The trailer is divided into three sections that build tension. In the first section, ending at 0.33, the music stops when a wardrobe door opens, giving the first glimpse of the haunting presence. In the second section, picture frames fall and the director's past works are shown. The woman is then engulfed in darkness as she screams, leaving the audience curious. Heavy breathing is heard during a child's game, building anticipation of a supernatural discovery.

1. This institution for this trailer is
Warner Brothers and New Line
Cinema the institutions codes
employed by the institution are
the first idents to appear on the
trailer to show who has made
the film. As both of these are
well known company's audience
will be more appealed to watch
this trailer as films they make
have good reviews and are
normally make good films so
showing this to the audience is a
good way to start the trailer.

2. The trailer is divided into three sections. The first section ends at
0.33 when the wardrobe door opens. This is when we the whole feel
of the trailer changes- the music stops, and eerie silence takes over.
We see the first glimpse of the thing that is haunting the family. This
is when the second section starts but ends quickly after the picture
frames start to fall. We then see title which shows that previous films
the director has made. At the end we see the woman become
engulfed in darkness and we hear her scream leaving the audience
curious ad to what has happened to her.

3. Then we hear a child counting, which
links to the visual on screen. They
are playing a game this shows the
innocence of the family.
The woman plays the game and
enter the room the door opens with
aloud creak and the music stops and
another silence follows. This creates
an uneasy feel to the trailer, and
would indicate to the audience that
something is not right. We then hear
non diegetic sound of heavy
breathing, however its not coming
from the child as she thinks it is . As
an audience , we know this, and
tension is built as we anticipate the
woman finding something
supernatural.

4. Now in complete darkness, we hear the woman scramble about,
crying and yelling for help. This may create sympathy for this character
among the audience, as we realise how helpless she is. We hear a
match being light and then silence again apart from the heavy
breathing ( a clear indication of fear.) We hear a clap and then the
match goes out. The woman screams which is a typical sound effect
for a horror film, and defines the whole genre. As the screen stays on
black, a music box tune plays out, which brings a ominous feeling,
mixed with childlike innocence. There is something threatening about
this which would cause the viewer to feel uneasy.

5. The Mise en scene throughout this trailer also gives it a creepy edge. The
family are dressed in clothes that look like there from the 70s very old
fashioned. The house itself, looks although its slightly worn and there are
several dust covers around, which shows they have just moved in. This is a
common convention of a horror film set in a house so the viewer will have
an idea as to what will happen next. As the trailer continues and we go into
the child bedroom, there's lots of pinks and blues which contrasts with the
big dark wardrobe in the room which create a menacing feeling and
connotes that something is not quite right about it and it shouldn’t be there.