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Andrew Grill - Social Media '09 (a mashup* event)

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This document discusses the importance of marketing and operations working together to meet customer expectations. It also provides 4 rules for engagement on social media - listen, learn, engage, and integrate. Marketing creates demand and differentiates products, while operations delivers the product or service. Any gap between what is promised through marketing and what is delivered through operations will drive conversations on social media.

BusinessTechnology
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@andrewgrill LondonCalling.mobi Engagement in the real world
 
Why are we here?
[object Object],[object Object],[object Object],Dave Evans bit.ly/nublack
4 rules
[object Object],[object Object],[object Object],[object Object],bit.ly/4rules
Listen Listen
 
Learn
Engage
Who do we engage with?
Just like in real life…
Integrate
 
@andrewgrill LondonCalling.mobi [email_address]

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