The document outlines strategies for successful fundraising through social media by highlighting the importance of peer-to-peer asks and setting measurable goals. It presents a step-by-step guide to launching a campaign, including tips for optimizing content and engagement on various platforms. Key points emphasize celebrating milestones and recognizing donor contributions to encourage continued support.

1. fundraising With
Social Media
Darian Rodriguez Heyman
@Dheyman
#sm4np

2. Our Agenda
• Why Social Fundraising?
• How To Launch a
Campaign

3. Why Social
Fundraising?

4. Why Social Fundraising?
• People Give to People
• The Most Powerful Form
of Ask is a “Peer Ask”
• Turn Your Donors Into
Fundraisers

5. US Online Giving:
$300B
13%
35-55% Growth

6. How To Launch
a Campaign

7. How to Launch
• Just Do It
• Fail Fast, Fail Forward

8. Step 1: Pick a SMART Goal
• Rs. 80,000 /-
• By December 31, 2012
• NDES Playground
• For 247 Youth

9. “People Don’t Give To You,
They Give Through You”

10. Step 2: Map Donations to Impact
• Think Incrementally

12. Step 3: Pick a Platform
INGREDIENTS FOR ORGANIZING

13. Step 4: Upload Content
Pick a
short
video
Use Use
pictures Personal
with Keep text to
Stories!
human a minimum
faces

14. Step 5: Make Your
Contribute/Donate
Button Shine
• 3 Tweaks: Button, Levels, Impact

15. Step 6: Get Out of Your
Own Way
• 3-Click
Rule

16. Step 7: Plan for Success
• Editorial Calendar
• Facebook 1+/Week
• Twitter 1+/Day
• P2P Asks Are Key
• Seed the Tip Jar

17. Step 7: Plan for Success
• Mornings: 8 – 9AM
• Lunch: 12 – 1PM
• End of Day: 4:30 – 6PM
• Nights: 9:30 – 11PM
• Weekends!

18. Step 8: Social Tips
• ? Vs. .
• Media: Photos, Vids
• Tag Everyone!
• Respond, Recognize &
Retweet

19. Step 8: Social Tips
Think
50/50

20. Step 9: Activate
• Form a Social Media
Marketing Committee
• The Ask: 5 Minutes/Week

21. Step 10: Data Vs. Gut
• Fail Fast, Fail Forward
• A/B Splits

22. One Final Note:
Celebrate!
• Share Milestones
Across All Channels
• Document Impact
• Declare Victory!

23. “People Don’t Give To You
Because You Have Needs. They
Give Because You Meet Needs”

24. Dhanyawad!
Darian@SM4NP.org
@dheyman