Running Head: DEVELOPING COMMUNICATIONS POLICY 11 Developing Communications Policy Argosy University September 20, 2018 Developing A Communication Policy If the policy defines the values ​​of the organization, it exercises the same time some control over the free flow of information for ensure the consistency of the image of the company. It will be the reference tool to avoid slippage both in normal times and when the image will be poorly known or abused. The communication policy will try to manage the flow of communication which circulates both internally and internally to the external of a organization. It is intended for all staff who must adapt their behavior to the policies and practices described in the policy. Otherwise, everyone could give free rein to his impulses or his imagination and freedom of expression may lead to cacophony resulting in a blurred image of the organization. Politics becomes a communications management guide. It reinforces the feeling internal membership and standardizes the way in which the company communicates with his environment. A communication policy does not support any exceptions. The components of the organization must be mobilized to build and project a unique image. We propose in this book the steps to be taken to build a coherent communication policy. We have collected a large number of public, parastatal or private enterprise policies to realize that each company builds its policy according to his own needs. Some companies have a duty to communicate information because of their public status or their legal obligations. Others understood that it was essential to in full knowledge of a reference framework to manage their speech in the public square. This book describes all the steps involved in the preparation, drafting and implementation of a communication policy (Mansell, R. 2014). He proposes a set of principles and guidelines around which to develop any communication policy. This book is for people who want to understand what communication policy, why it is necessary in any company and how it is articulated. Professionals called to build such a policy can draw inspiration from it to know both the steps to be taken and what each of these steps should contain. He proposes models concrete communication policies and ways to make them operational. In various work settings there are various aspects that surround the respective work environment. One of the major aspects which is usually at the core is the workforce or rather the employees. Thus it is imperative that courtesy and consideration is upheld in a working environment in order for business to run as effectively as possible. In a working environment where an effective communications policy has been developed there are various in which employees carry themselves in order to ensure maximum effectiveness these include striving to uphold a civil work environment which implies that no vulgarities, shouting or yelling or shouting at the workplac.

1. Running Head: DEVELOPING COMMUNICATIONS POLICY
11
Developing Communications Policy
Argosy University
September 20, 2018
Developing A Communication Policy
If the policy defines the values of the organization, it exercises
the same time some control over the free flow of information
for ensure the consistency of the image of the company. It will
be the reference tool to avoid slippage both in normal times and
when the image will be poorly known or abused. The
communication policy will try to manage the flow of
communication which circulates both internally and internally
to the external of a organization. It is intended for all staff who
must adapt their behavior to the policies and practices described
in the policy. Otherwise, everyone could give free rein to his
impulses or his imagination and freedom of expression may lead
to cacophony resulting in a blurred image of the organization.
Politics becomes a communications management guide. It
reinforces the feeling internal membership and standardizes the
way in which the company communicates with his environment.
A communication policy does not support any exceptions. The
components of the organization must be mobilized to build and
project a unique image. We propose in this book the steps to be
taken to build a coherent communication policy. We have
collected a large number of public, parastatal or private
enterprise policies to realize that each company builds its policy

2. according to his own needs. Some companies have a duty to
communicate information because of their public status or their
legal obligations. Others understood that it was essential to in
full knowledge of a reference framework to manage their speech
in the public square. This book describes all the steps involved
in the preparation, drafting and implementation of a
communication policy (Mansell, R. 2014). He proposes a set of
principles and guidelines around which to develop any
communication policy. This book is for people who want to
understand what communication policy, why it is necessary in
any company and how it is articulated. Professionals called to
build such a policy can draw inspiration from it to know both
the steps to be taken and what each of these steps should
contain. He proposes models concrete communication policies
and ways to make them operational.
In various work settings there are various aspects that surround
the respective work environment. One of the major aspects
which is usually at the core is the workforce or rather the
employees. Thus it is imperative that courtesy and consideration
is upheld in a working environment in order for business to run
as effectively as possible. In a working environment where an
effective communications policy has been developed there are
various in which employees carry themselves in order to ensure
maximum effectiveness these include striving to uphold a civil
work environment which implies that no vulgarities, shouting or
yelling or shouting at the workplace. Gossip or backbiting is
discouraged while differences in opinions are usually handled in
a discreet manner. Conservative critism in a working
environment is also welcome at the work place in order to
ensure maximum employee productivity. Other traits that are
usually embraced in a workplace with an efficient
communications policy include courtesy, friendliness and
respect.
While developing a communications policy one of the major
things that is usually vital and needs to be understood is who is
the communications policy is meant for, or in simple terms

3. understanding the audience of the communications policy. The
audience of a particular communications policy is usually all
the parties that surround a particular work setting this includes
the executive management, senior and junior employees,
stakeholders and customers.
Establishing clear communication policies in your organization
has a lot of benefits some of the benefits that come with the
establishment of effective communications policies include
building of employee morale whilst bringing satisfaction and a
sense of belonging, clear policies assist all parties in
understanding terms and conditions that surround their
respective tasks thus promoting commitment and loyalty.
Additionally clear communication policies also aid in the
bolstering of education in a working environment which
ultimately aids in the reduction of lawsuits and grievances at
the work place.
Objectives of a Communication Policy
· Promotion of coherent information internally and externally
· Minimization of communication breakdowns which oversees
efficiency in incidences such as providing customers with
information adequately and within the required time frames.
· Dissemination of research finding acquired in various work
departments within the organization.
· Provision of adequate communication mechanisms between the
management, employees, stakeholders and customers.
The Challenge of Developing a Communication Policy
Any company whether public, private or non-profit, has goals
set every day to offer its products and services in the public
services and to manage ideological issues and choices and, as a
result, its picture. At the same time, it is subject to the vagaries
of the news, confronts the attacks of its competitors and its
opponents, undergoes the determination conservative as well as
progressive idealists and composes with the legislative
requirements, media monitoring and concerns of his staff.
Besides social media, citizen media by excellence, force the
company to update its practices from the perspective

4. participatory and interactive communications.
To be able to respond well on the public stage, real and of its
actions, the issues it shares, ambitions that she caresses and
attacks that she receives, is imperative therefore the need for
the company to have a frame of reference shared by all of its
internal partners and to which certain external stakeholders
closely related to the company.
For the company, this is about proposing in the public sphere an
image that will reflect his personality. While deploying social
responsibility to demonstrate your commitment to your
community, it will define, through its communication policy,
follow and appoint spokespersons who alone will have
permission to translate the official position of the company.
In this research paper we will use the words company or
organization as generic terms to designate any private or public
enterprise, any organization, any institution, anyone who needs
to interact with their environment internal or external to ensure
the coherence of its image.
Tools and Tactics Used in Communication Policy Development
To develop a water proof communications policy there are
various methods that could be employed to ensure that there is
efficient dissemination of data throughout. Such methods
include use of print media which entails newspapers, fliers and
ad-hoc publications. Broadcast media is also efficient in
conveyance of the appropriate message. The channels that
maybe used are podcasts, documentaries and web based
communication. The method of communication used always
should be devoid of ethnic slurs, discriminatory remarks or any
obscene remarks (Kuo & East-West communication institute
2016).
There are various ways in which an enterprise / organization
can do social marketing. All activities of social media
marketingcarried out to be incisive cannot, however, disregard
the implementation of an effective social media marketing
strategy. Having established that most of the methods employed
in the development of a communications policy are electronic

5. based, below is a criteria used to give steps which are aimed at
ensuring that conveyance is efficient through use of a common
case scenario which is social media marketing.
Phase 1: Conducting a social media marketing audit
In this first step, the audit activity is aimed at evaluating the
digital assets (blog, site, app, etc.) of which, in relation also to
the competition, in order to detect on each social channel what
works and what does not work. On which social platforms is the
brand currently active? Which social networks bring greater
value? Competitors, what kind of content do they post? What is
the tone of voice that they have chosen? How much traffic to
the website brings each social channel? What types of content
are posted by us on different channels? How often? Are we
getting results from investing in social media advertising?
Phase 2: Definition of the objectives of social media marketing
Analyzing digital assets, audience, and competition, the next
step to set an effective social media strategy is to define goals
and results that we hope to achieve (leads, retention of
clinicians, increased sales, brand awareness?). These goals must
be aligned with the overall communication and marketing
strategy so that social media allows the achievement of business
objectives. In setting the objectives to ensure that these are
valid, it is good to follow the SMART method (specific,
measurable, implementable, realistic, as a function of time)
used for the first time by Drucker in 1954, in the book "The
practice of Management".
Phase 3: Identification of the target audience
You need to be clear who your target audience is so that the
message you want to convey on social media is
effective. Developing customer profiles ( buyer personas ) is
essential for the development of a social media marketing
strategy. The collection and analysis of data on the web or from
the conduct of surveys allow the marketer to achieve a high
profiling of the typical customer. Once the audience is defined,
through Listening activities, they can understand on which
social platforms the customer (real or potential) is present.

6. How to Monitor Social Media
Listening activity can be carried out with the help of
some social media monitoring tools or manually. Let's see
briefly with this last modality how to do Listening on Facebook,
Twitter and LinkedIn:
· Make a list of keywords that are meaningful to you that
indicate your product/service, brand or need that they can meet
· Enter the chosen keyword in the social search field and wait
for the results. In the box of your choice, I can choose between
Main results, people, pages, places, groups, applications, and
events.
· Enter the following data related to the comments obtained
(date, author, influence, sentiment) in an excel file and archive
it. You will then have an overview of what is said online about
the brand or topic chosen
Step 4: Creating a social media content strategy
The contents are very important in order to create engagement
and to achieve the pre-established marketing objectives. With
this in mind, it is essential to follow a strategic approach
focused on the creation and distribution of relevant and valuable
content (Content Marketing), aimed at a clearly defined
audience.
In order for the communication strategy on different social
media to be effective, however, it will be good to plan the
management of this content. Choice of content and images to be
published according to the type of social, choice of the Tone of
voice with which you want to attend the network, find a
summary in the drafting of a social media marketing editorial
plan. The definition of the days, times in which publishing
topics, keywords or links are the main features of another
important tool: the social media marketing calendar.
For planning the editorial plan, it may be useful to draw up a
content matrix or use Pareto's 80/20 rule. In the latter case, 80%
of posts will have to serve to inform, train or entertain their
audience, while the remaining 20% to promote the brand. As
regards the frequency of publication, given that quality beats

7. the quantity, for an SME 2 or 3 weekly content is generally
sufficient.
References
Buliř, A., Čihák, M., Šmídková, K., Detragiache, E., &
Everaert, L. (2014). Writing clearly: ECB's monetary policy
communication.
Communication Law and Policy. (2015). 12(3).
doi:10.1207/clp.2007.12.issue-3
Kuo, E. C., Chen, P. S., & East-West communication institute.
(2016). Communication policy and planning in Singapore.
London: K. Paul International.
Mansell, R. (2014). The handbook of global media and
communication policy. New York: Wiley.
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