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Paint Industry
Abishek N
PROFILE
• The Indian Paint Association (IPA) came into
existence on the 1st of July, 1960, jointly
established by the Indian Paint Manufacturers
Association and the Paint Federation.
• Representing the Organized as well as the
Small Scale Sector, IPA is a national, non-
political, voluntary and non-profit organization
aimed at promoting the interests of the paint
industry and of the society.
INTORDUCTION
• List down a list of top 5 paint companies in
India.
• Asian Paints
• Berger Paints India Limited
• Dulux Paints
• Jenson & Nicholosn Ltd
• Shalimar Paints
Asian Paints
• Asian Paints (AP) is India’s largest and Asia’s
second largest paint company serving consumers
in over 65 countries with 26 paint manufacturing
facilities located across 19 countries.
• AP is the market leader in the domestic decorative
paint segment with a market share of about
50%. The Company manufactures a wide range of
paints for decorative and industrial purposes.
• Its product range includes decorative paints,
automotive paints, industrial paints, and
ancillaries.
Marketing Strategies about Paint
Industry
• Giving freebies and discount coupons to
distributors, contractors and small time
painters.
• Offering promotional schemes to the dealers.
• Opening of Decorative Centers.
• Keeping contests on social websites like
Facebook & Instagram.
• Tieing up with furnishing firms.
Forecast for Paint Industry
• Market for paints in India is expected to grow at
1.5 - 2 times in next five years
• Industry players expect 10-12% rise in sales in
FY16-17
• Decorative paints segment expected to witness
higher growth
• Volatility of Indian currency - a major challenge
for paint industry
Segmentation
Market Sales
Asian Paints
Berger Paints
Dulux Paints
Jenson & Nicholosn
Shalimar Paints
working of the Paint industry
Paint industry in India

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Paint industry in India

  • 2. PROFILE • The Indian Paint Association (IPA) came into existence on the 1st of July, 1960, jointly established by the Indian Paint Manufacturers Association and the Paint Federation. • Representing the Organized as well as the Small Scale Sector, IPA is a national, non- political, voluntary and non-profit organization aimed at promoting the interests of the paint industry and of the society.
  • 3. INTORDUCTION • List down a list of top 5 paint companies in India. • Asian Paints • Berger Paints India Limited • Dulux Paints • Jenson & Nicholosn Ltd • Shalimar Paints
  • 4. Asian Paints • Asian Paints (AP) is India’s largest and Asia’s second largest paint company serving consumers in over 65 countries with 26 paint manufacturing facilities located across 19 countries. • AP is the market leader in the domestic decorative paint segment with a market share of about 50%. The Company manufactures a wide range of paints for decorative and industrial purposes. • Its product range includes decorative paints, automotive paints, industrial paints, and ancillaries.
  • 5. Marketing Strategies about Paint Industry • Giving freebies and discount coupons to distributors, contractors and small time painters. • Offering promotional schemes to the dealers. • Opening of Decorative Centers. • Keeping contests on social websites like Facebook & Instagram. • Tieing up with furnishing firms.
  • 6. Forecast for Paint Industry • Market for paints in India is expected to grow at 1.5 - 2 times in next five years • Industry players expect 10-12% rise in sales in FY16-17 • Decorative paints segment expected to witness higher growth • Volatility of Indian currency - a major challenge for paint industry
  • 8. Market Sales Asian Paints Berger Paints Dulux Paints Jenson & Nicholosn Shalimar Paints
  • 9. working of the Paint industry