This document provides an organizational strategy and roadmap for Daily Needs Delivery (DND) LLP. It outlines the company's vision, goals, competitors, strengths/weaknesses and future directions for growth. DND currently operates in 3 major cities in India and focuses on hyperlocal delivery. However, it faces issues with last mile delivery and customer satisfaction. The roadmap proposes improving supply chain/delivery efficiency, expanding product offerings and geographic reach into new cities/countries over several stages in the next 5-10 years to achieve its vision of becoming the market leader in online daily needs delivery.

1. Organizational
Strategy & Roadmap
of Daily Needs
Delivery (DND) LLP
RAHUL CHOUDHURY –LEADER
GAGANDEEP –GENERAL MANAGEMENT
NASEEF NAZAR NALAKATH – FINANCE
SHREYA GHOSH – IT & BUSINESS ANALYST
AISHIK BANERJEE –HUMAN RESOURCES
N PRAVEEN RAM –MARKETING
AMAY AGARWAL -BUSINESS ADVISORY
CHINMAY BHAVKE-BUSINESS ADVISORY

2. About:
DND, a daily need delivery startup is an app-based ordering system which currently operates in
Delhi, Bangalore and Hyderabad. It is built keeping the customers at the center of the fulcrum-but due to issues in
last mile delivery like sudden disappearance of the delivery boys during peak demand, the company is suffering a
decline in user base growth. Also, the firm is currently focused on a hyperlocal marketing model.
Operation Model :
• Operates currently across the length and breadth of three major metros(Delhi,Bangalore & Hyderabad)
• Focused on a hyperlocal marketing model
Product Segment :
• Currently serving only B2C markets
• Possibilities of expansion to B2B markets covering restaurants, hotels and institutions
Tagline :
“Think globally, connect locally”

3. Problem Statement
To provide a roadmap for the growth and sustainability of DND LLP and chalk out expansion strategies
Goals to achieve :
• Implementation of an efficient cold chain
• Improving customer satisfaction
• Improvement of last mile delivery
• Establishment of a more efficient supply chain with live tracking
• Shift from a hyperlocal model to a pan India model
• Penetration into Tier II and Tier III cities
DND Competitors
• Milkbasket
• DailyNinja
• RainCan
• Wakeup Basket

4. DND’s Vision
to establish DND as the market leader in the Indian online daily need delivery sector within the next 5
years and strengthening our core competencies
Scope of the Vision
• To develop an efficient supply chain model to minimize excess inventory and enhance customer
satisfaction
• Expand geographically across the country into Tier 2 & Tier 3 cities as well
• AI based live tracking system to reduce delivery discrepancies and AI chatbot support system for easier
grievance redressal

5. • Fully customizable app
where customers can
earmark dates of non
delivery
• Facilities of cashless
payment wallets and
platform like BHIM UPI
• Fully customizable
delivery calendar
.
• Perishable nature of
the products leads to
wastage on inventories
• High rate of
absenteeism of
delivery boys in peak
hours leading to
significant loss
• Limited variety of
SKUs
• Growing customer
agitation owing to
delivery discrepancies
• Overdependence on
specific delivery
partners
• Expansion into Tier
2 & Tier 3 cities
• Largely untapped
rural and semi urban
markets
• Introduction of
different varieties of
milk viz camel milk
and goat milk on a
use case basis
• Diversification of
portfolios
• Tie ups with bigger
Ecommerce players
• Increasing the
delivery hours from
3 hours(morning
only) to 6-8
hours(morning &
night)
.
• No specific entry
barrier for
competitors
• Slow decision
making leading
competitors to gain
fast movers
advantage
• Decrease in the
number of user
installed apps
• Sales/ employees
decreasing sharply in
spite of a higher
revenue
Strengths Weaknesses Opportunities Threats

6. Revenue Generation Map for next 10 years
The above estimates have been made assuming a growth rate in the
customer base by a figure around 1.25x-2x times in the upcoming
years
Total expected revenue generation per month is Rs 1,58,92,000

7. Future Directions of
Growth
Stage 0: Involves development of
core competencies- establishing an
efficient supply chain and logistics
system to strengthen the service
with existing dairy products-(for
upcoming 6-12 months)
Stage 1: Product Line Expansion-
addition of eggs, breads and other
essential groceries as per extensive
extensive primary and secondary
research (for next 2 years)
Stage 2: Market Expansion –
extending from B2C model to B2B
markets encompassing restaurants,
hotels, institutions (between 2nd and
4th year)
Stage 3: Geographic
Expansion- expanding in
Tier 1 cities and slowly entering the
Tier 2 cities as well – keeping a target
like expanding operations across 3
Tier 1 cities and 1 Tier 2 city every
year (over a period of upcoming 5
years)

8. Future Directions of
Growth
Stage 4: Backward Integration –
Shifting to a Vendor Managed
Inventory Model for smooth and
efficient functioning of
warehouse, supply chain &
logistics (beyond 5th year)
• Expected scaling up of business
by 5x times in terms of revenue
and employee base by 12x
times
• Delivery boy increase rate 1.5x
times->3years ,1.75x &2 x
times in the next 2 years
respectively
• Corporate office staffs by a
constant rate of 1.25 x times
for the next 5 years

9. Segmentation of customers into :
Silver ,Gold and Platinum on the basis
of order frequency and zone
Implementation of Vendor Managed
inventory system & smart AI based
lived tracking
Increase the delivery boys by 5x
times in the next 5 years and
corporate office staffs by 2x times
Portfolio diversification including
introduction of breads ,eggs and
flavored milk
Increase in delivery timings
Recommendations

10. Current
status of
city
No. of
delivery
person/ per
city
Salary Target/ day
Total
minimum
deliveries
Total
salary
Cost/de
livery
Tier 1 80 8000/- 25 delivery 2000 6,40,000 10.66
Tier 2 40 10,000/-
38
deliveries
1520 4,00,000 8.77
Tier 3 20 11,000/-
50
deliveries
1000 2,20,000 7.33
Exhibits
Exhibit 1
Increase in salary Increase in target
% change from tier 1 to tier 2 25% 50%
% change from tier 2 to tier 3 10% 33.33%
Exhibit 2

11. THANK YOU!