An overview of the social media platforms - Twitter, Facebook, LinkedIn, Pinterest, Instagram and many news ones - given at the Enterprise First meeting October 2013
The Social Media Sun: Nurture Yourself Through Social NetworksChris Myers
Using Social Media is a great way to share and also offers many opportunities to develop yourself professionally and academically. Learn about different social media tools and how they can help you become a "better you." Come be inspired and learn better ways to use the tools you may already be using including learning more about what is going on in the areas you are passionate about. Presented during the 2011 Enriching Scholarship week at the University of Michigan.
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...Atlantic Webworks
How can the construction industry utilize social media? Adrienne Cregar Jandler shares social media strategies for both residential and commercial construction firms.
The Social Media Sun: Nurture Yourself Through Social NetworksChris Myers
Using Social Media is a great way to share and also offers many opportunities to develop yourself professionally and academically. Learn about different social media tools and how they can help you become a "better you." Come be inspired and learn better ways to use the tools you may already be using including learning more about what is going on in the areas you are passionate about. Presented during the 2011 Enriching Scholarship week at the University of Michigan.
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...Atlantic Webworks
How can the construction industry utilize social media? Adrienne Cregar Jandler shares social media strategies for both residential and commercial construction firms.
Basic Social Media Marketing Course for Sales & Marketing Professionals on D...Yogesh M. A.
If you are into sales and marketing profession then you must follow this presentation on Basic Social Media Marketing Coursefor Sales & Marketing Professionals on Digital Neighborhood Marketplaces
Social Media Delivered CEO Eve Mayer Orsburn spoke with authority during this Webniar focusing on Social Media and the Contact Centre on May 13th. Other featured panelists included were from McDaniel Executive Recruiting and Comcast,
Using Social Media to Make an Impact at #MuseumsAdvocacy2018 and BeyondAmanda Sterling
Looking to use social media as a way to enhance your efforts this Museums Advocacy Day? Learn why you should use social media for advocacy and how to do it in this presentation.
Are you a communal or lay leader? Are you raising funds for charity? Would you like to promote a cause? Or maybe worried about your organisation's reputation? In this session, I will be going through the various ways you can use Facebook, Twitter, and Youtube to raise your profile, grow your audience and ultimately promote your cause.
Listening to the Conversation: Employer Brands and the Social MediaCarve
The risks and opportunities of the social meda to employer brands. Paul Harrison, Managing Partner of Carve Consulting, presents at ONREC Game changing recruitment technology conference, Chicago.
There is more to Social Media than Likes, Connections & FollowersMerril DeFiddes
So many of us get caught up with the numbers of Likes, how many followers we have on twitter and what about all those connections on LinkedIn. BUT, social media is more than a numbers platform. It is about brand awareness, great content, good imagery, authenticity, planning and communicating effectively.
Many people are considering self employment and starting their own business instead of looking for a job or going to university or accepting unemployment. David Vane explores some of the ideas...
Basic Social Media Marketing Course for Sales & Marketing Professionals on D...Yogesh M. A.
If you are into sales and marketing profession then you must follow this presentation on Basic Social Media Marketing Coursefor Sales & Marketing Professionals on Digital Neighborhood Marketplaces
Social Media Delivered CEO Eve Mayer Orsburn spoke with authority during this Webniar focusing on Social Media and the Contact Centre on May 13th. Other featured panelists included were from McDaniel Executive Recruiting and Comcast,
Using Social Media to Make an Impact at #MuseumsAdvocacy2018 and BeyondAmanda Sterling
Looking to use social media as a way to enhance your efforts this Museums Advocacy Day? Learn why you should use social media for advocacy and how to do it in this presentation.
Are you a communal or lay leader? Are you raising funds for charity? Would you like to promote a cause? Or maybe worried about your organisation's reputation? In this session, I will be going through the various ways you can use Facebook, Twitter, and Youtube to raise your profile, grow your audience and ultimately promote your cause.
Listening to the Conversation: Employer Brands and the Social MediaCarve
The risks and opportunities of the social meda to employer brands. Paul Harrison, Managing Partner of Carve Consulting, presents at ONREC Game changing recruitment technology conference, Chicago.
There is more to Social Media than Likes, Connections & FollowersMerril DeFiddes
So many of us get caught up with the numbers of Likes, how many followers we have on twitter and what about all those connections on LinkedIn. BUT, social media is more than a numbers platform. It is about brand awareness, great content, good imagery, authenticity, planning and communicating effectively.
Many people are considering self employment and starting their own business instead of looking for a job or going to university or accepting unemployment. David Vane explores some of the ideas...
The Content Marketing in 5 Easy Steps presentation was delivered as a webinar by Susan Gunelius for Brainshark.com on April 11, 2012 and features information from two of her popular books, "Content Marketing for Dummies" and "30-Minute Social Media Marketing.".
Simply adding content isn't enough!
How does your content engage your prospects? Will they share your content? Will they interact with your content? How do you actively promote your content?
Learn this and more from the experts at PrairieWeb Internet Marketing, who will teach you how to identify where your prospects are online, and then how to use your content to engage them. Learn how blogs, email marketing, social media, trade publications, and more can help you build long term relationships with customers and dominate your online market.
Social media training for Otago Southland Employers AssociationRebecca Caroe
Businesses need to understand both WHAT and WHY social media may help or hinder their business marketing. This deck explains the basics so you can make up your own mind.
The basics of social media: what social media is, what social media is not, what social media means, why your business or non profit should care about social media. Presentation given Sept. 2011.
Susan Gunelius, President & CEO of KeySplash Creative, Inc., delivered this presentation at the OPERA America annual conference in Boston, Massachusetts in May 2011. The seminar taught attendees how to use social media marketing to build their brands and businesses strategically.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
2. What is it?
Social Media Marketing is a term that describes
use of social networks, online communities, blogs,
wikis or any other online collaborative media for
marketing, sales, public relations and customer
service. Common social media marketing tools
include Twitter, LinkedIn, Facebook, Flickr,
Wikipedia, Orkut and YouTube.
Wikipedia
3.
4. What do you want to achieve
Use Social Media Marketing for
Networking – Facebook, Myspace, Linked in, Ning
Link building – Digg, Del.icio.us, Reddit, Propellor
Video sharing – Google, Yahoo, Ning,
And don’t forget Blogs, SEO, ppc, wikis etc
6. • Tweets..
• 140 characters
• look for contacts, advice, news, chat, keep up!
• find groups related to your niche and contribute
• create your own group
• invite friends to connect with you
• comment on ‘walls’, give testimonials ,
• online professionals
• trusted network
• look for contacts and collaboration
• musician’s tool for promotion?
• young person’s area?
• add friends and comment on groups
• find Ning community sites and join them
• contribute to forums
• create your own if there isn’t one for your topic
25. Summary
Plan your campaign –
what are you going to say?
who is your audience?
which media will you use?
make it interesting and useful
build a relationship
integrate your material
build your credibility
allow plenty of time!!!