Presentation at the Philippine National Health Research Week preconference meeting: Rallying Communicators for Science, Technology, and Innovation in Health | Society of Health Research Communicators (SHARE). 22 August 2017, Hotel Jen, Manila.
Increasing the Chances of Clinical Success by Engaging the PatientIris Thiele Isip-Tan
This document discusses patient engagement and how it can increase the chances of clinical success. It defines patient engagement as having three dimensions: behavioral, cognitive, and emotional. The behavioral dimension refers to what actions the patient takes, the cognitive dimension is what the patient thinks and knows, and the emotional dimension is how the patient feels. Higher levels of patient engagement are associated with patients believing they have an active role, having confidence and knowledge to take action, and being able to stay committed even under stress. The document discusses how social media and eHealth can facilitate patient engagement by allowing information sharing, peer support, and tracking of health metrics. One study found that an eHealth intervention significantly improved HbA1c levels compared to a control group.
22 Reasons Why Social Media is the Future of Patient RelationshipsNicole Stagg
The fact is, health care professionals cannot ignore social media any longer. Existing patients expect them to be on social media, and prospective patients use social media to learn more about a provider. Here, 22 more reasons why social media needs to be a made a priority for health and wellness providers.
Presentation at the Philippine National Health Research Week preconference meeting: Rallying Communicators for Science, Technology, and Innovation in Health | Society of Health Research Communicators (SHARE). 22 August 2017, Hotel Jen, Manila.
Increasing the Chances of Clinical Success by Engaging the PatientIris Thiele Isip-Tan
This document discusses patient engagement and how it can increase the chances of clinical success. It defines patient engagement as having three dimensions: behavioral, cognitive, and emotional. The behavioral dimension refers to what actions the patient takes, the cognitive dimension is what the patient thinks and knows, and the emotional dimension is how the patient feels. Higher levels of patient engagement are associated with patients believing they have an active role, having confidence and knowledge to take action, and being able to stay committed even under stress. The document discusses how social media and eHealth can facilitate patient engagement by allowing information sharing, peer support, and tracking of health metrics. One study found that an eHealth intervention significantly improved HbA1c levels compared to a control group.
22 Reasons Why Social Media is the Future of Patient RelationshipsNicole Stagg
The fact is, health care professionals cannot ignore social media any longer. Existing patients expect them to be on social media, and prospective patients use social media to learn more about a provider. Here, 22 more reasons why social media needs to be a made a priority for health and wellness providers.
This document discusses the rise of social media and social networking in medicine. It defines social media as internet-based tools for sharing information and social networking as patterns of connections between users. The document outlines opportunities for physicians like educating the public and getting feedback, but also risks like HIPAA violations or spreading misinformation. It provides examples of how social media was used to successfully influence an FDA decision. The document encourages physicians to participate in social media and networking but to do so professionally, credibly, and responsibly to mitigate risks.
The Actual Facts When It Comes to 21st Century Chiropractic CareCurtis Martin
Although many of us are well-educated adults, so much of what we “know” comes from off-hand remarks from people at work, exchanges on social media with family and friends, pop-culture in the media, and from what we see on television. How reliable are these sources?
Role of Social Media in Oral and Maxillofacial SurgerySapna Vadera
The document discusses the role of social media in oral and maxillofacial surgery. It begins by introducing social media and its impact on how doctors and patients interact. It then provides statistics on social media usage among the general public and medical professionals. The main roles and uses of social media for patients and surgeons are described, such as patients using it to research procedures and surgeons using it for continuing education and professional networking. Potential drawbacks like misinformation and privacy issues are covered. Guidelines for surgeons' appropriate social media use are presented. The conclusion emphasizes that social media is becoming more important for engaging with patients, education, and the future of the field.
Plenary presentation at the Philippine Society of Youth Science Clubs convention 24 Feb 2017 at the GT-Toyota Asian Center auditorium, University of the Philippines Diliman.
This document discusses using social media for health communication. It begins by outlining Iris Thiele Isip Tan's background and experience with the Facebook page "Endocrine Witch". Some key points made in the document include:
- Social media can increase interaction and accessibility of health information but may also spread unreliable information.
- Studies show people frequently use online sources for health information and social media for this, though reliability and privacy are concerns.
- Effective health messaging on social media requires considering factors like audience, platform, content and engagement strategies.
- Cultural differences exist in preferences for expert versus experiential health information online.
Doctors in social media: the story so far, with Creation Pinpoint (slides)CREATION
Today we are seeing an explosion in doctors using public social media channels to talk with each other about clinical and practice matters. In this webcast, Daniel Ghinn presents some milestones in doctors' use of social media from recent years and reveals first-time insights from millions of analysed conversations between doctors online using Creation Pinpoint.
Also available as video webcast here: http://www.slideshare.net/CreationHealthcare/doctors-in-social-media-the-story-so-far
Social media in health--what are the safety concerns for health consumers? Luis Fernandez Luque
Social media in health--what are the safety concerns for health consumers? by Lau AY, Gabarron E, Fernandez-Luque L, Armayones M. HIM J. 2012;41(2):30-5. https://www.ncbi.nlm.nih.gov/pubmed/23705132
Abstract: Recent literature has discussed the unintended consequences of clinical information technologies (IT) on patient safety, yet there has been little discussion about the safety concerns in the area of consumer health IT. This paper
presents a range of safety concerns for consumers in social media, with a case study on YouTube. We conducted a scan of abstracts on ‘quality criteria’ related to YouTube. Five areas regarding the safety of YouTube for consumers were identified: (a) harmful health material targeted at consumers (such as inappropriate marketing of tobacco or direct-to-consumer drug advertising); (b) public display of unhealthy behaviour (such as people displaying self-injury behaviours or hurting others); (c) tainted public health messages (i.e. the rise of negative voices against public health messages); (d) psychological impact from accessing inappropriate, offensive or biased social media content; and (e) using social media to distort policy and research funding agendas. The examples presented should contribute to a better understanding about how to promote a safe consumption and production of social
media for consumers, and an evidence-based approach to designing social media interventions for health. The
potential harm associated with the use of unsafe social media content on the Internet is a major concern. More empirical and theoretical studies are needed to examine how social media influences consumer health decisions, behaviours and outcomes, and devise ways to deter the dissemination of harmful influences in social media.
The document discusses how the internet is changing patient-doctor interactions. It notes that about 25% of patients now research their conditions online before appointments, which can challenge doctors if patients have developed misconceptions. However, the majority of doctors also use the internet for medical information, with 92% searching online and 71% starting with search engines like Google. The rise of social media is also influencing health discussions, as many patients use online forums and communities to find peer support and share experiences with conditions.
Using social media for advancing emergency carealyaqdhan
This document discusses using social media for advancing emergency care in Oman. It defines social media as internet applications that allow user-generated content sharing. It discusses FOAM (Free Open Access Meducation), which uses hashtags like #FOAMed on Twitter for open medical education. It provides 12 tips for using social media responsibly and effectively, such as identifying goals, observing platforms first before contributing, maintaining patient privacy, and sharing credible information. The conclusion emphasizes that social media use should be guided by one's goals and that familiarizing oneself with platforms can enable contributing to and connecting with the FOAM community.
This document discusses the use of the internet and social media by healthcare consumers and professionals. It describes how online consumers include those with chronic illnesses seeking information and support. Both patients and professionals can benefit from social media for sharing experiences, gaining knowledge and improving communication. However, there are also risks like privacy breaches and unreliable information. The implications are that while consumers can be empowered, there is little quality control of online health information. Ethical issues center around privacy laws like HIPAA. As an Informatics Nurse Specialist, roles include educating safe usage, interacting online, and helping professionals integrate social media while avoiding privacy violations.
The Doctor is Online: Building a Professional Social Media PresenceIris Thiele Isip-Tan
The document provides guidance for physicians on establishing a professional social media presence. It recommends separating personal and professional online content to maintain appropriate boundaries. It also advises curating high-quality content that promotes health literacy and makes surprising connections while protecting patient privacy and confidentiality. Physicians are encouraged to thoughtfully engage online and ensure their activities uphold professional responsibilities and public trust.
Top 7 Physicians Networks for you to Join as a Medical ProfessionalNet Pro Referral
This document lists and describes 7 physician networks that medical professionals can join: Sermo, Doximity, QuantiaMD, WeMedUp, Mayo Clinic Social Media Network, and 2 newer networks. These networks provide benefits like staying up to date in the field, opportunities, expanding skills and knowledge, professional connections, localized connectivity, resources, and collaborating with other medical specialists. They vary in size, focus area, and features to help connect medical professionals.
Social media research in the health domain (tutorial) - [part 1]Luis Fernandez Luque
Tutorial about the use of social media in the health domain. The tutorial is designed for healthcare professionals interested in eHealth. It was done for Weill Cornell Medicine - Qatar.
See the part II of the tutorial here: https://www.slideshare.net/IngmarWeber/social-media-research-and-practice-in-the-health-domain-tutorial-part-ii
Learn more about social media for health here https://www.futurelearn.com/courses/social-media-in-healthcare
Presentation to Ignite Columbus 4 about how social technologies can affect the transformation of health care from reactive medicine to medicine that is predictive, preventative, participatory, and personalized.
Social media can be a powerful tool for public health organizations if implemented strategically. The document discusses trends in online health information seeking and outlines common reasons why social media plans fail in healthcare, including lack of clear objectives, inadequate engagement, and weak measurement of outcomes. It emphasizes starting with a strategic plan that identifies objectives and ways to measure success, and engaging stakeholders to build a system that achieves the desired results.
This document discusses the rise of social media and social networking in medicine. It defines social media as internet-based tools for sharing information and social networking as patterns of connections between users. The document outlines opportunities for physicians like educating the public and getting feedback, but also risks like HIPAA violations or spreading misinformation. It provides examples of how social media was used to successfully influence an FDA decision. The document encourages physicians to participate in social media and networking but to do so professionally, credibly, and responsibly to mitigate risks.
The Actual Facts When It Comes to 21st Century Chiropractic CareCurtis Martin
Although many of us are well-educated adults, so much of what we “know” comes from off-hand remarks from people at work, exchanges on social media with family and friends, pop-culture in the media, and from what we see on television. How reliable are these sources?
Role of Social Media in Oral and Maxillofacial SurgerySapna Vadera
The document discusses the role of social media in oral and maxillofacial surgery. It begins by introducing social media and its impact on how doctors and patients interact. It then provides statistics on social media usage among the general public and medical professionals. The main roles and uses of social media for patients and surgeons are described, such as patients using it to research procedures and surgeons using it for continuing education and professional networking. Potential drawbacks like misinformation and privacy issues are covered. Guidelines for surgeons' appropriate social media use are presented. The conclusion emphasizes that social media is becoming more important for engaging with patients, education, and the future of the field.
Plenary presentation at the Philippine Society of Youth Science Clubs convention 24 Feb 2017 at the GT-Toyota Asian Center auditorium, University of the Philippines Diliman.
This document discusses using social media for health communication. It begins by outlining Iris Thiele Isip Tan's background and experience with the Facebook page "Endocrine Witch". Some key points made in the document include:
- Social media can increase interaction and accessibility of health information but may also spread unreliable information.
- Studies show people frequently use online sources for health information and social media for this, though reliability and privacy are concerns.
- Effective health messaging on social media requires considering factors like audience, platform, content and engagement strategies.
- Cultural differences exist in preferences for expert versus experiential health information online.
Doctors in social media: the story so far, with Creation Pinpoint (slides)CREATION
Today we are seeing an explosion in doctors using public social media channels to talk with each other about clinical and practice matters. In this webcast, Daniel Ghinn presents some milestones in doctors' use of social media from recent years and reveals first-time insights from millions of analysed conversations between doctors online using Creation Pinpoint.
Also available as video webcast here: http://www.slideshare.net/CreationHealthcare/doctors-in-social-media-the-story-so-far
Social media in health--what are the safety concerns for health consumers? Luis Fernandez Luque
Social media in health--what are the safety concerns for health consumers? by Lau AY, Gabarron E, Fernandez-Luque L, Armayones M. HIM J. 2012;41(2):30-5. https://www.ncbi.nlm.nih.gov/pubmed/23705132
Abstract: Recent literature has discussed the unintended consequences of clinical information technologies (IT) on patient safety, yet there has been little discussion about the safety concerns in the area of consumer health IT. This paper
presents a range of safety concerns for consumers in social media, with a case study on YouTube. We conducted a scan of abstracts on ‘quality criteria’ related to YouTube. Five areas regarding the safety of YouTube for consumers were identified: (a) harmful health material targeted at consumers (such as inappropriate marketing of tobacco or direct-to-consumer drug advertising); (b) public display of unhealthy behaviour (such as people displaying self-injury behaviours or hurting others); (c) tainted public health messages (i.e. the rise of negative voices against public health messages); (d) psychological impact from accessing inappropriate, offensive or biased social media content; and (e) using social media to distort policy and research funding agendas. The examples presented should contribute to a better understanding about how to promote a safe consumption and production of social
media for consumers, and an evidence-based approach to designing social media interventions for health. The
potential harm associated with the use of unsafe social media content on the Internet is a major concern. More empirical and theoretical studies are needed to examine how social media influences consumer health decisions, behaviours and outcomes, and devise ways to deter the dissemination of harmful influences in social media.
The document discusses how the internet is changing patient-doctor interactions. It notes that about 25% of patients now research their conditions online before appointments, which can challenge doctors if patients have developed misconceptions. However, the majority of doctors also use the internet for medical information, with 92% searching online and 71% starting with search engines like Google. The rise of social media is also influencing health discussions, as many patients use online forums and communities to find peer support and share experiences with conditions.
Using social media for advancing emergency carealyaqdhan
This document discusses using social media for advancing emergency care in Oman. It defines social media as internet applications that allow user-generated content sharing. It discusses FOAM (Free Open Access Meducation), which uses hashtags like #FOAMed on Twitter for open medical education. It provides 12 tips for using social media responsibly and effectively, such as identifying goals, observing platforms first before contributing, maintaining patient privacy, and sharing credible information. The conclusion emphasizes that social media use should be guided by one's goals and that familiarizing oneself with platforms can enable contributing to and connecting with the FOAM community.
This document discusses the use of the internet and social media by healthcare consumers and professionals. It describes how online consumers include those with chronic illnesses seeking information and support. Both patients and professionals can benefit from social media for sharing experiences, gaining knowledge and improving communication. However, there are also risks like privacy breaches and unreliable information. The implications are that while consumers can be empowered, there is little quality control of online health information. Ethical issues center around privacy laws like HIPAA. As an Informatics Nurse Specialist, roles include educating safe usage, interacting online, and helping professionals integrate social media while avoiding privacy violations.
The Doctor is Online: Building a Professional Social Media PresenceIris Thiele Isip-Tan
The document provides guidance for physicians on establishing a professional social media presence. It recommends separating personal and professional online content to maintain appropriate boundaries. It also advises curating high-quality content that promotes health literacy and makes surprising connections while protecting patient privacy and confidentiality. Physicians are encouraged to thoughtfully engage online and ensure their activities uphold professional responsibilities and public trust.
Top 7 Physicians Networks for you to Join as a Medical ProfessionalNet Pro Referral
This document lists and describes 7 physician networks that medical professionals can join: Sermo, Doximity, QuantiaMD, WeMedUp, Mayo Clinic Social Media Network, and 2 newer networks. These networks provide benefits like staying up to date in the field, opportunities, expanding skills and knowledge, professional connections, localized connectivity, resources, and collaborating with other medical specialists. They vary in size, focus area, and features to help connect medical professionals.
Social media research in the health domain (tutorial) - [part 1]Luis Fernandez Luque
Tutorial about the use of social media in the health domain. The tutorial is designed for healthcare professionals interested in eHealth. It was done for Weill Cornell Medicine - Qatar.
See the part II of the tutorial here: https://www.slideshare.net/IngmarWeber/social-media-research-and-practice-in-the-health-domain-tutorial-part-ii
Learn more about social media for health here https://www.futurelearn.com/courses/social-media-in-healthcare
Presentation to Ignite Columbus 4 about how social technologies can affect the transformation of health care from reactive medicine to medicine that is predictive, preventative, participatory, and personalized.
Social media can be a powerful tool for public health organizations if implemented strategically. The document discusses trends in online health information seeking and outlines common reasons why social media plans fail in healthcare, including lack of clear objectives, inadequate engagement, and weak measurement of outcomes. It emphasizes starting with a strategic plan that identifies objectives and ways to measure success, and engaging stakeholders to build a system that achieves the desired results.
Canadian physicians and social media: a surveyPat Rich
The document discusses a survey of Canadian physicians on their use and attitudes regarding social media. The survey found that about half of physicians have a Facebook account but few use social media professionally. Physicians identified privacy, security, and time constraints as barriers. While most felt social media poses risks, nearly half believed it increases public medical knowledge. Younger physicians were more positive about social media's role in healthcare. The survey results will help inform new Canadian Medical Association guidelines on social media use by physicians.
The Transformational Power - and Promise - of Social MediaMayo Clinic
Presentation at Transform 11 (#txfm11) by Lee Aase, ePatient Dave deBronkart and Dr. Bryan Vartabedian on the power and promise of social media in health care.
Social media is becoming an increasingly important part of how people collect health information online. 72% of U.S. adults with chronic conditions use the internet for health information, and collecting information is seen as a journey where social media plays a role. However, pharmaceutical companies have been slow to embrace social media due to regulatory hurdles and concerns about demonstrating return on investment from social media activities. While people use social media to find health information and support from others, they tend to verify findings on other sites due to low trust in social media. Younger people more actively seek health information online and through social media.
This document proposes solutions to increase COVID-19 vaccine confidence among white evangelical communities. It suggests establishing "community health ambassadors" who are members of these communities and trained to conduct local outreach through social events. These ambassadors would address health concerns, build trust, and recruit new ambassadors. Evaluation methods would include surveying participants and measuring changes in vaccination rates over time. Competing solutions target specific demographic groups or leverage trusted community leaders and financial incentives. Remaining gaps include ensuring access to vaccines in rural areas and building trust through consistent, factual communication and addressing concerns with local medical experts.
The Impact of Social Media in Physician Continuing Medical Educationyan_stanford
Social media can impact formal medical education by allowing physicians to learn from experts and peers online. Closed social networks allow anonymous discussion of specific patients and admittance of mistakes, while open networks risk this information becoming public. Sites like Sermo and QuantiaMD have thousands of physician members discussing treatment challenges, controversies, and new areas needing education. Social media also allows ongoing, longitudinal learning outside of traditional CME formats.
Professional use of social media in medical educationPat Rich
This document discusses the use of social media in medical education. It begins by introducing the presenters and their backgrounds in healthcare communications and social media. It then covers various topics related to social media including how it can be used for health education, engagement, research, patient care and support. The document also discusses challenges like privacy and professionalism issues. It provides guidance on safe and proper social media usage, including what not to do, and why medical students and professionals should consider using social media.
This document summarizes the history and influence of public relations (PR) in the healthcare industry based on the speaker's organization's reviews of health care news stories and PR releases. Some key points:
- Edward Bernays popularized modern PR in the 1920s including promoting smoking and hyping breakfast foods.
- Modern healthcare PR aims to promote new tests, drugs and treatments but often exaggerates benefits and ignores costs and harms based on the organization's reviews.
- PR campaigns have influenced journalists and the public by promoting ideas like "simple tests" that overstate what tests can determine and fuel overdiagnosis.
- The organization aims to provide more balanced reviews of PR releases to counter hype and better inform journalists
Understanding Physician/ Patient Conversations OnlineW2O Group
MDigitalLife's Managing Director & Founder, Greg Matthews led a webinar discussing the evolution of online interactions between patients and Healthcare Providers (HCPs) and what healthcare companies need to know to stay ahead of the curve.
Professional use of social media for residentsPat Rich
This document provides guidance for medical residents on the professional use of social media. It discusses challenges around privacy, boundaries and ethics that physicians face with social media use. It emphasizes applying the same principles of professionalism online as in person, and respecting patient confidentiality. The document also offers suggestions for appropriate social media use during residency, such as using platforms like Facebook to connect with colleagues and LinkedIn to build professional networks. Overall, it encourages residents to consider social media as a learning tool and for disseminating information, if used responsibly and respectfully.
Canadian physicians and social media: A prognosisPat Rich
This document discusses Canadian physicians' use of social media based on available research. It finds limited data but indicates use is increasing personally and professionally. Physicians are cautious due to privacy, liability and time concerns. Benefits of social media include communicating with patients and peers, research, and public health monitoring. Medical associations are more actively using social media than individual doctors. Overall, the prognosis is that Canadian physicians' social media use will continue growing as benefits become clearer.
Role of digital: social media in consumerismCepal & Co.
This document discusses the role of digital and social media in consumerism. It begins by introducing social media and some popular platforms like Facebook, Twitter, LinkedIn, and YouTube. It then discusses how social media is used for marketing, public relations, recruitment, and building partnerships. Some negative effects of social media are also mentioned, like distraction and reduced real-life interactions. Theories for understanding media impact are outlined. Strategies for using social media to promote health, like social marketing and media advocacy, are described. Reasons why healthcare organizations and professionals should use social media are provided, as are some risks and legal issues to consider. Examples of how social media is used in medical education and by healthcare professionals are given.
2016 16th population health colloquium: summary of proceedings Innovations2Solutions
The document summarizes the key discussions and presentations from the 2016 Sixteenth Population Health Colloquium. The Colloquium focused on challenges in implementing population health strategies and achieving the goals of the Affordable Care Act. Key topics included understanding patient fear, creating a new population health protection agenda to reduce costs, using data and technology to improve care for older adults, and engaging consumers in wellness programs. Presenters emphasized the need for collaborative, integrated care and addressing social determinants of health to improve population health outcomes and control rising healthcare costs.
The document discusses the opportunities and challenges of social media marketing in the pharmaceutical industry. It notes that while social networking can help interact with healthcare professionals, consumers, and for knowledge sharing, pharmaceutical companies tend to have more risk-averse cultures that value control over information. Effective social media engagement may require companies to adopt more open and collaborative approaches.
Social Media The Evolving Patient Physician Connection FinalStephanie Cannon
Getting physicians to recognize, and embrace, the shift to social media may not be easy. Examine proven examples of how social media can be used to strengthen patient and physician interactions, the value of different outlets, and tactics for obtaining buy-in from physicians and other staff.
Stephanie Cannon
Director, Web Communications & eBusiness
Nationwide Children’s Hospital (Columbus, OH)
Elizabeth Scott
President & Principal Consultant
Raven New Media & Marketing, LLC
The Power of Social in health and healthcareD3 Consutling
This document summarizes key points about the power of social networks in health and healthcare. It discusses how social media is increasingly important for patients and providers. Patients are using social platforms to find support from others experiencing similar health issues and to learn about new treatments. Some healthcare providers are effectively using social media to engage patients and share medical expertise. The document also describes several digital health startups that are connecting patients, caregivers, and medical professionals through social platforms to improve health outcomes.
Similar to Overcoming internal resistance proving the value of new media (20)
This study aims to determine if a nurse-delivered discharge planning bundle that includes a follow-up phone call within 1 week of discharge will decrease rapid readmissions of patients with heart failure. The researchers will implement a discharge care bundle including patient education and a follow-up phone call on a hospital unit. They will compare rates of readmission before and after the intervention to see if the bundle reduces readmissions. The goal is to improve patient outcomes and lower healthcare costs for heart failure patients.
Ohio State Medical Center Social Media April 2011Ryan Squire
Presentation to Ohio State University Medical Center Senior Leaders about social media and the change that we are driving. The event is #MCSLR or the Medical Center senior leader retreat that focused on change.
The document discusses social media use at Ohio State University Medical Center (OSUMC). It provides an overview of OSUMC's departments and facilities. It then discusses using social media to build relationships, listen to audiences, and influence medicine. OSUMC uses platforms like blogs, Facebook, YouTube, and custom sites to engage audiences and tell stories. The goal is to deliver more personalized healthcare using predictive, preventive, personalized and participatory approaches.
Conversations that matter: Social networking for students with disabilitiesRyan Squire
This document discusses the challenges faced by students with disabilities in social networking and the potential benefits of social media for this group. It notes that students with disabilities have traditionally faced isolation, poor social networks, and physical limitations that have hindered social interaction. However, research has shown that students with disabilities can be equally dependable and productive members of social networks as others when given the opportunity. The document advocates for inclusive social media that seeks to educate and allows equal participation for all.
This document discusses ethics and social media. It defines ethics as principles of right and wrong that govern conduct. It also defines social media as transforming people from passive content consumers to active publishers through many-to-many conversations. Some ethical concerns with social media include privacy, security, truth/honesty, and inclusive access. Social networks are public spaces where relationships drive collaboration to achieve shared goals, so ethical behavior is important. Laws like HIPAA regulate what personal health information can be shared online. While rules are legal, culture emphasizes doing what is ethically right for patients. Relationship boundaries may blur on social media, so transparency is key.
The document outlines Ohio State University Medical Center's (OSUMC) plans to use social media and digital tools. It discusses OSUMC's mission to improve lives through innovation in research, education, and patient care. It also discusses strategic goals like becoming a top 20 academic medical center. The document then outlines OSUMC's current and planned social media presence, including blogs, Facebook, YouTube, and more. It discusses how social media can help listen to customers, respond quickly, and change medicine through a predictive, preventive, personalized, and participatory approach.
This document discusses how hospitals can use social media. It outlines several ways social media can benefit hospitals, including for customer service, innovation, patient/employee education, public relations, crisis communications, recruitment, and thought leadership. It emphasizes the importance of listening to customers on social media and responding to their needs and concerns. It also discusses the need for hospitals to have social media policies to guide appropriate employee use of social media both personally and professionally.
This document discusses using social media to improve healthcare and build personalized care. It notes that while organizations can control social media use on company time and equipment, they have limited influence beyond that. The document advocates using social media for ongoing conversations to educate and network in order to influence perceptions and build relationships with patients. It discusses developing social media policies for personal and institutional use. The goal is to listen to patients, respond to their needs, and use social media to improve lives through personalized healthcare.
This document discusses using social media for advocacy goals in healthcare. It recommends identifying targeted audiences and communicating valuable messages through video, blogs, and Twitter to educate people on issues like health care reform and increase funding. Metrics should track engagement on platforms. Elected officials can be involved by highlighting their work. Storytelling through social media can raise awareness of issues and let others share your message.
How To Handle The Responsibilities Of Hipaa, Identity Theft, And Privacy Conc...Ryan Squire
How To Handle The Responsibilities Of Hipaa, Identity Theft, And Privacy Concerns While Introducing New Social Media Technologies as presented by Ryan Squire at the ALI conference on health care in social media 10/5-8/09.
The document describes how 23andMe's personal genetics service works. A customer orders a kit online, sends in a saliva sample by mail, and the company's lab extracts DNA from the sample and analyzes over 580,000 locations on the DNA. The customer then logs into their account online to explore their genetic data, including ancestry information and potential family inheritances.
Direct To Consumer Genomics and the Future of HealthcareRyan Squire
Richard Sharp, Ph.D., Director of Bioethics Research at the Cleveland Clinic presents on direct-to-consumer genomics and the future of health care.
Dr. Sharp received his training in philosophy and medical ethics at Michigan State University.
Prior to joining the Cleveland Clinic in 2007, Dr. Sharp taught bioethics at Baylor College of Medicine and the National Institute of Environmental Health Sciences, one of the National Institutes of Health (NIH), where he directed the Program in Environmental Health Policy and Ethics.
His research examines the promotion of informed patient decision-making in clinical research, particularly research that involves genetic analyses.
Pharmacogenomics in Clinical Medicine: What Is FDA Doing to Facilitate the M...Ryan Squire
Larry Lesko, director of the Office of Clinical Pharmacology at the Center for Drug Evaluation and Research with the Federal Drug Administration, begins his talk by making the FDA’s commitment to personalized medicine as a public health agency. He touched on the future focus of improving drug safety and its role in future healthcare policy, citing the FDA Amendments Act of 2007.
Lesko explained that the dual mission at hand is to foster innovation and promote new initiatives under a critical path while developing and clearly articulating the standards for drugs and diagnostics. The organization takes a lifecycle approach to evidence to inform and support decisions—this goes for previous drugs and new drug development.
Moving forward, what else needs to be done? Lesko explained that ways to consensus on evidence are needed to support new drug approvals and relabeling of older drugs. He also believes that the FDA needs to develop more unambiguous drug product labels to enable actionable medical decisions and improve communication between CDER and CDRH on co-development and companion diagnostics.
Tamoxifen And CYP2D6: Using Pharmacogenetics to discover a new drugRyan Squire
Dr. Matthew Goetz, assistant professor of oncology and pharmacology at the Mayo Clinic, shared his pharmacogenomic research findings related to risks and occurrence of breast cancer. He explained that in order to truly personalize medicine, you must account for all possible theories and variables. Goetz continued to say that although many believe pharmacology to be boring, it is a key component of the future model of care. Some may say, so this drug doesn’t work–why not just try another drug? It’s much more complicated than that.
Dr. Goetz touched on the variety of cases in his study in breast cancer patients, some with strange and perplexing results. When giving the same drug to multiple patients, each yielded a variety of different results. Some patients had successful reduction in tumor size, while others resulted in no change and some even experienced tumor growth as a result of the drug. Personalized health care is the answer to this, for lack of a better term, ’shot-in-the-dark’ type of therapy. If physicians can understand each patient’s biology and genetic makeup individually, they can better apply treatments and medications. This would therefore reduce health care costs and enable patients to receive much more efficient treatments.
Edwina Rogers, executive director of Patient-Centered Primary Care Collaborative, began her presentation by highlighting the movement to advance medical homes.
With the U.S. being the number one in the world for the cost of healthcare and ranked number 37 in the quality category, something needs to change. Rogers discussed the broad stakeholder support and participation for the movement, as well as the incredible volunteer involvement. The four ‘centers’ include: the Center to Promote Public-Payer Implementation, the Center for Multi-Stakeholder Demonstration, the Center for eHealth Information Adoption and Exchange and the Center for Health Benefit Redesign and Implementation. Medical Homes will provide superb access to care, patient engagament in care, clinical information systems, care coordination, team care, patient feedback and publically available information.
Edwards explained that the Obama administration believes the medical homes concept is the best way to approach healthcare reform. The U.S. House of Representatives has showed great support for the movement and is helping develop and allocate funds for a five-year pilot program. She expressed her enthusiasm for the movement and her prediction that the medical home model is certainly the future of health care.
A complete version of Rogers’ presentation on the Patient-Centered Primary Care Collaborative is available online.
Medicine of the Future—The Transformation from Reactive to Proactive (P4) Med...Ryan Squire
Medicine of the Future—The Transformation from Reactive to Proactive (P4) Medicine as presented at the Ohio State University Medical Center Personalized Health Care National Conference.
Leroy Hood, MD, PhD, is the president and founder of the Institute of Systems Biology. Dr. Hood is a member of the National Academy of Sciences, the American Philosophical Society, the American Academy of Arts and Sciences, the Institute of Medicine and the National Academy of Engineering. His professional career began at Caltech where he and his colleagues pioneered four instruments — the DNA gene sequencer and synthesizer and the protein synthesizer and sequencer — which comprise the technological foundation for contemporary molecular biology. In particular, the DNA sequencer played a crucial role in contributing to the successful mapping of the human genome during the 1990s.
http://www.systemsbiology.org/Scientists_and_Research
Transforming Medicine Through Personalized Health Care at Ohio State Universi...Ryan Squire
The document describes Ohio State University Medical Center's vision to transform medicine through personalized health care. Their goal is to move from today's reactive, disease-based system to a proactive, wellness-based system using systems biology tools. They plan to create predictive, personalized, precise and preventive (P4) medicine through discovery platforms using omics data, modeling, and imaging. These platforms will be translated through diagnostics, devices, and targeted therapeutics. Applications include pilot programs, a personalized medicine collaborative, and accountable care organizations. The overall vision is to improve quality and lower costs through disruptive innovation and personalized strategic health plans.
This document discusses the value of personalized medicine and some key challenges in measuring and demonstrating its value. It provides two case studies of HER2 testing for breast cancer treatment with Herceptin and gene expression profiling tests for breast cancer recurrence risk. While these show promise for personalized medicine, challenges remain around ensuring access, accuracy of tests, linking tests to treatment and outcomes, and demonstrating cost-effectiveness. Overall, measuring the value of personalized medicine requires consideration of multiple stakeholder perspectives and building an evidence base around clinical utility, economic impacts, and real-world implementation.
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- Video recording of this lecture in English language: https://youtu.be/Pt1nA32sdHQ
- Video recording of this lecture in Arabic language: https://youtu.be/uFdc9F0rlP0
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DECLARATION OF HELSINKI - History and principlesanaghabharat01
This SlideShare presentation provides a comprehensive overview of the Declaration of Helsinki, a foundational document outlining ethical guidelines for conducting medical research involving human subjects.
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3. The Goal Understand the collective CULTURE (knowledge, experience, beliefs, values, attitudes) of our EMPLOYEES, PATIENTS and COMMUNITIES in which we operate so that we can create and deliver healthcare in a way that is PERSONALIZED, PREDICTIVE, PREVENTATIVE and PARTICIPATORY (P4 Medicine).
9. The Problem Medicine has been and still is REACTIVE in nature. Care is provided only after signs of illness manifest. That reactive care only addresses the end effects of disease manifestation, not the root causes of disease. Reactive care has created an ecosystem of: uncontrollably rising costs, declining levels of quality, and decreasing consumer satisfaction.
11. Higher Spending Does Not Necessarily Lead to Higher Quality Source: Baicker and Chandra (Health Affairs 2004)
12. Life Expectancy While much higher than developing countries, US life expectancy is lower than most developed countries. Source: OECD, 2004 & Health Affairs 2002; 21(4): 99
13. % Finding Difficulty in Receiving Care More than 1 in 4 in the population finds accessing care difficult in the United States. Commonwealth Fund Survey, 1998
14. 20 Minute Meltdown of Medicine “The average doctor's visit is 20 minutes, which is too short to interview a patient, record three generations of medical history, assess disease risks and chart courses of action.” -Francis S. Collins 2004-geneticist, Human Genome Project 2010-director, National Institutes of Health Source: WTHN: November 2004 http://www.wtnh.com/Global/story.asp?S=2536450
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16. Those with chronic diseases account for 81% of hospital admissions; 91% of all prescriptions filled; and 76% of all physician visits
17. CDC estimates that chronic diseasemanagement represents 75% of all healthcare spending and responsible for 70% of deathsSources: CDC, fightchronicdisease.org
25. Mobile Drives Participation “Further, ‘always present’ mobile access draws people into conversations about health as much as online tools enable research.” Source: The Social Life of Health Information
27. Social Media 101Control v. Influence Inside your entity you have control over what employees say, share, and do with social media through the implementation of rules, policies, and enforcing behavioral standards. Company time/company equipment. “Remember that in the vast social media ecosystem that lies outside your company, beyond your reach, there are no set rules of behavior. You can be assailed, spoofed and blasphemed, and you have no control.” “The Social Media Bible” Lon Safko and David Brake
28. Key Point One “Our policy is that you, the employee, may use Social Media for personal use only during non-working time and in strict compliance with all other terms of this and other Medical Center and University policies.” http://www.scribd.com/document_collections/2392744
29. Key Point Two “Conduct that would be illegal or a violation of a Medical Center or University policy in the “offline” world would still be illegal or a violation of the policy when it occurs online.” http://www.scribd.com/document_collections/2392744
30. Key Point ThreeGuidelines-Philosophy “This Policy requires adherence to the Social Media Participation Guidelines. The Guidelines are administered by Communications and Marketing.” http://www.scribd.com/document_collections/2392744
33. Policy Cannot Stand Alone “You don't create a culture. Culture happens. Culture is the by-product of consistent behavior.” Jason Fried—Social Media Management Expert