The document compares internet sales and traditional sales of technical consumer goods in Eastern Europe from January 2012 to March 2012 and January 2013 to March 2013. It shows that in most Eastern European countries, including Czech Republic, Hungary, Poland, Russia, Slovakia, and Ukraine, internet sales increased as a percentage of total sales from the first period to the second, while traditional sales decreased. However, traditional sales still accounted for the majority of technical consumer goods sales in both periods in most countries.

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Technical consumer goods: Internet sales vs traditional sales (1)

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Technical Consumer Goods** Consumer Channels Jan 12-Mar 12, Jan 13-Mar 13
B2C-Channels Sales Value EUR
© GfK 2013 - All rights reserved | 5/2013
*CZ,HU,PL,RU,SK,UA
**CE,IT,OE,MTG,Photo,Telecom,SDA,PersDiag,MDA
***no PersDiag in CZ,HU,PL,SK,UA
Jan 12-Mar 12 Jan 13-Mar 13 Jan 12-Mar 12 Jan 13-Mar 13 Jan 12-Mar 12 Jan 13-Mar 13 Jan 12-Mar 12 Jan 13-Mar 13
Eastern Europe 6* CZ HU PL
88,3
11,7
85,6
14,4
66,1
33,9
61,1
38,9
86,1
13,9
81,7
18,3
84,4
15,6
84,6
15,4
Internet Sales
Traditional Sales
Technical consumer goods: Internet sales vs traditional sales (2)

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Technical Consumer Goods** Consumer Channels Jan 12-Mar 12, Jan 13-Mar 13
B2C-Channels Sales Value EUR
© GfK 2013 - All rights reserved | 5/2013
*CZ,HU,PL,RU,SK,UA
**CE,IT,OE,MTG,Photo,Telecom,SDA, PersDiag,MDA
***no PersDiag in CZ,HU,PL,SK,UA
Jan 12-Mar 12 Jan 13-Mar 13 Jan 12-Mar 12 Jan 13-Mar 13 Jan 12-Mar 12 Jan 13-Mar 13 Jan 12-Mar 12 Jan 13-Mar 13
Eastern Europe 6* RU SK UA
88,3
11,7
85,6
14,4
91,5
8,5
88,4
11,6
82,0
18,0
74,2
25,8
85,9
14,1
83,4
16,6
Internet Sales
Traditional Sales
Technical consumer goods: Internet sales vs traditional sales (3)