Bob Sterner is a Vice President of Sales and Marketing with expertise in increasing efficiencies, leadership, business processes, and developing marketing plans. He has international experience working with teams to develop strategies and manage distributors for profitable sales growth. His goals include a role with a manufacturer of business-to-business products that believes in investing in employees, where he can oversee government and business sales as well as work with distributors from the Pittsburgh area.

1. Marketing Plan
Robert (Bob) F. Sterner
822 Ponderosa Drive
Imperial, PA 15126
(724) 695-3648
rfsterner@verizon.net http://www.linkedin.com/in/robertsterner
Target Functions
Vice President of Sales and Marketing Director of Sales and Marketing
Areas of Expertise
Increasing Efficiencies Leadership Skills Business Processes
Reorganizing sales Coaching teams to Implementing sales
organizations and success automation software
compensation plans Evaluating Utilizing territory and
Changing habits through performance and account planning tools
established objectives implementing Contract negotiations
Developing and corrective action plans Utilizing government
implementing pricing Establishing long term contracts
strategies customer and supplier Developing and
relationships implementing marketing
Regular plans
communication on
achievement of goals
and objectives
Value Profile
• International, National, Regional and Private Equity organization experience.
• Cross cultural experience in working with international teams to develop
strategies, launching products and managing independent distributors for
profitable sales growth.
• Builds strong teams through incentives and rewards for performance.
• Designs education programs for employees and distributors to strengthen
product, market, and industry knowledge.
• Developed distributor councils to gain distribution loyalty and feedback on the
market and industry to grow sales with our distribution partners.
• Successful sales and marketing senior level leader with proven competencies in
sales and marketing.
• Strong knowledge and understanding of State / Local / Federal government
purchasing process and contracts.
Employer History
Draeger Safety, Inc. Thermo Fisher Scientific NCP Analytical Instruments
Tecnocap (formerly Penn Wheeling Closure owned by Tonka Bay Equity Partners)

2. Robert F. Sterner Marketing Plan Page 2
Personal Goals
• Manufacturer of business to business products and / or services
• Medium to large company either privately or publicly traded
• Ability to work from Pittsburgh, willing to travel / commute
• Organization that believes in investing in employees
• Responsibility for government sales as well as business to business
• Working with independent distributors and / or manufacturer representatives
• National / International sales and marketing responsibilities