The document summarizes a white paper by Oshyn, Inc. about the advantages of using Sitecore for social media and interactive web content management. The white paper discusses how Sitecore allows building engaged user communities, offers an enterprise application platform, and provides consistent user experiences. It also covers Sitecore's flexibility with content, scalability, content delivery, integration with social media, and content integration capabilities.

1. Oshyn, Inc. Explains Sitecore’s
Advantages in Social Media and
Interactive Web Content
Management
Sitecore CMS offers opportunities to create a more engaging Web Site experience for
visitors, while offering distinct business and web development advantages.
Los Angeles, CA – December 10, 2009 -- Oshyn, Inc., an Enterprise Technology
Agency with a reputation for delivering innovative business solutions for the web,
mobile devices and enterprise technology platforms, today announced the release of
their newest whitepaper, Sitecore and Social Media –An Interactive Web Content
Management Platform.
Authored by Oshyn’s Sitecore Development Lead Prasanth Nittala, this white paper
draws from Oshyn’s vast experience as a certified Sitecore partner, in helping
organizations understand the distinct capabilities offered by Sitecore CMS while
evaluating Content Management strategies and CMS platforms. Specifically in this
white paper Prasanth Nittala discusses key points from the perspectives of marketing
and Web development that make Sitecore a compelling choice for some companies
faced with maximizing their online marketing efforts. Topics covered in this white paper
are:
 Building a User Community with Compelling Content
 Enterprise Application Platform
 Business Perspective
 Technical Perspective
 Multi-Site Environment
 Consistent User Experiences
 Workflow
• Content Flexibility
• Scalability

2. • Delivering Content
• Social Media
• Content Integration
The Sitecore and Social Media – An Interactive Web Content Management Platform
white paper can be downloaded at: http://www.oshyn.com/landingpages/sitecore-and-
social-media-an-interactive-web-content-management-platform
“Social Media and inbound marketing have moved Content Management Systems in
the direction of being more comprehensive platforms that manage the online visitor
experience,” said Diego Rebosio, Chief Executive Officer, Oshyn. “Consumers expect
more engaging experiences and marketers expect integrated tools to help them
understand those visiting their website. Sitecore OMS delivers on both those needs
with personalization, marketing automation and analytics.”
About Oshyn, Inc.
Oshyn, Inc. is an Enterprise Technology Agency that has earned a reputation for
delivering innovative business solutions for the web, mobile devices and enterprise
technology platforms.
Headquartered in Los Angeles, Oshyn's growing client list includes Best Buy/Geek
Squad (NYSE: BBY), Coca-Cola (NASDAQ: COKE), Electronic Arts (NASDAQ: ERTS),
Epson, Fordham University, JDS Uniphase (NASDAQ: JDSU), Lexus, Miramax, National
Education Association, Scripps (NYSE: SNI) and Volkswagen.
Oshyn, Inc. is partnered with the some of the most respected agencies and technology
providers such as Crispin Porter + Bogusky, Jahia, Microsoft (NYSE: MSFT), Ogilvy &
Mather, Open Text (NASDAQ: OTEX, TSX: OTC), Oracle (NASDAQ: ORCL), Sitecore,
Saatchi & Saatchi and Team One. For more information please visit us at
www.oshyn.com. Follow us on Twitter @Oshyn_Inc.
Contact
Kimberly McCabe
Marketing Communications

3. Oshyn, Inc.
213.814.4062
Twitter: http://twitter.com/Oshyn_Inc
Web Content Management Blog:
http://www.oshyn.com/_blog/Web_Content_Management
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