Our expert tips to decode hyper-connected consumers’ expectations
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Full slides will be made available soon. "In our increasingly digital society, Market Research must stay connected to people. Strategir developed a mobile app for Mouton Cadet which enabled the brand to be present at the moment of the wine’s consumption, into the consumer’s reality. Delphine Parois will walk you through the process and demonstrate a great way to capture context, reach “tribes” for very specific targets and observe behaviour during consumption."
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Find out how many people are using AI, how many are testing it, what they are doing, and what people think about Synthetic Data.
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Listen to the recording of this presentation via NewMR.org/Play-Again, and also access other presentations from NewMR on all things market research, insight, and AI.
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This presentation was delivered as part of the NewMR 'State of AI and Insights 2024' webinar event, April 2024.
This presentation highlights the expanded range of tools available from ResearchWiseAI – an AI tool that summarises research findings from surveys.
Questions for the team? Email us at support@researchwiseai.com or visit our website: https://researchwiseai.com/
Visit NewMR.org/Play-Again to listen to this presentation recording , and access the other presentation in this webinar event.
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Enjoy two presentations, the first presentation is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far.
The second presentation, this presentation, is Part 2 of 2 from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'.
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Join us as we explore how Artificial Intelligence can be used to supercharge your qualitative research.
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- How optimistic are insight professionals?
- What are they most positive about?
- What are their main worries?
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Ray will also present information about the skills people are seeking to learn and their preferences for face-to-face events.
We will also share a link for you to download the NewMR report into Optimism in the insights and research ecosystem.
In the final section of the webinar, Ray will illustrate how he used the AI-powered ResearchWiseAI tool to kick start his analysis.
Access the event recording via NewMR.org/Play-Again
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Social intelligence research possesses the capability to capture, analyze, and interpret the myriad factors influencing how consumers align themselves with product categories and brands, with special focus on their underlying dynamics.
By capturing unfiltered opinions across social media, this type of research unveils the process with which consumers can shift their perspectives, influenced by the opinions of others, influencers, news, and even misinformation. The talk by Daniel Fazekas shares examples of the volatile nature of consumer mindset across consumer categories and geographies.
This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
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- How should client insight teams be more efficient, more effective, and impactful in the rooms where the decisions are made?
- What do experiments with avatars tell us about data collection, how should we conduct and interpret experiments, and what are the next steps?
Access the recording to this webinar via NewMR.org/Play-Again
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- What is really happening in insights with AI?
- What is happening in the field of Synthetic Data?
- What is happening with data quality?
- What forces outside market research are shaping insights?
- What are the key skills that people should be developing?
- What plans should you be making for 2024?
To access the presentation recording, visit NewMR.org/Play-Again
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Learn how we can embrace Research Thinking to build skills, develop research capabilities and capacity, and demonstrate the power and value of human research professionals.
Research Thinking can serve as a unifying concept that describes the strengths and capabilities that researchers have and how researchers add value, or what we can think of as a researcher’s superpowers.
The recording of this presentation can be access via NewMR.org/Play-Again.
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In this presentation, Ray focuses on the short-term picture for research and insights;
what will change, what will stay the same, and what are the big issues when it comes to the impact of Artificial Intelligence.
The recording of this presentation can be access via NewMR.org/Play-Again.
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With the rapid adoption of AI technologies like ChatGPT into insight platforms, companies face the challenge of finding the right balance between harnessing the power of generative AI and navigating the well-documented pitfalls associated with a technology that is still in its infancy.
In this session, Paul provides valuable insights on the potential benefits and downsides of this technology, and he will explore how a hybrid model can effectively leverage the strengths of both humans and technology.
By embracing a human-centered approach, we showcase a compelling use case from the Forsta labs, demonstrating how insight professionals can effortlessly explore their datasets using natural-language questioning.
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The recording of this presentation can be access via NewMR.org/Play-Again.
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Presented by Karine Pepin.
An enormous amount of time and resources are devoted to improving data quality in survey research.
The quality of open-ended responses has become a critical factor for researchers in evaluating the validity of each participant. Reading through open-ended responses is a time-consuming task that has been difficult to automate.
While most tools are capable of identifying obviously inappropriate responses such as gibberish and profanity, they generally lack the ability to effectively assess the quality of the content.
With its ability to understand context and user-friendliness, Generative AI opens up opportunities for researchers to automate this laborious cleaning process.
During this session, you will be presented with a practical use case demonstrating how GPT was utilized to efficiently clean open-ended responses on a large scale.
Access the presentation recording via NewMR.org/Play-Again
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Presented by Tim Brandwood and Damien Gouriet.
Codeit have been involved in Verbatim Coding and Machine Learning for the last 7 years.
In this presentation, they share their research on the use of Generative AI for coding market research verbatim responses, and their experiments using Generative AI to automate the coding process.
They also discuss the strengths and limitations of this as a coding tool, the role of human oversight in the process, and the potential for customized machine learning models working alongside it.
The highlights the importance of human expertise and the use of GPT as a labour-saving tool rather than a complete replacement for humans in the market research process.
Access the presentation recording via NewMR.org/Play-Again.
Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys
Presented by Phil Sutcliffe from Next Intelligence.
Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for.
Often the answers given are descriptive at best and uninformative or complete gibberish at worst.
The advent of large language models (LLM's) and generative AI has brought great opportunity to change this.
We now have the capability to use AI to probe within quantitative surveys.
With the correct training of the generative AI models, probes can be returned that are relevant to what the participant has just said and the context of the original open-ended question.
Further enhancements allow the researcher to probe on specific aspects of the participant’s response, in a similar way to how a moderator would in a depth discussion.
No longer do researchers need to be frustrated that quant surveys only provide the ‘what’, with AI probing, you can now understand the ‘why’ as well and do this at scale and speed.
Access the presentation recording via NewMR.org/Play-Again
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In this presentation, he discusses how to embrace the AI/ChatGPT revolution. This session will cover the following topics, which have been presented to international companies such as L’Oreal, Alibaba, Bytedance, and Mars:
– Hindsight: Learn to use established AI tools effectively
– Insight: Understand AI’s impact on the insight industry
– Foresight: Learn how to transform yourself and your company with AI
Listen to the full presentation at NewMR.org/Play-Again
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MMR’s in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole focus to uncover the kind of tech that will make a tangible difference to the quality and depth of insight.
The presentation outlines the latest experimentations with practical application of AI and LLM’s: conversing with consumers at scale with chatbots, in-the-moment data capture with voice technology, unstructured data analysis, increasing survey engagement and improving data quality with AI avatars.
Insights from case studies conducted alongside leading FMCG brands will highlight the advantages and limitations of these technologies, with a particular focus on product and packaging development and testing.
Listen to the full presentation at NewMR.org/Play-Again.
Using Word Cloud Plus to Code Open Ended Text
Do you want to know how to find the meaning in a set of open-ended comments from your survey, from an online discussion, or from reports, articles and books?
In this webinar, Ray Poynter, Co-Founder of NewMR and Word Cloud Plus, takes you step-by-step through a simple process for quickly finding the key messages in open-ended text.
Ray uses Word Cloud Plus to jump-start his investigation and then leverages the easy-to-use coding function to extract the key messages in the data.
To access this recording, visit NewMR.org/Play-Again.
To find out more about Word Cloud Plus, visit https://wordcloudplus.com
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The middle-of March sees ChatGPT reach 100 days since its public launch.
Join us as presenter, Ray Poynter, assesses:
- What have we learned so far?
- What has been the impact on research and insight so far?
- What is likely to be the impact in the rest of this year?
- Where might things be going next?
We also share research with 268 market research and insight professionals, where they are talking about what they have done with ChatGPT, how well it worked for them, and what they are going to do next.
Here is a link to the NewMR report that shares the findings from our recent study in to ChatGPT: https://newmr.org/wp-content/uploads/sites/2/2023/03/NewMR-ChatGPT-and-Market-Research-March-2023.pdf
Access the recording from this presentation (originally presented live) via YouTube; https://youtu.be/Y9NSDtLdBHA
Word Cloud Plus with Will and Ray Poynter
Ray and Will Poynter have created Word Cloud Plus, a web app for producing word clouds.
The key benefit of Word Cloud Plus is that it leverages the human brain to find and display better word clouds. Using Word Cloud Plus allows you to choose the right algorithm, choose the appropriate parameters, and configure the output.
Check out these three examples below – or try it yourself by visiting the Word Cloud Plus website: www.wordcloudplus.com
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Visit the website here: https://wordcloudplus.com/blog/what-is-a-word-cloud-what-are-they-are-good-for-and-what-they-not-good-for
- "A letter to Santa from five countries analyzed using World Cloud Plus – a guest blog from Fastuna", using Word Cloud Plus to analyse some seasonal data. Visit the site here: https://wordcloudplus.com/blog/a-letter-to-santa-from-five-countries-analyzed-using-world-cloud-plus
- "What makes a great presenter?", Analysis via Word Cloud Plus – an example of how to use Word Cloud Plus. Read more here: https://wordcloudplus.com/blog/what-makes-a-great-presenter-analysis-via-word-cloud-plus
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This presentation by Adam Murphy forms part of the New Thinking in Insights - Asia Pacific Event hosted by NewMR.org.
To listen to the recording, please access via NewMR.org/play-agan.
Description:
In today’s ‘need-answers-now’ corporate environment, many companies have become enamored with quick access to data, and slick MarTech solutions to make sense of their treasure trove of big data.
Yet many c-suites are still underwhelmed with the influence that data is having on decision-making, and companies still struggle to be truly consumer-centric.
What’s missing (or faded) in many companies is a “culture of curiosity”: we’ll briefly discuss six factors that can restore true, intentional curiosity and drive your curious people to apply science, intuition and an inquisitive mindset to unlock insight that impacts your growth.
Research Thinking – Your career Superpower!
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To listen to the recording, please access via NewMR.org/play-agan.
Description:
Think differently about what it means to be a researcher. With the increasing democratisation of research in organisations, the growth of DIY research, and the rise of automation and AI – it’s time to consider a new way of thinking about your research skills and experience – you’re not a researcher, you’re a #ResearchThinker.
Join this presentation and find out:
- What is #ResearchThinking;
- Why you should develop your #ResearchThinking skills;
- Suggestions for how to develop your #ResearchThinking skills.
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To listen to the recording, please access via NewMR.org/play-agan.
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Predictions tend to go wrong and the recognised alternative is based on scenario thinking. In this presentation Ray Poynter highlights the key trends that are happening at the moment and develops an analysis of what the insights and market research outlook might offer.
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We’re all familiar with analysing survey data in terms of key differences by demographics – profiling by age, gender, social grade, etc, can unlock plenty of rich and actionable information. And of course we can go further, profiling respondents by their attitudes and behaviours, for example, usually within a very specific category or thematic context.
But often the real insight lies a bit deeper. Join us for a discussion around some of the psychographic techniques that we’re using to uncover a deeper sense of who our survey respondents really *are*, at the fundamental level of their ‘character’ and ‘personality’. You’ll see how this can sit at a largely subconscious level, but can have a huge impact on survey responses, often in a way that transcends other demographic factors.
From archetype theory that helps to uncover hidden personas, to DISC modelling that helps to unlock core personality profiles, and VARK modelling to identify respondents’ preferred learning styles, at Boxclever we’re using our psychological toolkit to shine a light on what really drives consumer decision making, and provide a far richer view of your customers than you may have previously thought possible!
Why Surveys Need To Become Conversational
Let’s face it, most surveys are boring. And the online survey experience hasn’t changed much in 20 years. Conversations are everything that surveys aren’t – engaging, two-way, emotional, often surprising and, dare I say it, insightful!
So let’s make our surveys conversational – join us to learn how to create more engaging experiences for participants that lead to better data and stronger insight.
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The Future in Focus
Join Ray Poynter, Alexandra Kuzmina, and Lisa Wilding-Brown as we investigate key topics for insights and research, including:
- Blending Conversation AI and Behavioural Science; Experiments in future oriented concept testing
- Quality & Fraud Trends; What is happening and what are the implications
- Automating Research; What can we automate and what are the implications
The recordings from this presentation can be found via NewMR.org/Play-Again
The Future in Focus
Join our panel of experts on NewMR as we explore:
- Synthetic Data, what is it, and what are the issues and opportunities, what should we do next?
- How should client insight teams be more efficient, more effective, and impactful in the rooms where the decisions are made?
- What do experiments with avatars tell us about data collection, how should we conduct and interpret experiments, and what are the next steps?
Access the recording to this webinar via NewMR.org/Play-Again
The State of Insights – September 2023
Presented by Ray Poynter
In this webinar, Ray Poynter provides a summary of the key trends that are shaping the world of insights. Addressing questions such as:
- What is really happening in insights with AI?
- What is happening in the field of Synthetic Data?
- What is happening with data quality?
- What forces outside market research are shaping insights?
- What are the key skills that people should be developing?
- What plans should you be making for 2024?
To access the presentation recording, visit NewMR.org/Play-Again
Research Thinking in the age of AI
Learn how we can embrace Research Thinking to build skills, develop research capabilities and capacity, and demonstrate the power and value of human research professionals.
Research Thinking can serve as a unifying concept that describes the strengths and capabilities that researchers have and how researchers add value, or what we can think of as a researcher’s superpowers.
The recording of this presentation can be access via NewMR.org/Play-Again.
How might AI impact Research and Insights over the next two years?
In this presentation, Ray focuses on the short-term picture for research and insights;
what will change, what will stay the same, and what are the big issues when it comes to the impact of Artificial Intelligence.
The recording of this presentation can be access via NewMR.org/Play-Again.
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...
Presenter: Paul Watts, Director, Product Management at Forsta
With the rapid adoption of AI technologies like ChatGPT into insight platforms, companies face the challenge of finding the right balance between harnessing the power of generative AI and navigating the well-documented pitfalls associated with a technology that is still in its infancy.
In this session, Paul provides valuable insights on the potential benefits and downsides of this technology, and he will explore how a hybrid model can effectively leverage the strengths of both humans and technology.
By embracing a human-centered approach, we showcase a compelling use case from the Forsta labs, demonstrating how insight professionals can effortlessly explore their datasets using natural-language questioning.
Furthermore, we discuss the future implications of this technology and the exciting possibilities it holds for data exploration.
To access the recording of this presentation, visit NewMR.org/Play-Again
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...
A few months ago, YouScan released Insights Copilot (https://youscan.io/insights-copilot/), the first on the market ChatGPT-powered tool for social media listening that allows you to ask any questions about the data and get answers supported by relevant examples.
Alex Orap, YouScan’s Founder & Chief Growth Officer, shares practical examples of how Insights Copilot can be used for quick qualitative insights; what are some of the best practices, as well as current limitations, of using this new generative AI tool for the market and consumer research.
The recording of this presentation can be access via NewMR.org/Play-Again.
Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys
Presented by Karine Pepin.
An enormous amount of time and resources are devoted to improving data quality in survey research.
The quality of open-ended responses has become a critical factor for researchers in evaluating the validity of each participant. Reading through open-ended responses is a time-consuming task that has been difficult to automate.
While most tools are capable of identifying obviously inappropriate responses such as gibberish and profanity, they generally lack the ability to effectively assess the quality of the content.
With its ability to understand context and user-friendliness, Generative AI opens up opportunities for researchers to automate this laborious cleaning process.
During this session, you will be presented with a practical use case demonstrating how GPT was utilized to efficiently clean open-ended responses on a large scale.
Access the presentation recording via NewMR.org/Play-Again
Exploring the future of verbatim coding with ChatGPT
Presented by Tim Brandwood and Damien Gouriet.
Codeit have been involved in Verbatim Coding and Machine Learning for the last 7 years.
In this presentation, they share their research on the use of Generative AI for coding market research verbatim responses, and their experiments using Generative AI to automate the coding process.
They also discuss the strengths and limitations of this as a coding tool, the role of human oversight in the process, and the potential for customized machine learning models working alongside it.
The highlights the importance of human expertise and the use of GPT as a labour-saving tool rather than a complete replacement for humans in the market research process.
Access the presentation recording via NewMR.org/Play-Again.
Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys
Presented by Phil Sutcliffe from Next Intelligence.
Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for.
Often the answers given are descriptive at best and uninformative or complete gibberish at worst.
The advent of large language models (LLM's) and generative AI has brought great opportunity to change this.
We now have the capability to use AI to probe within quantitative surveys.
With the correct training of the generative AI models, probes can be returned that are relevant to what the participant has just said and the context of the original open-ended question.
Further enhancements allow the researcher to probe on specific aspects of the participant’s response, in a similar way to how a moderator would in a depth discussion.
No longer do researchers need to be frustrated that quant surveys only provide the ‘what’, with AI probing, you can now understand the ‘why’ as well and do this at scale and speed.
Access the presentation recording via NewMR.org/Play-Again
How AI / ChatGPT Drives Business Growth
Hao, the Founder of HaoLifeLab, is an entrepreneur with over 10 years of experience specializing in integrating Digital, AI & Insight.
In this presentation, he discusses how to embrace the AI/ChatGPT revolution. This session will cover the following topics, which have been presented to international companies such as L’Oreal, Alibaba, Bytedance, and Mars:
– Hindsight: Learn to use established AI tools effectively
– Insight: Understand AI’s impact on the insight industry
– Foresight: Learn how to transform yourself and your company with AI
Listen to the full presentation at NewMR.org/Play-Again
Tech for tech’s sake? Learnings from experiments with AI in consumer research
MMR’s in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole focus to uncover the kind of tech that will make a tangible difference to the quality and depth of insight.
The presentation outlines the latest experimentations with practical application of AI and LLM’s: conversing with consumers at scale with chatbots, in-the-moment data capture with voice technology, unstructured data analysis, increasing survey engagement and improving data quality with AI avatars.
Insights from case studies conducted alongside leading FMCG brands will highlight the advantages and limitations of these technologies, with a particular focus on product and packaging development and testing.
Listen to the full presentation at NewMR.org/Play-Again.
Using Word Cloud Plus to Code Open Ended Text
Do you want to know how to find the meaning in a set of open-ended comments from your survey, from an online discussion, or from reports, articles and books?
In this webinar, Ray Poynter, Co-Founder of NewMR and Word Cloud Plus, takes you step-by-step through a simple process for quickly finding the key messages in open-ended text.
Ray uses Word Cloud Plus to jump-start his investigation and then leverages the easy-to-use coding function to extract the key messages in the data.
To access this recording, visit NewMR.org/Play-Again.
To find out more about Word Cloud Plus, visit https://wordcloudplus.com
ChatGPT and Market Research: the first 100 days!
The middle-of March sees ChatGPT reach 100 days since its public launch.
Join us as presenter, Ray Poynter, assesses:
- What have we learned so far?
- What has been the impact on research and insight so far?
- What is likely to be the impact in the rest of this year?
- Where might things be going next?
We also share research with 268 market research and insight professionals, where they are talking about what they have done with ChatGPT, how well it worked for them, and what they are going to do next.
Here is a link to the NewMR report that shares the findings from our recent study in to ChatGPT: https://newmr.org/wp-content/uploads/sites/2/2023/03/NewMR-ChatGPT-and-Market-Research-March-2023.pdf
Access the recording from this presentation (originally presented live) via YouTube; https://youtu.be/Y9NSDtLdBHA
Word Cloud Plus with Will and Ray Poynter
Ray and Will Poynter have created Word Cloud Plus, a web app for producing word clouds.
The key benefit of Word Cloud Plus is that it leverages the human brain to find and display better word clouds. Using Word Cloud Plus allows you to choose the right algorithm, choose the appropriate parameters, and configure the output.
Check out these three examples below – or try it yourself by visiting the Word Cloud Plus website: www.wordcloudplus.com
- "What is a word cloud, what are they are good for, and what they not good for?" – a discussion of what Word Clouds can and can’t do.
Visit the website here: https://wordcloudplus.com/blog/what-is-a-word-cloud-what-are-they-are-good-for-and-what-they-not-good-for
- "A letter to Santa from five countries analyzed using World Cloud Plus – a guest blog from Fastuna", using Word Cloud Plus to analyse some seasonal data. Visit the site here: https://wordcloudplus.com/blog/a-letter-to-santa-from-five-countries-analyzed-using-world-cloud-plus
- "What makes a great presenter?", Analysis via Word Cloud Plus – an example of how to use Word Cloud Plus. Read more here: https://wordcloudplus.com/blog/what-makes-a-great-presenter-analysis-via-word-cloud-plus
Curious Humans: the lost key to impactful insights
This presentation by Adam Murphy forms part of the New Thinking in Insights - Asia Pacific Event hosted by NewMR.org.
To listen to the recording, please access via NewMR.org/play-agan.
Description:
In today’s ‘need-answers-now’ corporate environment, many companies have become enamored with quick access to data, and slick MarTech solutions to make sense of their treasure trove of big data.
Yet many c-suites are still underwhelmed with the influence that data is having on decision-making, and companies still struggle to be truly consumer-centric.
What’s missing (or faded) in many companies is a “culture of curiosity”: we’ll briefly discuss six factors that can restore true, intentional curiosity and drive your curious people to apply science, intuition and an inquisitive mindset to unlock insight that impacts your growth.
Research Thinking – Your career Superpower!
This presentation by Sue York forms part of the New Thinking in Insights - Asia Pacific Event hosted by NewMR.org.
To listen to the recording, please access via NewMR.org/play-agan.
Description:
Think differently about what it means to be a researcher. With the increasing democratisation of research in organisations, the growth of DIY research, and the rise of automation and AI – it’s time to consider a new way of thinking about your research skills and experience – you’re not a researcher, you’re a #ResearchThinker.
Join this presentation and find out:
- What is #ResearchThinking;
- Why you should develop your #ResearchThinking skills;
- Suggestions for how to develop your #ResearchThinking skills.
Insights & Market Research in 2027 – Scenario Thinking
This presentation by Ray Poynter forms part of the New Thinking in Insights - Asia Pacific Event hosted by NewMR.org.
To listen to the recording, please access via NewMR.org/play-agan.
Description:
Predictions tend to go wrong and the recognised alternative is based on scenario thinking. In this presentation Ray Poynter highlights the key trends that are happening at the moment and develops an analysis of what the insights and market research outlook might offer.
Using Psychographic Techniques to Uncover the Hidden Personalities in Your Su...
We’re all familiar with analysing survey data in terms of key differences by demographics – profiling by age, gender, social grade, etc, can unlock plenty of rich and actionable information. And of course we can go further, profiling respondents by their attitudes and behaviours, for example, usually within a very specific category or thematic context.
But often the real insight lies a bit deeper. Join us for a discussion around some of the psychographic techniques that we’re using to uncover a deeper sense of who our survey respondents really *are*, at the fundamental level of their ‘character’ and ‘personality’. You’ll see how this can sit at a largely subconscious level, but can have a huge impact on survey responses, often in a way that transcends other demographic factors.
From archetype theory that helps to uncover hidden personas, to DISC modelling that helps to unlock core personality profiles, and VARK modelling to identify respondents’ preferred learning styles, at Boxclever we’re using our psychological toolkit to shine a light on what really drives consumer decision making, and provide a far richer view of your customers than you may have previously thought possible!
Why Surveys Need To Become Conversational
Let’s face it, most surveys are boring. And the online survey experience hasn’t changed much in 20 years. Conversations are everything that surveys aren’t – engaging, two-way, emotional, often surprising and, dare I say it, insightful!
So let’s make our surveys conversational – join us to learn how to create more engaging experiences for participants that lead to better data and stronger insight.
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