Paper Boat focuses on traditional Indian drinks like aam panna, thandai, and pankam. They target young urban consumers between 15-35 years old. Their promotional efforts include social media, digital marketing, and advertising that highlights childhood memories and traditions. While competitors offer similar products, Paper Boat has created a niche by exclusively focusing on authentic Indian beverages and unique packaging that appeals to customers interested in traditional flavors without artificial ingredients.

1. By –Shivam Kashyap

2. Product
Variety
of
aam
ava,
ne
e
8.
sonal
m
Khas
Quality
n’t
Branding
Packaging
Services

3. Price
MRP
&
Discount
Payment

4. Place
Channels
Location
&
Inventory

5. Communication
Social
Media
k, with a
ame
nd’s
ategy
Engagement
Media

6. Promotion Mix
The Promotion mix is one of the 4 P’s of marketing mix.
o Public Relation
o Advertising
o Sales Promotion
o Personal selling
o Digital Marketing
o Paper Boat's promotional efforts have been relatively very subdued until now because of the
unexpected sales that the brand has had since inception.
o The company's current marketing efforts are focused largely on advertising in newspapers, digital
marketing , through their website, social media and most importantly by positive word of mouth
communication.
o Its promotional efforts, which include posting images about childhood memories on their Facebook
page and website, are in sync with the tagline of the product.

7. Competetion
o Paper Boat's major competitors are Dabur India (Real),PepsiCo (Tropicana), Coca Cola, B Natural,
and Nourishco.
o While Dabur India has entered the functional drink market with aam panna, beverage giants
PepsiCo and Coca-Cola have also ventured into the non-carbonated drinks space.
o B Natural, an ITC-owned brand, is posing competition for Paper Boat through a wide variety of
Indian beverages made without the use of any concentrate.
o Noursihco, a joint venture between Tata Global Beverages Pvt. Ltd. and Pepsico India Holdings
Pvt. Ltd., is giving serious challenge to Paper Boat.
o Paper Boat adopted a "blue ocean strategy," creating a
niche category by branding traditional Indian drinks.
o The founders found that there was no availability of the
traditional Indian drinks in the market. And now they
have created a monopoly in traditional Indian drinks
segment.
o Successfully brought a product line which introduces the
Indian market (which is dominated by fizzy drinks) to the
different drinks from across the country.
What Paper Boat is doing different

8. Customer Profile
o Target Segment – 15 – 35 years old.
o Students and working people
o People living in metro and urban areas.
o Kids (taste)
o Families-Festivals (Thandai, Pankam)
What drives customer to buy Paper Boat
o Unique Packaging
o Traditional Indian drinks
o The flavuors, one sweet one salty, helped it to reach out to diabetic capital.
o Most of the ingredients are naturally available spices and condiments.
o Paper Boat differentiated itself from the crowded aerated soft drinks(with loads
of sugar.

9. Th
Thank You

10. Acknowledgment
• https://www.paperboatdrinks.com/
• https://startuptalky.com/paperboat/
• https://www.slideshare.net/ankitsha98/paperboat-ppt
• https://en.wikipedia.org/wiki/Paper_Boat
• PPT Idea – https://www.youtube.com/watch?v=Vn_bR1AlV-s&t=12s