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Suomen Ostohyvitys

 Cashback first mover in
  developing markets
Summary
• Company established in June 2011

• Finland’s first successful cashback player

• Localized service for Russia

• Target is to be the biggest cashback company in
  the world by winning the immature markets

• We are looking for investment to boost
  internationalization
Why bother to listen?
•   We are making money already
•   +12 000 users in Finland
•   High profitability
•   1 month new market entry
•   Huge scalability and growth potential
The Product
+500 Shops as Clients
Business model
Team: Web marketing veterans
     Lasse Järvinen, CEO          Petteri Kontio, CIO
     •   MSc, Economics HSE       •   MSc, Technology, TKK
     •   +30 Company              •   Developed several web
         acquisitions at Pretax       serviced
                                  •   Won several IT-awards
     •   One of the most
         successful web           •   Project leader at Uoma
         publishers in Finland    •   Finderbase.com
     •   Serial entrepreneur


                                  Markus Ossi, CMO
     Tatu Koistinen, Russia
                                  •   MSc, Economics HSE
     •   MSc, Technology, TKK
                                  •   Leading SEM & SEO
     •   6 years of eCRM              professional
         experience               •   Klikkicom
     •   BA Director at Itella    •   One of the most
     •   Leader of Digital            successful web
         Marketing Agency of 35       publishers in Finland
         people in Moscow
Market Review
Investment proposal
• We are looking for ~ 1,5 M€

• Investment is used in user acquisition

• 70% of the investment is used in
  Russia and 30% for opening up other
  markets
Contact

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Ostohyvitys MoneyTalks Forum 14.06.2012

  • 1. Suomen Ostohyvitys Cashback first mover in developing markets
  • 2. Summary • Company established in June 2011 • Finland’s first successful cashback player • Localized service for Russia • Target is to be the biggest cashback company in the world by winning the immature markets • We are looking for investment to boost internationalization
  • 3. Why bother to listen? • We are making money already • +12 000 users in Finland • High profitability • 1 month new market entry • Huge scalability and growth potential
  • 5. +500 Shops as Clients
  • 7. Team: Web marketing veterans Lasse Järvinen, CEO Petteri Kontio, CIO • MSc, Economics HSE • MSc, Technology, TKK • +30 Company • Developed several web acquisitions at Pretax serviced • Won several IT-awards • One of the most successful web • Project leader at Uoma publishers in Finland • Finderbase.com • Serial entrepreneur Markus Ossi, CMO Tatu Koistinen, Russia • MSc, Economics HSE • MSc, Technology, TKK • Leading SEM & SEO • 6 years of eCRM professional experience • Klikkicom • BA Director at Itella • One of the most • Leader of Digital successful web Marketing Agency of 35 publishers in Finland people in Moscow
  • 9. Investment proposal • We are looking for ~ 1,5 M€ • Investment is used in user acquisition • 70% of the investment is used in Russia and 30% for opening up other markets