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1. PAUL BELGER
252 Gates Avenue, Brooklyn, NY 11238 • tel 6 4 6 3 8 5 - 0 7 0 0 • email P a u l B e l g e r @ g m a i l . c o m
Professional Experience
VOYAGER EXPANDED LEARNING, Educational leader promoting literacy & math/ New York, NY 2007-2009
Account Executive | New Business Development | Sales Executive
Hired to generate sales for this leading provider of in-school core reading programs & math, targeting k-through-12 school aged children in public school. Website:
www.voyagerlearning.com
• NEW BUSINESS DEVELOPMENT “PROCESS”: 3-phase business development process (see details below).
o Phase 1 (Pre-bid): Assessment of marketing opportunities and target markets, including intelligence gathering on customers and
competitors. After prospects are identified, a database is created in order retain vital information about prospects and customers such
as name, title, address, telephone, fax, e-mail, value of last sale, size of opportunity, timing for decisions, next steps, etc.
o Phase 2 (Bid): Develop a “contact strategy”, in order to engage the prospect. Key variables are considered in the “contact strategy”
(i.e. recency, frequency, monetary value and product).
o Phase 3 (Post-bid | Closing): Created a sense of urgency to get prospects commitment, and that may require some final concessions
to refocus their attention. This may involve offering a 2% greater discount, net-30 terms instead of net-10 requirements, or offering a
two-year service agreement instead of one-year coverage.
• KEY ACHIEVEMENTS: List of key-professional achievements (see details below):
o CRM Database (increasing customers): Created a CRM (customer relationship management) database, in order to manage the flow
of potential clients, assigning a percent chance of success, with projected sales-volumes attached. Database tracked reasons for
wins/losses, progress, and top performing sales channels. Using this system, grew customer base by 115%.
o Professional conferences (lead-generation tool): Utilized participation in the Council of School Administrators (CSA,
http://www.csa-nyc.org/) conferences as a leader-generation vehicle. Provided informative lecture to audience, in order to distribute
feedback cards. Conversion rates: 45% (of all participants converted to clients). Achieved 110% of annual goal of $1,200,000.00 for
2008.
• Maintained a high level of activity to ensure daily, weekly and monthly Key Performance Indicators (KPI) are met and/or exceeded. Examples of
KPI’s: new customers acquired, outstanding balances, profitability of customers (demographics), and “closing” time.
THE SAFILO GROUP, Eyewear manufacturer and retailer/ Parsippany, NJ 2005-2007
Account Executive | Sales Executive
• BRANDS: Marc Jacobs (http://www.safilo.com/en/2-marc-jacobs.php), Armani Exchange (http://www.safilo.com/en/2-armani-exchange.php),
Juicy Couture, Diesel, and more.
• Increased monthly revenue by closing new business opportunities, and identifying new revenue opportunities within existing clients.
• KEY ACHIEVEMENT: List of key-professional achievement (see details below):
o Launched “Juicy Couture” sunglasses: In 2005, hired to launch the Juicy Couture sunglasses brand. The clothing line successfully
debuted in market, opening the way for the line extension (re: sunglasses). Able to get local retailers to carry new line, and successfully
launch line.
GLACEAU CORPORATION (VitaminWater® & Smart Water), Bottled water manufacturer/ New York, NY 2001-2005
Speciality Brand Manager | New Business Development 2004-2005
Originally hired in the California office, but recruited internally to manage Metro New York area. Website: http://www.glaceau.com/
• BEVERAGE EXPERIENCE: Track record of setting up innovative marketing programs (relating to beverages). Responsible for the sales and profit
for new and existing products/programs within the Glacéau division.
• Managed the implementation of the consumer marketing plan cross-functionally to ensure the development and implementation of market
research driven consumer advertising/sales campaigns.
• NEW BUSINESS | CRM PROGRAMS: Managed all activities of the Glacéau division platform/product lines relative to:
o 1) Profitability
o 2) Advertising and promotion budget
o 3) Monthly sales forecast (including sales calls on large corporate accounts)
Brand Manager | Marketing Manager 2001-2004
Los Angeles, California (office)
• KEY ACHIEVEMENTS: List of key-professional achievements (see details below):
o Movie “product placements”: Orchestrated the Vitaminwater® product placement in the Ben Stiller movie “Dodgeball”. Product was
prominently displayed in the film, increasing sales nationally.
o Celebrity “endorsements”: Negotiated to have the celebrities (e.g. Paris Hilton, Ben Stiller, Vin Diesel, etc.) drink Vitaminwater®,
and promote at red-carpet events.
• Independent sales performer with enthusiastic desire to take responsibility for solutions and accountability for results.
• PROSPECT LIST: Created an extensive “prospect list” via cold calling independent & corporate grocery stores, speciality markets, and
pharmacy accounts to open up new markets. In an emerging category, Vitaminwater® posted a 19.3% gain in 2001 sales.
Education
Ramapo College, New Jersey: Bachelor of Arts 1995
Minor: Business Administration