This document provides guidance for Assignment 2, which involves developing a written communication based on the student's Strategic Communications Plan from Week 1. The written communication should have a clear key message supported by 3-4 reasons. It must provide necessary background information to build credibility and make a clear request of the audience. The communication should be professionally written with clear organization, smooth sentence structure, and appropriate formatting. The student must also explain their choice of communication channel and style, and how they incorporated feedback to improve the message. The topic of the written communication for this assignment is a "New Job Opportunity Interview." It is due by March 12, 2019 and must be 8-10 pages long with proper formatting and citations.

1. Running Head: STRATEGIC COMMUNICATIONS PLAN
1
11
Running Head: STRATEGIC COMMUNICATIONS PLAN
2
Strategic Communication Plan
Name
Strayer University
COM 510 Business Communications
Professor
Date
Strategic Communication Plan
Challenge
The major challenge is ineffective communication since there
are broken channels of communication and thus causing the
breakdown of organizational communication. This issue ought
to be handled carefully due to the fact that it may be the major
cause of the problems faced by an organization. In this regards,
it is a very crucial matter for an organization always to ensure
that communication is included in the organization's strategic
plans and thus be handled like any other important issues in an
organization.
Goal
The major goal is to attain an effective and faster
communication which will enable the stakeholders and the staff
of the organization to understand each other better.

2. Additionally, the goal is to ensure that at all times,
communication is clear and not ambiguous and this improves
the organization's operations. These goals are very clear in that
it can be explained and most importantly understood very well
(Mahoney, 2016). It is also concise in that fact that despite
being various ways of explaining the goal, it is directed towards
attaining a common goal which is attaining effective
communication.
Audience
The audience in this regards will be made up of all those
professionals who have challenges in communication as well as
those who have encountered broken communication in the
course of their duties. The audience as well is those individuals
who have an idea and an urge to venture into the research field
since they will have to communicate with each other and come
up with a succinct report. It is worth noting that a professional
vacancy so an audience is the organization's management
especially those who have responsibilities of ensuring useful
communication aspects of the organization (Virginia Beach.
Department of Emergency Communications and Citizen
Services, 2014).
Information about the audience
The available information pertaining to the audience is their
demography. Their basic knowledge also is available as well as
their present and future expectation. Resources which will be
utilized in the research include the professional journals which
will provide various challenges and solutions relating to
challenges faced in communication especially in an
organization. It is worth also noting that numerous conclusions
can be derived after interactions regarding the audience. This
will help in achieving better results as due to such conclusions,
there will be suggestions which will be adopted to attain

3. effective communication (Virginia Beach. Department of
Emergency Communications and Citizen Services, 2014).
Tone to be used
The tone which will be used will be friendly as well as
professional so that the different individuals can benefit from
such communication. In addition, personal communication will
as well be used so the targeted audience will receive that
information. In this regards, the setting out to be semi-formal so
as to accommodate the various aspects of formal and informal
communication. This indubitably makes the communication
processes to be successful.
Key message
The key message which will be conveyed is that in order to
ensure that communication which is effective is attained in an
organization, each individual should participate. Therefore, with
such a need to solve this problem, it is very crucial that all the
support needed is offered by the management which will ensure
that all the individuals targeted to get the message intended for
them.
Justifications to support the message
The need to support the message is that without the strategies
with the communication breakdown problems, the organization
will become less productive and there will be little
achievements. Therefore, in dealing with the problem, there is a
need to ensure that the message is strategies which will ensure
the effective communication is attained. It is worth noting that
such challenges have various impacts and the shareholders
should, therefore, strategize on the ways to achieve that
(Gauthier, 2018).
Channel selection

4. The method which will be used in conveying the message will
be through the world of mouth. This is because word of mouth
will help in ensuring that feedback is attained and therefore the
message will be converted very clearly. Huge meetings can also
be used since it will also help in planning the communication
processes and most importantly allow for more interaction
making the message to be delivered very easily without any
major challenges.
Action request
The request action entails requiring all the professionals to
communicate effectively and come up with various researching
techniques through the use of brainstorming on the challenges
being faced. It is worth noting that the stakeholders have a role
of ensuring that there is a progress in ensuring that the major
challenges faced by an organization is solved within the shortest
time possible (Gauthier, 2018). This will therefore lead to clear
as well as concise communication being attained in the
organization.
References
Gauthier, B. (2018). Strategic Communication in Canada:
Planning Effective PR Campaigns. Toronto: Canadian Scholars’
Press.
Mahoney, J. (2016). Strategic Communication: Campaign
Planning.
Virginia Beach. Department of Emergency Communications and
Citizen Services. (2014). Strategic Plan, 2014-2016, ECCS.

5. Learn
WRITTEN COMMUNICATION
Due Week 9, worth 200 points
Business managers use written communication every day.
Opportunities for
written communication in the business world include everything
from reports,
memos, and documentation to emails, instant messaging, and
social media.
Effective written communication can help build and grow
business relation-
ships, accelerate results, solicit input and feedback, and rally
personnel toward
shared goals. Your ability to write messages that are clear and
concise, while
positioned strategically and presented professionally, will
distinguish you
in your field.
In this assignment, you will develop a written communication
for the challenge
or opportunity scenario you have identified. The written
message needed to
fulfill this assignment will depend on your scenario.
INSTRUCTIONS
Compose a written communication based on your Strategic
Communications Plan.
WEEK 1
IT’S A DIGITAL WORLD
ASSIGNMENT 2

6. PART 1
1. Develop Your Written Communication
a) State your key message clearly
i. Do not “bury the headline” — the main point should be
presented directly
ii. Your key message must be clear and concise
b) Provide the necessary information and build credibility
i. Provide an appropriate amount of background
information for the audience, given the type of
communication
ii. Get to the point without unnecessary verbiage
iii. Build your position as an expert or trusted colleague
c) Support your key message with three or four supporting
points/reasons
i. Supporting points should be appropriate for the context
and needs of the audience
ii. Reasons should be compelling and relevant
d) Employ either the Consult/Join or Tell/Sell techniques
e) Clearly relay to the audience an actionable request
2. Write Professionally
a) Communication should be clear and concise
b) Communication should build logically
c) Sentences should flow smoothly, using appropriate
transitions and varying sentence structure
d) Employ appropriate formatting for ease of reading and
clarity
of message (headers, bullet points, etc.)
3. Demonstrate Professional Presence
a) Be authentic and genuine in your communication
b) Use the appropriate tone and vocabulary for your audience
c) Establish rapport to connect with your audience and
grow the relationship

7. PART 2
4. Channel and Style
a) Explain why you chose the specific channel you used for the
written communication
b) Explain what style you employed in your written
communication
and why (Sell/Tell or Consult/Join)
5. Use Feedback to Refine Your Communication
a) Describe or list the feedback you received on your written
communication from the week 6 Discussion Board
b) Explain how you used the feedback to revise and
improve your message
This course requires use of Strayer Writing Standards (SWS).
The format is
different than other Strayer University courses. Please take a
moment to review
the SWS documentation for details.
1. Develop Your
Written
Communication
Weight: 25%
The author
does not
include or
does not state
clearly and

8. concisely, the
key message.
The author
does not offer
or offers
insufficient
support for
the key mes-
sage.
The author
does not
provide all
necessary
information or
fails to build
credibility.
The request
made of the
audience is
unclear, or
action cannot
be taken
based on the
communica-
tion.
The author’s
key message
is reasonably
clear and
concise, and
offers one or
two support-
ing reasons. A
minimal
amount of

9. necessary
information is
provided.
Some attempt
has been
made to build
credibility.
The request
made of the
audience is
fairly clear, but
may not be
actionable.
The author’s
key message
is sufficiently
clear and
concise, and
three or four
supporting
reasons are
sufficiently
compelling,
appropriate,
and relevant.
The author
provides a
moderate
amount of
necessary
information
and makes a
reasonable
attempt to
build credibili-

10. ty.
The request
made of the
audience is
sufficiently
clear and is
actionable.
The author’s
key message
is clear and
concise. Three
or four sup-
porting
reasons are
compelling,
appropriate,
and relevant.
All necessary
information
has been
provided and
successfully
builds
credibility.
The request
made of the
audience is
thoroughly
clear and
easily
actionable.
POINTS: 200
Criteria

11. Unacceptable
Below 70% F
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
ASSIGNMENT 2: WRITTEN COMMUNICATION
The written
communica-
tion is not
satisfactorily
professional.
It is unclear
and/or not
concise, and is
presented in
an illogical
order. Sen-
tences do not
flow easily
throughout the
document.
Insufficient
formatting has
been used to
make the
document

12. easier to read
and under-
stand and
business
formatting
standards are
not imple-
mented.
The written
communica-
tion is some-
what profes-
sional. It is
fairly clear
and/or con-
cise, and is
presented in a
fairly logical
order. Sen-
tences flow
easily through-
out some of
the document.
Formatting
has been used
to make the
document
easier to read
and under-
stand, but the
formatting is
applied incon-
sistently and
does not
consistently

13. use best prac-
tices for the
type of busi-
ness writing
that it is.
The written
communica-
tion is profes-
sional. It is
mostly clear
and/or con-
cise, and is
presented in a
mostly logical
order. Sen-
tences flow
easily through-
out most of
the document.
Formatting
techniques are
mostly consis-
tent and
aligned with
best practices
for the type of
business
writing and
help the
reader quickly
understand
the message.
The written
communica-

14. tion is highly
professional.
It is complete-
ly clear and/or
concise, and is
presented in a
thoroughly
logical order.
Sentences
flow easily
throughout the
entire docu-
ment.
Formatting
techniques are
consistent
throughout,
utilize best
practices for
the type of
business
writing, and
help the
reader quickly
understand
the message.
2. Write
Professionally
Weight: 20%
Does not
demonstrate,
or demon-

15. strates incom-
pletely, a level
of profession-
al presence.
The written
communica-
tion lacks an
authentic
voice, uses an
inappropriate
tone for the
type of com-
munication,
and contains
inappropriate
vocabulary in
context. Docu-
ment does not
help to build
confidence in
the author
while main-
taining clarity
for the
audience.
Demonstrates
a passable
level of profes-
sional pres-
ence.
The written
communica-
tion has a
fairly authen-
tic voice, uses

16. a somewhat
appropriate
professional
tone for the
type of com-
munication,
and employs
contextually
appropriate
vocabulary
that attempts
to build confi-
dence in the
author while
maintaining
clarity for the
audience.
Demonstrates
a moderate
level of profes-
sional pres-
ence.
The written
communica-
tion has an
adequately
authentic
voice, uses a
mostly appro-
priate profes-
sional tone for
the type of
communica-
tion, and
employs con-

17. textually
appropriate
vocabulary
that helps to
build suffi-
cient confi-
dence in the
author while
maintaining
clarity for the
audience.
Demonstrates
a high level of
professional
presence.
The written
communica-
tion has an
authentic
voice, uses an
appropriate
professional
tone for the
type of com-
munication,
and employs
contextually
appropriate
vocabulary
that helps to
build confi-
dence in the
author while
maintaining
clarity for the

18. audience.
3. Demonstrate
Professional
Presence
Weight: 15%
The student
does not
describe their
channel and
style choice or
does so inef-
fectively.
The student
satisfactorily
describes their
channel and
style choice. It
may lack
some clarity
or sound
reasoning to
support the
decision.
The student
adequately
describes their
channel and
style choice
rationale. It is
mostly logical
and sound.

19. The student
fully describes
and makes a
highly logical
and sound
channel and
style choice
decisions that
are fully
explained and
supported.
4. Channel
and Style
Weight: 15%
The student
does not
describe
feedback
received.
The student
does not
explain how
feedback was
used to revise
and improve
the written
communica-
tion.
The student
satisfactorily
describes or

20. lists feedback
received.
The student
partially
explains how
feedback was
used to revise
and improve
the written
communica-
tion.
The student
adequately
describes or
lists feedback
received.
The student
sufficiently
explains how
feedback was
used to revise
and improve
the written
communica-
tion.
The student
accurately
describes or
lists feedback
received.
The student
fully explains
how feedback
was used to

21. revise and
improve the
written com-
munication.
Writing does
not meet
minimal stan-
dards.
Tone is not
professional.
Communica-
tion is wholly
lacking in
logic, clarity,
and/or consis-
tent format-
ting.
Contains
many spelling,
mechanical,
formatting,
and/or gram-
matical errors.
Writing is
satisfactory.
Professional
tone is devel-
oping.
Shows moder-
ate logic,
clarity, and/or
consistent
formatting.
May contain

22. more than a
few spelling,
grammar,
mechanical, or
formatting
errors.
Writing could
be improved,
but meets
acceptable
standards.
Tone is profes-
sional.
Shows logic,
clarity, and
consistent
formatting.
May contain
few or no
spelling,
mechanical,
and/or gram-
matical errors.
There may be
a small
formatting
error.
Writing is
excellent.
Tone is profes-
sional and
sophisticated.
Shows logic,
clarity, and

23. consistent
formatting.
Contains no
spelling,
mechanical, or
grammatical
errors, and
formatting
meets
standards.
5. Use Feedback
to Refine Your
Communication
Weight: 15%
6. Write in a
professional
manner using
proper
grammar,
mechanics,
spelling, and
formatting.
Weight: 10%
Assignment 2: Written Communication (200 pts)
The topic is: “NEW JOB OPPORTUNITY INTERVIEW”
**Please continue to conduct your research and work on your
Writing Assignment #2 research paper due by 6 p.m. (EST) on
March 12, 2019. See your Course Shell for the assignment
details and rubric. This 8-10 page research paper. This paper
should be typed in Times Roman 12 point font, double spaced,

24. and proofread for grammar and spelling errors. The "Source
List" for this assignment should include both course textbooks
and at least eight peer-reviewed sources from the Business and
Communications library databases, for library resources, visit
the Online Library at http://research.strayer.edu.**