Pam Perry discusses 7 social media strategies for success including getting media coverage and building an online presence. She outlines the key social media platforms of Facebook, Twitter, and LinkedIn and how to use niche sites to target specific markets. Perry also shares shortcuts and tools to save time when using social media including HootSuite, Bitly, and Animoto.

1. National Black Public Relations Society WEB CAFÉ Seven Social Media Strategies for Success: How to Create Buzz for Your Book, Event or Business Pam Perry President, Ministry Marketing Solutions PR Coach & Social Media Strategist, pro blogger and internet radio host July 8, 2010

2. Welcome to the Web Café! Wynona Redmond, President Deborah Hyman , Executive Vice President Moderator: Dawn Roberts http://www.nbprs.org

3. Pam Perry Pam Perry is president of Ministry Marketing Solutions and founder of the Detroit Chapter American Christian Writers Association. Known as the Connector , Pam connects the right people for the right project at the right time. A PR expert and marketing coach for the past two decades, Pam spent 10 years in ad agencies and commercial media and the last 10 marketing nonprofits. She is o-author of Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry. Named a “PR Guru” by Publishers Weekly, Pam has worked with the Detroit Free Press, WNIC, McDonalds and Ford. She has worked in fund development for Joy of Jesus and The Salvation Army. The Detroit Free Press describes her as a “Marketing Whiz”. She was named Power Networker of the Year by author, George Fraser, received the Woman of Excellence Award from The Michigan Chronicle and won a local Emmy as producer of The Edge with Jeffrey Miller TV show. Pam was the founder of Blacks in Advertising, Radio & Television (BART), a nonprofit networking organization for African Americans in the media. Over 10 years, BART organized professional development meetings, career conferences and created a scholarship awards program to honor African American heroes in the media industry. Her love for social media comes out her passion for networking, sharing content and and “guerilla marketing” through public relations to create buzz. An honors graduate from Wayne State University with a B.A. in journalism, Pam, and husband, Marc and their daughter, live in metro Detroit. About Our Speaker

6. The Big Three in Social Media Social Media Jungle

8. Niche sites, specialized social networks Hit the Target in the Social Media Jungle

10. Save Time = Save Money Build Brand Equity Shortcuts/Favorite Tools to Make It All Pay Off

12. Got Questions? For More Information: Email: [email_address] Facebook: http://www.facebook.com/pamperryfanpage Twitter: http://www.twitter.com/pamperry LinkedIn: http://www.linkedin.com/in/pamperryprcoach Youtube: http://www.youtube.com/pamperry1 Favorite Social Media Blogs: http://my.alltop.com/pamperry

13. Questions? Favorite Websites [email_address] Facebook: abc Twitter: abc LinkedIn: abc

14. For more information on national and chapter programs or to join, visit www.nbprs.org Mark Your Calendar! Next Webinar: August 12 th Slide Title/ Subhead Thank You for Your Support