The document compares teaser trailers and full theatrical trailers for the films Divergent and Dawn of the Planet of the Apes. For Divergent, the theatrical trailer reveals more of the plot and includes more action scenes to identify the genre. Both Divergent trailers use consistent color schemes and repeat some scenes to strengthen audience understanding. For Dawn, both trailers end with the title and use the same font style, while the theatrical trailer includes voices from both apes and humans. The teaser trailer uses quicker cuts while the theatrical trailer uses longer shots and fades between scenes.

1. Compare and contrast the similarities/differences
of the teaser trailer and the full theatrical trailer of
two films

2. Divergent
With Divergent, the theatrical trailer reveals more of the plot, which is common with
theatrical trailers in comparison to teaser trailers. The reason for this is to give the audience
a basic understanding of the narrative.
The colour schemes remain consistent, dull colours are shown at the start and towards the
end of the trailer, more brighter colours are shown. This could link to the development of
the narrative and also the characters.
The protagonist and the antagonist are revealed in the trailer, to allow the audience to
grasp knowledge of the plot and identify who’s who.
A lot more action scenes are shown, this would be done to allow the genre of the film to
be easily identifiable.

3. Divergent
The first difference in these trailers is the clip and the speed of each scene. The teaser
trailer lasts 1:15 and the official theatrical trailer lasts 2:31. This follows conventions of
trailers, the teaser should be significantly shorter as its only purpose is to ‘tease’ the
audience, thus less content is revealed.
Transitions are the same in both of the trailers –both have fade to black transitions
between each scene as opposed to quick cuts. This allows the narrative to be told in a
limited amount of time without giving away the full story.
Some of the scenes used in the trailers are repeated which strengthens the audiences
knowledge of the film. The added scenes give more context and information to what
they already know. But we can identify that those scenes are important if they are shown
twice.

4. Dawn of the Planet of the Apes
During both the teaser and the theatrical trailer, there are short periods where
the trailers use cuts as transition for the next scene, instead of fade to black.
Both trailers end the same way blacking out and on screen text appearing
saying ‘Dawn of the Planet of the Apes’ In both trailers the same bold font style
is also used, this is to introduce an established brand with a particular font.
Throughout both trailers there is a voice over of characters above the sound
used. In the teaser trailer only one human voice is heard however in the final
trailer both ape and human voices are heard in different periods.

5. Dawn of the Planet of the Apes
The teaser trailer begins with a green screen to approve appropriate audiences
for the film then showing producers of the film such as 20thCentury Fox, where as
the theatrical trailer starts right from the off with scenes from the film.
The teaser trailer tends to use quicker camera shots that cut from one to another
at fast speeds where as the final trailer uses longer shots throughout with fades as
transactions, this is to theoretically ‘tease’ the audience and not provide them
with a lot of time to process the information.