The document provides a detailed analysis and summary of a movie trailer. It examines how the trailer uses various techniques to immerse the audience and build suspense, while also providing context about the plot and genre. This includes the use of logos, settings, characters, music, anticipation/climax building scenes, references to other similar films, and more. The overall goal of the trailer analysis is to understand how it engages audiences and leaves them wanting to learn more about the film.

2. The first shot we are introduced to is one of the institutions of my movie. By showing
the audience first off one of the institutions that is working with the movie it gives the
audience all ready some information about the film. The audience will automatically
come up with assumptions of the movie by basing it on movies ‘Screen Gem’ have
previously worked with.
The next shot which the audience are shown is of another institution in links with
the movie. This again is used for the obvious reason on allowing the audience to
gather assumptions of what they believe the film will be like due to comparing it to
movies the institution has already made. Both institutions have been changed to
being red, as we all know the connotations of red are blood, death, anger etc., by
changing the institutional logos in this way it reinforces the genre of the movie to
the audience before the trailer has even started.
Through both showings of the institutional logo there is no sound being used it is
completely silent.
The next scene begins to have sound entering the trailer. Diegetic sound is used to
emphasise that rain is falling, helping set the scene. The scene is very stereotypical
to a horror genre as the rain and time of day the scene is set in connotes many
horror idea and stereotypes of danger happening near night fall and also the time of
year being winter also connotes the gothic and horror genre. This setting being the
first the audience is introduced to helps reinforce the genre to them as all these
stereotyped themes used is what the audience will be expecting. The audience
however still do not know any thing about the film. The idea of todorov’s 5 stages
may be being used at this time as we the audience can tell we are being introduced
to the beginning of the movie, or at least the beginning of what they need to know.
The police car coming into the shot/scene will obviously give the audience many
possible ideas of justice being enforced, or protection within the movie, the car
gives the audience the idea, that this will have something to do with the grand
scheme of the movie.

3. Very dim eerie music then takes us to our next shot (changed by a simple
quick cut). We are then introduced to our first character. The setting once
again is rather dark as low key lighting is being used, this simply helps
reinforce the genre of the movie and give a dark feel to the movie. The
scene shows the character talking about a subject which links to the
movie.
The sound from the before shot is then turned into a voice over to link
with the scenes of the next shot. The voice talks of a darkness, and this
very much contrasts with the next scene as it is in the day-time which will
challenge the audiences perception and stereotypes of the movie as they
will not associate the ruckus in this scene having to do with whatever the
darkness is within this film. The policeman in the shot therefore now link
with the police car in the first scene. We associate policeman with safety
therefore, this helps challenge ideas of the horror genre as the audience
do not understand what is going to happen within the movie, not
questions have been answered, all the audience know that this is a horror
movie however we do not know what type of horror movie it is. Enigma
code are used when it comes to the policeman in the scene.
The next shot still uses the voice over from the before shot. The setting is
once again very dark which shows to the audience the ‘darkness’ and evil
is about to be shown. Star appeal is also used as we finally meet our
protagonist of the movie, we know this is him as this is the second shot he
has been in. This helps get the audience know interested in the film as a
star they know is in the movie now.

4. Very many quick are used to show different scenes to which all come back
to one scene. The one scene being of the two main characters having a
discussion, the discussion is then used as a voiceover when the cut then
changes. The audience wont really understand the point of the discussion
as they do not know the extent of whom they are actually talking about,
therefore the shot (shown) will finally answer many questions and tell the
audience that this is going to be a movie about possession. We can see that
this being is in a hospital gown therefore we also know that this particular
shot is set in a mental home.
The voiceover still continues into the next few shots always slightly linking
with the shot shown. Once again we are shown a setting that is very dark
and reinforces the stereotypes of ideologies of darkness meaning danger in
the horror genre. However this shot really does not have any relevance to
the movie in the audiences view, this just creates enigma codes making the
audience wonder why this shot is used.
‘The darkness is everywhere’ is what is said in the voiceover as this shot be
gins. The audience now that this character is the protagonist of the movie, as
the silhouette looks very much like him. Therefore, this will also create very
many enigma codes making the audience wonder what is wrong with him
(could he possibly be possessed?). The rain in the scene helps emphasise the
mood and the genre, a the man is also walking towards the came, it makes it
seem he is almost coming for the audience also, which will help engage the
audience more to the trailer helping them want to see the movie more also.

5. A quick cut is used from the last shot to show a blank black screen. The
writing then fades on. ‘inspired by the actual accounts of NYPD sergeant
sarchel’. This is a famous convention used in the horror genre as by telling
the audience that a horror movie is based on true facts it creates a buzz to
the film as it shows the audience what sort of things can happen and it
also makes it more scarier for the audience to watch. This simply helps
make the audience want to see the movie even more.
The beginning of the trailer is almost scene as one half or part of the
trailer, the more dramatic side you could say which tells the audience
about the darker side of the movie. As we now know this movie was
inspired by a true story of a mans life. We are then shown that we are now
going to learn more about the actually mans (protagonists) life in this
genre. We the audience are introduced to his family, this creates
verisimilitude to the movies believability as we are finding out not only
about the horror in the movie but the normal parts too i.e. family.
After seeing a little scene of the protagonists family ending in the wife
saying ‘be safe’ helps tell the audience the opposite is going to happen
‘irony’, with the being the end of the scene and then going to a blank
screen it tells the audience the next scenes are going to show the real
nitty gritty parts that are going to happen in the movie. However, on the
blank screen words slowly appear on the page ‘This July’. The creators of
the trailer have challenged usual conventions as the date to which to the
movie will come out is usually shown at the end of the trailer however it
is shown near enough the beginning of the trailer. Not telling the
audience exactly when the movie is coming out creates suspense making
the audience want to find out more about the film.

6. The stereotypical Monsters Inc. idea is used in this scene as we come to the
daughters room while she is alone in bed at night time. There are many
stereotypical ideas of this seen (monsters in the closet etc.), non-diegetic sound
of creaking floorboards are used to make the audience believe something bad is
going to happen.
We then see a close up of the little girl looking underneath her bed, this scene
creates anticipation for the audience as they are eagerly waiting for something
to happen, however nothing does, it goes from being a anticipated scene to a
simple scene.
Quick cut to a blank screen whilst text appears. ‘From the director of sinister’
this is another convention that is used in many film trailers as the audience
can base this film on other successful films that have been made by the same
director. If the audience liked sinister then they will like this movie. It helps
bring in an existing audience.

7. In the next scene we begin to finally see the disruption of the movie
(linking with Todorov’s theory of the 5 stages within every movie). We are
again brought to the stereotypical child horror genre theme of the child's
bedroom being dark whilst they are awake and slightly frightened. In this
scene a close-up is used on the toy box, which is turning and playing child
like movie, (however the childlike music gives a creepy scary effect), this
now tells the audience that something bad is going to happen as
something has already started.
The teddy bear owl falls of the shelf and the door slams, (which will cause a
‘jump’ to the audience), slightly creepy music is used in the background
simply to emphasise on the mood of this scene. A climax is made and
nothing too scary has happened yet, therefore it is creating anticipation to
the audience as they are waiting for something to happen. The audience are
wondering what is going to happen.
We are then shown to the girls face who calls quietly for her mum as she
is scared. This scene is very stereotypical to horror movies in the
generation. The ideological idea of evil coming to the children to scare
them or possess them, this then obviously uses Barthes idea of binary
opposites, this one being innocence vs. evil.

8. Once again we are shown another movie to which has the same director.
This is a marketing technique to help attract the audience. If they liked
that movie then they will like this one, and the audience will also be able
to base how scary that movie was to how scary this movie possibly will be.
The whole scene is set at night as stereotyped as it shows to the audience
that some thing bad is going to happen as the bad in horror movies always
begins at night time. In this scene, the mother tells the protagonist that
their daughter says she is hearing scratching noises in her room. This
therefore, shows the audience that the characters now have recognition
of the disruption in the movie (Todorov’s 5 stages theory).
Anticipation then begins again for the audience as we go back to the
room, where we are waiting for something crucial to happen. We get a
almost birds eye view of the room which allows us to see everything,
however we see nothing bad. We get the idea of binary opposites in
this shot with adults vs. children, immaturity vs. maturity etc. the father
is seeing what could possibly be wrong.

9. In this shot we finally find out what the disruption and problem to
this horror movie is and find out what type of horror movie this is
(ghosts & possession). Eerie sound affects are used to help create a
climax and anticipation, in this dark room. Some may say some horror
stereotypes are challenged as in possession films were the child is in
concern we never actually have a true character who is the ‘evil’ it is
usually just spirits whom we do not see; therefore this creates a buzz
to the movie as the audience now want to see what this man has to
do with the movie.
After seeing the father shocked as he finally has recognition of the
disruption, the audience now know there is nothing more to find out
and know this is the end to the trailer. This shot simply helps give slightly
more information on the shot.
We are then shown the infamous text for the film. The audience now
know the name of the trailer and the movie they are now going to want
to see.

10. The last information we find out for the movie is the institutional
information, i.e. the institutions making the film and all the directors
producers and soundtrack names. This doesn’t interest the audience
much however this information has to be put at the end of a trailer and
sometimes it may be of interest to the audience as they can see if great
people are making this film.