COM 310 Final Project Guidelines and Rubric Overview The final project for this course is the creation of a social media consultation document. Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster. In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a community toxic or when opportunities present themselves to engage the audience in positive communication. The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three and Five. The final product will be submitted in Module Seven. In this assignment, you will demonstrate your mastery of the following course outcomes:  Illustrate social media best practices for achieving organizational goals  Choose appropriate social media content for meeting the communications needs and goals of organizations  Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals  Devise effective approaches for constructively addressing audience feedback on social media Prompt For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide them the information they would need to begin creating a social media strategy. Specifically, the following critical elements must be addressed: I. Social Media Overview: This section will give you the opportunity to research the history of social media and identify best practices regarding the use of social media. This will allow you t ...

1. COM 310 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a social media
consultation document.
Social media often reaches multiple departments within an
organization such as human resources, legal, marketing,
operations, sales, and more. Planning
strategically offers an organization a blueprint of sorts that can
be communicated to these various stakeholders. These plans
help set direction and also help
prioritize initiatives while keeping everyone on the same page.
Equally important is planning for social media mishaps. It is
never more apparent that strategic
planning was not done or did not include a contingency plan
than when social media engagement snowballs into a public
relations disaster.
In this assessment, you will explore strategic social media use
for an existing organization of your choice. This paper will
cover two platforms you feel are relevant
to the organization’s goals and detail how these platforms can
be used in tandem to reach organizational goals. You will be
both creative and strategic and align
goals to specific tactics on each platform of your choice. You
will also include a plan of action to guide decision making when
negative comments make a
community toxic or when opportunities present themselves to
engage the audience in positive communication.

2. The project is divided into two milestones, which will be
submitted at various points throughout the course to scaffold
learning and ensure quality final
submissions. These milestones will be submitted in Modules
Three and Five. The final product will be submitted in Module
Seven.
In this assignment, you will demonstrate your mastery of the
following course outcomes:
organizational goals
communications needs and goals of organizations
e effectiveness of social media strategies for
various personal, professional, and organizational goals
audience feedback on social media
Prompt
For this assessment, you will first identify a local business with
little or no social media presence (if there is an issue with
access to a local business, work with
your instructor to identify one you may use). Assume you have
been asked to create a social media consultation document to
help executives understand and
plan for social media. This paper will be informational and is
not specifically a social media strategy. Instead, it is meant to
inform decision makers and provide
them the information they would need to begin creating a social

3. media strategy.
Specifically, the following critical elements must be addressed:
I. Social Media Overview: This section will give you the
opportunity to research the history of social media and identify
best practices regarding the use of
social media. This will allow you to set the stage for your
clients and help them understand what the use of social media
can and cannot do for their
business.
A. Overview how social media has been used by businesses over
the past decade. Support overview with research.
B. Summarize established best practices regarding the use of
social media by businesses.
C. Explain the opportunities and limits of social media as a
communications tool.
II. Business Goals: The purpose of this section is to help the
organization uncover specific goals related to social media use.
These goals will dictate what
platforms you choose, what content you share, and what best
practices the organization would follow. Identifying the target
audience will also ensure
the organization uses appropriate platforms and shares
appropriate content.
A. Analyze the business’s current state and identify gaps that
you will use social media to address. Consider how the

4. organization communicates
with its target audience, how well it retains customers, or how
frequently it updates its website.
B. Select two of the following four goals for the business, based
on the identified gaps. Justify your selections.
ers and clients
C. Explain how audience engagement through social media can
help the business achieve its goals. Support explanation with
examples.
III. Social Platforms: The purpose of this section is to explain
why you are recommending the platforms you have chosen and
how the business can use
them. Ground your choices in research and best practices to be
sure your choices are clear. You need to make clear what the
opportunities and limits of
each platform are, so providing an explanation of the terms of
service is necessary.
A. Propose two appropriate social media platforms and explain
how each will help the company reach the target audience and
achieve its goals.
B. Develop a strategy based on best practices that the company
will use on each platform.
C. Describe what types of content should be used on each
platform to reach the target audience and why.
D. Assess how the terms of service impact use of your chosen

5. platforms by your organization. Provide specific examples.
IV. Examples: Now that you have explained to the business how
it should use the social media platforms you have identified,
you need to provide the
executives with examples of what effective and ineffective use
of social media looks like. This will give the business a sense of
how best practices drive
content, target audience engagement, and ultimately help
businesses achieve their goals.
A. Using a real-world example, describe a situation in which an
organization demonstrated exceptional use of social media for
the particular goals
and objectives you mentioned in Part I. This will show the
executives specific examples of social media done well by
another company. This
could even be a competitor of the company you are working
with.
B. Using a real-world example, describe a situation in which an
organization did not adhere to best practices. This will show
executives specific
examples of social media misuse or abuse.
C. Develop a plan, based on best practices, for how the business
should handle feedback (positive and negative) on social media.
D. Explain how appropriately responding to feedback on social
media can help the business achieve its goals. Support
explanation with examples.

6. V. Conclusion: Conclude your paper by making
recommendations for next steps should the business decide to
move forward with developing a presence on
social media. Remind them that keeping up with a social media
presence is a long-term commitment and will constantly be
refined and measured.
A. Explain how the continuous use of social media can help the
organization achieve its goals. Support explanation with
examples.
B. Offer recommendations for measuring success and explain its
importance.
C. Develop hypothetical next steps for the organization should
they decide to move forward with a strategic social media plan.
Milestones
Milestone One: Social Media Overview and Business Goals
(Sections I and II)
In Module Three, you will submit a draft of your social media
overview and business goals. Research the history of social
media and identify best practices
regarding the use of social media. This will allow you to set the
stage for your clients and help them understand what the use of
social media can and cannot do
for their business. Using this information, help your clients
uncover specific goals related to social media use. These goals
will dictate what platforms you choose,
what content you share, and what best practices the organization
would follow. Identifying the target audience will also ensure
the organization uses appropriate
platforms and shares appropriate content. This milestone is
graded with the Milestone One Rubric.
Milestone Two: Social Platforms and Business Examples

7. (Sections III and IV)
In Module Five, you will submit a draft of proposed social
platforms and business examples. Explain why you are
recommending the platforms you have chosen
and how the business can use them. Ground your choices in
research and best practices to be sure your choices are clear.
You need to make clear what the
opportunities and limits of each platform are, so providing an
explanation of the terms of service is necessary. Now that you
have explained to the business how
it should use the social media platforms you have identified,
you need to provide the executives with examples of what
effective and ineffective use of social
media looks like. This will give the business a sense of how
best practices drive content, target audience engagement, and
ultimately help businesses achieve
their goals. This milestone is graded with the Milestone Two
Rubric.
Final Submission: Social Media Consultation Document
In Module Seven, you will submit your final project. It should
be a complete, polished artifact containing all of the critical
elements of the final product. It should
reflect the incorporation of feedback gained throughout the
course. This submission will be graded with the Final Project
Rubric.
Final Project Rubric
Guidelines for Submission: Your social media consultation
document should be 8 to 10 pages in length (not including
screenshots), double-spaced, have one-inch
margins, and use 12-point Times New Roman font and APA

8. format.
Instructor Feedback: This activity uses an integrated rubric in
Blackboard. Students can view instructor feedback in the Grade
Center. For more information,
review these instructions.
Critical Elements Exemplary (100%) Proficient (85%) Needs
Improvement (55%) Not Evident (0%) Value
Social Media
Overview: Social
Media
Meets “Proficient” criteria and
research chosen provides keen
insight into the evolving use of
social media by businesses
Overviews how social media has
been used by businesses over
the past decade, supporting
overview with research
Overviews how social media has
been used by businesses over
the past decade but overview is
cursory, verbose, or not
supported by research
Does not overview how social
media has been used by
businesses over the past decade

9. 4.8
Social Media
Overview: Best
Practices
Meets “Proficient” criteria and
main ideas provide exceptional
insight into the use of social
media by businesses
Summarizes established best
practices regarding the use of
social media by businesses
Summarizes established best
practices regarding the use of
social media by businesses but
summary is cursory or is
missing key details
Does not summarize established
best practices regarding the use of
social media by businesses
4.8
Social Media
Overview:
Opportunities and
Limits

10. Meets “Proficient” criteria and
details communicate a unique
perspective on the capacity of
social media
Explains the opportunities and
limits of social media as a
communications tool
Explains the opportunities and
limits of social media as a
communication tool but
explanation is cursory or lacks
clarity
Does not explain the
opportunities and limits of social
media as a communication tool
4.8
Business Goals:
Current State
Meets “Proficient” criteria and
identified gaps provide
exceptional insight into the
business’s needs
Analyzes the business’s current
state and identifies gaps that
will be addressed using social
media

11. Analyzes the business’s current
state and identifies gaps that
will be addressed using social
media but analysis is cursory or
unclear or gaps are not clearly
identified
Does not analyze the business’s
current state or identify gaps that
will be addressed using social
media
4.8
Business Goals:
Identified Gaps
Meets “Proficient” criteria and
goals exhibit a nuanced
understanding of the needs of
the business
Selects goals for the business
based on the identified gaps
and justifies the selections
Selects goals for the business
based on the identified gaps
and justifies the selections but
justification is cursory or
illogical
Does not select goals for the
business based on the identified
gaps

12. 6
http://snhu-
media.snhu.edu/files/production_documentation/formatting/rubr
ic_feedback_instructions_student.pdf
Business Goals:
Achieve Its Goals
Meets “Proficient” criteria and
examples exhibit keen insight
into the potential positive
impact of audience engagement
Explains how audience
engagement through social
media can help the business
achieve its goals, supporting
explanation with examples
Explains how audience
engagement through social
media can help the business
achieve its goals but
explanation is cursory or not
supported with examples
Does not explain how audience
engagement through social media
can help the business achieve its
goals

13. 8
Social Platforms:
Target Audience
Meets “Proficient” criteria and
explanation cites specific
platform features that illustrate
the platform’s potential
Proposes two appropriate social
media platforms, explaining
how each will help the company
reach the target audience and
achieve its goals
Proposes two social media
platforms, explaining how each
will help the company reach the
target audience and achieve its
goals, but not all proposed
platforms are appropriate or
explanation is cursory
Does not propose two social
media platforms or explain how
each will help the company reach
the target audience and achieve
its goals
6
Social Platforms: Best
Practices

14. Meets “Proficient” criteria and
makes detailed connections
between specific best practices
and the features of each
platform
Develops a strategy based on
best practices that the company
will use on each platform
Develops a strategy that the
company will use on each
platform but the strategy is
cursory or not based on best
practices
Does not develop a strategy that
the company will use on each
platform
6
Social Platforms:
Content
Meets “Proficient” criteria and
description offers keen insight
into how each platform targets
specific audiences
Describes what types of content
should be used on each
platform to reach the target
audience and why

15. Describes what types of content
should be used on each
platform to reach the target
audience but does not describe
why
Does not describe what types of
content should be used on each
platform to reach the target
audience
6
Social Platforms:
Terms of Service
Meets “Proficient” criteria and
chosen examples show keen
insight into the limits terms of
service place on platforms
Assesses how the terms of
service impact use of the
chosen platforms by the
organization and provides
specific examples
Assesses how the terms of
service impact use of the
chosen platforms by the
organization but assessment is
cursory or lacks specific
examples

16. Does not assess how the terms of
service impact use of the chosen
platform by the organization
4.8
Examples: Exceptional
Use
Meets “Proficient” criteria and
details offer insight into how
the power of social media helps
companies achieve goals
Describes a real-world situation
in which an organization
demonstrated exceptional use
of social media to achieve its
goals
Describes a real-world situation
in which an organization
demonstrated exceptional use
of social media to achieve its
goals but description is cursory
or lacks clarity
Does not describe a real-world
situation in which an organization
demonstrated exceptional use of
social media to achieve its goals
4.8
Examples: Did Not

17. Adhere
Meets “Proficient” criteria and
details offer keen insight into
the consequences of not
adhering to best practices
Describes a real-world situation
in which an organization did not
adhere to best practices
Describes a real-world situation
in which an organization did not
adhere to best practices but
description is cursory, unclear,
or contains inaccuracies
Does not describe a real-world
situation in which an organization
did not adhere to best practices
4.8
Examples: Handle
Feedback
Meets “Proficient” criteria and
plan demonstrates insightful
connections between best
practices and audience
feedback

18. Develops a plan, based on best
practices, for how the
organization should handle
feedback on social media
Develops a plan for how the
organization should handle
feedback on social media but
plan is cursory or not clearly
based on best practices
Does not develop a plan for how
the organization should handle
feedback on social media
8
Examples:
Appropriately
Responding
Meets “Proficient” criteria and
examples exhibit a nuanced
approach in responding to
feedback on social media
Explains how appropriately
responding to feedback on
social media can help the
organization achieve its goals,
supporting explanation with
examples
Explains how appropriately

19. responding to feedback on
social media can help the
organization achieve its goals
but explanation is cursory,
unclear, or not supported with
examples
Does not explain how
appropriately responding to
feedback on social media can help
the organization achieve its goals
8
Conclusion: Achieve
Its Goals
Meets “Proficient” criteria and
examples show keen insight
into effectiveness of continuous
social media use
Explains how the continuous
use of social media can help the
organization achieve its goals,
supporting explanation with
examples
Explains how the continuous
use of social media can help the
organization achieve its goals
but illustration is cursory or
examples provided are not
cogent

20. Does not explain how the
continuous use of social media
can help the organization achieve
its goals
4.8
Conclusion:
Recommendations
Meets “Proficient” criteria and
recommendations exhibit keen
insight into the importance of
measuring success
Offers recommendations for
measuring success, explaining
its importance
Offers recommendations for
measuring success, explaining
its importance, but
recommendations are cursory
or lack clarity
Does not offer recommendations
for measuring success
4.8
Conclusion:
Hypothetical Next
Steps

21. Meets “Proficient” criteria and
next steps make cogent
connections with the
organization’s goals
Develops hypothetical next
steps for the organization
should it decide to move
forward with a strategic social
media plan
Develops hypothetical next
steps for the organization
should it decide to move
forward with a strategic social
media plan but next steps are
cursory or inappropriate
Does not develop hypothetical
next steps for the organization
should it decide to move forward
with a strategic social media plan
4.8
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format

22. Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
4
Total 100%
Running Head: OUTLINE AND ANNOTATED
BIBLIOGRAPHY
1
OUTLINE AND ANNOTATED BIBLIOGRAPHY
5
Outline and Annotated Bibliography
NAME
Columbia Southern University

23. Virginia Tech Shooting of 2007
Hazard Type
The shooting in the Virginia Tech in 2007 was an
unconventional hazard where the perpetrator (Seung-Hui Cho)
used unconventional weapon (Glock 19 and Walther P22
Pistols) that were owned legally according to the school’s arms
ownership policy, to attack the victims in their comfort, killed
32 and injured 17 many other students.
U.S. Department of Homeland Security Planning and Response
The U.S. Department of Homeland Security (DHS) tried its best
to respond to the incident and curb future incidents of that
nature. The department on this incident used the medical reports
and the Massengill Reportin the security response documents in
implementing the planning and response to the Virginia
shooting in 2007.
The medical report was used to identify the condition of the
shooter at the previous and during the shooting in which case it
was detailed that he was diagnosed with acute anxiety disorder
and Schools reports on the shooting incidence.
Effectiveness of the Response
The documents were in order. They helped identify the status of
the victim and concluded that the victim was responsible for his
own actions and that the school was not well prepared for the
tragedy. The effort resulted in the rescuing of the rest of the
students and other staff members from what the officers termed
a well-armed men ready to do more harm. Cho took his own life
when he realized that he had been aimed for capture by the DHS
officers. The taking of his own life left a big gap of the entire
cause of the incident and what the objectives were.
Relation with Domestic Terrorism

24. The incident denotes a domestic terrorism in that it involved an
individual that had suffered several domestic violence in his
childhood and had been affected mentally by the childhood
incidence. The victim was kind of reacting back to the society
that he thought were not offering any solution to his suffering.
This is a domestic terrorist incident.
Annotated Bibliography
Timeline of a Massacre. (2007, April 27). The Chronicle of
Higher Education, 53(34). Retrieved
fromhttp://go.galegroup.com/ps/i.do?p=AONE&sw=w&u=oran9
5108&v=2.1&it=r&id=GALE%7CA162584705&asid=b8ebfe3d8
c9a09e4bd2d53e9c34e332f. 23 Sept. 2017.
This is a report that details the chronology of the events hour by
hour as the shooter executed the shooting and the undertakings
of the school from the time the first shooting was noted. The
article also gives the aftermath involvement of the State
security and the school administration and security in offering
counseling and setting up the centers for counseling of the
victims. The other involvement of the administration and the
government will be very appropriate in explaining the responses
of the DHS on the issue in domestic terrorism.
Sidhu, S. S. (2017). Name No Names: The Role of the Media in
Reporting Mass Shootings. Journal of the American Academy of
Child & Adolescent Psychiatry, 56(1), 3-4.
The paper states that active shooters have tripled in the past
decade. It details the over use of internet and media in
promoting the incidences. The article suggests restriction of
access to cable networks and mobile electronics to deal with the
rise of the incidences. This article will provide useful
information that will help detail the implementation and
response to the shooting in Virginia.
Chandras, K. V., Chandras, S. V., & DeLambo, D. A. (2008,
March). Could Virginia Tech massacres have been prevented?
Strategies for prevention and counseling. Based on a program
presented at the ACA Annual Conference & Exhibition,

25. Honolulu, HI.
The paper details the chronology of the event at the Virginia
Tech and highlights the other incidences in the history. It also
profiles the victims involved and cites mental causatives,
firearms obsession, and substance abuse among other reasons.
The paper then offers various strategies that are useful in
responding to the issue before, during and in the event, it
happens. This information will be useful in helping with
detailing the causative of shootings and the appropriateness of
the response of the DHS.
Rosenberg, J. (2014). Mass shootings and mental health policy.
J. Soc. & Soc. Welfare, 41, 107.
The article views the tendency of mental involvement in the
shooting and the aftermath consequences. The article also
focuses on the fire arms restriction legislatives which is not
supported by research may have a scant effectiveness in use in
such a manner. This information is important in relating the
mental disabilities with the policies of fire arms possession in
response to the shooting crimes.
Schildkraut, J., & Hernandez, T. C. (2014). Laws that bit the
bullet: A review of legislativeresponses to school shootings.
American Journal of Criminal Justice, 39(2), 358-374.
The paper review on the incidences of shootings witnessed in
the schools of US with a wake shooting in the Virginia Tech.
the paper also details the aftermath legislative responses on the
issue with a keen view of the public responses to the
enactments. The information is important in digging in the
responses of the DHS of the U.S through legislative enactments.
References
Chandras, K. V., Chandras, S. V., & DeLambo, D. A. (2008,
March). Could Virginia Tech massacres have been prevented?
Strategies for prevention and counseling. Based on a program
presented at the ACA Annual Conference & Exhibition,
Honolulu, HI.

26. Rosenberg, J. (2014). Mass shootings and mental health policy.
J. Soc. & Soc. Welfare, 41, 107.
Schildkraut, J., & Hernandez, T. C. (2014). Laws that bit the
bullet: A review of legislative responses to school shootings.
American Journal of Criminal Justice, 39(2), 358-374.
Sidhu, S. S. (2017). Name No Names: The Role of the Media in
Reporting Mass Shootings. Journal of the American Academy of
Child & Adolescent Psychiatry, 56(1), 3-4.
Timeline of a Massacre. (2007, April 27). The Chronicle of
Higher Education, 53(34). Retrieved from
http://go.galegroup.com/ps/i.do?p=AONE&sw=w&u=oran95108
&v=2.1&it=r&id=GALE%7CA162584705&asid=b8ebfe3d8c9a0
9e4bd2d53e9c34e332f