Page layout is the process of arranging text and graphics on a page to create documents. It involves using a grid system and guidelines to structure headers, images, captions, and other elements. The key aspects of good page layout are keeping the design clear, concise, and organized using techniques like alignment, white space and structure. The goal is to effectively convey information to the reader in an easy-to-follow visual format.

1. Title Page
Robert Burdi
Page Layout
Page Layout is the process of placing and arranging text and graphics on the page
to produce documents such as newsletters, brochures, books and web pages.
The verb page layout is the process of placing and arranging and rearranging text and graphics on the page to 1
produce documents such as newsletters, brochures, books, etc.

2. Page Layout
Objective:
To create a page layout using elements of good design.
1) Elements of a Page Layout
- Design Grid and Pasteboard
- Headline
- Footer
- Text
- Pictures
2) Good Design
- Concise and Organized
- Structure
3) Design Distinctions
- Captions
- White Space/Negative Space
- Additional Graphic Elements
Page Layout is the process of placing and arranging text and graphics on the page to produce documents such as 2
newsletters, brochures, books and web pages.

3. Page Layout
The Elements
1) Grid and Pasteboard
A modular and systematic
approach to the layout which
includes vertical and horizontal
lines that are used to subdivide a
page vertically and horizontally
into margins, column spaces.
Benefit: These subdivisions aid the
design process quicker, and
ensuring visual consistency
between multi-page documents.
Page Layout is the process of placing and arranging text and graphics on the page to produce documents such as 3
newsletters, brochures, books and web pages.

4. Page Layout
The Elements
2) Headline
A heading at the top of an article
or page in a advertisement,
newspaper or magazine.
3) Pictures
A graphical item displayed
on a screen.
4) Text
Detailed descriptive text which
refers to the specific item on the
page layout.
5) Footer
A line or block of text appearing
at the foot of the page layout.
Page Layout is the process of placing and arranging text and graphics on the page to produce documents such as 4
newsletters, brochures, books and web pages.

5. Page Layout
What is the function of the Grid and Pasteboard?
Page Layout is the process of placing and arranging text and graphics on the page to produce documents such as 5
newsletters, brochures, books and web pages.

6. Page Layout
Good Design
1) Structured and Organized
- Headline
Line the Headline up
with the on top of the Grid.
- Footer
Line the Footer at the
bottom with the Grid.
- Align Left
American culture is familiar
reading left to right.
- Layout is easy-to-read
With design you have the
obligation to create a layout
the viewer understands.
Page Layout is the process of placing and arranging text and graphics on the page to produce documents such as 6
newsletters, brochures, books and web pages.

7. Page Layout
Good Design
1) Structured and Organized
- Text
Keep text
aligned left with
Headline and Footer.
- Pictures
Float the Pictures in the white
space opposite the text.
Keep the picture opposite
to the text it describes.
Page Layout is the process of placing and arranging text and graphics on the page to produce documents such as 7
newsletters, brochures, books and web pages.

8. Page Layout
What makes Page Layout Good Design?
Page Layout is the process of placing and arranging text and graphics on the page to produce documents such as 8
newsletters, brochures, books and web pages.

9. Page Layout
Design Distinctions
1) Captions
Text added to a photo or graphic
element, to draw attention to a
particular section of the document.
2) White Space/Negative Space
The visible pasteboard is just as
important as the elements.
3) Additional Graphical Elements
At time additional elements
will be added to a Page Layout
to increase it’s marketability.
Page Layout is the process of placing and arranging text and graphics on the page to produce documents such as 9
newsletters, brochures, books and web pages.

10. Page Layout
What is the purpose of a caption in Page Layout?
Page Layout is the process of placing and arranging text and graphics on the page to produce documents such as 10
newsletters, brochures, books and web pages.

11. Page Layout
Overview
Page Layout is Subjective
Based on or influenced by personal feelings, tastes, or opinions.
Examples: Alignment, Audience, Placement in a publication…
Good Design is Objective
Structured, well organized, concise, and easy-to-read.
Page Layout is the process of placing and arranging text and graphics on the page to produce documents such as 11
newsletters, brochures, books and web pages.

12. Page Layout
Before After
Good Design Page Layout consists of structure of the elements
with personalized emphasize on details.
Page Layout is the process of placing and arranging text and graphics on the page to produce documents such as 12
newsletters, brochures, books and web pages.

13. Page Layout
Questions?
Robert Burdi – Graphic Designer
Cell: 630.272.8476
Email: rob.burdi@robertburdi.com
Page Layout is the process of placing and arranging text and graphics on the page to produce documents such as 13
newsletters, brochures, books and web pages.