Advocacy Through Interaction
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This document discusses using social media for advocacy goals in healthcare. It recommends identifying targeted audiences and communicating valuable messages through video, blogs, and Twitter to educate people on issues like health care reform and increase funding. Metrics should track engagement on platforms. Elected officials can be involved by highlighting their work. Storytelling through social media can raise awareness of issues and let others share your message.
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Presented at the 8th Healthcare CIO Certificate Program, Hospital Administration School, Faculty of Medicine Ramathibodi Hospital, Mahidol University on March 21, 2018
Social media and the Oncology Nurse
How does social media fit into the ethical, legal and professional boundaries of oncology nursing? What are concerns and opportunities that an oncology nurse must be aware of when interacting with colleagues, patients and professional social media sites?
At the end of this activity, the learner will be able to:
State the ethical, legal and social justice elements of social media.
Describe how to integrate social media into the practice of oncology nursing.
Develop tools and skills to apply social media to the oncology nurses’ professional and personal daily activities.
Presented in February of 2014 to ONS Chapter meetings.
2012PSS-Brochure2
This document advertises and provides information about a two-day Patient Safety Summit on August 16-17, 2012. The summit will focus on improving patient care quality and safety. It will include presentations and panels on topics like preventing healthcare associated infections, surgical site infection prevention, reducing medical errors and readmissions. Speakers will include experts from healthcare organizations, government agencies, and a patient safety advocate. The event is free to attend in-person or via webcast. The document provides registration information and details on locating the conference center and hotel accommodations.
Fhc summer newsletter-Writer/Editor
This newsletter from Family Health Centers (FHC) provides information on several topics:
1) FHC has received funding for new programs including $1 million to enroll children in Medicaid, $525,000 for oral health services, and quality improvement funds.
2) FHC has two new mobile units for optometry and dental services and a new chief financial officer.
3) Common health issues for seniors are discussed, and a 107-year-old FHC patient credits his long life and good health to God and the care received at FHC.
Chou - SXSW 2011- Minority Report
This document summarizes a presentation on social media and health disparities. It discusses how social media use has increased in the US, but there remain digital divides related to factors like income, education, race, and ethnicity. While social media penetration has increased across demographic groups, minorities are still less likely to have broadband access at home. The document also reviews data showing no significant differences in health-related internet use among cancer survivors of different races/ethnicities. It concludes by discussing opportunities and challenges for using social media to enhance health communication and reduce disparities.
De Paul Chicago
The document discusses Mayo Clinic's use of social media in healthcare. It outlines how Mayo Clinic engages with social media through blogs, videos, and advisory boards. It also discusses how social media is used for patient referrals, recruitment, and sharing stories. The document then describes the Social Media Health Network, a membership group associated with Mayo Clinic's Center for Social Media that provides resources for adopting social media in healthcare.
The World Congress Medicare Summit
The 2014 Medicare Summit will feature a comprehensive, timely offering of sessions focused on key issues currently impacting the industry including the Dual Eligible population, ACOs, the sustainable growth rate, Medicare Advantage and star ratings. As the landscape of healthcare policy and reform continues to change at a rapid pace, it is imperative for hospitals, health systems, physicians, administrators, and health plans to stay well-informed so they can remain profitable.
http://www.worldcongress.com/events/HL14026/
Mhc new yearcampaign2011gm 1-11-11
This document discusses the growth of social media use in healthcare in 2010 and strategies for hospitals to effectively utilize social media in 2011. It notes that 890 US hospitals now have social media presences, with over 2,300 total sites. However, many hospitals are merely maintaining a presence rather than actively engaging. The document promotes an online patient community tool that can help hospitals address challenges like meaningful use requirements, privacy, and listening to patient concerns.
Mhc new yearcampaign2011gm 1-11-11
This document discusses the growth of social media use in healthcare in 2010 and strategies for hospitals to effectively utilize social media in 2011. It notes that 890 US hospitals now have social media presences, with over 2,300 total sites. However, many hospitals are merely maintaining a presence rather than actively engaging. The document promotes an online patient community tool that can help hospitals address challenges like meaningful use requirements, privacy, and listening to patient concerns.
The impact from social media on public health
This document discusses the use of social media in healthcare. It notes that word of mouth spreads faster through social media, with 906 million hours spent on social networks in 2010. Electronic word of mouth reaches more people and is 20 times more influential than marketing events. While social media use by health professionals has increased, it was still underutilized in 2012. Most Americans now turn to the internet for health information, and over half of respondents to a 2013 clinical trial came through Facebook ads.
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Plugging in to the Patient: Social Media Trends in Healthcare
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Engaging House Ball Communities Utilizing Culturally Appropriate Methods
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Social Media & Pharma - DIA Clinical Forum, Lisbon 13 October 2010
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Heart failure resources
This study aims to determine if a nurse-delivered discharge planning bundle that includes a follow-up phone call within 1 week of discharge will decrease rapid readmissions of patients with heart failure. The researchers will implement a discharge care bundle including patient education and a follow-up phone call on a hospital unit. They will compare rates of readmission before and after the intervention to see if the bundle reduces readmissions. The goal is to improve patient outcomes and lower healthcare costs for heart failure patients.
Ohio State Medical Center Social Media April 2011
Presentation to Ohio State University Medical Center Senior Leaders about social media and the change that we are driving. The event is #MCSLR or the Medical Center senior leader retreat that focused on change.
Social Media @OSUMC
The document discusses social media use at Ohio State University Medical Center (OSUMC). It provides an overview of OSUMC's departments and facilities. It then discusses using social media to build relationships, listen to audiences, and influence medicine. OSUMC uses platforms like blogs, Facebook, YouTube, and custom sites to engage audiences and tell stories. The goal is to deliver more personalized healthcare using predictive, preventive, personalized and participatory approaches.
Conversations that matter: Social networking for students with disabilities
This document discusses the challenges faced by students with disabilities in social networking and the potential benefits of social media for this group. It notes that students with disabilities have traditionally faced isolation, poor social networks, and physical limitations that have hindered social interaction. However, research has shown that students with disabilities can be equally dependable and productive members of social networks as others when given the opportunity. The document advocates for inclusive social media that seeks to educate and allows equal participation for all.
Social media ethics
This document discusses ethics and social media. It defines ethics as principles of right and wrong that govern conduct. It also defines social media as transforming people from passive content consumers to active publishers through many-to-many conversations. Some ethical concerns with social media include privacy, security, truth/honesty, and inclusive access. Social networks are public spaces where relationships drive collaboration to achieve shared goals, so ethical behavior is important. Laws like HIPAA regulate what personal health information can be shared online. While rules are legal, culture emphasizes doing what is ethically right for patients. Relationship boundaries may blur on social media, so transparency is key.
Social media by design
The document outlines Ohio State University Medical Center's (OSUMC) plans to use social media and digital tools. It discusses OSUMC's mission to improve lives through innovation in research, education, and patient care. It also discusses strategic goals like becoming a top 20 academic medical center. The document then outlines OSUMC's current and planned social media presence, including blogs, Facebook, YouTube, and more. It discusses how social media can help listen to customers, respond quickly, and change medicine through a predictive, preventive, personalized, and participatory approach.
Overcoming internal resistance proving the value of new media
Presentation to the Q1 Productions Health Care New Media Marketing Conference on health care and social media.
Ignite4
Presentation to Ignite Columbus 4 about how social technologies can affect the transformation of health care from reactive medicine to medicine that is predictive, preventative, participatory, and personalized.
Health Care is Social
This document discusses how hospitals can use social media. It outlines several ways social media can benefit hospitals, including for customer service, innovation, patient/employee education, public relations, crisis communications, recruitment, and thought leadership. It emphasizes the importance of listening to customers on social media and responding to their needs and concerns. It also discusses the need for hospitals to have social media policies to guide appropriate employee use of social media both personally and professionally.
Embracing The Change Of Social Media
This document discusses using social media to improve healthcare and build personalized care. It notes that while organizations can control social media use on company time and equipment, they have limited influence beyond that. The document advocates using social media for ongoing conversations to educate and network in order to influence perceptions and build relationships with patients. It discusses developing social media policies for personal and institutional use. The goal is to listen to patients, respond to their needs, and use social media to improve lives through personalized healthcare.
Social Media Health Care 2009
Presentation that Ryan Squire uses to introduce social media in health care to employees and customers.
How To Handle The Responsibilities Of Hipaa, Identity Theft, And Privacy Conc...
How To Handle The Responsibilities Of Hipaa, Identity Theft, And Privacy Concerns While Introducing New Social Media Technologies as presented by Ryan Squire at the ALI conference on health care in social media 10/5-8/09.
Rogers Power Point Slides
The document describes how 23andMe's personal genetics service works. A customer orders a kit online, sends in a saliva sample by mail, and the company's lab extracts DNA from the sample and analyzes over 580,000 locations on the DNA. The customer then logs into their account online to explore their genetic data, including ancestry information and potential family inheritances.
Direct To Consumer Genomics and the Future of Healthcare
Richard Sharp, Ph.D., Director of Bioethics Research at the Cleveland Clinic presents on direct-to-consumer genomics and the future of health care.
Dr. Sharp received his training in philosophy and medical ethics at Michigan State University.
Prior to joining the Cleveland Clinic in 2007, Dr. Sharp taught bioethics at Baylor College of Medicine and the National Institute of Environmental Health Sciences, one of the National Institutes of Health (NIH), where he directed the Program in Environmental Health Policy and Ethics.
His research examines the promotion of informed patient decision-making in clinical research, particularly research that involves genetic analyses.
Pharmacogenomic Clinical Studies
Michael S. Phillips Ph.D.
Dir. of Pharmacogenomics, Genome Quebec
Associate Professor, Université de Montréal
Pharmacogenomics in Clinical Medicine: What Is FDA Doing to Facilitate the M...
Larry Lesko, director of the Office of Clinical Pharmacology at the Center for Drug Evaluation and Research with the Federal Drug Administration, begins his talk by making the FDA’s commitment to personalized medicine as a public health agency. He touched on the future focus of improving drug safety and its role in future healthcare policy, citing the FDA Amendments Act of 2007.
Lesko explained that the dual mission at hand is to foster innovation and promote new initiatives under a critical path while developing and clearly articulating the standards for drugs and diagnostics. The organization takes a lifecycle approach to evidence to inform and support decisions—this goes for previous drugs and new drug development.
Moving forward, what else needs to be done? Lesko explained that ways to consensus on evidence are needed to support new drug approvals and relabeling of older drugs. He also believes that the FDA needs to develop more unambiguous drug product labels to enable actionable medical decisions and improve communication between CDER and CDRH on co-development and companion diagnostics.
Tamoxifen And CYP2D6: Using Pharmacogenetics to discover a new drug
Dr. Matthew Goetz, assistant professor of oncology and pharmacology at the Mayo Clinic, shared his pharmacogenomic research findings related to risks and occurrence of breast cancer. He explained that in order to truly personalize medicine, you must account for all possible theories and variables. Goetz continued to say that although many believe pharmacology to be boring, it is a key component of the future model of care. Some may say, so this drug doesn’t work–why not just try another drug? It’s much more complicated than that.
Dr. Goetz touched on the variety of cases in his study in breast cancer patients, some with strange and perplexing results. When giving the same drug to multiple patients, each yielded a variety of different results. Some patients had successful reduction in tumor size, while others resulted in no change and some even experienced tumor growth as a result of the drug. Personalized health care is the answer to this, for lack of a better term, ’shot-in-the-dark’ type of therapy. If physicians can understand each patient’s biology and genetic makeup individually, they can better apply treatments and medications. This would therefore reduce health care costs and enable patients to receive much more efficient treatments.
Patient Centered Medical Home
Edwina Rogers, executive director of Patient-Centered Primary Care Collaborative, began her presentation by highlighting the movement to advance medical homes.
With the U.S. being the number one in the world for the cost of healthcare and ranked number 37 in the quality category, something needs to change. Rogers discussed the broad stakeholder support and participation for the movement, as well as the incredible volunteer involvement. The four ‘centers’ include: the Center to Promote Public-Payer Implementation, the Center for Multi-Stakeholder Demonstration, the Center for eHealth Information Adoption and Exchange and the Center for Health Benefit Redesign and Implementation. Medical Homes will provide superb access to care, patient engagament in care, clinical information systems, care coordination, team care, patient feedback and publically available information.
Edwards explained that the Obama administration believes the medical homes concept is the best way to approach healthcare reform. The U.S. House of Representatives has showed great support for the movement and is helping develop and allocate funds for a five-year pilot program. She expressed her enthusiasm for the movement and her prediction that the medical home model is certainly the future of health care.
A complete version of Rogers’ presentation on the Patient-Centered Primary Care Collaborative is available online.
Medicine of the Future—The Transformation from Reactive to Proactive (P4) Med...
Medicine of the Future—The Transformation from Reactive to Proactive (P4) Medicine as presented at the Ohio State University Medical Center Personalized Health Care National Conference.
Leroy Hood, MD, PhD, is the president and founder of the Institute of Systems Biology. Dr. Hood is a member of the National Academy of Sciences, the American Philosophical Society, the American Academy of Arts and Sciences, the Institute of Medicine and the National Academy of Engineering. His professional career began at Caltech where he and his colleagues pioneered four instruments — the DNA gene sequencer and synthesizer and the protein synthesizer and sequencer — which comprise the technological foundation for contemporary molecular biology. In particular, the DNA sequencer played a crucial role in contributing to the successful mapping of the human genome during the 1990s.
http://www.systemsbiology.org/Scientists_and_Research
Transforming Medicine Through Personalized Health Care at Ohio State Universi...
The document describes Ohio State University Medical Center's vision to transform medicine through personalized health care. Their goal is to move from today's reactive, disease-based system to a proactive, wellness-based system using systems biology tools. They plan to create predictive, personalized, precise and preventive (P4) medicine through discovery platforms using omics data, modeling, and imaging. These platforms will be translated through diagnostics, devices, and targeted therapeutics. Applications include pilot programs, a personalized medicine collaborative, and accountable care organizations. The overall vision is to improve quality and lower costs through disruptive innovation and personalized strategic health plans.
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Advocacy Through Interaction
- 1. Advocacy Through Interaction Using Social Media To Achieve Advocacy Goals
- 2. Advocacy Goals Identify and secure funding for ProjectONE Increase funding for National Institutes for Health Increase funding/prevent cuts to funding for unique needs of academic medicine
- 3. Using Social Media To educate leaders, staff, students, alumni, and patients on impact of Health Care Reform To communicate directly/publically with elected officials Crowdsource advocacy
- 4. Content Is King Targeted Audiences Large Audiences Valuable Messages
- 5. Connect With Video Pelotonia: Grass Routs Bike Tour All money raised goes to The James Cancer Hospital and Solove Research Institute Lance Armstrong--Cancer Continuum Speech Cancer Prevention Screening and Early Detection Access to Care Scientific Research Survivorship Pain Free End of Life
- 8. Integrate With Blogs http://osumcnews.wordpress.com/2009/08/12/senator-sherrod-brown-talks-health-care-reform-at-ohio-state/
- 9. Integrate With Twitter ChuckN2NGNRT @OSUMC Senator Sherrod Brown Talks Health Care Reform at Ohio State: Senator Sherrod Brown (D-Ohio) http://bit.ly/14hsax katie_mccartneyRT @OSUMC: Senator Sherrod Brown Talks Health Care Reform at Ohio State http://bit.ly/14hsax
- 11. August 14-28
- 12. US, Japan, Canada, UK
- 14. Elected Officials Are Here
- 15. Elected Officials Are Here KEY QUOTE: “The American people deserve a Congress that is transparent and accountable to the people it serves. When the American people get involved, Congress listens. Thanks to the Web and social media, the American people are more involved in their government than ever before.” Source: http://www.johnboehner.com/?p=503
- 16. Electronic Records Cost Money Prove the value Use the customer Use our leaders Highlight the work of top officials
- 17. Tell Your Story http://osumcnews.wordpress.com/2009/08/20/hhs-secretary-sebelius-to-talk-electronic-records-at-ohio-state-medical-center/
- 18. They Will Tell Theirs Source: http://www.dispatch.com/live/content/local_news/stories/2009/08/21/sebelius.html?type=rss&cat=&sid=101&title=U.S.+health+secretary+backs+government-run+insurance+during+OSU+visit
- 20. 604 Ratings
- 21. 4 ½ out of 5
- 22. 82 ResponsesSource: http://www.youtube.com/watch?v=DO9cCZANTfg
- 23. “Facebook is for my Kids” If Facebook were a country: China India United States Facebook Indonesia Brazil Pakistan “The fastest growing demographic is those 35 years old and older” -Facebook Source: http://www.facebook.com/press/info.php?statistics
- 26. Ryan Squire Social/Digital Media Program Director 614-293-0473 Ryan.Squire@OSUMC.edu Twitter: @OSUsquire