This document provides guidance on effective ways to begin and end paragraphs. It lists 7 types of effective paragraph beginnings, including rhetorical questions, quotations, dramatic statements, and illustrations. It also discusses 4 things to avoid in paragraph beginnings such as apologizing, complaining, or being dull. For paragraph endings, it recommends echoing the introduction, challenging the reader, looking to the future, or posing questions. Additional tips are provided such as restating the thesis in different words and making predictions based on the content.