This is a lookthrough of how I was able to improve my email newsletters over time.

1. Email marketing

2. How we got started
What is email marketing?
It is the act of sending a commercial message to a group of
people using email. This makes them aware of new products
and services they would want to engage with.
The beginning
My line manager and I discussed how we could keep the Spark
Change team informed about all the good news stories and events
coming up that the advisers could refer their young people to. We
came up with the brief for a newsletter during some catch-up
meetings.
Social Grade A, B, C1, C2, D, E - UK Geographics
The Brief:

3. Analysis of competitors
Please click on link to my
gateway portfolio where I go
into more detail about my
disruption strategy.
Marketing evidence - Gateway Portfolio
(weebly.com)

4. Idea generation

5. DRAFT
It started with a draft of the newsletter that I
created on a canvas document and I made
different variations that I sent to Will and
Sophie for their advice on the layout.
II used these sets of colours to draw attention
to the information where it is not overwhelming
and it gives the connotations of a upliftment
and positive energy.

6. Evidence of
progression

7. Sending over the
draft

8. Receiving content
and email list

9. What is content writing
Content writing is intended to inform, educate, and
educate people. This content serves a specific purpose to
build an audience by creating content to serve their interest in
various ways, the people that check out your blog for
example can be a potential lead in future (not about sales).
Click the link for the difference between copywriting and
content writing
For Example: a newsletter

10. Content writing for the newsletter

11. Transferring
information onto
canva
Me and Will had a meeting
into how we can display the
information.

12. Canva
Branding kit has been
uploaded to ensure we are
using the right colours and
text to ensure that it is
accessible.

13. Behind the scenes
(repurposing
content)

14. Staff highlight
section
This section is to learn
more about staff and start
build good working
relationships.
Please review this footage
that I was able to
transcribe into different
sections.
https://drive.google.com/d
rive/folders/1rB259GtwyeUl
XuKMPFxfYKO8ziYmb_Go?usp=s
haring

15. Please view the 1st
email newsletter.

16. Training

17. I received training on the
platform, This ensures that I
have full control over
future designs and content.

18. How to work the
platform Spotler

19. Upload the email list
This will be a demonstration
on how to use the platform.

20. Reviewing the success
The results
The results of the campaign shows
how many people clock on the email
and the links attached to the
newsletter.
This Shows that we should
incorporate a email newsletter
strategy to increase the engagement
and clicks throughs.

21. Strategy going forward
Newsletter marketing strategy: countdown and reminders
Send out reminder emails before the newsletter goes out. One
week before the newsletter goes out , 3 days before it goes out,
2 and then one.
After the newsletter has been sent out, remind people to open it
when it is, we can send out the email again automatically a week
after to remind people.
This will increase engagement with staff and anticipation for
what we are about to release.
Example
1: celebration of our one-year anniversary
Let’s celebrate the new year with amazing highlights and
opportunities to look forward to this year.
This quarterly newsletter is to keep all teams updated and
share the highlights and successes of the program that is
being delivered in Bexley, Brent, Hackney, Harrow, and
Havering.
We hope you enjoy our new year’s newsletter, please get
in touch to contribute, or give feedback on what you would
like to be included in future editions.
- This can be centred around what we hope to
achieve this year and the newsletter can be a
reminder of our goal or focus.

22. Challenge of newsletters
Some of the challenges is having deadlines of when the
newsletter should be sent out, this ensures that we are
consistent with the date we send out the newsletter.
Ensuring it is sent out on time, I make sure to maintain good
working relationships with staff that provide me with
information and content.
I stay in close contact with staff that run events to ensure
I can promote it in order for them to get more sign ups for
the event to go ahead.
Branding challenges

23. Evidence of engaging with staff

24. What does the newsletter look like now
Comparison:
- It is much more visually
appealing to look at, the first
one was very image heavy and now
there is a better mix between
images, text and video.
- I have also changed the colour
scheme up to include more accent
colours than the traditional
colour palette to differentiate
ourselves from other contract.

25. What I achieved!
K1. The key stages in an end-to-end workflow process for developing creative media content
K2. How to ensure that content is accessible to all intended audiences
S3. Writing and editing copy for use in print and/or online
B1. An ability to work effectively both individually and collaboratively as part of a team
K8. The importance of understanding the brand, brand awareness and the intended audience for the brief
K11. How new technologies, standards and trends could be used within the campaign
S14. Developing ideas and concepts to meet the brief
K14. The commercial pressures, project deadlines and organisational working practices within creative media

26. Thank you