The document outlines the plans for a ZTE consumer launch event taking place from July 16-20, 2014 at Mal Taman Anggrek. The event will include above-the-line activities like print ads. Digital activities like Facebook and Twitter teasers will also promote the event. Flyers will be distributed at nearby stores and newspapers. An event team training will be held on July 15th to prepare staff. The launch will include product demonstrations of the Nubia Z5 S mini, trials and experiences, sales programs and promotions, supporting activities, talent and performances, and venue setup.