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Jens Fischler | Dir. International | j.fischler@optivo.com
Merhaba! Türkiye
Yeni E-Ticaret Kanunu ve
Double Opt-In ile tut...
Company
2001
Crosschannel
>1.000
Founded
Clients
4
Member of industry organizations and initiativesx
>
Since June 2013 a C...
Electronic spamming is the use of
electronic messaging systems to send
unsolicited messages …*
Definition Of Spam
* Source...
Spam Folder
► Mailbox Provider / ISPs
► Bad reputation
► Filtering software
► Bounce rate
► Complaint rate
► Spam trap rat...
Why User Consider It Spam
Sustainable
Email Marketing
Spam
Emails come
too frequently
I (think) I never
subscribed
I don‘t...
Deliverability Is Key
Return Path Email Intelligence Report Placement Benchmarks, 1H 2013
-6% YOY
20%
lost
optivo Deliverability
Recipients
Possible Opt-Ins
Single
Confirmed
Double
SOI
COI
DOI
Strong subscriber relationships always
begin with a strong permission.
Best Practises
Website Form DOIConfirmation Welcome
Website
 Be visible
Form DOIConfirmation WelcomeWebsite
Website
 Be visible
 Activate
Form DOIConfirmation WelcomeWebsite
Website
 Be visible
 Activate
 Explain
Form DOIConfirmation WelcomeWebsite
Sign Up Form
 Keep it short
DOIConfirmation WelcomeWebsite Form
 Keep it short
 Be clear
 What´s in for me?
Sign Up Form
DOIConfirmation WelcomeWebsite Form
 Be short
 Be clear
 Whats in it for me?
 Only ask what you need
DOIConfirmation WelcomeWebsite Form
Sign Up Form
DOIConfirmation WelcomeWebsite Form
Sign Up Form
Confirmation Page
 Say „Thank you“
DOI WelcomeWebsite Form Confirmation
 Say „Thank you“
 Next step
Confirmation Page
DOI WelcomeWebsite Form Confirmation
Open Confirmation
Email
Click on the ...
Confirmation Page
 Say „Thank you“
 Next step
 Inform
DOI WelcomeWebsite Form Confirmation
Double-Opt-In Email
WelcomeWebsite Form Confirmation DOI
Welcome Page
Website Form Confirmation DOI Welcome
Welcome Mail
Website Form Confirmation DOI Welcome
Pros & Cons of DOI
Pro
 Only people who are truly interested will Double Opt-In
Response rates will be higher (up to 20%)...
Quality vs. Quantity
DOI
COI
SOI
Why Double Opt-In?
 Legal obligation (e.g. in Germany)
 Best practice for ISPs
 Better deliverability
 Strong permissi...
Metricsotuzdört Bilişim Hizmetleri ve Ticaret A.Ş.
Maslak Mah. Akasya Sok. Mashattan B2/32
34398 Şişli Istanbul
Telefon: +...
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Yeni E-Ticaret Kanunu ve Double Opt-In ile tutkulu müşteriler yaratmak Jens Fischler - Optivo

  1. 1. Jens Fischler | Dir. International | j.fischler@optivo.com Merhaba! Türkiye Yeni E-Ticaret Kanunu ve Double Opt-In ile tutkulu müşteriler yaratmak
  2. 2. Company 2001 Crosschannel >1.000 Founded Clients 4 Member of industry organizations and initiativesx > Since June 2013 a Company of Deutsche Post DHL Locations (Berlin, Warsaw, Amsterdam, Istanbul) >130 (E-Mail, SMS/Mobile, Social, Web, Fax, Print) Employees
  3. 3. Electronic spamming is the use of electronic messaging systems to send unsolicited messages …* Definition Of Spam * Source: Wikipedia
  4. 4. Spam Folder ► Mailbox Provider / ISPs ► Bad reputation ► Filtering software ► Bounce rate ► Complaint rate ► Spam trap rate ► Content ► And many more … ► User Engagement ► Spam is exactly, what the definition says, every unsolicited email ► It’s Spam, if the user thinks it’s Spam
  5. 5. Why User Consider It Spam Sustainable Email Marketing Spam Emails come too frequently I (think) I never subscribed I don‘t recognize the sender Offensive content I‘m (no longer) interested Email was delivered to spam folder Newsletter looks horrible
  6. 6. Deliverability Is Key Return Path Email Intelligence Report Placement Benchmarks, 1H 2013 -6% YOY 20% lost
  7. 7. optivo Deliverability Recipients
  8. 8. Possible Opt-Ins Single Confirmed Double SOI COI DOI
  9. 9. Strong subscriber relationships always begin with a strong permission.
  10. 10. Best Practises Website Form DOIConfirmation Welcome
  11. 11. Website  Be visible Form DOIConfirmation WelcomeWebsite
  12. 12. Website  Be visible  Activate Form DOIConfirmation WelcomeWebsite
  13. 13. Website  Be visible  Activate  Explain Form DOIConfirmation WelcomeWebsite
  14. 14. Sign Up Form  Keep it short DOIConfirmation WelcomeWebsite Form
  15. 15.  Keep it short  Be clear  What´s in for me? Sign Up Form DOIConfirmation WelcomeWebsite Form
  16. 16.  Be short  Be clear  Whats in it for me?  Only ask what you need DOIConfirmation WelcomeWebsite Form Sign Up Form
  17. 17. DOIConfirmation WelcomeWebsite Form Sign Up Form
  18. 18. Confirmation Page  Say „Thank you“ DOI WelcomeWebsite Form Confirmation
  19. 19.  Say „Thank you“  Next step Confirmation Page DOI WelcomeWebsite Form Confirmation Open Confirmation Email Click on the Confirmation Link You have activated your Newsletter Please check your Spam folder in your Email account. Do you have any further questions? Please feel free to get in touch with us at + 0800 555 55 55 or send an email to optivo@metrics34.com. Please add newsletter@optivo.com.tr to your address book. These are the next steps… You should just have received an Email from us Continue
  20. 20. Confirmation Page  Say „Thank you“  Next step  Inform DOI WelcomeWebsite Form Confirmation
  21. 21. Double-Opt-In Email WelcomeWebsite Form Confirmation DOI
  22. 22. Welcome Page Website Form Confirmation DOI Welcome
  23. 23. Welcome Mail Website Form Confirmation DOI Welcome
  24. 24. Pros & Cons of DOI Pro  Only people who are truly interested will Double Opt-In Response rates will be higher (up to 20%)  You’ll always have proof of the Double Opt-In > Nobody can sue you for spamming Con  Worry that people will never follow through the confirmation link But: If someone is NOT willing to click a simple confirmation link, do you think they’re really going to read your emails or respond to them?  Quantity
  25. 25. Quality vs. Quantity DOI COI SOI
  26. 26. Why Double Opt-In?  Legal obligation (e.g. in Germany)  Best practice for ISPs  Better deliverability  Strong permission  Passionate users with higher response rates  Because it’s included and default 
  27. 27. Metricsotuzdört Bilişim Hizmetleri ve Ticaret A.Ş. Maslak Mah. Akasya Sok. Mashattan B2/32 34398 Şişli Istanbul Telefon: +90 212 330 34 01 Teşekkür ederim! Our partner in Turkey:
  • cbakir

    Feb. 25, 2015

Yeni E-Ticaret Kanunu ve Double Opt-In ile tutkulu müşteriler yaratmak Jens Fischler - Optivo

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