journey we can push
them farther down the funnel while keeping
engagement high
Increase new customer
conversion rate
When focused on the Real Thread business we agreed to
improve their rate of acquiring new customers. Instead of
spending money on more reach, we wanted to take
advantage of what we already had. LOTS of LEADS!!!!
Goal

33. Create analytics integration
to give leadership more data
on what the customer is
doing.
Improve Reporting

34. Report Role in Analytics - Autopilot >> Segment
- Slide Features Screen Recording -
See Webinar On Demand Recording to see Walk

35. Report Role in Analytics - Segment >> Amplitude
- Slide Features Screen Recording -
See Webinar On Demand Recording to see Walk

36. Report Role in Web Analytics - Segment >> Kissmetrics
- Slide Features Screen Recording -
See Webinar On Demand Recording to see Walk

37. 37
Lead Scoring
People who have given us their email, but do not
appear ready to purchase. Many of these folks need
to be identified or qualified.
Personalized Nurture
Each buyer personas has their own desires and
needs. By personalizing their journey we can push
them farther down the funnel.
Improve Reporting
Marketing rarely knows what happens to a lead after
it is sent to sales, but it is time for that to change.
We should know when sales picks up a lead and
integrate that into our analytics.
Increase new customer
conversion rate
When focused on the Real Thread business we agreed to
improve their rate of acquiring new customers. Instead of
spending money on more reach, we wanted to take
advantage of what we already had. LOTS of LEADS!!!!
Goal

38. Thanks For
Coming.
Dan McGaw
CEO at EffinAmazing.com

39. Dan McGaw
CEO at EffinAmazing.com
Tim Ash
CEO @Sitetuners
Questions?