Overview of MyMozo project in Russia

1. Practical e-com
experience
Mozo in Russia
www.mymozo.ru
vk.com/mymozo

2. A few words about myself
Oleg Paliy
Business Advisor
LinkedIn.com/in/olegpaliy
oleg.paliy@kaato.org
Education
• MSc IT & Mathematics
University of Jyväskylä
• BBA Business Administration
Haaga-Helia University, Helsinki
Currently
Business Advisor, Partner at KAATO
Hands on support for game dev. and ad.tech
companies setting up operations in Finland
Organiser, Finnish Game Day 2016
Past experience
• Project & portfolio management
Nokia, mobile sw development 7 years
• Entrepreneur in Finland in
online/mobile development, digital
media
• Helping Finnish design companies to
unlock Russian market

3. • Business community where 500+ experienced high tech
entrepreneurs and business leaders help international
companies to quickly establish and expand operations
in Finland
• We have technology and business understanding, and
personal trusted relationships of our community
• We offer unique value and speed to the set-up process
• Attract and drive New investment, New companies,
New jobs to Finland, and to support New business,
growth and renewal in Finland
WHAT IS
KAATO

4. • Build trust among business owners and build it towards
new clients.
• Best marketing – happy customer.
• Accept cultural differences (Important).
• Grow business community – people do business with
other people not businesses.
• Businesses are started to get the revenue: we help
them – they help us.
WHAT YOU
SHOULD
KNOW

5. • Premium accessories design brand from Helsinki
• Entered retail in Russia in 2014 with its Designed for
Lumia products. Covering 20000 stores in Russia.
• Retail: Svjaznoi, Euroset, etc.
• Operators: Megafon, MTC, BeeLine
• Distributors in Moscow and St. Pete
• No online sales in Russia, focusing on retail and brand
building
MOZO
ACCESSORIES

6. • Ruble devalued 100% in January 2015
• Q1 2015 retail sales stopped completely, prices doubled
• Retail: Svjaznoi and Microsoft branded retail
• Operators: Megafon
• Microsoft sales down on top of market drop
• Social media (Facebook) to drive online sales in Russia
• MyMozo.ru 1.0 launch with focus on Facebook
• End of 2015, focus on Vkontakte – MyMozo.ru 2.0
2015

7. • MyMozo.ru 3.0 – social media engagement
• Vk, #Mozo hashtag and ads.
• Yandex and tools
• Inst, Fb growing slowly
• Bloggers and Youtube videos
• Logistics and deliveries
• Local brand communication material and guidelines
• Partners
2016

8. My Lessons Learnt
• Think global, act local and localize
• Build trust, talk to your customers – call them, meet them (local
presence in Russia needed)
• Accept cash on delivery and ’bargains’, you are in Russia – not Finland
• Engage your customers – social media and offline. Ask for feedback!
• Bloggers and Youtubers, get your own hash-tags in Vk, e.g. #МойМозо
• Sell online, but reach wherever it is more convenient to customer
• Get a partner who speaks Russian, build trust and relationship, and
mind the cultural differences
• Plan a retail or pick-up point in Moscow and St.Pete
When in Russia do as Russians do, but have a plan

9. Engage your customers where it is convenient to them

10. If you fail to plan you plan to fail
Define
clear
TARGETS
Get local
and
trusted
Partner
Define
Scope
Time
Budget
Sign
MOU
Contract
Partner
EXECUTE
PILOT
PLAN
3 months
Preparation
Kick Off
Launch
Wrap Up
LL and
Next Steps
Talk to
Customers
in Russian
Plan
how to reach
to
Customers
Russian market is different,
go with the Pilot first

11. #Spasibo
#Спасибо
Oleg Paliy
+358 40 803 2526
oleg.paliy@kaato.org