This document reviews and compares several Over-The-Top TV (OTT TV) delivery platforms: YouView, Freeview HD (MHEG-IC), SeeSaw, HBBTV, Google TV, and Sony. It provides an overview of each platform's features and technologies. The document is aimed at executives in the broadcast industry to inform them about emerging OTT TV options and their potential effects on the market.
The platform allows users to access the content of their favorite TV shows or movies on any device with a mobile phone connected via Wi-Fi is OTT Platform
OTT & Multiscreen - New Media OpportunitiesGabriel Dusil
Check out my blog "Multiscreen & OTT for a Digital Generation": www.dusil.com.
The era of multiscreen video has begun. Portability and connectivity are changing the video landscape. TV everywhere and other multiscreen initiatives are fundamentally changing the entertainment business model, with apps streaming live to TVs, computers, tablets, and mobile phones. According to the latest forecasts from Informa, the global online-video market will be worth $37 billion in 2017, driven by the popularity of OTT (Over the Top services). Broadcasters, content owners, and distributors must engage multiscreen delivery to survive. This presentation explores these market trends, and integrated solutions that bridge the gap between the broadcast world and multiscreen consumption.
Nab14 ca how ott is changing the value chainPatrick Lopez
If pay-TV providers want to monetize content, eyeballs are moving to mobile screens.MSOs should speak to mobile operators to figure out how to get content on mobile devices in a way that operators can support it. There's a low barrier to entry.
The platform allows users to access the content of their favorite TV shows or movies on any device with a mobile phone connected via Wi-Fi is OTT Platform
OTT & Multiscreen - New Media OpportunitiesGabriel Dusil
Check out my blog "Multiscreen & OTT for a Digital Generation": www.dusil.com.
The era of multiscreen video has begun. Portability and connectivity are changing the video landscape. TV everywhere and other multiscreen initiatives are fundamentally changing the entertainment business model, with apps streaming live to TVs, computers, tablets, and mobile phones. According to the latest forecasts from Informa, the global online-video market will be worth $37 billion in 2017, driven by the popularity of OTT (Over the Top services). Broadcasters, content owners, and distributors must engage multiscreen delivery to survive. This presentation explores these market trends, and integrated solutions that bridge the gap between the broadcast world and multiscreen consumption.
Nab14 ca how ott is changing the value chainPatrick Lopez
If pay-TV providers want to monetize content, eyeballs are moving to mobile screens.MSOs should speak to mobile operators to figure out how to get content on mobile devices in a way that operators can support it. There's a low barrier to entry.
OTT services embraces a wide range of activity, including offering web-based services direct to consumers and offering IP-based video delivery to tablets and smartphones as part of a wider pay TV or broadband subscription.
The TV Everywhere Ecosystem and how OTT Video Redefining the LandscapeMukul Krishna
This presentation looks at how OTT video is helping redefine the TV Everywhere landscape. It explores the various ecosystems involved such as traditional VOD and its components and then goes into TVE/OTT ecosystems and the ramifications including unmanaged devices and churn management for Pay TV providers
Multiplatform Managed OTT-TV is a promising opportunity for Telco ready to combine their direct-to-consumer services with white-label online video services for independent content providers - This presentation is a quick summary of our last 10+ yrs experience in this sector.
Trends shaping the over the-top (ott) marketHitesh Rathod
Business research management - Trends Shaping the Over-the-top (OTT) Market.
Prepared BY
Hitesh Rathod
Nishit Parmar
Akansh Parwani
Ashutosh Baindoor
Nitesh Mahtani
Uma Chhabria
OTT Video Trends and Opportunity (2018)MC[CO] Labs
This upload features a summary of MC[CO] Labs' work in video streaming and our general perspective on OTT video trends from our more recent work, sanitized to protect the confidentiality of our clients.
This presentation includes an in-depth study of an OTT service in the Indian market. The study further explains how demand surged in the country and how key player is bullish to deliver its content and service to the consumer.
Zemoga: OTT Trends and future predictionsZemoga Inc
Consumers expect streaming content from robust OTT apps for mobile and connected TVs. But only the best brands evolve these apps into successful enterprises. Now yours will too!
OTT trends & future predictions key takeaways:
- OTT entertainment and media spending forecasts
- How UX will continue to drive OTT app engagement
- Pros and cons of direct-to-consumer TV apps vs. streaming service aggregators
- Launching/improving an OTT service in 2020: challenges and opportunities
- Growing your team: in-house vs. offshoring vs. nearshoring
The research, final thesis for the MSc in Media Management at Bocconi, aims to define peculiar business models for web TV, still an almost unexplored ground inside the economic theory, despite technological progress and a steady growing audience made it recently so attractive in terms of investments for both entrepreneurs and advertisers.
Operators Survival Guide, Episode 2: Show Me the Money – OTT TV Summit 2013Viaccess-Orca
Second episode of the Operator's Survival Guide, entitled "Show Me the Money".
Presented by Viaccess-Orca's Deputy CEO, Haggai Barel, at the OTT TV Summit 2013.
Watch his presentation here: http://www.youtube.com/watch?v=LloorkPAFbk
Key OTT (Over-The-Top) Market Trends in 2015 by Michael Ritchie.
In broadcasting, over-the-top content (OTT) refers to delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content. The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content.
Consumers can access OTT content through internet-connected devices such as desktop and laptop computers, gaming consoles (such as the PlayStation 4, WiiU, and Xbox One), set-top boxes (such as the Roku), smartphones (including Android phones, iPhones, and Windows phones), smart TVs (such as Google TV), and tablets.
OTT services embraces a wide range of activity, including offering web-based services direct to consumers and offering IP-based video delivery to tablets and smartphones as part of a wider pay TV or broadband subscription.
The TV Everywhere Ecosystem and how OTT Video Redefining the LandscapeMukul Krishna
This presentation looks at how OTT video is helping redefine the TV Everywhere landscape. It explores the various ecosystems involved such as traditional VOD and its components and then goes into TVE/OTT ecosystems and the ramifications including unmanaged devices and churn management for Pay TV providers
Multiplatform Managed OTT-TV is a promising opportunity for Telco ready to combine their direct-to-consumer services with white-label online video services for independent content providers - This presentation is a quick summary of our last 10+ yrs experience in this sector.
Trends shaping the over the-top (ott) marketHitesh Rathod
Business research management - Trends Shaping the Over-the-top (OTT) Market.
Prepared BY
Hitesh Rathod
Nishit Parmar
Akansh Parwani
Ashutosh Baindoor
Nitesh Mahtani
Uma Chhabria
OTT Video Trends and Opportunity (2018)MC[CO] Labs
This upload features a summary of MC[CO] Labs' work in video streaming and our general perspective on OTT video trends from our more recent work, sanitized to protect the confidentiality of our clients.
This presentation includes an in-depth study of an OTT service in the Indian market. The study further explains how demand surged in the country and how key player is bullish to deliver its content and service to the consumer.
Zemoga: OTT Trends and future predictionsZemoga Inc
Consumers expect streaming content from robust OTT apps for mobile and connected TVs. But only the best brands evolve these apps into successful enterprises. Now yours will too!
OTT trends & future predictions key takeaways:
- OTT entertainment and media spending forecasts
- How UX will continue to drive OTT app engagement
- Pros and cons of direct-to-consumer TV apps vs. streaming service aggregators
- Launching/improving an OTT service in 2020: challenges and opportunities
- Growing your team: in-house vs. offshoring vs. nearshoring
The research, final thesis for the MSc in Media Management at Bocconi, aims to define peculiar business models for web TV, still an almost unexplored ground inside the economic theory, despite technological progress and a steady growing audience made it recently so attractive in terms of investments for both entrepreneurs and advertisers.
Operators Survival Guide, Episode 2: Show Me the Money – OTT TV Summit 2013Viaccess-Orca
Second episode of the Operator's Survival Guide, entitled "Show Me the Money".
Presented by Viaccess-Orca's Deputy CEO, Haggai Barel, at the OTT TV Summit 2013.
Watch his presentation here: http://www.youtube.com/watch?v=LloorkPAFbk
Key OTT (Over-The-Top) Market Trends in 2015 by Michael Ritchie.
In broadcasting, over-the-top content (OTT) refers to delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content. The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content.
Consumers can access OTT content through internet-connected devices such as desktop and laptop computers, gaming consoles (such as the PlayStation 4, WiiU, and Xbox One), set-top boxes (such as the Roku), smartphones (including Android phones, iPhones, and Windows phones), smart TVs (such as Google TV), and tablets.
Telco & OTT (Over The Top) the not-new-anymore Kids in the BlockEd Fernandez
An overview of OTT (Over The Top) industry & dynamics from a Telco perspective. History of disruptions, the mobile landscape (why we got here), asymmetric business models, OTT^2 the new OTT squared mobile messaging ecosystems, internet trends and other useful data to understand how the battle between alligators and bears is playing out.
Over-the-top (OTT) technology has emerged as a game-changer in the media and entertainment industry, transforming the way viewers consume and engage with content. OTT refers to the delivery of video, audio, and other media content over the Internet, bypassing traditional distribution channels such as cable, satellite, or terrestrial broadcasting.
A study on Over The Top Streaming services and analysis of Key Performance I...Neranjan Viduranga
More than five decades, cable televisions and satellite televisions were the only source of entertainment for the world, which combined audio and video together. But with the rapid growth of the internet and the IT industry in the 21st century, new emerging technologies were beginning to leap out from brilliant minds. Among those new emerging technologies, there were few technologies that could disrupt the television and change the foundation of broadcasting industry in to an entirely different one. “Over The Top” or more commonly known as “OTT” technology is the most disruptive emerging technology that has a great impact on television and the broadcasting industry. This “OTT” technology has been able to change the traditional way of entertaining through audio and video into a whole new experience.
In this paper, author discuss about the fundamentals of Over-the-Top services and platforms including a brief description about the history of OTT with more technical information about protocols, requirements, OTT platforms and Key Performance Indicators of OTT services. At the final part of this paper, author discuss about the results from another research done by Hyun woo Nam and Henning Schulz Rinne, which performed measurements of Key Performance Indicators of YouTube service.
What is OTT platform_ Comprehensive Guide in 2023.docxSuganya Mathivanan
In the era of digital dominance, Over-The-Top (OTT) platforms have emerged as a significant game-changer in the entertainment landscape. Offering a plethora of content at the viewer's fingertips, these platforms have redefined the way we watch movies, series, documentaries, and more. This article delves into the world of OTT platforms, discussing their definition, evolution, benefits, and impact on the entertainment industry.
The global expansion of over-the-top (OTT) services has significantly driven the growth of various streaming companies. As the demand for Smart TV app development continues to surge, newer innovations, and advancements in Internet penetration, smart TV, mobile, and 5G infrastructure, are poised to further boost the streaming marketplace, with a particular emphasis on producing original content. Nevertheless, several Smart TV app development firms in the market offer an impressive platform that engages consumers with larger screens, providing an exceptional viewing experience. Additionally, these apps offer users enhanced surround sound, resulting in favorable adoption rates, especially in the wake of the pandemic.
The internet is coming to your TV set, along with all the targeting and interactivity of digital media. This will make true Video on Demand (VOD) a reality and potentially replace traditional TV advertising models.
Understanding OTT (Over-The-Top)_ A Comprehensive Guide.pdfNandiniR61
In the ever-evolving landscape of digital entertainment, Over-The-Top (OTT) streaming has emerged as a dominant force, reshaping how we consume media. In this comprehensive guide, we will delve into what OTT is, how it works, and why it has become a game-changer in the world of video content delivery.
"Apps - What's your Strategy?" 28th Jan '10mashup* Event
Slides shown at this event whose aim was to help people in strategic marcomms roles understand the key challenges with respect to apps and identify the building blocks of an app strategy.
- What are the platform choices?
- What are the app store choices?
- What devices should you support?
- Do you need location support?
- Should your app support payment?
- How will you market it?
- How do you measure ROI?
mashup* is brought together several industry experts and specialist developers to help demystify, clarify and explain the issues around the rapidly emerging Apps channel.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
2. Contents
Executive Summary ................................................................................................................................ 3
Purpose of this paper ............................................................................................................................. 3
Who is this paper aimed at .................................................................................................................... 4
What is OTT TV? ..................................................................................................................................... 4
OTT TV Platforms .................................................................................................................................... 4
YouView (formerly Canvas) ................................................................................................. 4
Freeview HD (MHEG-IC)..................................................................................................... 6
SeeSaw - Arqiva ..................................................................................................................... 7
HBBTV ................................................................................................................................... 7
Google TV ............................................................................................................................... 8
Sony ......................................................................................................................................... 9
Other offerings ....................................................................................................................... 9
Comparison matrix ............................................................................................................................... 10
Winners & Losers.................................................................................................................................. 10
Demonstrations ..................................................................................................................................... 11
How we can help your business? ....................................................................................................... 11
Date: 2010-09-23 Document Number: E2010-315
3. Executive Summary
Over the Top TV (OTT TV), the delivery of video via the internet directly to user(s) connected
devices, allows access to services anywhere, anytime and on any device. Many of the barriers
to widespread deployment of OTT TV services are now understood and well on the way to
being solved. OTT TV therefore has the potential to transform the face of TV industry by
creating new business opportunities for existing stakeholders and facilitating many new
entrants.
The purpose of this second White Paper, which is part of a series, is to introduce and describe a
number of leading OTT TV platforms and to compare and contrast key aspects for each. In
particular we will be reviewing YouView (Canvas), HbbTV, Google TV, SeeSaw and MHEG
IC.
Consumers are now gaining access to a plethora of rich on demand content alongside
traditional linear content and much of this is freely available. For those who want premium
content there will be service providers able to offer them access to films and other content all
through the same user interface.
What potential exists by combining push VoD technology into the platform? ISP‟s will be
keen to address the issues of carrying the same content many thousands of times. Push VoD
could help address these issues.
Future white papers in this series will explore the specific detail of OTT TV platforms and
implementation issues. Our OTT TV demonstrations, designed to promote discussion and
evolution of this broad topic, will be available at the forthcoming mashup event in London on
12th October 2010.
This series of papers is likely to be of interest to the senior executives of Operators, CE
Vendors and Content Aggregators.
The team at BCi and Endurance has for over 15 years been at the forefront of the Digital
Television and Telco TV deployments.
Purpose of this paper
The purpose of this paper is to:-
Provide an overview of a number of leading OTT TV platforms.
Compare and contrast the various features and technologies associated with each
platform.
Describe its place in, and effect on, the OTT TV market
The authors acknowledge this is not an exhaustive list of platforms and technologies.
Date: 2010-09-27 Document Number: E2010-315
4. Who is this paper aimed at
This paper addresses a wide range of issues so is likely to be of interest to CEO‟s, CTO‟s,
COO‟s and those with an interest in OTT TV design and deployment matters. The paper
answers important questions for the following types of business within the Broadcast industry
value chain:
Content producers and aggregators
CE Vendors (typically Television, STB and handheld devices)
ISPs and Telco Operators
Traditional Operators (Cable, Satellite, etc)
This is the second in a series of three papers that will build on the previous paper culminating
in a detailed technical analysis of the platform issues associated with a number of the defined
problem statements. Each paper is intended to explore a different aspect of this substantial
topic and we look forward to hearing back from you in respect of areas that are of particular
interest to you at contact@endurancetech.co.uk or info@bci.eu.com
What is OTT TV?
OTT TV is simply the delivery of video and audio, via the internet, directly to user(s)
connected devices. It allows access to services anywhere, anytime and on any device. Now
that so much video is available online, the industry is asking if future TV programming will be
mainly delivered over the Internet, bypassing today's traditional PSB‟s (Public Service
Broadcasters), Cable and Satellite providers.
Connected TV devices such as Blu-ray players, game consoles, smart-phones, and TV sets are
swamping the market. The value of hybrid STBs that are immediately put into use will reach
$1.3 billion (€1 billion) worldwide by 2014, according to research firm In-Stat. “TV
programmes have come to the Internet. Now, the internet is coming back to TV, and savvy
software engineers and smart TV producers are finding ways to create new “hybrid” services
that bring it all together,” said Gerry Kaufhold, principal analyst for In-Stat, in a statement.
“The set top box industry is scrambling to create designs that facilitate all these new features.”
Each category of connected device and each geographic region are developing along unique
trajectories.
OTT TV Platforms
YouView (formerly Canvas)
Arguably YouView really started life as the „Kangaroo‟ service. Kangaroo was cancelled after
anti-competition objections. The Kangaroo partners then created YouView with one important
difference; it is an open platform/standard and, as such, allows others to add and access
content.
Date: 2010-09-27 Document Number: E2010-315
5. The platform is a direct response to the acknowledgement that Freeview and FreeSat would be
left behind the planned services from DTTH operators (e.g. Sky, Virgin Media). In line with
the Freeview and FreeSat platforms the offer will be free and will require the consumer to
purchase a YouView ready TV, STB or other connected device.
YouView describes itself as follows:
“Content
Connected TVs will enable a wide range of content to find its way to the TV set. The
YouView venture will not own, aggregate or control content. The availability of content will
be dependent on third parties making applications available to the platform.
Linear TV
"YouView compliant" devices will be upgrades of the UK's existing free-to-air platforms (eg.
Freeview, Freesat).
Video on demand
The devices will also integrate video on demand services (e.g. iPlayer, ITV Player, 40D) as
well. Using catch-up and archive services, consumers will be able to browse back and forth in
time to get all available programmes on demand.
Other online content services
While the YouView venture will not own, aggregate or control content, internet-based video
services (such as Lovefilm, Hulu, Blinkboxx) can build applications for the platform, as could
any content owner or service provider (e.g. flickr, twitter, amazon.com).
Who are the Partners?
The founding members: BBC, ITV, BT
June 2009; Five. December 2009; Channel 4,Talk Talk
YouView also includes other technology partners, key partners include: Cisco, Thomson,
Humax.
Recently Arqiva have joined and Orange has expressed the potential of signing up as a partner.
What will YouView offer?
The offering, which is due for launch in 2011, is based around the PSB‟s (Public Service
Broadcasters) linear offering being made available as a „catch up‟ service. The important
difference is the ability to watch the content direct to TV and not on or via a computer.
Consumers will still be able to watch linear TV but now also have access to online content
direct to their TV. They will also be able to access other content and applications including:
Social apps (Facebook)
Date: 2010-09-27 Document Number: E2010-315
6. Webmail accounts (Gmail)
Premium content (Love Film)
You Tube
Potential Effects of YouView on the Market
There are a growing number of equipment manufacturers announcing support for YouView,
however, complaints are mounting with a number of organisations, such as the OSC Open
Standards Committee), formally writing to the UK regulator, Ofcom, asking it to investigate
the service. The OSC said that YouView will have "adverse consequences for the device and
software sector, diminishing consumer choice and causing inevitable consumer harm". This
complaint is the latest in a line of attacks against YouView, joining Virgin Media, United for
Local Television, IP Vision and Six TV.
The platform is well supported by key partners with the BBC clearly the most influential
partner and perhaps rightly so. It will be able to leverage its credentials with the public by
doing what it does so well. It will woo the public with a cushion of well produced and
palatable information designed to demystify the offer to the same level of acceptance as
Freeview. What is still not clear is whether or not Sky will „play‟ by making its content (and in
particular its premium content) available. Some commentators have speculated that the
platform is not viable unless Sky adds its content. YouView should be successful but its
chances will be improved with Sky content.
In addition Project YouView has been accused at various times of: a) setting up a parallel
activity in the UK to the DTG that isn‟t as open and published as it claims to be; b) yet another
attempt amongst many others (see Competing Platforms) to develop such a standard; c) going
far beyond what it needs to define (e.g. control over the UI) in order to create such a platform.
Freeview HD (MHEG-IC)
Recent work by the DTG in the UK has lead to the development of the MHEG-5 Interaction
Channel (MHEG-IC), which enables an extension of broadcast interactive services and
streamed media to be delivered via an IP connection. In order to address the finite capacity of
the broadcast network to carry interactive content, set-top boxes, integrated digital TVs
(iDTVs) and PVRs conforming to the MHEG-5 IC specification can be connected through the
home network to the public internet using a standard home router and ISP connection.
Interactive applications and associated content can be accessed either via the broadcast
carousel or via the IP connection.
The principles behind the MHEG-IC are to provide a seamless viewer experience of broadcast
delivered content augmented with content delivered over IP as an extension of the channel or
network. Broadcasters have full editorial control of the user experience. The MHEG-IC gives
access to streamed on-demand video content in addition to traditional text and graphics as well
as the ability to support secure transactions. Whilst there is strong consumer demand for on-
demand services such as catch-up TV, the widespread deployment of the MHEG-IC will be
dependent upon the availability of fast, good quality of service and uncapped broadband
Date: 2010-09-27 Document Number: E2010-315
7. connections. Most consumer devices are not professionally installed and the ease of connection
to the home network is paramount in the success of any broadband content. For this reason, the
MHEG-IC uses the same standard protocols used to deliver web content to PCs: TCP-IP,
HTTP and HTTPS. This means that no special configuration of the home network is needed –
if it‟s possible to browse the web from your home PC, then the MHEG-IC will also work when
connected to the same network."
SeeSaw - Arqiva
Arqiva bought the Kangaroo platform during July 2009 with the intention of providing an
online „long form‟ offering with content from broadcasters and independent content providers.
In other words it will carry very similar content as YouView and is likely to support the use of
similar applications such as Facebook, Gmail, You Tube, etc. What is not so clear is the
distribution channel. Will it be STB only offering, resold via 3rd parties, white label or to
integrate directly into a CE vendors TV?
There is another interesting possibility with SeeSaw. Arqiva has the potential to support push
VoD, as it already supports the Top Up TV service. Customers are managed and billed by Top
Up TV but the service is delivered over the Freeview infrastructure. What if the benefits of a
Push VoD platform are added to the benefits of the YouView platform?
This presents an even more compelling offering for consumers (as they will have immediate
access to popular content and at high resolutions potentially). The ISP‟s support such a move
as it means they do not have to carry a popular soap opera or similar, across their network
1000‟s of times. Surely it makes more sense to push this content quietly to the STB. Less
network traffic for the ISP‟s and better service to the consumer.
HBBTV
This can be thought of as a pan-European version of YouView. Unlike YouView it is being
positioned as a service as opposed to a platform but from a consumer standpoint the experience
is likely to be similar. In essence it will be a hybrid DVB and IPTV service accessed via an
enabled TV or STB.
HbbTV is an open specification (published by ETSI) which defines, through reference to
numerous other open specifications, a platform supporting interactive content ranging from
simple "Red button" content similar to the way MHEG is used in UK Freeview, right through
to entire set-top box user interfaces. The user interface is presented through variants of HTML
and CSS and implemented in JavaScript. Any particular self-contained package of HTML,
CSS and JavaScript on this platform is referred to as an application.
The broadcast connection transmits the main TV and radio services, as well as some data
services. Applications can be transmitted entirely within data services, or URIs can be
transmitted which allow applications to be fetched over a broadband connection. Applications
can be independent of the currently decoding broadcast service or can be tied to it (red button
interactive content etc.) with control over application lifecycle (e.g. a particular 'red button'
broadcast-related application may be transmitted for the duration of a single advertisement
only).
Date: 2010-09-27 Document Number: E2010-315
8. The broadband connection is used for on-demand video and radio content, for transmission of
broadcast-related applications if desired, for discovery (e.g. some kind of application/games
portal) and fetching of applications which are not related to particular broadcasts, and for
exchange of information between applications and remote servers - the connection is used in a
two-way fashion, though there is an implication that download/pull/fetch data speed is
typically expected to be high (to support on-demand video, for example) while the
upload/push/send data speed does not need to be anywhere near as fast. This is important given
the upload/download speed asymmetry of many broadband services.
Since all (or "enough") of the HbbTV collection of standards are open, in the sense that they
can be accessed and read free of charge by any individual or organisation, then any HbbTV
compliant set-top box is capable in theory of running any HbbTV compliant application. A
particular vendor's set-top box is not constrained to run a particular vendor's applications, or
vice versa. However, a particular deployed HbbTV *service* may be tied to an STB due to
content protection, branding requirements, assumptions about head-end content services or
similar; the HbbTV specification does not attempt to define the specific kinds of applications
or services that a manufacturer or software author may produce, it merely defines the way in
which these things are produced and the constraints under which they operate.
Google TV
Google have launched a platform called “Google TV” based on top of its Android system. This
is another attempt to integrate the web directly with TV but unlike offerings like YouView
which come from the broadcast market Google TV is coming at a solution from the web
market using its YouTube/Google Video offerings to provide access to some online content.
Unlike the other offerings it also has to be driven primarily using keyboard and pointing device
which are quite alien to the traditional 10 foot lean back TV viewing experience. Given that
studies have shown that if you remove the batteries from a TV remote control that >70% of
subjects won‟t get up to change the channel even when its showing something they don‟t want
to watch, Google may not be going in the right direction with their interface. Google have
recently announced that they are negotiating with the major studios to offer premium content
on the You Tube platform. Apple is also understood to be looking to re-launch a more video
centric version of the iTunes platform in competition. According to Google there are 300
million visitors a day, 2 billion view per day, 160 mobile views and 24 hours of video
uploaded every minute. There are 2 billion monetised views a week; the number of advertisers
was up 50% from last year.
Google TV will be introduced in the US before the end of the year, but the service will not hit
Europe until 2011. Goggle has announced that Google TV in the US will include a Google TV
Marketplace. As reported by Broadband TV News, Sony will be the official launch partner for
Google TV. The company was showing the first Google TV sets in Berlin. Google TV will
launch in the US with three products; a full HDTV set from Sony, a Sony Blu-ray player and a
set top box from Logitech. Android-powered smartphones and the Apple iPhone can be used
Date: 2010-09-27 Document Number: E2010-315
9. as remote control devices for GoogleTV, and also a remote with Voicesearch is in the
planning. Other territories will roll out later, but there is not yet a definite schedule.
Sony
Sony will add 100 “channels” from the German online video portal sevenload to all its Bravia
TV sets, as well as other connected devices such as Blu-ray players and home cinema sets. The
official launch of the new service took place at this year‟s IFA consumer electronics show in
Berlin.
Viewers will have direct access to over 3,000 videos on the sevenload portal including content
from major broadcasters such as BBC, MTV, Discovery Channel‟s DMAX, National
Geographic, Nickelodeon, as well as from local German channels and producers including
Stern TV, Giga TV, Focus, Deutsche Welle and many others such as Big Brother.
Other offerings
There are several other services being promoted that aggregate internet content (you tube, etc)
and present it alongside the linear Freeview content via an STB. Whilst these services bring
additional choice to the market they will essentially only act as stopgap for many until OTT
TV platforms, such as described, above become available.
Date: 2010-09-27 Document Number: E2010-315
10. Comparison matrix
The following table provides a comparison of a number of key platform attributes:
PLATFORM
MHEG &
ATTRIBUTE Canvas SeeSaw HbbTV Google TV MHEG IC Comments
Will the platform/end device provide
Hybrid Platform Y N Y Y Y linear & OTT services?
Metric considers: 1. Estimated platform
cost 2. Does the Operator have to supply
the end device (STB, TV, etc) 3.
Estimated ongoing costs (licencse fees,
Deployment cost M M M M L high maint, etc)
Whats standards are they based on?
Adoption of standards will lower enty
barriers, reduce TTM and improve
Standards Based Y N Y N Y acceptance.
UK, Aus, Countries of current and planned
Deployment locations UK UK EU US NZ, HK, Ire deployments
IDTV/STB/
Blueray/
End devices IDTV/STB PC or Widget IDTV/STB Playstation IDTV/STB Actual and planned devices.
Marlin with
DRM/CA provider Marlin None Flexible Sony TBD
Key Y Yes
N No
H High
M Medium
L Low
Winners & Losers
Operators
Operators, such as Sky and Virgin Media will see these OTT TV platforms as a competitive
threat in the short term. However there are obvious benefits to them by allowing their content
to be sold via the OTT TV platforms. There could be a „Virgin Media‟ or „Sky‟ tab on the EPG
allowing consumers‟ access to much of the unique content found only on these Operators
packages.
Arguably the Operators currently rely on the fact that they have exclusive rights premium
content. Consumers pay for access to this content but show little loyalty to the service provider
and are likely to leave if that compelling content (say football rights) ceases. These „Operator
agnostic‟ consumers would generally prefer to take a core „free‟ platform service (YouView)
and pay for the niche premium content ad-hoc. If it comes to a „carrot and stick‟ offering
consumers will punish the Operator who emphasises use of the „stick‟
Date: 2010-09-27 Document Number: E2010-315
11. The model
It seems clear that most people are crying out for information as this is moving very quickly
and there‟s still a lack of consolidated models out there. One preferred approach is based on
the „iTunes‟ model where a marketplace exists for many types of content and it remains open
to new content sources. The recent internet TV offerings have been a closed system where the
CE vendor is controlling what applications and content will be available to the customer. This
may be a short term approach and will result in slow growth as customers will recognise the
limitations of this approach.
Monetising
There‟s a couple of ways to make money; sell kit or sell content. However there‟s a way to
learn something from the iTunes model here too. Why not sell the „app‟ that gives access to
content and make the content free or cheap? This may be particularly relevant at the thin end of
the long tail.
ISP’s/Bandwidth
ISP‟s are feeling increasingly marginalised and will not continue to allow themselves to
become a free/cheap carrier of everyone‟s content. An assumption here is that they will be
adapting their own pricing models to ensure they can recover investment they have made in the
infrastructure. Unless people start asking „what‟s in it for the Network Operator‟ we are all
going to find restrictions over the use of the pipe.
Demonstrations
The Endurance demonstration shows multiple devices (iPad, Laptop, Google phone, iPhone)
interacting with information on a main TV screen. Each of the satellite devices/screens has
knowledge of the content on the main TV screen. The objective of the demonstration is to
show how related OTT content can be used to create value for consumers, vendors and service
providers.
How we can help your business?
BCi & Endurance in this second paper has described some of the platforms/solutions available
to operators and CE manufacturers. We are involved with integration and deployment issues of
new and emergent platform technologies relevant to both Operators and Equipment Vendors.
Based on our considerable experience of working with vendors and technology we are well
placed to help stakeholders develop new and existing platforms.
BCi &Endurance offer a broad range of IPTV and VoD related professional services. For more
information please see us at:
BCi Limited: www.bci.eu.com, Endurance Technology Ltd: www.endurancetechnology.co.uk
In future papers we will concentrate on working through some of the detail related to the
problem statements identified in our first paper. We welcome hearing from interested parties
who wish to participate more fully in the development of additional problem statements and
solutions.
Date: 2010-09-27 Document Number: E2010-315
12. Warranty
Note that any product, process or technology described in the document may be the subject of
other Intellectual Property rights reserved by or Endurance Technology Ltd and are not
licensed hereunder.
THIS PUBLICATION IS PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS
OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF
MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. THIS
PUBLICATION COULD INCLUDE TECHNICAL INACCURACIES OR TYPOGRAPHICAL ERRORS.
CHANGES ARE PERIODICALLY ADDED TO THE INFORMATION HEREIN; THESE CHANGES WILL
BE INCORPORATED IN NEW EDITIONS OF THE PUBLICATION. BCI LTD MAY MAKE
IMPROVEMENTS AND/OR CHANGES IN THE PRODUCT(S) AND/OR THE PROGRAM(S) DESCRIBED
IN THIS PUBLICATION AT ANY TIME.
Date: 2010-09-27 Document Number: E2010-315