porter's generic strategies analysis of PAYTM

1. Paytm Strategy
PRESENTED BY –
Mayuri Pratapsinh Mahajan
Kapil Tirthani
Rohan Khatri
Aman Agrawal
Ashish Kadli
Namrata Yadav

2. Basic Offerings:
• a competing wallet service
• capture essential services online to build wallet size
• partner where there's an incumbent
• a (prepaid) payment gateway for e-Merchants

3. Objective:
-to give visibility to sellers in each of the categories
-to make sure that the consumer is aware of the assortments available in all the categories
-a consumer acquisition tool
-Consumer engagement increases too
Operation:
pick up one category AND put our focus on promoting it
-new category (smaller promotions can run over the weekends)
-large category like fashion and electronics
(one small sale every quarter and one big sale every six months)

4. Customer Segments
 Retail Customer
 Payment Bank Customers
 Non-payment Bank Customers

5. Paytm Tactics
•Going offline
•Targeting the hyperlocal
•Connecting with customers
•Preference to long term revenue generation

7. Porter’s Generic Strategies

8. • High levels of productivity & efficiency
• High degree of capitalization
• Economies of scale
• Lean production methods and culture
• Standard product
• Branding relatively unimportant
Features of Low Cost Strategy

9. • Superior product quality.
• Branding
• Good research and development.
• Effective sales and marketing
Features of Differentiation Strategy

10. • Concentrate on particular niche markets
• Understanding the dynamics of that market
• Understanding the unique needs of customers
• Essential to decide whether you will pursue Cost Leadership or
Differentiation
Features of Focus Strategy

11. Competitors:
• Freecharge
• Mobikwik
• Pay-U
• Airtel Money
• PayPal
• Flipkart
• Amazon
• Make My Trip

12. Strategy Followed By Paytm

28. Thank You