The document discusses analyzing existing social media products. It lists common social media sites like Facebook, Twitter, and Instagram. It describes typical features of social media like sharing information and communicating with friends. It discusses different types of social media like blogs, photo sharing, and video. The document outlines audiences for social media like professionals, photographers, and interest groups. It also discusses advertising methods and legal/ethical issues to consider like privacy, bullying, and intellectual property. The task is to research and describe the purpose, content, users, revenue sources, and legal issues for three different social networking websites.

1. ANALYSE EXISTING SOCIAL
MEDIA PRODUCTS
Unit 25 Social Media Products

2. Lesson Goals
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Be able to analyse existing media products

3. Social media
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Be able to analyse existing social media
products
Facebook
Twitter
Tumblr
Instagram
Bebo
Habbo
LinkedIn
Flickr
#features #ethics
#audience

4. Typical features
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Be able to analyse existing social media
products
Sharing information
Communicating with friends
Meeting new people
Advertisements
#features #ethics
#audience

5. Existing types
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Be able to analyse existing social media
products
Personal blog - Blogger
Photo sharing - Flickr
Audio visual - You tube
Advertising – promotional tweets
#features #ethics
#audience

6. Audience
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Be able to analyse existing social media
products
Professional
Photographers
Particular Interests
Social
#features #ethics
#audience

7. Advertising
Be able to analyse existing social media
products
Pay per click
The website owner is paid by the advertiser each
time the ad is clicked
 Banners
Paid when advertisers website is visited by clicking
on a banner
 Impression advertising
Paid for each time a page is accessed containing an
ad
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#features #ethics
#audience

8. Legal and ethical
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Be able to analyse existing social media
products
Libel
Copyright
Intellectual property rights
Protection of personal data
Bullying
Stalking
Impersonating others
Misrepresentation
#features #ethics
#audience

9. Your Task
Be able to analyse existing social media
products
Research and describe three different social networking
websites.
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Purpose - what is the aim of the site
Content - write about the types of pages that are
included
Target user/membership – Who is the typical user
Source of revenue – what advertising is used and how
does it generate revenue for the site
Legal and ethical issues relevant to the site
#features #ethics
#audience