OverviewCreate a 5-minute video response to a crisis depicted in the Riverbend City: Communicating and Leading for Change and Innovation scenario.Leaders have countless considerations when communicating. Communicating with larger groups via modern communication vectors increases the complexities, particularly when change is involved. With the increasing proliferation of mass media tools, it is more important than ever to understand the messages that you are sending to large audiences. SHOW MORE Toggle Drawer ResourcesCommunicating Change Understanding the need for change is the first step in creating new behaviors within your organization, behaviors that will represent business values in the future state. Communicating change and sometimes the values associated with it is challenging. As the role of technology grows in the global world, fewer individuals take the time to communicate with people face to face. The following resources examine communicating change. Ombres, B. B. (2019). 6 tips for communicating organizational change. Public Relations Strategies & Tactics, 2 (1), 10. The author gives six “must dos” to help with the organizational communication change process. Benz, J. (2019). Personal lessons in communicating change. Workforce, 98 (3), 19. The author, a change management specialist, describes what it was like to manage change when the company she owned merged with another. Managing the change as an owner was an eye-opening experience. Bogdan, S., Bogdan, M., & Morar, l. (2015). Communication management and the communication of change during organizational change. Review of Management & Economic Engineering, 14 (4), 761–765. Assessment InstructionsOverview Innovation and change within organizations often requires a deft application of communication principles. In this assessment, you will create a video response to a crisis depicted in the Riverbend City: Communicating and Leading for Change and Innovation scenario. Preparation View Riverbend City: Communicating and Leading for Change and Innovation . This assessment requires you to use Kaltura, a Capella-supported recording tool. You will also need to have access to a webcam and microphone for recording your video. For more information, see Using Kaltura . Scenario Based on the communications that you have received from your team depicted in the Riverbend City: Communicating and Leading for Change and Innovation scenario, it is clear that your team is resisting the changes being proposed. Your examination of the communication surrounding your team members' feelings about the changes have left you concerned. Of particular concern have been the communications of Matthew Chu, who has sent group emails with disrespectful comments and memes about the governor. You have resolved to reset the team members' attitudes so they clearly understand your approach to the changes and how communications among them need to reflect it. After analyzi.