3. 451 Marketing Social Media Series
Social Media 101
Defining Your Social Brand Online
Creating and Executing a Social Plan
4.
5.
6. Today’s Agenda
I. Social Media Brand Voice –
Persona, Tone, Language, Purpose
II. Speaking Through Your Brand Voice
III. Creating a Consistent Presence Online
8. Character/Persona Tone
Friendly Playful Personal Honest
Warm Authoritative Humble Direct
Inspiring Professional Clinical Formal
Social Media
Brand Voice
Language Purpose
Complex Simple Engage Entertain
Savvy Jargon-heavy Educate Delight
Insider Fun Inform Sell
Serious Whimsical Enable Amplify
Social Media Explorer, 2011
26. • This: Break out the biscuits and celebrate! The Dog Days Sale is here
Character/Persona – what pet products are you stocking up on?
Casual, Playful, Inspiring • Not This: Don’t miss the Dog Days Sale, unless, of course, you don’t
love your dog
• This: We love our dogs –which is why we love the Dog Days Sale. Get
Tone Everything you need for your best friend today!
Personal, Honest, Humble • Not This: We have the best sale in the world! Buy now or miss out.
• This: Our Buy One, Get One sale is the cat’s meow! Stock up now on
Language our favorite kitty treats, toys, and essentials.
Simple, Fun, Savvy • Not This: We have lots of fab stuff for you and your kitten. Be ITK on
our BOGO sale.
• This: Our Breed of the Week is Wire Terriers. Bring yours in & we’ll
Purpose take a pic for our wall of fame. What’s your favorite breed?
Engage, Delight, Entertain • Not This: We think Wire terriers are the best. Send us a pic.
Social Media Explorer, 2011
31. Give Credit Where Credit is Due
@451Heat
Check out our latest blog post by @maxesilver
"Not -So-Quiet Riot: Why Boston’s #RubyRiot
Was a Success" http://ow.ly/4Zn3D
Credit the Source
44. Integrated Communications Campaigns
The experienced team at 451 Marketing
specializes in integrating public relations,
social media, and search marketing tactics
into dynamic communications campaigns.
We work with brands to build awareness,
engage customers, and drive business
using custom, integrated communications
campaigns.
45. – Founded in 2004
– 30 Communications
Professionals Based in Boston
– Partners Nicholas Lowe,
AJ Gerritson, and Tom Lee
– Named a 2011 & 2012
46.
47.
48. AJ Gerritson
Founding Partner
617.986.0224
aj@451marketing.com
linkedin.com/in/ajgerritson
@ajgerritson
www.451Marketing.com
Do you have different subsets of audiences who require different messaging? Do you have multiple purposes (customer service, sales, news, recruiting) that reauire more than one voice
