1) The document discusses stakeholder identification, engagement, and communication strategies for software testing projects. It outlines the advantages of involving stakeholders and analyzing their needs, roles, and levels of commitment over time. 2) Common reasons for major software failures are discussed, including poor communication between teams and stakeholders that leads to ambiguous requirements and goals. 3) Effective stakeholder engagement requires early and ongoing communication through activities like status updates, meetings, and feedback opportunities to build trust and commitment to the project.

1. “Software Testing To Be or Not To Be” Conference of the Association for Software Testing July 15, 2009“To be or not to be, that is the question”– William Shakespeare’s Hamlet Neha Thakur

2. Objective To identify the various stakeholders, their involvement and to strategies the communication and the engagement needs of stakeholders To discuss various advantages, challenges and appropriate strategies

3. Coverage Introduction Advantages of identifying and involving stakeholders Stakeholder analysis Stakeholder engagement and communication Challenges The appropriate strategy

4. Need for testing: Only testing can demonstrate that quality has been achieved. Software Testing is an empirical investigation conducted to provide stakeholders with information about the quality of the product or service under test, with respect to the context in which it is intended to operate.(Source: Wikipedia) In spite of performing testing, Why major software fails? Introduction

5. Fact sheet

6. Software failures Software bugs are costing the U.S. economy an estimated $59.5 billion each year.(Source: WASHINGTON (COMPUTERWORLD)) A May 2005 newspaper article reported that a major hybrid car manufacturer had to install a software fix on 20,000 vehicles due to problems with invalid engine warning lights and occasional stalling. On June 4 1996, the first flight of the European Space Agency's new Ariane 5 rocket failed shortly after launching, resulting in an estimated uninsured loss of $0.5 billion dollars. In early 1999, a major computer game company recalled all copies of a popular new product due to software problems.

7. So, what went wrong? Major software fails due to shortfalls in skills to deal with stakeholder value propositions Out of six reasons cited for failures, five arerelated to communications between teams and stakeholders Poor planning and bad communication Scope — stakeholders — goals, we rarely see testers involved to drive out any ambiguities or inconsistencies in these crucial deliverables

8. All about stakeholders

9. Who is a stakeholder? Are entities who areaffected by: The success or failure of a project The actions or inactions of a product The effects of a service Stakeholder

10. Advantages of identifying and involving Build organizational buy-in, mutual trust, commitment and capability. Reduced litigation/opposition to project implementation that results from the plan. The introduction of new perspectives and diverse interests into the planning process. Respect among adversarial advocacy groups and varied stakeholders across organizations of varied interest with varied POV (point of view) Incorporation of an open-minded and broad search for creative alternatives. Maximize the potential for a successful project from current to future state. Ensure the right people receive the right information, at the right time, in the right way. Ensure the right people participate at the right time, in the right way. In order to proactively increase stakeholder commitment to change over time stakeholder engagement is required.

12. Application architecture and design

13. Data modeling

14. Coding and unit testing

15. Test definition

16. Test execution

17. Go live!

18. Transition

19. Project initiation

20. Project planning

21. Estimation

22. Project monitoring and control

23. Risk action assumption issues management

24. Supplier agreement management

25. Change control

26. Decision analysis and resolution

27. Project closure

28. Quality assurance

29. Metrics collection and reporting

30. Deliverable review

31. Defect prevention

32. Defect managementFigure 1: Structured process area and process list of different management cycles

33. Analyze your stakeholders Understand your stakeholders: What is their motivation? What are their expectations? What do we expect of them? Where are they? How expert are they at what they do? What is their availability?

34. Analyze your stakeholders (cont.) Examples of categories you could use are: Decision makers (e.g., sponsors, artifact approvers) Information providers (e.g., Subject Matter Expertise) Regulatory (e.g., legal body, Center of excellence) Implementers (e.g., developers, testers) End users Post implementation support (e.g., trainers, managers)

36. Need to be engaged

38. Engage stakeholders early and throughout the plan Plan should build trust over time and should allow for revisiting of the goals and project implementation Have a roadmap Be flexible Adhere to meeting times Facilitate the meetings skillfully Follow up Fundamentals

39. Stakeholder engagement strategies Commitment Level: Advocacy & Ownership Engagement strategy: Position as Champion Low ABILITY TO INFLUENCE§ High Commitment Level: Commitment & Action Engagement Strategy: Involve extensively Commitment level: Understanding Engagement Strategy: Address concerns Low DESIRED COMMITMENT High High PROJECT IMPACT^ Low Commitment Level: Awareness Engagement Strategy: Keep informed Commitment Level: Support & buy-in Engagement Strategy: Enlist as needed Start-up TIME Vision Achieved Figure 3:Stakeholder engagement map

40. Stakeholder engagement plan Figure 4: Stakeholder engagement assessment and action plan

41. Stakeholder communication plan Figure 5: Stakeholder communication needs assessment and action plan Figure 6: Stakeholder communication plan

42. Commitment versus time Engagement Individuals are actively involved in and contribute to Project activities. Acceptance Individuals are receptive to working with and implementing Project changes amid uncertainty. Understanding Individuals have an appreciation for the impacts and benefits that the Project will have on their functional areas. Awareness Individuals have heard that the Project exists and are aware of basic scope of the Project and general concepts. Commitment Ownership Individuals acknowledge that the Project belongs to them and create innovative ways to use and improve it. Status quo Time Vision Figure 7: Stakeholder commitment versus time graph

43. Inadequate communication Constraints on time and money Pressures to meet schedules Inappropriate planning Little or no monitoring and evaluation process of interaction Challenges

44. Stories/Case Study A leading global asset management firm announced merger of equal in late 2006 targeting close in mid 2007. The publicly announced target was more than half a billion dollars in cost reduction fully captured in five years. Deloitte was engaged to assist pre close planning, post close tracking, tools/system/framework development, enterprise wide base lining and non personnel expense execution. The mobilization of cross functional experts/staff and leverage of proprietary benchmarks and methodologies helped the firms successfully delivered/exceeded target slotted for the first six months of closing. In particular, the team achieved 40% cost saving in one major procurement category alone, which involved engaging close to 100 business stakeholders and gathering thousands of detailed specifications.

45. Stories/Case Study As a small credit union in the Vancouver area, Vancity was founded on principles of community and has won numerous awards for its work around sustainability and climate change. With a re-branding effort that included an opportunity to better highlight its sustainability efforts, Vancity actively engages members and prospective members through new social media channels, member forums, unique brand campaigns, educational activities, and numerous opportunities for stakeholder feedback. As a result, brand preference went up by 30% and Vancity announced that it became carbon-neutral at the end of 2007, two years ahead of plan. As part of this effort, Vancity recorded more than $2 million in cost savings since 1992 through reductions in energy usage alone.

46. References

47. Questions?

48. Thank you

49. Contact: nethakur@deloitte.com thakurne@gmail.com

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