course material

1. Overview Stakeholders are individuals or groups that have an active
OverviewStakeholders are individuals or groups that have an active interest in an
organization. Stakeholders and stakeholder groups typically include employees, vendors,
communities, government agencies, customers, investors, and lenders. Different
stakeholders have different interests, attitudes, and priorities. Effective communication
ensures that they receive relevant information and develop positive attitudes to your
organization in the scenario.As the regional marketing director of a theme park, you are in
the process of designing a phased marketing strategy for reopening all parks after a safety
incident. You have already helped other marketing directors understand the importance of
having a good marketing mix to inspire customer loyalty; now help them with a stakeholder
communication plan. Develop a communication plan that will ensure stakeholders
understand the steps the organization is taking to benefit them.Three aspects to consider
for effective stakeholder communication are the interest of stakeholders in the
organization, the impact of the reopening decision on stakeholders, and the relevance of
information going to stakeholders.PromptComplete the communication plan for the
stakeholders of the organization in the course scenario. Refer to the Exemplar
Communication Grid for an example of how the template can be used.Specifically, you must
address the following rubric criteria:Identify the three key stakeholders (a minimum of one
internal and two external groups) in the reopening of the park.Internal
StakeholdersEmployeesDepartmentsManagementExternal
StakeholdersCustomersSuppliersLendersCommunitiesUse the Communication Grid
Template to complete this step.Identify and analyze the information about each stakeholder
group and their need for communication. Use the Communication Grid Template to
complete this step. Consider the following points:Stakeholder’s interest in the park’s
reopeningAssessment of the impact on stakeholder (low, medium, or high)Information and
communication needs of the stakeholderCommunication methods to and with the
stakeholderIdentify two crisis communication methods for communicating with
stakeholders.What forms of communication can be used to quickly communicate with
internal stakeholder groups?What forms of communication can be used to communicate
with external stakeholder groups?Guidelines for SubmissionSubmit a 1- to 2-page Word
document, which includes your responses and the completed Communication Grid
Template, using double spacing, 12-point Times New Roman font, and one-inch margins.
Consult the Shapiro Library APA Style Guide for more information on style.