The document outlines codes and conventions for designing a double page spread in a magazine. It notes that the main image will take up half the spread and subjects will make direct eye contact. The headline is the largest font to draw attention. A standfirst introduces the subject. Drop caps, inserts, and bleeding are used to break up the text. Columns, captions, and line breaks are implemented to structure the body text readably across the two pages. Color schemes and page numbers follow magazine-wide styles.

1. Codes and Conventions
of a Double Page Spread

2. Image
• The main image will normally
take up at least half the
spread.
• Subjects will usually make
direct address with the
camera.
• Usually a medium or a
medium close shot.
• Long shot could also be used
if there are multiple subjects.

3. Headline
• The headline of the article is
the largest font on the page
and is dominant over the
smaller body text.
• The headline normally has it’s
own font to make it stand out
, so the audience know that it
is the headline for the double
page spread.

4. Standfirst
• The standfirst is like an
introduction to the celebrity
that is included.
• Some readers may not know
who the celebrity is just from
the images, therefore
introducing them would save
some readers from not
knowing who they're reading
about.

5. Drop caps
• Most double page spreads
use drop caps that show the
reader where the article
starts.
• Other techniques are also
used e.g. capitals, bold or
different coloured text.

6. Inserts
• Inserts can be made up from
facts about the band/ artist,
quotes from an outside
source or even just
something linked to the
article.
• They will be usually in a
different coloured font to
attract the reader.
• Positioned in-between the
body.

7. Bleeding
• Bleeding is where the image
overlaps onto the second
page.
• This is a typical code and
conventions of a music
magazine as it makes it look
professional and improves
the quality of the magazine.

8. Body
• The text size on a double
page spread is usually 11pt
and aerial font. However,
some magazines make the
font connote the genre.
• The text is set into columns,
usually 2-4 columns. This
makes the text look tidy and
easy to read.
• The body will normally only
ever take up half of the
double page spread.

9. Captions
• A quote from the interview is
sometimes presented as the
headline.
• Normally positioned by the
image or sometimes in the
text to break it up.
• The quotes used are normally
controversial or shocking to
grip the reader.

10. Line break
• A line break is used to break
up the text in the body.
• A drop line is used to create
this code and convention or
even indented text on the left
side.

11. Columns
• The text is set into columns,
usually 2-4 columns. This
makes the text look tidy and
easy to read.
• Looks less to read than there
actually is.

12. Page Numbers
• The page number is usually
positioned on the outside
corner of the double page
spread.

13. Colour Scheme
• Will follow the same colour
scheme that is ran throughout
the magazine.
• Uses simple colours so it is
not overpowering.
• The colour scheme can also
be used to highlight the genre
of the magazine.