This document introduces the new ISKO Move brand for men's clothing. Some key points: - ISKO Move uses stretch technology for comfort while maintaining masculine styles. It allows for new silhouettes. - The target audience is youth aged 15-25 interested in music trends, style, and social media who want to feel free in their clothing. - Marketing plans include brochures with themes of freedom and flying, sponsoring events, partnerships, and social media campaigns using images and videos to attract followers. - The goal is to showcase how ISKO Move allows for activities usually restricted in jeans through television ads showing sports and jobs.

1. MEETING with NEW BRAND «ISKO MOVE»
Özge Duman

2. √ TURBOTECH
√ İSKO FUTURE FACE
√ JEGGINGS
√ RECALL
√ İSKO REFORM
√ ISKO Carbon, ISKO Pop, ISKO Jeather…
We know very well «Impossible is just a word »

4. • İSKO MOVE is powered with İSKO RECALL IN SHAPE
technology for the highest stretch performance.
• İSKO MOVE technology is formed for men who like
their comfort and looks because comfort is not only
women’s right but also men’s.
• The high elasticity levels in this collection of products
opens up a new dimension and will have such a
beneficial impact on fit and the hopes of for inspring
new Man’s silhouettes.

5. • Because all men deserve to be comfortable but
the problem is taht they dont want to give up
theis masculities. So we say that its the to meet
with İSKO MOVE.
• The products in this category are designed for
2014- 2015 Men’s Collection
• A rugged, masculine generation of ultra stretch
that delivers a product never experienced before
in Men’s now by means of ISKO Move.

6. • Increased 60%-%70 strech- ability
• Invisible and ultra stretch
• is ideal for skinny, slim and straight fits.
• High Elasticity
inside it gives
Comfort in the
garment
Design and
silhouette
opportunities for
Men’s
Inspiration in terms
of new looks

7. TARGET AUDIANCE
The youth;
• Between 15-25 years
• Interest with latest music trends, Cool, dynamic, open to changesness
• Has a style
Besides;
• Skate borders, break dancers, fashion-followers and social media-
addicters etc..

8. Story Fiction
√ We increased comfort of Loom fx.
Its designed for men to feel more relax and cool
because the time is to be free and fly!
√ We are inspired « freedom of movement» in the
action of glass shapes.

9. Story Fiction
√ Now there is no fear because when you wear it
you will feel like flying..
√ Isko Move looks like jeans and feeling is not
like jeans anymore
√ Join us and make believable to fly. Life is
nothing more than exclusive experience .
√ We create the denim for people who don’t
have to ask «how much» join us and make
believable this feeling.

10. Guerilla Marketing
Designing Brochures:
• CENTRAL THEME: Be free and fly
• APPEALS: Revaluationary, sexual, assertive,
provocative, effective, youthful
• TONE: Trendly, different, happy

12. Space Needs Denims!

14. Look like Jeans but Feeling is not like
Jeans!

18. Guerilla Marketing
• Sponsoring an event :
• Example 1: Fashion show for the aim of
intruducing ne name of İSKO Move.
• Example 2: Keeping continue to organize
«washing seminer»
• Example 3: Many universities’ camps and events
Result: Being at the event to add extra stickiness
to İSKO name and interact with the guests.

19. Guerilla Marketing
• Sending e-mails: Sending emails or snail-mail
our past and current clients wishing them
happy holidays (Christmas, Thanksgiving, New
Years). This helps them keep İSKO
name/business in their head as well as
standing out from the other people they’ve
done business with before and currently.

20. Guerilla Marketing
• T-Shirts: Delivering fashinable or «be free and
fly» t- shirts which will be good combin with
İSKO Move design jeans for the prizes after
street event.
• Partnerships: Keeping continue the
partnership with Diesel or another B2B
customers for the strong effect.

21. Guerilla Marketing
• Publicity Stunt: From ultimate customers for
example; “ISKO knows his jobs”. «When i wear it,
Ifeel very relax and comfortable» public
reportages
And Top 10 reasons to choose ISKO Move for
repeating in many campaigns

22. Guerilla Marketing
1) Comfortable
2) Aesthetic
3) Creative
4) Technological
5) Light
6) Assertive
7) Different
8) Fashinable
9) Masculine
10) Authentic

23. TV Advertisement:
● Have people do things they would not
normally do while wearing jeans and succeed
● Sports, oil wrestling races, swiming, fighting,
surfıng – for feeling comfort
● Job interview, funeral - for good looking

24. ● Performing a famous girl in TV advertisement
who like normal boy who wears jean created by
ISKO Move Technology because of its smooth
fabric
Succesfull sport and street events for getting
customers our stories

26. Social Media
• Reaching ultimate customers as soon as
possible while using all social media channels
• Pinterest and Twitter: Creating images and
videos for attracting followers
• Youtube: Increasing the number of videos in
«Denim Friends» channel
• Facebook: Introducing news which will attract
ultimate customer attention about İSKO Move

27. THANK YOU