This document discusses trends in e-commerce in Turkey and Korea, and the company n11's role and strategy. Some key points: - E-commerce and mobile commerce have grown significantly in both Turkey and Korea in recent years and are projected to continue rapid growth. - n11 is a leading e-commerce company in Turkey, with over 21,000 registered shops, 4 million members, and 200 million annual visits to its site. - Mobile commerce is also growing quickly in Turkey, with over 70 million mobile users and high smartphone and social media engagement, especially among youth. - The document outlines n11's strategy to capitalize on these trends through personalization, intelligent shopping tools, and deeper integration into