First of a series of Content Marketing Presentation from the book of Rebecca Lieb. This presentation focuses on the basics of Content Marketing, the tips, best practices, and overview of digital content channels
Defense contractors who blog are able to increase awareness, credibility, search engine rankings and leads – all while linking marketing efforts back to business goals.
This document provides an overview of client-driven marketing strategies for accounting firms. It discusses engaging prospective clients through online channels like search engines, websites, articles, and social media. Traditional marketing methods are still valid but client-driven marketing focuses on generating inbound leads from self-identified prospects seeking solutions to their problems. The presentation emphasizes building online reputation and trust to attract clients and matching marketing tactics to an overall client-driven strategy. Measurement tools like Google Analytics and social media are also reviewed.
The document provides guidance for modern marketers on digital marketing best practices. It recommends focusing on long-term goals over short-term wins, building a loyal fan base through owned properties like websites, and basing marketing plans and campaigns on solid data from analytics rather than anecdotal information. Modern marketers are advised to surround themselves with smart colleagues, learn to adapt to new trends, be creative with content, and not rely on any single marketing channel.
Linked in content marketing guide 2 - five steps to boosting your talent br...Andre Brathwaite-Stanford
1) The document outlines a 5-step process for boosting a talent brand through content marketing: plan, develop content, share content, amplify content, and measure/adjust.
2) It recommends defining target audiences, creating personas, and developing a content calendar to plan content strategy.
3) For developing content, it suggests curating existing materials and creating original content like blog posts, videos, and presentations on topics like the talent brand, thought leadership, and company news.
4) Content types could include blog posts, infographics, ebooks, videos, photos and more to engage audiences.
5 Steps to Boosting Your Talent Brand Through ContentColin Frankland
The document outlines a 5-step process for boosting a company's talent brand through content marketing: 1) Plan by defining the target audience and creating a content calendar, 2) Develop content by curating existing materials and creating original content such as blog posts, presentations, and infographics, 3) Share the content on social media and other channels, 4) Amplify the content through social sharing and other strategies, 5) Measure the results and adjust the strategy based on what performs best. It provides examples of effective content types and topics that showcase a company's culture and thought leadership.
This document provides an overview and guidelines for effective webinar marketing. It discusses the importance of lead generation principles and avoiding common mistakes like having too broad of an audience or lacking an effective marketing plan. The document emphasizes that webinars are most effective when they have a narrow focus targeting a specific audience's needs. It also stresses testing different marketing strategies to see what generates the most registrations.
This document provides tips for creating effective marketing content that engages customers. It emphasizes the importance of understanding customer personas, making emotional connections, and using case studies and success stories. It also offers best practices for different types of content like whitepapers, industry briefs, ebooks, guides, and web content. The overall message is that content should be targeted, relevant, and create value for customers in order to get noticed and meaningfully engage them.
Thought Leadership in the Construction IndustryImagine
Thought leadership (sometimes called "content marketing" or "idea marketing") can one of the most powerful but challenging tools in your marketing toolbox. Sadly, many builders and A/E/C firms have given up trying to develop valuable content, and started dressing up their brochures as thought leadership. While an impressive brochure has its place, it’s not exactly what we’re going for here. With the right approach, B2B companies large and small can leverage their Subject Matter Expertise (SME) and create valuable content that will connect with their customers and drive business results.
Defense contractors who blog are able to increase awareness, credibility, search engine rankings and leads – all while linking marketing efforts back to business goals.
This document provides an overview of client-driven marketing strategies for accounting firms. It discusses engaging prospective clients through online channels like search engines, websites, articles, and social media. Traditional marketing methods are still valid but client-driven marketing focuses on generating inbound leads from self-identified prospects seeking solutions to their problems. The presentation emphasizes building online reputation and trust to attract clients and matching marketing tactics to an overall client-driven strategy. Measurement tools like Google Analytics and social media are also reviewed.
The document provides guidance for modern marketers on digital marketing best practices. It recommends focusing on long-term goals over short-term wins, building a loyal fan base through owned properties like websites, and basing marketing plans and campaigns on solid data from analytics rather than anecdotal information. Modern marketers are advised to surround themselves with smart colleagues, learn to adapt to new trends, be creative with content, and not rely on any single marketing channel.
Linked in content marketing guide 2 - five steps to boosting your talent br...Andre Brathwaite-Stanford
1) The document outlines a 5-step process for boosting a talent brand through content marketing: plan, develop content, share content, amplify content, and measure/adjust.
2) It recommends defining target audiences, creating personas, and developing a content calendar to plan content strategy.
3) For developing content, it suggests curating existing materials and creating original content like blog posts, videos, and presentations on topics like the talent brand, thought leadership, and company news.
4) Content types could include blog posts, infographics, ebooks, videos, photos and more to engage audiences.
5 Steps to Boosting Your Talent Brand Through ContentColin Frankland
The document outlines a 5-step process for boosting a company's talent brand through content marketing: 1) Plan by defining the target audience and creating a content calendar, 2) Develop content by curating existing materials and creating original content such as blog posts, presentations, and infographics, 3) Share the content on social media and other channels, 4) Amplify the content through social sharing and other strategies, 5) Measure the results and adjust the strategy based on what performs best. It provides examples of effective content types and topics that showcase a company's culture and thought leadership.
This document provides an overview and guidelines for effective webinar marketing. It discusses the importance of lead generation principles and avoiding common mistakes like having too broad of an audience or lacking an effective marketing plan. The document emphasizes that webinars are most effective when they have a narrow focus targeting a specific audience's needs. It also stresses testing different marketing strategies to see what generates the most registrations.
This document provides tips for creating effective marketing content that engages customers. It emphasizes the importance of understanding customer personas, making emotional connections, and using case studies and success stories. It also offers best practices for different types of content like whitepapers, industry briefs, ebooks, guides, and web content. The overall message is that content should be targeted, relevant, and create value for customers in order to get noticed and meaningfully engage them.
Thought Leadership in the Construction IndustryImagine
Thought leadership (sometimes called "content marketing" or "idea marketing") can one of the most powerful but challenging tools in your marketing toolbox. Sadly, many builders and A/E/C firms have given up trying to develop valuable content, and started dressing up their brochures as thought leadership. While an impressive brochure has its place, it’s not exactly what we’re going for here. With the right approach, B2B companies large and small can leverage their Subject Matter Expertise (SME) and create valuable content that will connect with their customers and drive business results.
The document discusses common mistakes made when writing white papers. It identifies 6 key mistakes: 1) Turning the paper into an advertisement instead of educating the reader, 2) Focusing on company information rather than customer interests, 3) Not providing a clear next step or call to action for the reader, 4) Not knowing the reader well enough, 5) Overlooking thought leadership opportunities, and 6) Skipping an effective subject headline. The author advocates writing white papers that educate readers and guide them along a path to taking desired actions, like contacting sales or downloading a demo.
It’s time for some tough love: If your content marketing isn’t performing as well as you expected it to, it’s probably not the discipline’s fault — it’s yours. Content marketing works — we’ve seen the success stories from dozens of businesses, large and small. But it’s not a “set-it-and-forget-it” kind of
technique. It takes time, dedication, and a solid plan right from the start. It also takes flexibility and the willingness to continually tweak your formula so that you’re always getting peak performance. If your content marketing program is bringing in leads, engaging prospects and customers, and achieving strong ROI, then this e-book isn’t for you. But if you are running into problems that are keeping you from reaching the success you deserve, it might be time to take out your chemistry kit and make some adjustments to your formula.
Because every troubleshooting expedition can use a map, we’ve gathered some helpful guidance from Neil Patel — founder of KISSmetrics, and one of CMI’s most prolific and experienced contributors. Neil’s words of wisdom can help you overcome the barriers to success and get back on the right path.
How To Be More Successful By Having A Stronger Brand PerceptionMark Masters
What do you do that's different from everyone else, when there are so many others looking to take your customers away from you.
Here's a guide to tell a compelling story and to reposition yourself in the minds of others.
We all need to acknowledge change. We can’t think we can communicate in a way that we did a few years ago.
One thing will stay the same, we still want people to buy our products and services. However the channels to be present and to differentiate from the competition has exploded.
It is time to assess how a content marketing approach that you are either, just starting or progressing can be maintained. This is devised to encourage you to develop a commitment and responsibility for what you have ownership of.
When a commitment is made, a relationship with your audience deepens.
The document provides an overview of content marketing based on a presentation given by Geraint Holliman and Eoin Rodgers. Some key points:
- Content marketing involves creating engaging content to attract and retain customers throughout the buyer's journey, with the goal of driving business outcomes. It is about being a helpful resource rather than overtly selling.
- Effective content is relevant, compelling and timely for the target audience. It helps customers make better decisions by answering their unanswered questions.
- Developing trusted content establishes the brand as an authority and helps build relationships. Content should be distributed across owned, earned and paid channels and integrated with other marketing activities.
- To succeed, brands must have a deep
The document discusses white papers as an effective marketing tool. It provides tips on selecting topics, writing content, presentation styles, and distribution methods. Customers prefer white papers to other content for learning about new technologies. The presentation emphasizes generating qualified leads, establishing thought leadership, and educating potential customers through high-quality white papers.
#1NWebinar - Creating a Digital-Centered Customer Experience: User Experience...One North
In the second part of the series, Kalev Peekna, Managing Director of Strategy, discusses how a well defined digital-centered brand can inform your marketing strategy and set the stage for improved performance across all touch points and channels.
Watch the webinar at: http://bit.ly/1bGYT26
Content marketing involves creating and distributing online content to attract an audience and drive business goals. It relies on developing valuable, consistent content across various formats and distributing it through owned, earned, and paid channels. Successful content marketing focuses on creating original, engaging content that provides value to the audience while maintaining consistency in brand voice and regular publication.
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
How to Generate 30 Leads in 30 Days Using LinkedInStephen Jones
This document outlines a strategy for generating 30 leads in 30 days using LinkedIn. It discusses having a thorough LinkedIn profile and optimized default settings. The strategy involves promoting educational content to groups weekly, sending 50 invitations monthly, posting engaging polls, managing an active group, and regularly updating status. It emphasizes having a systematized monthly process, assigning roles, and being consistent. It notes that without professional online presence, quality content, or follow up, the strategy could fail to generate leads.
Linked in executive playbook final_onlineLaura Fox
The document provides 12 steps for top executives to become social leaders on LinkedIn. It recommends executives create an effective LinkedIn profile, control privacy settings, and efficiently connect with important contacts. It also suggests using LinkedIn to demonstrate leadership, accelerate sales by connecting with customers, and gain industry insights by staying informed and scouting talent and competitors. The overall goal is to empower executives to leverage LinkedIn for business benefits while maintaining their privacy and priorities.
This document provides eight rules for creating great white papers. It discusses that white papers should attract the right audience, engage the reader by demonstrating an understanding of their problems, inform the reader objectively about issues and solutions rather than promote products, and ultimately convince the reader. It also notes that titles are key to driving readership of white papers.
The document provides an overview of a webinar on content marketing and creative briefs. It discusses what content marketing is, including listening to customers, delivering compelling information, and testing campaigns. It then focuses on the creative brief, explaining that it is a framework that informs writers about a project. The brief answers questions about the project goals, target audience, and provides parameters. Developing an effective brief requires understanding the audience and providing inspiration for creative work.
How to Use LinkedIn for Exposure and Lead GenerationStephen Jones
If you’re “on LinkedIn”, but not using it to educate your target audience, build your community or mine it for leads – then you’re wasting the most powerful social platform a business person could ever ask for!
If you’ve been to workshops and webinars that show you how to setup your profile – and you’re past that point – then download and use this powerful presentation to grow your exposure and leads using LinkedIn. You will get a “walk-thru” showing you how Stephen’s team at LinkedInsite.com generates social exposure and generates leads for his clients using LinkedIn.
This document outlines a 4-step process for making social media channels more effective:
1. Develop a content and channel strategy that defines goals and content for each channel and how channels interconnect. The key is having a "content-conversion plan" that guides users from content to conversion points.
2. Build reach through campaigns, rhythm, contests, social advertising, employee activation, offline promotion, and partnering with other brands.
3. Convince audiences to engage through an editorial calendar, creative content, and conversation management across channels.
4. Evolve engaged followers into brand ambassadors by empowering them with valuable content and opportunities to share it.
Whether you’ve attended a webinar, downloaded an ebook or shared a graphic on Facebook, you’ve probably participated in content marketing without even knowing it. Content marketing is one of the most effective and popular marketing tools in today’s cluttered world – and one your ministry or nonprofit should be using.
What a Tangled Web We'll Weave (without a Content Strategy)Stacey King Gordon
As companies discover the power of content to drive and nurture leads and deepen customer relationships, they’re looking at turning their marketing teams into content producers. But with content marketing comes great responsibility — and sometimes before they begin, brands don’t stop to think about the important things. Why are we doing this? How will we keep it going? How can we get the most out of our efforts? Are we really giving customers what they want and need?
In this session, we’ll explore how a solid content strategy can help your company nurture the good, tame the bad, and head off the ugly in your content marketing efforts. We’ll talk about:
• What a content marketing strategy is and how it supports successful content marketing initiatives
• How to create a content marketing strategy that improves customer experiences (rather than further muddying the waters with confusing, conflicting or unhelpful content)
• The unpleasant but very necessary topic of governance: ownership, standards and process
• Mining your company’s internal expertise — and making it relevant for customers
• Taking content marketing to the next level: how to use content strategy to evolve into a true thought leader
Vinishyaa Sugumar is a graphic designer from Kuala Lumpur, Malaysia who has been passionate about design since a young age. Some of her accomplishments include designing a magazine cover, creating a font, illustrating a book, and leading a design team. She founded her own design business at age 16 and has since worked on projects for clients including designing logos, marketing materials, and album covers. Vinishyaa aims to create thoughtful yet simple designs that help businesses communicate effectively.
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
The document discusses how brand strategy and user experience/user interface (UX/UI) strategy are related and should inform each other to create the best customer experience. It provides examples of how various companies have successfully integrated their brand identity into their digital strategies through careful consideration of context, content strategy, web user interface design, and tone/style. The webinar advocates that while UX/UI and brand strategy have different focuses, their shared goal is a good customer experience, and they need each other to fully achieve this.
This document discusses the persuasive power of words and how they can be used to motivate people to take desired actions such as buying products or contributing to charity. It emphasizes that words reside in psychology and emotion and that people respond strongly to carefully chosen words. The document also notes that learning the art of persuasion through words is important for business as words, not numbers, are the true currency of business.
The document discusses common mistakes made when writing white papers. It identifies 6 key mistakes: 1) Turning the paper into an advertisement instead of educating the reader, 2) Focusing on company information rather than customer interests, 3) Not providing a clear next step or call to action for the reader, 4) Not knowing the reader well enough, 5) Overlooking thought leadership opportunities, and 6) Skipping an effective subject headline. The author advocates writing white papers that educate readers and guide them along a path to taking desired actions, like contacting sales or downloading a demo.
It’s time for some tough love: If your content marketing isn’t performing as well as you expected it to, it’s probably not the discipline’s fault — it’s yours. Content marketing works — we’ve seen the success stories from dozens of businesses, large and small. But it’s not a “set-it-and-forget-it” kind of
technique. It takes time, dedication, and a solid plan right from the start. It also takes flexibility and the willingness to continually tweak your formula so that you’re always getting peak performance. If your content marketing program is bringing in leads, engaging prospects and customers, and achieving strong ROI, then this e-book isn’t for you. But if you are running into problems that are keeping you from reaching the success you deserve, it might be time to take out your chemistry kit and make some adjustments to your formula.
Because every troubleshooting expedition can use a map, we’ve gathered some helpful guidance from Neil Patel — founder of KISSmetrics, and one of CMI’s most prolific and experienced contributors. Neil’s words of wisdom can help you overcome the barriers to success and get back on the right path.
How To Be More Successful By Having A Stronger Brand PerceptionMark Masters
What do you do that's different from everyone else, when there are so many others looking to take your customers away from you.
Here's a guide to tell a compelling story and to reposition yourself in the minds of others.
We all need to acknowledge change. We can’t think we can communicate in a way that we did a few years ago.
One thing will stay the same, we still want people to buy our products and services. However the channels to be present and to differentiate from the competition has exploded.
It is time to assess how a content marketing approach that you are either, just starting or progressing can be maintained. This is devised to encourage you to develop a commitment and responsibility for what you have ownership of.
When a commitment is made, a relationship with your audience deepens.
The document provides an overview of content marketing based on a presentation given by Geraint Holliman and Eoin Rodgers. Some key points:
- Content marketing involves creating engaging content to attract and retain customers throughout the buyer's journey, with the goal of driving business outcomes. It is about being a helpful resource rather than overtly selling.
- Effective content is relevant, compelling and timely for the target audience. It helps customers make better decisions by answering their unanswered questions.
- Developing trusted content establishes the brand as an authority and helps build relationships. Content should be distributed across owned, earned and paid channels and integrated with other marketing activities.
- To succeed, brands must have a deep
The document discusses white papers as an effective marketing tool. It provides tips on selecting topics, writing content, presentation styles, and distribution methods. Customers prefer white papers to other content for learning about new technologies. The presentation emphasizes generating qualified leads, establishing thought leadership, and educating potential customers through high-quality white papers.
#1NWebinar - Creating a Digital-Centered Customer Experience: User Experience...One North
In the second part of the series, Kalev Peekna, Managing Director of Strategy, discusses how a well defined digital-centered brand can inform your marketing strategy and set the stage for improved performance across all touch points and channels.
Watch the webinar at: http://bit.ly/1bGYT26
Content marketing involves creating and distributing online content to attract an audience and drive business goals. It relies on developing valuable, consistent content across various formats and distributing it through owned, earned, and paid channels. Successful content marketing focuses on creating original, engaging content that provides value to the audience while maintaining consistency in brand voice and regular publication.
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
How to Generate 30 Leads in 30 Days Using LinkedInStephen Jones
This document outlines a strategy for generating 30 leads in 30 days using LinkedIn. It discusses having a thorough LinkedIn profile and optimized default settings. The strategy involves promoting educational content to groups weekly, sending 50 invitations monthly, posting engaging polls, managing an active group, and regularly updating status. It emphasizes having a systematized monthly process, assigning roles, and being consistent. It notes that without professional online presence, quality content, or follow up, the strategy could fail to generate leads.
Linked in executive playbook final_onlineLaura Fox
The document provides 12 steps for top executives to become social leaders on LinkedIn. It recommends executives create an effective LinkedIn profile, control privacy settings, and efficiently connect with important contacts. It also suggests using LinkedIn to demonstrate leadership, accelerate sales by connecting with customers, and gain industry insights by staying informed and scouting talent and competitors. The overall goal is to empower executives to leverage LinkedIn for business benefits while maintaining their privacy and priorities.
This document provides eight rules for creating great white papers. It discusses that white papers should attract the right audience, engage the reader by demonstrating an understanding of their problems, inform the reader objectively about issues and solutions rather than promote products, and ultimately convince the reader. It also notes that titles are key to driving readership of white papers.
The document provides an overview of a webinar on content marketing and creative briefs. It discusses what content marketing is, including listening to customers, delivering compelling information, and testing campaigns. It then focuses on the creative brief, explaining that it is a framework that informs writers about a project. The brief answers questions about the project goals, target audience, and provides parameters. Developing an effective brief requires understanding the audience and providing inspiration for creative work.
How to Use LinkedIn for Exposure and Lead GenerationStephen Jones
If you’re “on LinkedIn”, but not using it to educate your target audience, build your community or mine it for leads – then you’re wasting the most powerful social platform a business person could ever ask for!
If you’ve been to workshops and webinars that show you how to setup your profile – and you’re past that point – then download and use this powerful presentation to grow your exposure and leads using LinkedIn. You will get a “walk-thru” showing you how Stephen’s team at LinkedInsite.com generates social exposure and generates leads for his clients using LinkedIn.
This document outlines a 4-step process for making social media channels more effective:
1. Develop a content and channel strategy that defines goals and content for each channel and how channels interconnect. The key is having a "content-conversion plan" that guides users from content to conversion points.
2. Build reach through campaigns, rhythm, contests, social advertising, employee activation, offline promotion, and partnering with other brands.
3. Convince audiences to engage through an editorial calendar, creative content, and conversation management across channels.
4. Evolve engaged followers into brand ambassadors by empowering them with valuable content and opportunities to share it.
Whether you’ve attended a webinar, downloaded an ebook or shared a graphic on Facebook, you’ve probably participated in content marketing without even knowing it. Content marketing is one of the most effective and popular marketing tools in today’s cluttered world – and one your ministry or nonprofit should be using.
What a Tangled Web We'll Weave (without a Content Strategy)Stacey King Gordon
As companies discover the power of content to drive and nurture leads and deepen customer relationships, they’re looking at turning their marketing teams into content producers. But with content marketing comes great responsibility — and sometimes before they begin, brands don’t stop to think about the important things. Why are we doing this? How will we keep it going? How can we get the most out of our efforts? Are we really giving customers what they want and need?
In this session, we’ll explore how a solid content strategy can help your company nurture the good, tame the bad, and head off the ugly in your content marketing efforts. We’ll talk about:
• What a content marketing strategy is and how it supports successful content marketing initiatives
• How to create a content marketing strategy that improves customer experiences (rather than further muddying the waters with confusing, conflicting or unhelpful content)
• The unpleasant but very necessary topic of governance: ownership, standards and process
• Mining your company’s internal expertise — and making it relevant for customers
• Taking content marketing to the next level: how to use content strategy to evolve into a true thought leader
Vinishyaa Sugumar is a graphic designer from Kuala Lumpur, Malaysia who has been passionate about design since a young age. Some of her accomplishments include designing a magazine cover, creating a font, illustrating a book, and leading a design team. She founded her own design business at age 16 and has since worked on projects for clients including designing logos, marketing materials, and album covers. Vinishyaa aims to create thoughtful yet simple designs that help businesses communicate effectively.
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
The document discusses how brand strategy and user experience/user interface (UX/UI) strategy are related and should inform each other to create the best customer experience. It provides examples of how various companies have successfully integrated their brand identity into their digital strategies through careful consideration of context, content strategy, web user interface design, and tone/style. The webinar advocates that while UX/UI and brand strategy have different focuses, their shared goal is a good customer experience, and they need each other to fully achieve this.
This document discusses the persuasive power of words and how they can be used to motivate people to take desired actions such as buying products or contributing to charity. It emphasizes that words reside in psychology and emotion and that people respond strongly to carefully chosen words. The document also notes that learning the art of persuasion through words is important for business as words, not numbers, are the true currency of business.
This document provides an overview of rubrics for college courses. It discusses Farah, a new faculty member who was unsure how to create rubrics for her assignments. The document outlines the objectives of using rubrics, how to properly prepare assignments, the elements of an effective rubric including objectives, standards and measurements, and resources for creating and sharing rubric templates. It emphasizes that a well-designed assignment is the foundation for an effective rubric.
El documento describe una visita realizada a la vía Tamesis-Jericó en Antioquia, Colombia para evaluar los tramos estabilizados con el producto CONAID un año después. Se incluyen fotografías de los km 9.500 a 20.300 que muestran el estado de la vía estabilizada con CONAID así como comparaciones de algunos tramos antes y después de la estabilización. La vía no fue estabilizada en su totalidad, solo 11 km entre los km 9.500 y 20.500.
The document provides an overview of the UK Bribery Act 2010 and guidance on developing procedures to prevent bribery. It discusses the key provisions and offenses under the Act, including offering or paying bribes, failure of a commercial organization to prevent bribery, and bribery of foreign officials. It also summarizes guidance from the Ministry of Justice on conducting risk assessments and implementing adequate anti-bribery procedures proportionate to the risks businesses face. Case examples are provided to illustrate the types of conduct that could be prosecuted and applicable penalties.
Writing in the discipline Subsentential terminologyAldrin Nepomuceno
This document discusses writing in academic disciplines and the meaning of knowing a word. It defines the hierarchy of written language structure from subsentential terminology to individual words. It then examines the different aspects of truly knowing a word, including its phonetic representation, orthography, morphological irregularities, syntactic features, semantic features, pragmatic features, common derivations and collocations. The document also discusses word formation processes and achieving lexical accuracy. Finally, it provides tips for increasing one's vocabulary.
In this talk at the Smart Insights Digital Marketing Priorities Summit Dan Bosomworth MD of First 10 and Marketing Director of Smart Insights discussed and gave examples of how to use content marketing to drive consumer interactions across customer RACE interactions.
Begbroke transfer - getting started in social mediaObergine
The presentation introduces social media marketing fundamentals and provides best practice tips for businesses that want to utilise social media as part of their marketing activities
This document outlines a 5-step process for boosting a company's talent brand through content marketing. The 5 steps are: 1) Plan - define audiences and build a content calendar, 2) Develop content - curate existing content and create original content such as blog posts, videos and presentations, 3) Share content - publish content on various social media platforms like LinkedIn, Twitter and Facebook at peak times, 4) Amplify - promote content through sharing, commenting and responding to build engagement, and 5) Measure and adjust - track performance to optimize future content strategies. The document provides examples and recommendations for each step.
The document outlines 10 steps for developing a social media strategy: 1) understand your business, 2) define involvement strategy and goals, 3) understand customer platforms, 4) develop a social media policy, 5) choose channels and content strategy, 6) publish initial content, 7) use current network, 8) use multiple platforms, 9) monitor and measure, 10) recognize it as a long-term effort. It provides guidance on listening to customers, developing profiles, measuring ROI, and using platforms like Facebook, LinkedIn, and Twitter for marketing and networking.
The document discusses content marketing programs and strategies. It provides an overview of content types, who creates content, and what content aims to do. It also discusses leveraging owned media assets, advantages of content marketing, and differences between success and failure in content marketing programs.
The document discusses content marketing programs and strategies. It provides an overview of content types, who creates content, and what content aims to do. It also discusses leveraging owned media assets, advantages of content marketing, and differences between success and failure in content marketing programs.
Ignite Your Business with Content Marketing Part OneSterling Perry
Content marketing can dramatically change your business and attract a new audience that you've never reached before without it. In this SlideShare teaching you'll learn how to make awesome blogs, eBooks and videos that will ignite your business and attract solid sales leads.
I segreti del Content Marketing per le società di ricerca e selezione del per...LinkedIn Italia
Come le società di ricerca e selezione del personale e le agenzie di staffing possono utilizzare il content marketing per trovare nuovi clienti, assumere consulenti e piazzare sempre più candidati. Webcast presentato da Cristina Arbini il 25 ottobre 2016.
This document discusses how content marketing can help ignite a brand. It involves engaging customers through interesting content on topics they are passionate about to move them along their customer journey. Content marketing builds trust and expertise by showing knowledge and demonstrating skills. It also increases purchase intent, as most consumers and business decision makers say branded content helps them make better decisions. The document outlines developing a content strategy through understanding audiences, competitors, and creating compelling stories and content across channels to promote engagement and the brand.
This document summarizes a presentation by Ardath Albee on demand generation strategies. Albee is a marketing strategist and author who believes buyer personas are key to content strategies. The presentation discusses how attention has evolved from cursory to intentional, and how content should match what buyers want, including content structured by business role. It also emphasizes the importance of consistency across channels to help prospects connect information. Engagement data can inform program design, and consistency involves pre-event, event, and post-event activities around triggers for education, expertise and evidence.
This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the *Brilliant B2B Marketing Guide*.
The document discusses advertising and public relations. It provides an overview of advertising objectives like brand awareness and persuasion. It outlines steps for developing an advertising strategy like creating messages and selecting media. Public relations is defined as unpaid communication to generate a positive company image using tools like news, events and written materials. The objectives of public relations are maintaining rapport with the public and long-term client relationships. The key difference between advertising and public relations is that advertising is paid communication while public relations is unpaid.
Ignite Your Business with Content MarketingSterling Perry
Content marketing can dramatically change your business and attract a new audience that you've never reached before without it. In this SlideShare teaching you'll learn how to make awesome blogs, eBooks and videos that will ignite your business and attract solid sales leads.
The document provides 20 tips for effective content marketing. Some key tips include establishing trust with customers by listening to their needs and providing useful solutions; using social media and analytics to understand what customers want to know; focusing on creating useful, problem-solving content rather than self-promotional content; hiring great writers to craft compelling content; and mapping out a content timeline and conversion path to move customers through the sales process.
The document outlines key aspects of developing an effective content marketing program, including:
1) Content should provide valuable information to customers rather than just sales messages, in order to build trust and long-term relationships.
2) Companies should leverage owned media assets like websites and applications to establish themselves as trusted experts and publishers of content in their industry.
3) Creating and publishing useful, engaging content on a consistent basis can help convert prospects to customers while building brand awareness, unlike one-off sales tactics.
The document outlines key aspects of developing an effective content marketing program, including:
1) Content should provide valuable information to customers rather than just sales messages, in order to build trust and long-term relationships.
2) Companies should leverage owned media assets like websites and applications to establish themselves as trusted experts and publishers of content in their industry.
3) Creating and publishing useful, engaging content on a consistent basis can help convert prospects to customers while building brand awareness, unlike one-off sales tactics.
Winning the B2B marketing game with content marketingTactus Associates
Content marketing involves creating and distributing valuable, relevant content to attract and retain customers. It focuses on informing and advising customers rather than promoting the company or its products. Effective content marketing establishes credibility and trust by addressing customers' needs and interests through blogs, articles, videos and other forms. It aims to "pull" customers in through helpful information rather than directly "pushing" sales messages. Creating a successful content marketing strategy requires planning content ideas, producing quality content, building an audience, and analyzing results.
Inbound marketing strategies were discussed to fill the sales funnel and drive qualified leads. The webinar introduced inbound marketing as earning attention through valuable content and drawing customers to a website. It also emphasized creating different types of content across the customer lifecycle, nurturing leads, being social, and focusing content with calls to action. Recap points included search, content, and social media filling the funnel and creative content being key.
OneJump Web (OJW) is a Philippines-based provider of web-based marketing and information system services, registered with the Board of Investments. Founded in 2011, OJW has grown continuously and provides SEO, social media marketing, content marketing, mobile marketing, website design/development, and affiliate marketing services. OJW prides itself on its unique corporate culture of excellence, commitment to clients, and career growth opportunities for employees.
- Charles Darwin's theory of evolution through natural selection provided atheists a way to argue against Christianity without directly attacking it, by disguising as advocates of science.
- Darwin's 1859 book "On the Origin of Species" was an instant success, with all 1500 copies selling out on the first day. It introduced the idea of evolution through natural selection and cumulative genetic changes over generations.
- While microevolution of minor adaptations within species is accepted, the evidence for macroevolution of one species transforming into another over millions of years is still lacking and controversial. The fossil record does not provide clear examples of transitional forms between major animal groups.
A two-part lecture on the psychology of influence, techniques on how to be more persuasive among people, and explanations behind the seemingly irrational behavior of subordination and concession.
This document provides an overview of basic SEO strategies and best practices. It discusses what SEO is, the benefits it provides, how search engines work, factors that influence page rank, optimizing a website, using keywords effectively, maximizing keywords and links, and dos and don'ts. The overall goal of SEO is to help websites rank highly in search engines and earn more traffic by following technical and content guidelines.
This document discusses various tactics for content marketing and optimization. It recommends identifying relevant keywords and writing optimized content. Quality links and shareable content are important for visibility. Images, audio, and video files should be optimized for search engines. Public relations can help spread content through press releases and influencer relationships. Content should be paired with advertising, events, and samples to engage audiences.
This document provides an overview of various digital content channels for content marketing, including social networks like LinkedIn and Google+, custom social networks, geo-social networks, location-based content, online directories, emails, blogs, online video, podcasts, webinars, Twitter, magazines, digital media centers, apps and widgets, and e-learning. Each channel is described and pros and cons are listed to help marketers determine which channels may work best for their goals and content.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Content marketing (1)
1. CONTENT MARKETING:
Think Like A Publisher –
How to Use Content to Market
Online and in Social Media
Rebecca Lieb
For the Content Creation Department
By Chantelle M. Oblefias
Powerpoint Templates
Page 1
2. Introduction
Content marketing isn’t merely a
tactic; it’s a strategy
Think more like a publisher to
take advantage of content
marketing
Powerpoint Templates
Page 2
3. Introduction
Q: How do you position yourself as the
expert in your industry and become the true
source?
A: Through great and consistent content
Powerpoint Templates
Page 3
4. Introduction
Good content marketing informs customers
at the right time with valuable and relevant
content and entertainment
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Page 4
5. Part I
Your customers have chosen the moment –
all you have to do is be ready with
information that is:
Relevant
Educational
Helpful
Compelling
Engaging
Entertaining
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Page 5
6. What is Content Marketing Anyway?
80% of business decision makers get
information about a company from articles
rather than from ads
70% say content marketing makes them feel
closer to the sponsoring company
60% believe company content helps them
make better product decisions
Powerpoint Templates
Page 6
7. What is Content Marketing Anyway?
Content Marketing =
Recognition
Trust
Credibility
Loyalty
Authenticity
Powerpoint Templates
Page 7
8. What is Content Marketing Anyway?
Consumers have come to expect content
from brands and the companies they do
business with
In the rush to adopt content marketing as a
tactic, too many marketers forget that if
you’re continually publishing, you have to
think like a publisher.
Powerpoint Templates
Page 8
9. What is Content Marketing Anyway?
Brands are media. Marketers are editors
14 TIPS ON THINKING (AND EVENTUALLY)
BECOMING PUBLISHERS:
Powerpoint Templates
Page 9
10. Tip #1
Know your audience
Who’s on the receiving end?
Who are you creating your content for?
(customers, prospects, buyers, brand
advocates, bloggers, the media, people
participating in social networks and
potential employees)
Powerpoint Templates
Page 10
11. Tip #2
Define key themes and messages
What do you want to communicate?
How does it relate to the audience’ real-
world concerns?
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Page 11
12. Tip #3
Establish a frequency framework
Deadline to produce something
Map out potential stories, features or
other content in advance
Falling into a rhythm beats falling out of
visibility altogether
Powerpoint Templates
Page 12
13. Tip #4
Create a detailed editorial calendar
Making relevant content happen
reasonably on a frequent schedule
Powerpoint Templates
Page 13
14. Example of an Editorial Calendar
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Page 14
15. Tip #5
Develop great features and rubrics
Offerings that will keep readers coming
back for more
Regular features
Powerpoint Templates
Page 15
16. Tip #6
Interview
Notable enough to warrant discussion on
their own
Experts in the field, enthusiastic users,
people in the company
Make a list of potential interview subjects
and consider making them a regular content
feature
Powerpoint Templates
Page 16
17. Tip #7
Go multimedia
Articles (HTML, PDF, Powerpoint)
Audio (podcasts, MP3)
Video (YouTube, Facebook videos)
Powerpoint Templates
Page 17
18. Tip #8
Enlist expert contributors, and provide
them with guidelines
Look for potential contributors
Incentivize timely and authoritative
contributions from really desirable
commentators
Powerpoint Templates
Page 18
19. Tip #9
Create User-Generated content
A whole new route to ensure content is
created for you
Ex. comments, ratings, reviews or
contests
Set clearly defined guidelines and
expectations
Powerpoint Templates
Page 19
20. Tip #10
Opine and editorialize
It’s a big Internet out there, and news is
traveling at the speed of fiber optic cable
Leave breaking news to the pros
Become an expert observer and
interpreter of what news means to your
audience
Powerpoint Templates
Page 20
21. Tip #11
Turn on comments and feedbacks
Communicate but don’t lecture or preach
Powerpoint Templates
Page 21
22. Tip #12
Listen
Get out there and participate in what
others are saying within your arena of
expertise
Powerpoint Templates
Page 22
23. Tip #13
Recycle
Once a piece of content is published,
nurture and evolve it
Return to stores to examine long-term
effects
Editorialize or voice an opinion
Powerpoint Templates
Page 23
24. Tip #14
Capture
For purposes of lead generation
(subscription, viewership, customer
profiling, demographic, market, etc.)
Powerpoint Templates
Page 24
25. What Kind of Content Are You?
If you were trying to get a pretty girl to go
out with you, you’d likely adapt a radically
different approach when coming on to the
bookish graduate student in the library, as
opposed to the flamboyant party girl in the
red spangled dress at the disco
Powerpoint Templates
Page 25
26. Part II
People don’t remember facts, figures,
numbers or statistics. But they recall, and
spread stories
Consumption patterns may have evolved,
but basic human nature – the desire to
become immersed in compelling, funny,
fantastic or exciting stories – is as strong as
ever
Powerpoint Templates
Page 26
27. Tip #14
Rather than just selling, companies are
sharing: knowledge, expertise and how-to
Customers who might not have 30
seconds to spend on watching one of their
ads might gladly surrender 30 min to dive
into truly useful content (Ex. Wine Library,
Corning, Her Room, Epicurious)
Powerpoint Templates
Page 27
28. Online Communities
Amplify customer feedback
Help sponsoring companies to better
understand their needs and even guide
product development
Reinforces marketing messages by
demonstrating an atmosphere of trust,
transparency and openness
Powerpoint Templates
Page 28
29. Branded Content That Informs and Educates
Produced/sponsored by one entity
rather than a plethora of advertisers (ex.
soap operas)
You don’t always have to buy media, you
can create it
High quality publisher site: RSS feeds,
social media links, an iPhone app, and
newsletter subscriptions
Powerpoint Templates
Page 29
30. Providing Utility
Utility content doesn’t only aid in decision
making; it also helps bring prospects closer
to the purchase.
Examples:
• Rates in eBay or Amazon
• Jeans for your body type
• Hairstyles and makeup colors
• Mobile applications for different purposes
Powerpoint Templates
Page 30
34. More Web Examples
4. Jamie Oliver’s App
Powerpoint Templates
Page 34
35. Content Curation & Aggregation
What is the biggest problem marketers say they
face when it comes to content marketing?
Powerpoint Templates
Page 35
36. Act of discovering, gathering, and
presenting digital content on a specific
subject matter
Forms of Curated and Aggregated Content
•RSS Feeds
•Links from/on Blogs
•Social Media Feeds
•Online News Mashup
> Tip: Patiently scour the media and the Internet
for topics of interest.
Powerpoint Templates
Page 36
37. Set up RSS feeds for keywords for automated
delivery of relevant and compelling web content
from blogs, newswires, and news stories.
Read relevant trade, newspapers, and
magazines. Gather data such as surveys, statistics,
and reports.
Subscribe to trade organizations’ and
competitors’ publications to spark new ideas
Don’t discount the mainstream news.
Powerpoint Templates
Page 37
38. Respect copyright!
Follow publisher
guidelines set by
editorial sites
Send an email why
you want to publish
their content
Explain the benefits
of the publication to
the creator of content
Powerpoint Templates
Page 38
39. Content Curation Platforms:
Aggreage > OneSpot
CIThread > Outside.in
Curata > Perfect Market
CurationStation > Publish2
DayLife > PublishThis
Eqentia > SmartBrief
Idio
Loud3r
MainstreetConnect
Tip: Please feel free to explore the platforms to see its functions
Powerpoint Templates
Page 39
40. Finding Your Voice
Who are you: Martha Stewart or Emeril Lagasse?
http://www.youtube.com/watch?v=iwnDs6LWA6w
http://www.youtube.com/watch?v=0gAjmUdqEKc
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Page 40
41. Finding Your Voice
Your online voice SHOUDN’T
sound like:
A formal newpaper article
Edward R. Murrow
A legal brief
An instruction manual
Your senior thesis
A sales brochure/ a commercial
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Page 41
42. Finding Your Voice
Should be conversational and informal in tone
Speak with animated passion and enthusiasm
Adopt the voice of the channel: You can be
more formal in a Whitepaper than in a Tweet.
Create a Spokesperson or a Spokes Character.
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Page 42
43. Overview of Digital Content Channels
Social Networks
> A social structure made up of
individuals called ‘nodes’ which are tied
or connected by one or more specific
types of relationship.
5.Interdependency
6.Friendship
7.Kinship
8.Common Interest
9.Financial Exchange
10.Dislikes
11.Sexual relationships
12.Beliefs, Knowledge, or Prestige.
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Page 43
44. Facebook
Gets over 134 million unique
visitors per month. That’s a LOT!
80-90% of all teens and
younger users subscribe to
Facebook in a global scale.
In any given day, Facebook has
500 million active users
worldwide.
In total, people spend over 700
billion minutes per month on
Facebook.
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Page 44
45. Facebook
THE PROS:
•Opportunities to cultivate a
network of people
•Dissemination of news feeds and
updates
•Sharing of content and link THE CONS:
juices
•Facebook’s privacy policy
•Host of engagement and
feedback
•Opportunities for B2B usage
Powerpoint Templates
Page 45