Social media becomes even more important for business as search engines begin indexing social media content—and it can affect the way your target market sees your business. Find out how search engines work, how they view and index social media, and what you can do to positively influence the conversation and your visibility online. Plus, you’ll learn about tracking tools (many of them free) that help you track, manage, and enhance your presence in the social mediasphere.
Making Pay-Per-Click Search Marketing Work For Your BusinessKat Jenkins
Join presenters Kat Jenkins and Rob Bunting (of the Cincinnati i-Marketing Group)as they explore the world of pay-per-click search marketing, and how SEO and SEM come together to maximize your search results. Learn about the top pay-per-click search engines, how to write effective ads, and why and how to manage your campaign. Real-life examples and case studies bring this session to life for business marketers!
Advanced SEO Techniques: Putting It In PlayKat Jenkins
Understand search engine algorithms and how and why they change—and what this means for your search results over time. Get in depth with advanced SEO techniques, including keyword density, meta tags and page titles, alternate text, and how search engine optimization and website accessibility both complement and compete with one another. Understand link popularity and why it’s the most enduring way to build visibility over time, and learn the ins and outs of black hat versus white hat SEO.
Making Pay-Per-Click Search Marketing Work for Your BusinessSanger & Eby
Explore the world of pay-per-click search marketing, and how SEO and SEM come together to maximize your search results. Learn about the top pay-per-click search engines, how to write effective ads, and why and how to manage your campaign. Real-life examples and case studies bring this session to life for business marketers!
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
How seo became the essential digital marketing channel post covidAnna Rhea Teves
Webinar by Annelle Digital (https://www.annelledigital.com/) for Kaplan HK
The presentation includes topics about:
1) Intro to SEO
What is SEO?
Search Engine Process
3 Main SEO Strategies
2) Search Engine Listing Types
Regular web listing to Universal Search, Google Images, Videos, News and Top Stories, Maps and Local 3-Pack, Zero-click search results
3) 5 SEO Trends in 2021
Machine Learning (Google Hummingbird, Natural Language Processing, Rank Brain, BERT)
4) 4 Benefits of SEO to businesses post-covid
Making Pay-Per-Click Search Marketing Work For Your BusinessKat Jenkins
Join presenters Kat Jenkins and Rob Bunting (of the Cincinnati i-Marketing Group)as they explore the world of pay-per-click search marketing, and how SEO and SEM come together to maximize your search results. Learn about the top pay-per-click search engines, how to write effective ads, and why and how to manage your campaign. Real-life examples and case studies bring this session to life for business marketers!
Advanced SEO Techniques: Putting It In PlayKat Jenkins
Understand search engine algorithms and how and why they change—and what this means for your search results over time. Get in depth with advanced SEO techniques, including keyword density, meta tags and page titles, alternate text, and how search engine optimization and website accessibility both complement and compete with one another. Understand link popularity and why it’s the most enduring way to build visibility over time, and learn the ins and outs of black hat versus white hat SEO.
Making Pay-Per-Click Search Marketing Work for Your BusinessSanger & Eby
Explore the world of pay-per-click search marketing, and how SEO and SEM come together to maximize your search results. Learn about the top pay-per-click search engines, how to write effective ads, and why and how to manage your campaign. Real-life examples and case studies bring this session to life for business marketers!
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
How seo became the essential digital marketing channel post covidAnna Rhea Teves
Webinar by Annelle Digital (https://www.annelledigital.com/) for Kaplan HK
The presentation includes topics about:
1) Intro to SEO
What is SEO?
Search Engine Process
3 Main SEO Strategies
2) Search Engine Listing Types
Regular web listing to Universal Search, Google Images, Videos, News and Top Stories, Maps and Local 3-Pack, Zero-click search results
3) 5 SEO Trends in 2021
Machine Learning (Google Hummingbird, Natural Language Processing, Rank Brain, BERT)
4) 4 Benefits of SEO to businesses post-covid
SEO 2013 - It’s not just your site; it’s your presence - WebinarMike McAnally
In 2013 Search Engines are no longer analyzing JUST your site content and keywords…they are also monitoring your overall site presence. In the “It’s not just your site; it’s your presence” webinar we will be looking at areas outside of your Web site that need to be optimized for SEO. Blogging, Social Media, Local/Geo, Linking, and Reviews are just some of the contents that will be covered.
Rise to Top with Search Engine Optimization - for MaineToday Digital Search Influence
Maine Today Digital and The Portland Regional Chamber asked me to take part in their Marketing Breakfast Series.
We went beyond SEO 101 into some great strategies for content development and link-building.
Online Advertising And Marketing: A Powerful ToolCorey Axelrod
The below abstract was given for the 2012 Biennial National Association of the Deaf Conference in Louisville, Kentucky.
While the Internet has enabled businesses and organizations to reach out to prospective customers, marketers are slow to understand the significance and potential of online advertising and marketing. This form of promotion enables marketers to gain a competitive edge, delivering specific marketing messages to attract customers.The presenter will discuss best practices for placement and execution of online advertising to maximize return on investment. He will also share best practices for the development and creation of online advertisements, as well as discuss optimal methodologies for monitoring and measuring results generated from advertising and marketing efforts.
Your Website. What's Possible and What Should You Strive to Achieve? A Case S...Site-Seeker, Inc.
Learn actionable tips about what works, what doesn't and where you can get the biggest bang for your marketing buck. Topics discussed will include: search engine optimization, pay per click advertising, website design and more.
Understand search engine algorithms and how and why they change—and what this means for your search results over time. Get in depth with advanced SEO techniques, including keyword density, meta tags and page titles, alternate text, and how search engine optimization and website accessibility both complement and compete with one another. Understand link popularity and why it’s the most enduring way to build visibility over time, and learn the ins and outs of black hat versus white hat SEO.
Social Media for Business: Generating ROIKat Jenkins
Social media is a hot topic for businesses and individuals alike—but what does it really mean for business? Do you need a strategy for social media, and if so, what does that mean? In this session, you’ll learn how to build a social media strategy, get an overview of major social media platforms and their primary uses, and understand the risks and benefits of participating. Case studies of successful business social media implementations round out the session, bringing to life how social media can effect change for the better and truly build your business.
Social media is a hot topic for businesses and individuals alike—but what does it really mean for business? Do you need a strategy for social media, and if so, what does that mean? In this session, you’ll learn how to build a social media strategy, get an overview of major social media platforms and their primary uses, and understand the risks and benefits of participating. Case studies of successful business social media implementations round out the session, bringing to life how social media can effect change for the better and truly build your business.
Get an overview of the impact search marketing can have on your business, learn the difference between SEO, SEM, and PPC search marketing, and learn the ins and outs of how search engines work and why. Plus, learn the basics of effectively optimizing your website for search: how to identify strategic keywords, optimize your pages, register your site with search engines, and build link popularity. Finally, learn the basics of pay-per-click search marketing and why it matters to you and to your bottom line.
SEO 2013 - It’s not just your site; it’s your presence - WebinarMike McAnally
In 2013 Search Engines are no longer analyzing JUST your site content and keywords…they are also monitoring your overall site presence. In the “It’s not just your site; it’s your presence” webinar we will be looking at areas outside of your Web site that need to be optimized for SEO. Blogging, Social Media, Local/Geo, Linking, and Reviews are just some of the contents that will be covered.
Rise to Top with Search Engine Optimization - for MaineToday Digital Search Influence
Maine Today Digital and The Portland Regional Chamber asked me to take part in their Marketing Breakfast Series.
We went beyond SEO 101 into some great strategies for content development and link-building.
Online Advertising And Marketing: A Powerful ToolCorey Axelrod
The below abstract was given for the 2012 Biennial National Association of the Deaf Conference in Louisville, Kentucky.
While the Internet has enabled businesses and organizations to reach out to prospective customers, marketers are slow to understand the significance and potential of online advertising and marketing. This form of promotion enables marketers to gain a competitive edge, delivering specific marketing messages to attract customers.The presenter will discuss best practices for placement and execution of online advertising to maximize return on investment. He will also share best practices for the development and creation of online advertisements, as well as discuss optimal methodologies for monitoring and measuring results generated from advertising and marketing efforts.
Your Website. What's Possible and What Should You Strive to Achieve? A Case S...Site-Seeker, Inc.
Learn actionable tips about what works, what doesn't and where you can get the biggest bang for your marketing buck. Topics discussed will include: search engine optimization, pay per click advertising, website design and more.
Understand search engine algorithms and how and why they change—and what this means for your search results over time. Get in depth with advanced SEO techniques, including keyword density, meta tags and page titles, alternate text, and how search engine optimization and website accessibility both complement and compete with one another. Understand link popularity and why it’s the most enduring way to build visibility over time, and learn the ins and outs of black hat versus white hat SEO.
Social Media for Business: Generating ROIKat Jenkins
Social media is a hot topic for businesses and individuals alike—but what does it really mean for business? Do you need a strategy for social media, and if so, what does that mean? In this session, you’ll learn how to build a social media strategy, get an overview of major social media platforms and their primary uses, and understand the risks and benefits of participating. Case studies of successful business social media implementations round out the session, bringing to life how social media can effect change for the better and truly build your business.
Social media is a hot topic for businesses and individuals alike—but what does it really mean for business? Do you need a strategy for social media, and if so, what does that mean? In this session, you’ll learn how to build a social media strategy, get an overview of major social media platforms and their primary uses, and understand the risks and benefits of participating. Case studies of successful business social media implementations round out the session, bringing to life how social media can effect change for the better and truly build your business.
Get an overview of the impact search marketing can have on your business, learn the difference between SEO, SEM, and PPC search marketing, and learn the ins and outs of how search engines work and why. Plus, learn the basics of effectively optimizing your website for search: how to identify strategic keywords, optimize your pages, register your site with search engines, and build link popularity. Finally, learn the basics of pay-per-click search marketing and why it matters to you and to your bottom line.
Overview of Search Marketing - SEO & SEMSanger & Eby
Get an overview of the impact search marketing can have on your business, learn the difference between SEO, SEM, and PPC search marketing, and learn the ins and outs of how search engines work and why. Plus, learn the basics of effectively optimizing your website for search: how to identify strategic keywords, optimize your pages, register your site with search engines, and build link popularity. Finally, learn the basics of pay-per-click search marketing and why it matters to you and to your bottom line.
DDMA Search Engine Marketing guest lecture Erasmus University RotterdamEduard Blacquière
Guest lecture presentation slides from Wouter Theijsmeijer (eMatters) and Eduard Blacquière (OrangeValley) for the Information Technology Master students at the Erasmus University Rotterdam, Netherlands.
Feb 2009 - These slides are from a presentation I gave to the Home Builders Association of Maryland, helping the attendees to identify and be aware of what shifts they should be making in their marketing focus.
Tapping Into The SEO Goldmine - The Customer NetworkBusinessOnline
Did you know your customers are your secret weapon for SEO? Join BusinessOnLine, and featured guest, Lithium Technologies, for an engaging discussion about the value delivered by online communities and the role they play in search engine optimization.
Tools for SEO; Denise Cowan & Lea Glover then with The Web Bureau - delivered a comprehensive overview of what tools every entrepreneur needs to determine the effectiveness of their digital marketing strategy. You can find them on Twitter @DeniseCowan & @Leagloski
A school's website is essential for student recruitment and enrollment. In this presentation, PlattForm reveals the secrets to making your website accessible to the right people searching for it.
What is digital media an intro for BSSIAMoses Gomes
Presentation on why social media, SEO and PPC essential for SME sector? How SME sector can benefit from digital media marketing?
With so many questions on marketing front, SME sector is really facing with big fraudsters who con them on digital marketing.
This presentation focuses on basic aspects of website, SEO and Social Media, a DIY guide for the industry which can act as ready reckon-er to take those decisions on INTERNET MARKETING.
Further topics include:
- Importance of social media
- Pitfalls of social media
- Web 2.0
- Website meta tags
- Google analytics
- facebook page
- Google+
- Slideshare
- Twitter
- Online listings
and many more, read to know more.
How Google Got Binged, and other SEO StoriesSanky Inc.
Wondering about the world of search engine optimization? This presentation take you through how search engines work, a step-by-step of how to optimzie your site, and some of the recent changes in search engine demographics.
How to win the internet with inbound marketingGavin Llewellyn
Inbound marketing can be used to win new customers and build relationships with existing ones by combining search engine optimisation (SEO), social media and content marketing to earn people's attention.
Keeping Content Searchable In Google's WorldMartino Flynn
Search engines, specifically Google, are continually making changes to the their algorithms to improve user experience. With a greater emphasis on quality content and social media, the responsibility of search engine optimization (SEO) has begun to shift towards public relations.
The following presentation was given by our digital media supervisor, Bob Burch, at the Northeast Regional Conference for the Public Relations Society of America (PRSA) and teaches PR professionals the basics of SEO and how it applies to them.
How to Develop a Successful Online Marketing StrategySteve Saars
I :: The Basics: What You Need to Do to Market Your Business
Establishing a solid online presence by leveraging core online initiatives (website, eNewsletter, online advertising, SEO)
II :: Social Media: How to Harness the Power of Two-Way Communication
Using online social networking tools to interact with your target audience (Facebook, Twitter, LinkedIn, blogs)
III :: Thought Leadership: How to Stand Out From Your Competitors
Communicating innovative value added information to the your target audiences (eBooks, webinars, blogs)
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
Social Media & Search: Tying It All Together for Increased ROI
1. Social Media and Search:
Tying It All Together for Increased ROI
Sanger & Eby
24 May 2011
2. About Sanger & Eby
• Strategic design & technology firm focused on specialized
business communications
• Services Include:
– Strategic planning and research
– Social media strategy and execution
– User experience planning
– Print and interactive design
– Interactive and multi-channel marketing
– Content development
– Search marketing (SEO & SEM)
– Website development
– Custom business and web applications
– Mobile applications
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
3. Sanger & Eby Fast Facts
• Founded in 1988 by Lisa Sanger & Donna Eby
• Certified Women’s Business Enterprise (WBE)
• Staff of 21 Employees
• All strategy, design, programming done in-house
• 15 years experience creating websites
• 700+ Sites designed and developed
• 95% client retention rate year over year
• Clients include:
– Macy’s
– Fifth Third Bank
– Luxottica
– AT&T
– RotoRooter
– Crayons to Computers
– Children’s Hospital
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
4. What is Search Engine Optimization (SEO)?
• The process of improving the visibility of a website or specific
page in search engines through natural or organic search
• Utilizes search engine algorithms to elevate a site to top
rankings in search results
• Considers how search engines work and what people search for
• Ongoing process (search engines continually refine algorithms)
• Key techniques include:
– Editing content and HTML within a site
– Increasing relevance for specific keywords and phrases
– Removing barriers to search engine indexing
– Building link popularity
– And now, social media and social search
• Related negative category: Black Hat SEO
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
5. Some Key Facts on Search
• SEO drives 75%+ of all search traffic
• 50% of consumers start buying cycle with online research
• 63% of B2B buyers start with online research
• 85% do online research during buying cycle
• To buy from you, they have to find you
• 75% don’t look beyond the first page (~10 listings)
• Rankings 1-5 are 10 times more likely to be clicked
• Yields the highest ROI of all online marketing
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
6. Benefits of SEO
• Powerful branding and messaging to target audience
• Increased targeted traffic to your website
• Increased visibility and awareness for products & services
• Perception of leadership & increased credibility
• Improved quality of leads
• Increased conversion rates for call to action
• Drives more sales
• Decreased cost per sale
• Take market share from competitors
• Long-term visibility (SEO)
• Measurable
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
7. How Search Engines Work
• Automated site crawlers (AKA “spiders” or “bots”)
• Index content in database
• Thousands of factors involved in algorithms
• Algorithms differ by search engine
• High level of complexity
• Continually evolves based on market, competitiveness,
technology and new engines
– Better user experience
– More relevant search results
– Personalized search results
– Level playing field
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
9. Search Behavior Is Changing
• 61% of consumers rely on traditional search to find websites
– Down from 83% in 2004
• Following the content to new engagement platforms
– Social sites
– Peer recommendations, likes, shares
– Apps
• Search engines leverage social media to remain relevant
• Provide an increasingly personal search experience
• Savvy marketers are including social touchpoints in their search
and marketing strategies
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
10. Driving Referral Traffic: Social v. Search
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
11. The Impact of Social Media on Search
• Search engines are indexing social media content
– Facebook
– Twitter
– LinkedIn (particularly Groups and Answers)
• Social media influences search rankings
• Impact is increasing
• Increases visibility and inbound links
• Generates multiple and unique listings
• New Category: Social Search
– Google +1 Initiative
– Bing Facebook Social Graph Tie-In (Universal “Like” Button)
– More personalized search results
– Shows users content friends have “liked”
– From page 89 to page 1
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
12. The Best Social Media Platforms for Search
• Blogs
• Twitter
• LinkedIn
• Flickr
• YouTube
• Social bookmarks
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
13. Blogs
• Platform for sharing expertise
• Continual source of fresh, updated content
• Content rich
• Strong opportunity to showcase keywords
• Search-friendly
• Tagging
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
14. How to Leverage Blogs for Search
• Make content value-added and compelling
• Use strategic keywords in blog posts and tags
• Use HTML header tags (H1, H2)
• Find and include relevant links
• Provide permanent links
• Share across social media platforms
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
15. Twitter
• Used by Google and Bing’s social components
• Google indexes Tweets
• 140 character limit (including spaces)
• Breaking news platform
• 165 million users
• 95 million Tweets per day (up 250% from 2010)
• 51% of Twitter users follow brands
– 3x higher than for other social media platforms
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
16. How to Leverage Twitter for Search
• Memorable, relevant handle & account name
• Optimize Twitter bio
• Integrate Twitter presence into website
• Make it stand out!
– Users scan results quickly
– Only the most eye-catching get clicks
– Opening words are the most important
• Integrate keywords into Tweets and hashtags
• Include links to drive traffic to your site
• Make sure you’re adding value
– Users will tweet content that’s useful or entertaining
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
17. LinkedIn
• Very high page rank(1st Page Results)
• Company and individual name searches
• World’s largest professional networking site
• 100 million+ users
• 1 million new members per week
• 2 million company pages
• Members in 200 countries
• Members and executives from all Fortune 500 companies
• Affluent, influential membership
• 2 billion people searches in 2010
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
18. How to Leverage LinkedIn for Search
• Use strategic keywords in profile
– Company
– Individual
• Participate in LinkedIn Answers
• Join LinkedIn Groups (or start your own!)
• Start and maintain conversations in groups
• Use your status updates
• Share value-added content
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
19. Flickr
• Online photo and video sharing site and community platform
• Community tools allow browsing, comments, tagging of photos
• Very highly indexed in search engines
• Major factor in Google & Bing’s social component
– Photos liked by individuals rank higher in friends’ search results
• Bloggers use to host images they embed in blogs, social media
• Great way to showcase company photos
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
20. How to Leverage Flickr for Search
• Categorize and tag photos with keywords
• Optimize images and videos for search
• Filenames and file types (.JPG or .GIF)
• Include ALT Text (but don’t overdo it)
• Caption images with your strategic keywords
• Watch image size (fast downloads rank higher)
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
21. YouTube
• Second largest search engine
• 20 billion searches per month
• Great for link building
• Videos rank very well (Google owns YouTube)
• YouTube channel
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
22. How to Leverage YouTube for Search
• Establish a YouTube channel for your business
• Title your videos and include your keywords
• Use descriptions and tagging
• Link back to your website
• Encourage likes and shares
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
23. Social Bookmarks: Share and Like
• Most popular: Facebook, digg, StumbleUpon, Tumblr,
Del.icio.us
• “Like” and “Share” work together
• “Like” an object (I “like” peonies)
• “Share” an action (I bought peonies from dutchbulbs.com)
• Likes are published to a user’s Facebook feed (driving
referral traffic)
• Share provides a way to express something when it’s not
appropriate to “like” it
• e.g., Joplin, MO tornado or Japan tsunami)
• Both increase search visibility
• Crowdsourcing relevant and interesting content
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
24. How to Leverage Social Bookmarks for Search
• Make it easy: Add single click sharing tools to pages
• Ask for it! If a user has taken the time to do something on your
site, they’re likely to share it with their networks
• Provide multiple options (and to multiple feeds at once)
• Optimize content and make it value-added
• Shorten links (do the legwork for them)
• Do it now—while they’re on your site!
Social Media and Search
24 May 2011 24
Copyright 2011 Sanger & Eby All Rights Reserved
25. How to Track It
• Google Alerts
• Social Mention
• Twitter Search
• Facebook Search
• Hoot Suite
• Tweet Deck
• Radian 6
Social Media and Search
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Copyright 2011 Sanger & Eby All Rights Reserved
26. Want to Know More?
Kat Jenkins
Vice President of Strategic Planning
kjenkins@sangereby.com
513.784.9046
Twitter: sangereby
LinkedIn: Sanger & Eby
7 March 2011 Presentation Title 26