Ryan McAleer is an accomplished product and innovation marketing manager with over 10 years of experience leading brand marketing initiatives and 3 years driving business development and new product activities. He has worked at both Fortune 25 healthcare companies and small and midsize rapidly growing organizations. He co-launched a national consulting company and developed new products such as a dryer ball that reduces clothing wrinkles.

1. ~ 614.783.3255 ryan.mcaleer@yahoo.com
www.linkedin.com/in/lean4ward
Strategic Product and
Innovation Manager
t EXECUTIVE SUMMARY
Accomplished product and innovation marketing manager and Fisher College of Business MBA with 10+
years experience leading brand marketing initiatives and 3 year driving business development and new
product activities. Excelat managing and improving processes with keen attention to budgets, time frames,
quality, and government guidelines and regulations. Multi-faceted cross-functional experience at
companies ranging from Fortune 25 healthcare companies to small and midsize rapidly growing
organizations. Possesses a unique blend of strategy, marketing, and innovation know-how. Solid track
record achieving results at all stages of the product lifecycle from product planning, development and
launch through harvesting. Experienced in market and competitive analysis, customer research, and
product positioning. Excellent communication, organizational, and interpersonal skills. A cross-functional
leader who fosters an inclusive team-focused organization. Accomplished, talented, and highly motivated
professional experienced in developing and implementing marketing strategies that increase company
awareness, market share, and profitability.
IJ CRITICAL SKILLSET
• Product Development and Launching • Strategic Partnership and Retention
• Promotions and Advertising • Program Planning and Implementation
• Sales and Marketing Management • Business Analysis and Forecasting
• Industry and Competitor Analysis • Product Positioning
• Customer and Market Research • Training and Development
• Product LifecycleManagement • Budgeting and Financial Management
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PROFESSIONAL EMPLOYMENT HISTORY
Consultant 2010 - Present Lean4ward, Inc.
• Co-launched a national consulting company that specializes in the creation of /
training programs, inventor coaching and product design, and organizational
development
• Developed a library of customized training and development programs for the
deathcare industry
• Launched Steam & Out®,a unique dryer ball that reduces clothing wrinkles by
harnessing the power of ordinary tap water and dryer heat
• Consulted with non-profits on ways to improve their organizational
development
• Established a training and development library for a public utility company
Key Accomplishments:
o Created Lean4Ward with limited financing by harnessing the power and
impact of social media, networking, and creative idea sharing
o Created the Steam & Out®business plan which had a projected first year
revenue of ~$1 million
Ryan McAleer

2. Brand Manager
•
2009 - 2010 Meridian Bioscience
Created multiple foodbourne illness products' market positions, forecasts,
/
and brandings
• Cultivated relationships with regional key opinion leaders by providing
information on webinars, symposia, studies, and new product
developments
• Supplied updated disease state information to laboratory customers,
emphasizing product usage to optimize efficiency, profitability, and
productivity
• Developed long-range growth plans and loyalty programs for each brand
Key Accomplishments:
o Instrumental in strengthening national accounts sales, resulting in ~$1
million in new business sales in fiscal year 2010
n Developed a study protocol, resulting in an estimated $1 million
annual sales
o Launched new product promotion literature to reinforce brand
positioning
Associate Brand Manager 2008 - 2009 Church & Dwight
• Managed the business operations of a $152 million OxiClean powder
business
• Repositioned OxiClean sub-brands in alternate retail locations to
improve product viability, sales, and loyalty
• Initiated alternate marketing channels with internal and external customers
• Developed cross-marketing programs with other Church & Dwight brands
to improve sales and brand exposure
• Directed external vendor relationships
• Created new packaging options to improve the visibility and marketability
of OxiClean powder
• Oversaw product advertising and promotional programs, including Free
Standing Inserts, coupons, and retail specific marketing
• Established brand cost improvement and cost containment strategies
Key Accomplishments:
u Developed strategic partnerships with Whirlpool and Maytag
o Spearheaded the design and development of product
packaging, resulting in improved product billboards, shipping, stack-
outs, and reduced manufacturing damage
Ryan McAleer

3. Associate Brand Manager 2005 -2008 Abbott Nutrition
• Managed a pharmaceutical portfolio that included Survanta, NeoProfen,
/
[evity, and Collagenase Santyl
• Assumed full responsibility for strategy development, healthcare professional
marketing, and demand and financial planning
• Implemented strategic peer-to-peer teleconference programs
• Worked closely with sales teams to determine the marketing strategy to build
loyalty with current and former customers
• Created a sales force training and marketing program
Key Accomplishments:
o Successfully maintained category leadership position while exceeding
planned sales by 5%
o Significantly improved advertising, promotional, and gratis budget by
30%
o Played a pivotal role in launching new brand positioning
Marketing Manager 1999 - 2005 Cardinal Health
• Initiated the development of marketing programs for Leader Drug Stores,
which has more than 3,300 independently owned and operated community
pharmacies
• Created customizable loyalty programs for both Cardinal Health and Leader
DrugStores
• Accounted for innovation and new program development for internal and
external vendor partners
• Led and directed initiatives for pharmacy marketing, identity development,
and local branding
Key Accomplishments:
o Successfully negotiated selected vendor-exclusive agreements that resulted
in significant financial, time, and operational savings for pharmacy clients
o Scheduled and facilitated local and regional meetings, including sale of
tradeshow booth space and local advisory boards resulting in ~$100,000
revenue
Dl ADDITIONAL CAREER HISTORY
Front End Manager 1996 -1999 Rite Aide
Sales Representative 1995 -1996 Pitney-Bowes
/
Ryan McAleer

4. j EDUCATION
2004 - The Ohio State University, MBA
Concentration in International Marketing, Entrepreneurship, and Finance. Attended school
full time while working full time at Cardinal Health. /
1995 - Xavier University, B.A. Organizational Communication
Minored in Business Management. Member of both the Finance Society and the International
Student Organization. Interned with a national fiance company and a national retailer while in
school full time.
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• AFFILIATIONS
I-NExT Kiwanis, President
DC Communiversity, Instructor ,/
American Society for Training & Development, Member
Legacy Connection Network, Member
riI CONTACT
~ 614.783.325 ryan.mcaleer@yahoo.com
www.linkedin.com/in/lean4ward
Ryan McAleer