SlideShare a Scribd company logo
Presented by: 
Rupini Uthaya Shangar 
Lecturer: 
Ms. Bavani Chandra 
Kumar
Founder: 
Bernardo 
Chua 
ORGANO 
GOLD 
MISSION 
Spread 
Knowledge 
Of 
Ganoderma 
To The Entire 
World 
MOTTO 
“It’s Easy; It’s 
Simple And Its 
Coffee 
Introduction 
VISION 
Help People 
Improve Their 
Lives By 
Reaching New 
Levels Of 
Wellness, 
Prosperity 
And Balance
• Café coffee day, 
Starbucks, 
Barista Lavazza 
and domestic 
restaurants. 
• Climate change 
SWOT Analysis 
• Have largest 
consumers of 
coffee. 
• Suitable 
geographic 
condition 
• Can be Sold 
by retail and 
wholesale 
• Poor 
Marketing 
strategy 
• Low skilled 
employees 
• High cost for 
advertising 
• Offers broad 
range of 
beverage 
• Medicinal 
value 
• Suitable for all 
age groups
COMPETITORS ANALYSIS 
Consumption Pattern In India 
16% 
16% 
13% 
12% 
11% 
11% 
21% 
SOFT DRINKS 
coffee 
milk 
tea 
bottled water 
fresh juice 
others
GDP GROWTH 
 Have been increasing 
steadily. 
 Creates investment 
opportunity. 
 2nd biggest business 
of coffee retailers in 
Asia-Pacific region. 
GEOGRAPHIC CONDITION 
 6th largest producer 
of coffee. 
 Coffee plantation 
focused at 
Karnataka, Kerala, 
Andhra Pradesh and 
Orissa.
Companies need political 
influence to help them 
sort out in establishing 
their company 
Incentives and privileges, 
qualified professionals, 
reasonably priced labor 
and improved 
infrastructure 
Hindi is the official 
language of the country. 
English language is also 
accepted as an associate 
language
Senior Vice 
President 
(Canada) 
Country Director 
Operations 
(Canada) 
Finance 
Department 
Marketing 
Department 
Regional Director 
(Canada-North 
Human 
Resources 
Department 
Employee 
Benefits 
Selecting & 
Training 
Real State 
Manager 
India) 
Cash Inflows / 
Outflows 
Marketing Mix 
Coordinator 
Interior Designer
MODULE 8: PRICING 
STRATEGY 
 Supply and demand 
 Location based 
pricing strategy 
MODULE 9: FINANCIAL 
RESULTS 
Cost of labor/ month = 26 days x Rs 
64 x 20 workers 
= Rs 33,280 
Variable inputs = raw materials + 
manufacturing overhead 
= Rs 22,000 + Rs 30,000 
= Rs 52,000 
Total variable cost = Rs 33,280 + Rs 
52,000 = Rs 85,280 
Sales = Rs 320 x 1000 units 
=Rs 320,000 
Contribution Margin 
= Rs 320,000 - Rs 85,280 
= Rs 234,720
BUSINESS 
 Increasing number of 
retail stores around 
North and South India 
 Increase in sales 
 Rise in market share 
SOCIETY & COUNTRY 
 Employment 
opportunity 
 Increase standard of 
living 
 Healthy life with 
“Ganoderma” 
 Stimulates economic 
growth
Organo Gold Changes Your Life 
Thank you!!

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Organo gold Global Business Plan to India

  • 1. Presented by: Rupini Uthaya Shangar Lecturer: Ms. Bavani Chandra Kumar
  • 2. Founder: Bernardo Chua ORGANO GOLD MISSION Spread Knowledge Of Ganoderma To The Entire World MOTTO “It’s Easy; It’s Simple And Its Coffee Introduction VISION Help People Improve Their Lives By Reaching New Levels Of Wellness, Prosperity And Balance
  • 3. • Café coffee day, Starbucks, Barista Lavazza and domestic restaurants. • Climate change SWOT Analysis • Have largest consumers of coffee. • Suitable geographic condition • Can be Sold by retail and wholesale • Poor Marketing strategy • Low skilled employees • High cost for advertising • Offers broad range of beverage • Medicinal value • Suitable for all age groups
  • 4. COMPETITORS ANALYSIS Consumption Pattern In India 16% 16% 13% 12% 11% 11% 21% SOFT DRINKS coffee milk tea bottled water fresh juice others
  • 5. GDP GROWTH  Have been increasing steadily.  Creates investment opportunity.  2nd biggest business of coffee retailers in Asia-Pacific region. GEOGRAPHIC CONDITION  6th largest producer of coffee.  Coffee plantation focused at Karnataka, Kerala, Andhra Pradesh and Orissa.
  • 6.
  • 7. Companies need political influence to help them sort out in establishing their company Incentives and privileges, qualified professionals, reasonably priced labor and improved infrastructure Hindi is the official language of the country. English language is also accepted as an associate language
  • 8. Senior Vice President (Canada) Country Director Operations (Canada) Finance Department Marketing Department Regional Director (Canada-North Human Resources Department Employee Benefits Selecting & Training Real State Manager India) Cash Inflows / Outflows Marketing Mix Coordinator Interior Designer
  • 9. MODULE 8: PRICING STRATEGY  Supply and demand  Location based pricing strategy MODULE 9: FINANCIAL RESULTS Cost of labor/ month = 26 days x Rs 64 x 20 workers = Rs 33,280 Variable inputs = raw materials + manufacturing overhead = Rs 22,000 + Rs 30,000 = Rs 52,000 Total variable cost = Rs 33,280 + Rs 52,000 = Rs 85,280 Sales = Rs 320 x 1000 units =Rs 320,000 Contribution Margin = Rs 320,000 - Rs 85,280 = Rs 234,720
  • 10. BUSINESS  Increasing number of retail stores around North and South India  Increase in sales  Rise in market share SOCIETY & COUNTRY  Employment opportunity  Increase standard of living  Healthy life with “Ganoderma”  Stimulates economic growth
  • 11. Organo Gold Changes Your Life Thank you!!