Charlotte Lambert received marks of 13/20 for planning, 37/60 for construction of her main task, and 12/20 for evaluation. Her evaluation answers showed proficient use of various digital tools like mindmaps, PowToon, and Prezi. She demonstrated a proficient understanding of representation, distribution, audiences, and the production process. However, her answers could have been strengthened with more examples and visual elements. Overall her work was judged to be proficient.

1. AS Coursework Overall Marks
Name: LAMBERT Charlotte
Planning – Comments and mark out of 13/20
For full comments please see the pre-production marks sheet
Construction – Main Task – comments and mark out of 37/60
For full comments please see the production marks sheet
Evaluation – Comments and mark out of 12/20
Question 1: Answered using a mindmap. This is a low proficient answer detailing
how conventions have been used. Some use of examples of real media text given,
although more would have been beneficial. You could have included screen shots
from your film opening to make this more visual and add more detail.
Question 2: Answered using powtoon. A proficient answer going into good detail
about representation of social groups.
Question 3: Answered using prezi. New Line Cinema identified as a suitable
distribution company for this film. Good reasons given as to why, backed up with
some examples.
Question 4 and 5: Answered using an emaze and an avatar. A proficient answer.
Question 4 is covered well using an avatar to demonstrate who the audience
would be. Question 5 covered proficiently using own questionnaire data, of which
results are analysed well.
Question 6: Answered as a text video via youtube. A proficient answer showing
technologies used through the 3 stages of production. This has been broken down
well however could have included some images to break up the text.
Question 7: Answered using a blog post. A basic answer providing some
reflection from preliminary task to final task. This answer mainly focuses on your
preliminary task, more was needed about what you changed from this to go
forward into your final task. You could have added images/screen grabs to make
your answer more visual.
Candidate has used proficient skill in the use of digital technology and ICT in the
evaluation. Proficient ability to communicate throughout. Overall a proficient body
of work, well done.
Total 62/100