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Communication strategy design

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HiraminDallas

A short presentation inspired by the book "Do You Matter? How great design will make people love your company."

Business
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Your Business is Talking To People What are they saying? Created by Hiram Quinones
Designing an Enterprise Communication Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Concept
[object Object],[object Object],[object Object],[object Object],Designing an Enterprise Communication Strategy Key Concept
[object Object],[object Object],[object Object],[object Object],[object Object],Designing an Enterprise Communication Strategy Key Concept
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Designing an Enterprise Communication Strategy Key Concept
[object Object],[object Object],[object Object],Designing an Enterprise Communication Strategy Key Concept
[object Object],[object Object],Designing an Enterprise Communication Strategy Key Concept
[object Object],[object Object],[object Object],Designing an Enterprise Communication Strategy Key Concept
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Designing an Enterprise Communication Strategy Key Concept
[object Object],[object Object],[object Object],Designing an Enterprise Communication Strategy Key Concept
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Designing an Enterprise Communication Strategy Key Concept
[object Object],[object Object],[object Object],[object Object],[object Object],Designing an Enterprise Communication Strategy Strategy
[object Object],Designing an Enterprise Communication Strategy F L A V O R Strategy
[object Object],[object Object],[object Object],[object Object],[object Object],Designing an Enterprise Communication Strategy F This is not about just saying yes all the time. It is about understanding your customer’s needs and desires, and meeting them. The focus should always be on the customer experience. The entire organizational culture must be aligned to deliver this idea. Strategy
[object Object],Designing an Enterprise Communication Strategy L L Proposed Design Language Principles LONG-TERM Keep reinventing Seem fresh and unique Can’t be a one-trick pony must be capable of repeating experinces It takes long-term deliberate focus on the customer supply chain experience to produce instant delight and gratification for your customers. Strategy
[object Object],Designing an Enterprise Communication Strategy L Proposed Design Language Principles AUTHENTIC Consistent experience Consistent messages Experience must be real and based on commitment A The bottom line is that our customers are smarter and more perceptive than we think. The experience must be real or people will feel it. The loss of authenticity does not always come from money issues, but it often does, and the public can sense and smell deception along with broken promises. Strategy
[object Object],[object Object],[object Object],[object Object],[object Object],Designing an Enterprise Communication Strategy L V Vigilance is also “forward looking” as well as keeping track of what is going on around us. In a way it’s like due diligence. Vigilance is about working great communication across the company. If you take your eyes off the ball, it will degrade. This is just human nature. Strategy
[object Object],[object Object],[object Object],[object Object],[object Object],Designing an Enterprise Communication Strategy L O Remember that often people have difficulty wrapping their heads around something new and innovative. Focus on what is good about the product and how it will provide them with solutions. Strategy
[object Object],[object Object],[object Object],[object Object],[object Object],Designing an Enterprise Communication Strategy L R The reason for the departure of many companies was an inability to keep reinventing themselves. Strategy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Designing an Enterprise Communication Strategy Next Step
[object Object],[object Object],Designing an Enterprise Communication Strategy Next Step
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Designing an Enterprise Communication Strategy Next Step
[object Object],[object Object],[object Object],Designing an Enterprise Communication Strategy Next Step
[object Object],[object Object],[object Object],[object Object],[object Object],Designing an Enterprise Communication Strategy Next Step Created by Hiram Quinones
[object Object],[object Object],[object Object],[object Object],Designing an Enterprise Communication Strategy Next Step Created by Hiram Quinones
[object Object],[object Object],[object Object],Designing an Enterprise Communication Strategy Next Step Created by Hiram Quinones

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Communication strategy design

  • 1. Your Business is Talking To People What are they saying? Created by Hiram Quinones
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Editor's Notes

  1. Do you matter? How great design will make people love your company” Robert Brunner and Stewart Emery
  2. Webster’s definition of language
  3. Do you matter? How great design will make people love your company” Robert Brunner and Stewart Emery
  4. BA and Great Job! Are speaking to people – telling them things about what it does, how it does it, and what BA is all about. It is connecting with them and telling them things about themselves. Maybe not to everybody, but with certain people. It makes sense to truly think about who and how, doing all we can to connect with them in a powerful way.
  5. Language/communication must be alive and dynamic
  6. These 4 questions must be answered by a group.
  7. Based on the book Do you matter? How great design will make people love your company by Robert Brunner and Stewart Emery
  8. Focus on the customer, focus on the customer supply chain experience
  9. You can’t fake authenticity. The consequences of getting caught faking it can be terminal. Authenticity is lost forever if the customer believes they will receive one thing and off the bat they receive something else.