In this presentation, we have discussed about the consumer buying behavior for buying a tablet, and the current and development of advertisement campaign of "Ipad Air 2".

1. COMPUTER APPLICATIONCOMPUTER APPLICATION
TOTO
BUSINESS-IIBUSINESS-II
TOPIC:TOPIC:
PURCHASE DECISION MAKING PROCESSPURCHASE DECISION MAKING PROCESS

2. GROUP MEMBERS:GROUP MEMBERS:
1.1.SAIM KHAN (Presenter)SAIM KHAN (Presenter)
2.2.NEHA IQBAL (Presenter)NEHA IQBAL (Presenter)
3.3.JAHANZEB ZAHIDJAHANZEB ZAHID
4.4.SYED ANAS ABDALISYED ANAS ABDALI
5.5.HUSSAIN MIRZAHUSSAIN MIRZA

3. Step # 01:Step # 01:
Buying TabletBuying Tablet

4. Step # 02:Step # 02:
ResearchResearch
Features:Features:
o PricePrice
o BatteryBattery
o Operating SystemOperating System
o MemoryMemory
o ProcessorProcessor
o Display SizeDisplay Size
o WeightWeight

5. Step # 03:Step # 03:
Identify The AlternativesIdentify The Alternatives
o Apple - I-padApple - I-pad
o Tablet – SamsungTablet – Samsung
o Q – TabQ – Tab
o Lenovo TabletLenovo Tablet
o Dany Genius TabDany Genius Tab
o Dell TabletsDell Tablets

6. Step # 04:Step # 04:
FeaturesFeatures Percentage %Percentage %
PricePrice 35%35%
BatteryBattery 15%15%
Operating systemOperating system 5%5%
MemoryMemory 10%10%
ProcessorProcessor 15%15%
Display sizeDisplay size 10%10%
WeightWeight 10%10%
TotalTotal 100%100%

7. AlternativesAlternatives PrioriesPriories
Apple - I-padApple - I-pad 0.50.5
Tablet – SamsungTablet – Samsung 0.10.1
Q – TabQ – Tab 0.050.05
Lenovo TabletLenovo Tablet 0.20.2
Dany Genius TabDany Genius Tab 0.050.05
Dell TabletsDell Tablets 0.10.1
TotalTotal 1.001.00
Step # 05:Step # 05:

8. Alternatives Price
(35%)
Battery
(15%)
Operating
System
(5%)
Memory
(10%)
Processor
(15%)
Display Size
(10%)
Weight
(10%)
Total
Apple - I-pad (50)Apple - I-pad (50) 17.517.5 7.57.5 2.52.5 55 7.57.5 55 55 5050
Tablet Samsung (10) 3.5 1.5 0.5 1 1.5 1 1 10
Q – Tab (5) 1.75 0.75 0.25 0.5 0.75 0.5 0.5 5
Lenovo Tablet (20) 7 3 1 2 3 2 2 20
Dany Genius Tab (5) 1.75 0.75 0.25 0.5 0.75 0.5 0.5 5
Dell Tablet (10) 3.5 1.5 0.5 1 1.5 1 1 10
Step # 06:Step # 06:

10. ADVERTISING CAMPAIGNADVERTISING CAMPAIGN
Social MediaSocial Media::
In social media our product should be marketed with the help of making a pageIn social media our product should be marketed with the help of making a page
of it. The page will be named has “IPad Air 2”. The techniques we will be usingof it. The page will be named has “IPad Air 2”. The techniques we will be using
to market our product are as follows:to market our product are as follows:
Banner:Banner: CoverCover
Suggested Part:Suggested Part: Facebook or Twitter AdsFacebook or Twitter Ads
Review:Review: PollPoll
Button:Button: Of WebsiteOf Website
Blog:Blog: ButtonButton

11. ADVERTISING CAMPAIGN (Cont.)ADVERTISING CAMPAIGN (Cont.)
Website:Website:
We will create our website with unique design and pattern whichWe will create our website with unique design and pattern which
include;include;
Banner:Banner: Dynamic (Moving Pictures).Dynamic (Moving Pictures).
Skyscraper:Skyscraper: On right hand side.On right hand side.
Suggested Part:Suggested Part: Of our different brands.Of our different brands.
Buttons:Buttons: Of our social media link.Of our social media link.
E-mail Marketing:E-mail Marketing: To update our customer.To update our customer.

12. ADVERTISING CAMPAIGN (Cont.)ADVERTISING CAMPAIGN (Cont.)
E-TAILOR:E-TAILOR:
We would provide our model on different E-tailor marketWe would provide our model on different E-tailor market
with full description & specification and the marketingwith full description & specification and the marketing
techniques will be;techniques will be;
Banner:Banner: Dynamic.Dynamic.
Skyscraper:Skyscraper: On left hand side of features.On left hand side of features.
Buttons:Buttons: Of our website & social media link.Of our website & social media link.
Suggested Post:Suggested Post: Of our Products.Of our Products.
Reviews:Reviews: Of the consumer.Of the consumer.
Pop up:Pop up: Of our newly launched products.Of our newly launched products.
E-mail Marketing:E-mail Marketing: Which will gives react update.Which will gives react update.