Uploaded byIncite Marketing and Communications
Incite: Communications
The document outlines an upcoming communications summit focused on enhancing corporate communications strategies through collaboration, multi-channel engagement, and storytelling. Attendees will hear from top executives, participate in relevant discussions, and work on practical solutions to improve communication effectiveness. Key themes include customer centricity, measurement of communications impact, and evolving corporate culture to better meet customer needs.
More Related Content
![Contingent gains and_losses_presentations[1]](https://cdn.slidesharecdn.com/ss_thumbnails/contingentgainsandlossespresentations1-100624132720-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
![Slideshare [ntums]-islamic-ukhuwwah-(23-may-2013)](https://cdn.slidesharecdn.com/ss_thumbnails/slideshare-ntums-islamic-ukhuwwah-23-may-2013-130523185951-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
Incite: Communications
- 1. Molson Coors Dan Lewis ChiefPublic Affairs Officer BASF Robin Rotenberg Chief Communications Officer Dow Jones Paula Keve Chief Communications Officer Chobani Nicki Briggs Chief Communications Officer L’Oreal Marc Speichert Chief Marketing Officer Sony Electronics Mike Fasulo Chief Marketing Officer MEET AND LEARN FROM communications Summit Effective Multi- Channel Integrate multiple channels and media for more pervasive and impactful communications- without crippling complexity Better Listening = Better Comms Get closer to your customer and stay relevant by learning more about them An Authentic, Unified Voice Overcome a fragmented landscape and ensure everyone sings from the same hymn-sheet COLLABORATE FOR Deeper Understanding Work with marketing to share insight and build a deeper – and more useful – picture of your customer MEASUREMENT TO GUIDE STRATEGY Track the impact of your communications work on the bottom line – and use insight to drive future strategy September 18–19 New York City incitemc.com/communications #incitesummit Tell engaging, authentic brand stories Internal collaboration, better listening and multi-channel communications MEET AND WORK WITH: learn
- 2. NOT YOUR STANDARDCONFERENCE. Why? Because we: Ban powerpoint to enhance interaction We don’t force you to sit through extensive and irrelevant slide decks Ensure every discussion is relevant and useful Not a platform for self-congratulation and irrelevance Focus on sceptical debate and reality We don’t advocate the latest developments simply because they’re new Engage your peers with valuable content permanently We don’t just pitch you for 3 months and disappear YOUR NEW TOOL FOR BETTER COMMUNICATIONS TOUGH QUESTIONS, CHALLENGING DEBATE What makes us better than the rest? Seniority for Unrivalled Insight: With 12+ Chief Marketing and Communications Officers, you get in-depth insight from the people shaping strategy at some of the biggest companies in the world, like L’Oreal, Sony and Molson Coors Peer-Driven to Guarantee Relevance: Every session has been suggested by senior communicators - so every session is aligned to your needs Always Cutting Edge: Every discussion evolves right up to the event, meaning the rapidly-changing communications environment is reflected, not ignored Exclusively Corporate: No agencies or vendors invited. This was built by your corporate peers - for you and other corporate peers 88%of CEOs say customer- alignment is top corporate priority for next 5 years. So this is the main focus of the entire Summit. 81%of comms execs say “building unique customer experiences and personalised campaigns” is an important goal for 2013. so it’s dealt with in hours of workshops and discussions throughout our agenda. Join the conversation: facebook.com/InciteMC@InciteMCwww.incitemc.com/communications Welcome to Incite What we deliver Targeted and relevant corporate insight on the key issues for you in 2013: The Art of Storytelling: Shift from outmoded campaign-based Communications into telling engaging and effective stories Customer Centricity: Get closer to your customers to ensure messaging is relevant, authentic and engaging Work With Marketing: Get better at working with the Marketing Department to ensure a unified external voice in a fragmented communications landscape Multi-Channel: Leverage the plethora of communications channels effectively – for a pervasive message that hits your target in the right place, at the right time Measurement to Prove Impact: Show your contribution to corporate goals with upgraded measurement techniques to track impact To collaborate in defining our sessions, go to www.incitemc.com WHAT MAKES US DIFFERENT
- 3. We’ve got a trackrecord you can trust... But don’t just take our word for it: This is a new brand from the team that brought you Useful Social Media and Ethical Corporation. With over twelve years’ experience in putting together business summits, analysis and insight, we know how to deliver you the conference and the community that you need. USM Loved it, awesome American Airlines Great speakers, great content, great brands Goddard Systems Very enlightening General Motors Great speakers on corporate focused topics SAP My spend is well worth it Verizon Wireless I was inspired by so many of the presentations Regions Financial A wonderful opportunity to connect eBay An excellent way to gain actionable insights YUM! Brands Loved it, awesome American Airlines Great speakers, great content, great brands Goddard Systems Very enlightening General Motors Great speakers on corporate focused topics SAP My spend is well worth it Verizon Wireless I was inspired by so many of the presentations Regions Financial A wonderful opportunity to connect eBay An excellent way to gain actionable insights YUM! Brands And who has come along to our conferences before? and many more! WHAT MAKES US DIFFERENT What are you waiting for? Buy your ticket now at www.incitemc.com/communications save $400 if you book before July 12
- 4. We know yourkey problems. Incite helps you solve them. YOUR CONFERENCE of comms execs say multiple departments need to work together better together for an enhanced, unified customer experience Co-located with Incite:Marketing, you get 2 days of learning to work together - and extra insight from 20 Chief Marketing Officers and Vice-Presidents 97% of respondents aren’t confident that they’re measuring communications impact accurately So we run specific workshops on exactly this topic, and give you insight from several corporate leaders on improved measurement techniques 74% of COMMUNICATORS Say their company needs to get more closely aligned to their customers With insight from 13 C-suite executives, over 7 keynote sessions and 6 workshops, you’ll learn all you need to know 93% of Communications executives say it’s important to do better multi-channel communications in 2013 So multi-channel is the second key theme of the Summit. You’ll get 12+ hours of insight and discussion to help you do your job better 81% Want to see the full agenda? Turn the page for a basic version, and see the complete programme at www.incitemc.com/communications
- 5. Not Your StandardAgenda Fluid, evolving and always cutting edge facebook.com/InciteMC@InciteMCwww.incitemc.com/communications You may have noticed our agenda only features titles and speakers on the next two pages. That’s intentional. Our conference is designed to evolveright up to September 18. All sessions are Q&A-based, and you get to define the questions we ask. You can vote on our current questions, and submit your own for each discussion, at www.incitemc.com This ensures that every session: 1 Fits far more closely with your priorities: Detailed responses to core questions, not vague presentations 2 Stays up to date: Rather than being stuck with a 3-month old agenda, you know that this Summit will keep pace with such a fast moving space We’re also don’t promise the world. We can’t deliver all the solutions to all the problems challenging communicators worldwide. Nor can anyone else. What we can do is 1 Bring together the best corporate speaker roster you’ll find this year 2 Give you the opportunity to ask them your questions 3 Run robust, challenging, well-targeted debates to get the best insight there is on all the issues you’re dealing with There’s more detail online We’ve done months of research, and already have our own list of core questions we’ll answer at the Summit. You can get a full detailed agenda at www.incitemc.com/communications The agenda will evolve with your feedback, so get involved and make this conference even more valuable to you. Vote and submit questions at www.incitemc.com YOUR CONFERENCE expert speakers from these huge brands:
- 6. In-depth agenda availableat www.incitemc.com/communications dayone C-Suite Keynotes Get ready for a customer-centric future Evolve your corporate culture to focus better on the customer Sony Electronics Mike Fasulo Chief Marketing Officer Chobani Nicki Briggs Chief Communications Officer Make the move to customer-centricity without causing chaos Get a customer-centric internal organisation that’s simple, not complex MetLife Claire Burns Chief Customer Officer Dow Jones Paula Keve Chief Communications Officer Arby’s innovative approach to customer engagement Content-generated share of voice, social currency and how Russ Klein keeps Arby’s innovative Arby’s Restaurant’s Russell Klein Chief Marketing Officer How to listen, so you can talk back better Use proximity to your customer to deliver better marketing Jockey International Dustin Cohn Chief Marketing Officer Hertz Bob Stuart Chief Marketing Officer Ericsson/Coinstar/Saba Nora Denzel Non-Executive Director WORKSHOPS From campaigns to engaging stories Telling stories is more engaging than traditional campaigns. Shift your focus Pfizer AnnaMaria DeSalva Vice-President, Polictyy, External Affairs and Communications (Medical and RD) Lenovo Jeff Shafer Vice-President, Global Communications Right time, right place communications Talk when and where your stakeholder is listening Wells Fargo Alan Elias Senior Vice-President, Head of Wholesale Bank Communications McDonald’s Heather Oldani Head of Communications The next step in targetted communications How corporations can talk to individuals Diageo Michelle Klein Vice-President, Smirnoff Global Marketing, Communications and Digital Going ‘Glocal’ Another new buzzword, or an essential part of your communications strategy? Lenovo Jeff Shafer Vice-President, Global Communications facebook.com/InciteMC@InciteMCwww.incitemc.com/communications YOUR CONFERENCE
- 7. WORKSHOPS On the defensive Tacticsto spot and avert corporate crises Caesar’s Entertainment Jan Jones Vice-President, Government and Communications Sprint Doug Duvall Vice-President, Corporate Communications Cardinal Healthcare Jill LaNouette Vice-President, Public Affairs Rework internal workflows for built-in customer-centricity Practical steps to work better with other departments Citigroup Ben Eyler Vice-President, Marketing and Communications Comcast Chris Helle Executive Director, Brand Marketing and Strategy Get friendly with the right people Effective advocacy: get influencers onside Pfizer Sherry Pudloski Vice-President, External Communications Prove your worth Measurement to show your job makes a difference Yum! Brands Amy Sherwood Vice-President, Public Relations and Consumer Affairs Improved data collection = Better customer understanding Marshal multiple data sources for better decision-making Ricoh Sandra Zoratti Vice-President, Marketing Hewlett Packard Rob Wait Vice-President, Marketing Get in-depth with our agenda: Find out more about each topic, and vote on the key questions to ask our speakers at www.incitemc.com/communications facebook.com/InciteMC@InciteMCwww.incitemc.com/communications C-Suite Keynotes How Marc Speichert has evolved the L’Oreal approach to customer engagement A look at the changes the CMO has made to ensure L’Oreal stats on the cutting edge L’Oreal Marc Speichert Chief Marketing Officer Build unique customer experiences Manage complexity to integrate many channels into one effective, personalised customer experience Sears/K-Mart Jennifer Dominiquini Chief Marketing Officer - Seasonal and Outdoor Living Restaurant.com Christopher Krohn President and Chief Marketing Officer Less silos = more success Break down internal barriers and get everyone singing from the same hymn sheet BASF Robin Rotenberg Chief Communications Officer Molson Coors Dan Lewis Chief Public Affairs Officer daytwo YOUR CONFERENCE
- 8. AN UNRIVALLED COLLECTION OF CORPORATEEXPERTS You won’t find another event with 100% corporate speakers from 40+ large brands. And you won’t find 13 C-suite communications and marketing executives in one room anywhere else. This is the best opportunity to get insight direct from the leading players in corporate communications. COLLABORATION BUILT IN Every issue covered comes from the feedback of 300+ executive peers - and as a member of the community you vote on how much time each issue gets. Every session - keynote or workshop - has no powerpoint. Our speakers answer tough questions. And you can suggest and vote on the questions to ask. We don’t just run this event. We build a community. And that means that every week we put together key stats, facts and analysis on corporate communications best practice. That’s based on feedback from the community - and you. AN EVOLVING, DYNAMIC EVENT Fact one: Communications is changing fast. Fact two: Once a conference launches, the sessions covered don’t change. For months. Our sessions change. Every question asked to our speaker faculty will evolve and change right up to the conference. And you get to spearhead that evolution. Suggest a question and vote on existing ones at www.incitemc.com TOUGH, SCEPTICAL DISCUSSION No back slapping. No blue sky futurology. This is a meeting of minds to find the best answers out there to the critical questions you face. We ask the tough questions - volunteered by you - to the best corporate experts out there. We get you results you can use. THE BEST USE OF YOUR TIME This is a one-stop shop for strategic communicators. You get in-depth insight on the top issues you’ll face all year. You take two days out of the office, but you are equipped with strategic insight, best practice, benchmarks and case studies to supercharge your communications strategy for the other 363. PRACTICAL OPPORTUNITIES TO WORK WITH PEERS No sitting and listening. Co-located with Incite:Marketing, you get multiple opportunities to actively work with peers to find solutions. In-depth QA sessions. Lively discussion. Small-scale, dynamic working groups. You come here to work. Not just listen. We’re The Best Option For You What are you waiting for? Buy your ticket now at www.incitemc.com/communications save $400 if you book before July 12 What You Get
- 9. The incite community isyour new best friend We incite debate on core Communications issues. • We ask tough questions of those best placed to answer them. • We give you a voice. • We leverage the community to spot trends and get results. Incite is not a conference. Incite is a community. We facilitate debate between senior Marketing and Communications executives. We act as a strident editor of debate, and we ensure the conversation is targeted, robust, and useful Find out more at www.incitemc.com 1 Stats and trends from hundreds of peers. In your inbox. Weekly. Give us your feedback and we pull hundreds of submissions together to find stats, facts and trends - and share it with you. Exclusive, useful insight. Every week. 2 Got a tough question? Get answers from hundreds of peers with experience. We’ll ask our thousands-strong community your question. And get you the answers you need. Collaborate with peers through Incite Go to www.incitemc.com for more What You Get try us out! Download our briefing on the state of marketing and communications in 2013 IncIte The Marketing CommunicationsCommunity Tough questions, insightful answers Join the conversation at facebook.com/InciteMC @InciteMC www.inciteMC.com How will marketing andcommunicationsevolve in 2013? Relive our webinar on multi-channel best practice Get both of these resources at www.incitemc.com 3 Set the agenda for our exclusive industry summit: Build our dynamic summit with us - and get significant discounts for your help. And a better conference for you. 4 Insider Perks: Benefit from exclusive discounts and be the first to receive our industry leading content. Ticket Price Full Price $1795 Purchase by July 12 $1395 SAVE $400 August 9 $1645 SAVE $150 CALL +1 800 814 34 59 EMAIL register@incitemc.com ONLINE www.incitemc.com/communications REGISTER YOUR PLACE NOW The Incite Summit 18 – 19 September 2013 The New Yorker Hotel, NYC ALL PASSES INCLUDE Access to all sessions, lunches and drinks reception
- 10. facebook.com/InciteMC@InciteMCwww.incitemc.com/communications PLUS: Double the insight:Access to insight from 20+ senior marketing executives Double the networking: Get to meet and forge relationships with peers from the Marketing function - and work directly with them in our working groups Double the discussion: Sit in on our Incite:Marketing sessions to equip tools to work better with peers back in the office DOUBLE THE VALUE. Your pass gets you all access to Incite:Marketing too! confirmed to contributeSPEAKERS Sony Electronics Mike Fasulo Chief Marketing Officer Aflac Michael Zuna Chief Marketing Officer Sears Jennifer Dominiquini Chief Marketing Officer (Seasonal Outdoor Living) L’Oreal Marc Speichert Chief Marketing Officer Arby’s Russell Klein Chief Marketing Officer Restaurant.com Christopher Krohn Chief Marketing Officer MetLife Claire Burns Chief Customer Officer Jockey International Dustin Cohn Chief Marketing Officer Weight Watchers Cheryl Callan Senior Vice-President, Marketing Diageo Michelle Klein Vice-President, Global Marketing (Smirnoff) Coca Cola Brad Taylor Vice-President, Customer Marketing Barnes Noble Sasha Norkin Vice-President, Digital and Channel Marketing Home Depot Fred Neil Vice-President, Marketing Citigroup Ben Eyler Vice-President, Marketing and Communications Hewlett Packard Rob Wait Vice-President, Marketing at a glance: Insight on the issues we’ll be discussingAGENDA The Customer- Centric Future Change your corporate culture to focus better on the customer Moving Customer- Centric Without Causing Chaos Get a customer-centric internal organisation that’s simple, not complex How To Listen, So You Can Talk Back Better Get more useful insight about your customers, and use it to do better Communications Build Unique Customer Experiences Manage a complex Communications landscape and integrate many channels to build one effective stakehold- er experience Less Silos = More Success Break down internal barriers and get everyone singing from the same hymn sheet Data Driven Creativity Let what you learn help you do better marketing campaigns Keeping It Super-Relevant Segment and target your customer-based - and get more relevant to every one of them Hit Them When They’re Listening Choose the right channels, and use them at the right time for better engagement Think Fast, Act Faster Use real-time insight for quick- decision making and responsive marketing Define Your Impact On The Bottom Line How new data sources give you more detail on how effective your marketing is Work Better With Your Cheerleaders Spot important brand advocates and get them onside Solomo For Competitive Advantage Pointless portmanteau or the new way to beat the competition? What are you waiting for? Get access to your Incite:Communications Summit AND all this additional insight by buying a ticket at www.incitemc.com/communications
- 11. Built by theCommunity. 100 per cent Relevant: Unrivalled peer-directed agenda - build from direct feedback from 300+ executives. You can be confident we cover all the issues you need to know about An event that evolves with the market-and is always cutting edge: We don’t stop developing when our marketing starts. Every session will evolve and change to deal with current issues - right up to September 18 Challenging, robust, tough-and relevant -discussion: This isn’t an excuse for back slapping. It’s two days of challenging discussion with your peers to find solutions to your problems Active collaboration for practical results: Co-located with Incite: Marketing, you’ll have opportu- nities to work directly with peers from other departments to build strategic solutions to core issues WHAT YOU GET September 18–19 New York City incitemc.com/communications WHO YOU LEARN FROM COCA COLA Brad Taylor Vice-President, Customer Marketing Yum Brands Amy Sherwood Vice-President, Public Relations and Consumer Affairs PFIZER AnnaMaria DeSalva Vice-President, Global Commu- nications (Medical and RD) HERTZ Bob Stuart Chief Marketing Officer Weight Watchers Cheryl Callan Senior Vice-President, Marketing Sears Jennifer Dominiquini Chief Marketing Officer (Seasonal and Outdoor Living) Sharp Robert Scaglione former Chief Marketing Officer DOW JONES Paula Keve Chief Communications Officer Arby’s Russ Klein Chief Marketing Officer LENOVO Jeff Shafer Vice-President, Global Communications BASF Robin Rotenberg Chief Communications Officer Sony Electronics Mike Fasulo Chief Marketing Officer Hewlett Packard Rob Wait Vice-President, Marketing Cardinal Healthcare Jill LaNouette Vice-President, Public Affairs CAESAR’S ENTERTAINMENT Jan Jones SeniorVice-President,Communi- cations Government Relations Diageo Michelle Klein Vice-President Global Marketing (Smirnoff) RICOH Sandra Zoratti Vice-President, Marketing Citigroup Ben Eyler Vice-President, Marketing and Communications Wells Fargo Alan Elias Senior Vice-President, Head of WholesaleBankCommunications L’Oreal Marc Speichert Chief Marketing Officer Chobani Nicki Briggs Chief Communications Officer McDonald’s Heather Oldani Head of US Communications HOME DEPOT Fred Neil Vice-President, Marketing Restaurant.com Christopher Krohn Chief Marketing Officer MOLSON COORS Dan Lewis Chief Public Affairs Officer MetLife Claire Burns Chief Customer Officer Barnes and Noble Sasha Norkin Vice-President, Digital and Channel Marketing Ericsson/Coinstar Nora Denzel Non-Executive Director PFIZER Sherry Pudloski Vice-President, Worldwide Communications Sprint Doug Duvall Vice-President, Corporate Communications Aflac Michael Zuna Chief Marketing Officer Whole Foods Bill Tolany Head of Integrated Marketing Siemens Jim Whaley Senior Vice-President, Mar- keting and Communications Comcast Chris Helle Executive Director, Brand Marketing and Strategy Jockey International Dustin Cohn Chief Marketing Officer communications Summit Tell engaging, authentic brand stories Internal collaboration, better listening and multi-channel communications Get your pass before July 12 to save $400 Sign up at www.incitemc.com/communications #incitesummit