Organizational Parkour for Seattle Infocamp, 10/2013Joan Vermette
More on ways to practice our negotiation skills so our great UX designs will see the light of day. It proposes that UX Designers strengthen our cognitive flexibility, learn basic negotiation skills, and anticipate conflict and practice how to get through it.
Scottrade and Understanding the Customer Journey: When Segmentation Isn’t EnoughEffective
Presented at Engagement & Experience Expo 2014 by:
• Gina Bhawalkar, assistant vice president of user experience and accessibility at Scottrade
• Lys Maitland, senior user experience designer at EffectiveUI
By nature, Scottrade, Inc., a leading investing services firm clearly focused on numbers, had ample data and information on its clients from a UX and marketing research standpoint. As the company worked to enhance its strategic vision for client experience and add new services and solutions, company leaders knew they needed to not only bring all of their customer research together, but also fill in some gaps to gain a deeper understanding and get a full picture of its audience – both current clients and potential clients they are looking to attract. Working in close collaboration with user experience agency EffectiveUI, Scottrade embarked on a comprehensive ethnographic study, interviewing 36 people in their own environments to uncover what trading and investing meant to their lives overall, how Scottrade fits into this, the tools they use, where they need guidance or help and how they feel along the way.
Scottrade came away with a better understanding of its clients and what they needed beyond what the company’s segmentation models provided. Scottrade is now actively working to turn what they learned into action and tailoring its tools around its audiences. This session will provide the following tips to customer experience professionals who also want to really know their customers:
• How to start the process of embarking on a large research project, including how to make sure stakeholders are on board
• How to combine ethnographic research with quantitative research for the best understanding
• How to bring participant stories from the research to life for team members who were not involved in the interviews
• How to effectively socialize personas and journey maps throughout an organization
• Using personas and journey maps to drive actual business decisions and initiatives
• Taking the next step in monitoring and addressing the customer pain points uncovered in the journey mapping process
Time and motion sequences have the ability to hold someone's attention and give one precise control over how a user will interact with and interpret content. Directing the entrance, performance, and exit of each element is a form of choreography that more deeply engages with an audience. This talk will show you how Disney’s 12 principles of animation can be integrated into the most important moments of user experience design. The current extreme states we design for can be viewed as keyframes and we need to not only design for them, but the experience sequences between them. I've developed the 5 Principles of what I call UX Choreography and my talk will not only cover how they are valuable but also how and when to implement them when designing experiences for digital.
Utilizing Kinect Control for a More Immersive Interaction with 3D EnvironmentMohammad Shaker
Utilizing Kinect Control for a More Immersive Interaction with 3D Environment. Implemented by Saed Haj Ali, Kinda Tarboush and Marah Halawah and Supervised by me, Dr. Noor Shaker and Dr. Ammar Joukhadar.
Organizational Parkour for Seattle Infocamp, 10/2013Joan Vermette
More on ways to practice our negotiation skills so our great UX designs will see the light of day. It proposes that UX Designers strengthen our cognitive flexibility, learn basic negotiation skills, and anticipate conflict and practice how to get through it.
Scottrade and Understanding the Customer Journey: When Segmentation Isn’t EnoughEffective
Presented at Engagement & Experience Expo 2014 by:
• Gina Bhawalkar, assistant vice president of user experience and accessibility at Scottrade
• Lys Maitland, senior user experience designer at EffectiveUI
By nature, Scottrade, Inc., a leading investing services firm clearly focused on numbers, had ample data and information on its clients from a UX and marketing research standpoint. As the company worked to enhance its strategic vision for client experience and add new services and solutions, company leaders knew they needed to not only bring all of their customer research together, but also fill in some gaps to gain a deeper understanding and get a full picture of its audience – both current clients and potential clients they are looking to attract. Working in close collaboration with user experience agency EffectiveUI, Scottrade embarked on a comprehensive ethnographic study, interviewing 36 people in their own environments to uncover what trading and investing meant to their lives overall, how Scottrade fits into this, the tools they use, where they need guidance or help and how they feel along the way.
Scottrade came away with a better understanding of its clients and what they needed beyond what the company’s segmentation models provided. Scottrade is now actively working to turn what they learned into action and tailoring its tools around its audiences. This session will provide the following tips to customer experience professionals who also want to really know their customers:
• How to start the process of embarking on a large research project, including how to make sure stakeholders are on board
• How to combine ethnographic research with quantitative research for the best understanding
• How to bring participant stories from the research to life for team members who were not involved in the interviews
• How to effectively socialize personas and journey maps throughout an organization
• Using personas and journey maps to drive actual business decisions and initiatives
• Taking the next step in monitoring and addressing the customer pain points uncovered in the journey mapping process
Time and motion sequences have the ability to hold someone's attention and give one precise control over how a user will interact with and interpret content. Directing the entrance, performance, and exit of each element is a form of choreography that more deeply engages with an audience. This talk will show you how Disney’s 12 principles of animation can be integrated into the most important moments of user experience design. The current extreme states we design for can be viewed as keyframes and we need to not only design for them, but the experience sequences between them. I've developed the 5 Principles of what I call UX Choreography and my talk will not only cover how they are valuable but also how and when to implement them when designing experiences for digital.
Utilizing Kinect Control for a More Immersive Interaction with 3D EnvironmentMohammad Shaker
Utilizing Kinect Control for a More Immersive Interaction with 3D Environment. Implemented by Saed Haj Ali, Kinda Tarboush and Marah Halawah and Supervised by me, Dr. Noor Shaker and Dr. Ammar Joukhadar.
Organizational Parkour: the Negotiation Game for DesignersJoan Vermette
At IAS09, Matt Milan gave a provocative talk on what he called "Innovation Parkour." Parkour is a way of moving from place to place as efficiently as possible by jumping, vaulting, or climbing around obstacles. His talk was a plea for us to practice our craft so great design can become a reflex in the face of challenge, much as parkour artists view the environment not as a hindrance to their sport but an aid.
I believe the equivalent of the built environment in parkour is less the landscape of the design challenges we face than the structures, process, and culture of the organizations in which we do our work. Yes, design exercises make better designers - however, an IA/UXer who can solve wicked problems but who can't get her organization to implement her solutions needs also to be practicing complimentary disciplines: cultural diagnostics, relationship savvy, and communication and negotiation skills.
Enter Organizational Parkour, a game where IA/UXers can practice these complimentary skills. The game pits teams against each other to complete deliverables, by role-playing and negotiating based on the tenets of Principled Negotiation. Game players are guided on how to use negotiation skills to manage sticky client issues and see great work to completion.
Lecture 1 of 4 in the Game Design Class, Fall 2012 - Structure of Games: introduction to formal, dramatic, spatial elements, and a definition of games.
Finding detailed specifications for implementing user research methods is easy - but matching specific methods to your particular needs can be a challenge. We’ll outline an underlying framework for research approaches so you’ll understand why each method works as well as when to use i
IAS13: Metadata in the Cross-Channel Ecosystem: Consistency, Context and Inte...aungstad
Metadata enables consistency, context and interoperability in a cross-channel context by managing, describing and exchanging information objects.
This presentation explores 3 different types of metadata: administrative, descriptive, and structural, and their role in UX practices including content strategy, responsive design, rich snippets, and web forms.
We’ll then look at the cross-channel ecosystem, understanding media, channels, interactions and touchpoints. We’ll explore The Internet of Things, and furthermore the importance of information exchanges in cross-channel service design.
From there we learn about the nuts and bolts of an information exchange, including semantics, syntax and lexicon, and how these are documented in schema. Then we’ll look at some of the common standards used to specify schema for information exchanges and semantic markup. Last but not least, we’ll explore how linked data and ontologies enable us to progress from the Web of Documents to the Web of Data.
Presentation for the Information Architecture Summit in Baltimore, Maryland April 6th 2013. I had a great time & welcome feedback to further the discussion. Thanks everyone!
Here are the slides from my closing plenary at WebExpo in Prague, Czech Republic on 22 September 2012. A few rants, a few truths, a few goofy opinions, but backed up with a little experience, too.
Giant 2015: CTRL Z, A Practitioner's Support GroupDavid Farkas
A discussion in how we can better ask and offer support within our teams when projects and situations occur that are unexpected or non-ideal. This presentation was paired with a live-demo and discussion.
Running Great Design Reviews With Clients & PartnersCraig Peters
No matter how great your designs are, the way you communicate with your clients/business partners can make or break your engagement, especially as design challenges and organizations become more complex.
But what actually makes some meetings go well, and others not? We’ve heard “Be storytellers,” “Provide the right context,” and “Set expectations,” but what does that look like in practice?
I’ll provide real-life examples of how we’ve done this in our presentations for client engagements. We’ll include examples of our fundamental concepts we live by. No surprises. Over-communicate. Tell them how to be and what to do in the meeting. Design every slide of a presentation, not just the “designs.” Tell a story. Assume your clients have no idea what your meeting is all about (put yourself in their shoes).
It always goes better when you’re well prepared; we’ll help you get there.
Describing the elephant: Moving beyond professional silos when defining UXEric Reiss
Professional factions have made it impossible for the business community to make educated decisions – or even understand what UX is. Content strategists scream “Content is King”. The information architects yell “Structure the kingdom”. The SEO folks say “There is no data without metadata”.
And the business community is frustrated. Who should they hire?
The answer is simple: the agency that tells them: “No worries. We’ll get it done for you and you will love it.”
I’d like to see these professional barriers broken down. We ALL bring something valuable to the table – if we’re ever allowed to sit at that table. And I’d like to share a model for UX that respects our differences, but provides an easy-to-understand framework on which businesses can build their UX strategies.
Of brains and buttons (UXCE, Berlin, Germany)Eric Reiss
There are four main topics in this presentation - from simple practical considerations to the more obscure cognitive triggers. IAs need to know this stuff and act on it before the interaction-design crowd, the business analysts, and the content strategists take it away from them:
1. Forms and basic functionality - the crap needs to work
2. Building shared references - folks won't buy what they don't understand
3. Value-added services - enhancing the experience through context
4. Cognitive triggers - influencing irrational decision-making processes
When you look at the greatest design thinkers in history, you will see that they all worked in a deliberate fashion. They would research, practice, and network in a deliberate and calculated fashion. These slides show how Pablo Picasso, Agatha Christie, Thomas Edison, Hedy Lamarr, Leonardo Da Vinci, and Sherry Turkle perform deliberate research, deliberate practice, and deliberate networking.
Organizational Parkour: the Negotiation Game for DesignersJoan Vermette
At IAS09, Matt Milan gave a provocative talk on what he called "Innovation Parkour." Parkour is a way of moving from place to place as efficiently as possible by jumping, vaulting, or climbing around obstacles. His talk was a plea for us to practice our craft so great design can become a reflex in the face of challenge, much as parkour artists view the environment not as a hindrance to their sport but an aid.
I believe the equivalent of the built environment in parkour is less the landscape of the design challenges we face than the structures, process, and culture of the organizations in which we do our work. Yes, design exercises make better designers - however, an IA/UXer who can solve wicked problems but who can't get her organization to implement her solutions needs also to be practicing complimentary disciplines: cultural diagnostics, relationship savvy, and communication and negotiation skills.
Enter Organizational Parkour, a game where IA/UXers can practice these complimentary skills. The game pits teams against each other to complete deliverables, by role-playing and negotiating based on the tenets of Principled Negotiation. Game players are guided on how to use negotiation skills to manage sticky client issues and see great work to completion.
Lecture 1 of 4 in the Game Design Class, Fall 2012 - Structure of Games: introduction to formal, dramatic, spatial elements, and a definition of games.
Finding detailed specifications for implementing user research methods is easy - but matching specific methods to your particular needs can be a challenge. We’ll outline an underlying framework for research approaches so you’ll understand why each method works as well as when to use i
IAS13: Metadata in the Cross-Channel Ecosystem: Consistency, Context and Inte...aungstad
Metadata enables consistency, context and interoperability in a cross-channel context by managing, describing and exchanging information objects.
This presentation explores 3 different types of metadata: administrative, descriptive, and structural, and their role in UX practices including content strategy, responsive design, rich snippets, and web forms.
We’ll then look at the cross-channel ecosystem, understanding media, channels, interactions and touchpoints. We’ll explore The Internet of Things, and furthermore the importance of information exchanges in cross-channel service design.
From there we learn about the nuts and bolts of an information exchange, including semantics, syntax and lexicon, and how these are documented in schema. Then we’ll look at some of the common standards used to specify schema for information exchanges and semantic markup. Last but not least, we’ll explore how linked data and ontologies enable us to progress from the Web of Documents to the Web of Data.
Presentation for the Information Architecture Summit in Baltimore, Maryland April 6th 2013. I had a great time & welcome feedback to further the discussion. Thanks everyone!
Here are the slides from my closing plenary at WebExpo in Prague, Czech Republic on 22 September 2012. A few rants, a few truths, a few goofy opinions, but backed up with a little experience, too.
Giant 2015: CTRL Z, A Practitioner's Support GroupDavid Farkas
A discussion in how we can better ask and offer support within our teams when projects and situations occur that are unexpected or non-ideal. This presentation was paired with a live-demo and discussion.
Running Great Design Reviews With Clients & PartnersCraig Peters
No matter how great your designs are, the way you communicate with your clients/business partners can make or break your engagement, especially as design challenges and organizations become more complex.
But what actually makes some meetings go well, and others not? We’ve heard “Be storytellers,” “Provide the right context,” and “Set expectations,” but what does that look like in practice?
I’ll provide real-life examples of how we’ve done this in our presentations for client engagements. We’ll include examples of our fundamental concepts we live by. No surprises. Over-communicate. Tell them how to be and what to do in the meeting. Design every slide of a presentation, not just the “designs.” Tell a story. Assume your clients have no idea what your meeting is all about (put yourself in their shoes).
It always goes better when you’re well prepared; we’ll help you get there.
Describing the elephant: Moving beyond professional silos when defining UXEric Reiss
Professional factions have made it impossible for the business community to make educated decisions – or even understand what UX is. Content strategists scream “Content is King”. The information architects yell “Structure the kingdom”. The SEO folks say “There is no data without metadata”.
And the business community is frustrated. Who should they hire?
The answer is simple: the agency that tells them: “No worries. We’ll get it done for you and you will love it.”
I’d like to see these professional barriers broken down. We ALL bring something valuable to the table – if we’re ever allowed to sit at that table. And I’d like to share a model for UX that respects our differences, but provides an easy-to-understand framework on which businesses can build their UX strategies.
Of brains and buttons (UXCE, Berlin, Germany)Eric Reiss
There are four main topics in this presentation - from simple practical considerations to the more obscure cognitive triggers. IAs need to know this stuff and act on it before the interaction-design crowd, the business analysts, and the content strategists take it away from them:
1. Forms and basic functionality - the crap needs to work
2. Building shared references - folks won't buy what they don't understand
3. Value-added services - enhancing the experience through context
4. Cognitive triggers - influencing irrational decision-making processes
When you look at the greatest design thinkers in history, you will see that they all worked in a deliberate fashion. They would research, practice, and network in a deliberate and calculated fashion. These slides show how Pablo Picasso, Agatha Christie, Thomas Edison, Hedy Lamarr, Leonardo Da Vinci, and Sherry Turkle perform deliberate research, deliberate practice, and deliberate networking.
What Board Games can Teach Us about Designing ExperiencesStephen Anderson
There’s a reason so many board gamers show up UX events. The same skills that make us great information wranglers are the same things that make board games like Catan, Pandemic and yes, even Exploding Kittens so appealing! It should come as no surprise that we’ve seen prominent UX leaders cross over into board game design (Matt Leacock, Dirk Knemeyer).
If we scratch beneath the surface, there’s a set of shared skills (and struggles) common to these different professions. Specifically: the spatial arrangement of information, visual encoding of information, creating designed spaces, a systems view, playtesting / user testing, competing tensions, triggering emotional responses, and many more.
Okay, so what? Sure, it’s kind of neat that we have so much in common. But how might this change what I do at $largecompany? Here’s the honest truth: The game design profession is just a little bit farther down the road than us, and we have a lot to learn from this group if we can look past the superficial differences. We talk about designing for emotions, but let’s face it, game designers are actually winning at this. Processes? We talk about lean and agile, but game designers have mastered playtesting (and the design to playtest ratio should make us embarrassed at how little we actually iterate with users). And there’s plenty more. I’m confident that if we can look our our own profession through the lens of game design, we’ll see plenty of glaring opportunities for improvement, and a few tricks we might pick up, as well.
16 million downloads and 300.000 da us later when those numbers can't keep ...Mary Chan
Some of the biggest causes of a game studio to fail include: a demotivated and/or burned out team, lack of funds, legal trouble, not seeing the problems ahead, a neglected game and/or audience, internal arguments and publishing problems. At the start of January 2014, Critical Force Entertainment based of Kajaani, Finland had every single one of those challenges one way or another. This talk is intended to share the insights, learned lessons and best practices of how we succeeded through failing endlessly, even with a game that had a huge audience which we sadly never managed to properly monetize and the stigma of being a 'cloner'. Regardless of that, being creative and coming up with solutions to our problems on a step-by-step basis got us to become strong than we ever thought we could be. The main focus of this talk is on sharing our story of performing a complete startup turnaround regardless of the relative success we've had with our games. Topics include:
Team Culture
- we were lacking a defined team culture, so we decided to completely fix that Product management
- we never had anybody focus on this, now we do Legal Concerns
- we were facing 300+ websites that iframed our game from Kongregate, we show how we turned this into profit Funding
- we were making money, but didn't properly manage our budget.
Titanic Effect
- we were focusing too much on growing quantity instead of improving quality Community
- we had neglected our audience, now we're going to leverage them Partnerships
- finding the right partners to work with has saved us a lot of hassle for a worth-while share of our revenues.
We will be sharing concrete examples of how we tackled the above topics and will provide various forms of data, references, tips, best practices and learned lessons. Part of these can be found in the attached presentation draft.
Intended audience & prerequisites: Mostly intended for small-medium sized independent developers or developers intending to start their own company.
Session takeaways: We want developers to walk away with a new toolkit that allows them to see opportunity in every bit of adversity that might cross their path. Our story is but one of many, but will illustrate some of the most fundamentally necessary mindsets, perspectives and attitudes that developers can adopt to turn the biggest failure into something useful.
Vlad Micu, Head of Studio Critical Force Entertainment - The complete game st...How to Web
This presentation is intended to share the insights, learned lessons and best practices of how our startup succeeded through failing endlessly, even with a game that had a huge audience which we sadly never managed to properly monetize
My slides from NXNEi 2011, a game designer's perspective on gamification. It's a crash course primer, an invitation to be critical, and a starting point for designers interested in what game design might have to offer.
The conversation has proceeded and become more involved since I did this in June 2011, but more perspectives on this practice can't hurt.
SharePoint projects are wickedly complex. Among the reasons: You are dealing with loosely defined big-picture issues like collaboration, information sharing, portal navigation and information organization; and you are trying to define these solutions within the context of the social complexity that exists in all organizations. The result is that you end up with solutions that may satisfy some of your stakeholders, but which leave others disengaged, disenfranchised and disappointed. Getting to success is dependent on reaching a shared understanding, followed by a shared commitment from all of the participants and stakeholders.
We have discovered that visual tools can very quickly allow groups of people to get to shared understanding and commitment. We will share our techniques with you and teach you how to use free or very inexpensive tools that allow you elicit your clients' goals. We then show you to prioritize, map and construct the solution.
We will cover the use of Gamestorming and Innovation Games, which use the concepts of games to get to serious results in a much less painless way than the usual planning and requirements workshops. We will demonstrate the use of mind mapping for navigational design, taxonomy design, prioritization and capturing the thought process of a team via an interactive process.
GAMIFIN 2019 Conference Keynote: How to fail at #gamification researchLennart Nacke
Lennart Nacke describes the many ways that failure is important and necessary for iterative design and development of gamification research. He outlines several ways that current gamification research can improve on experiments, execution, and publication of gamification studies. He touches on areas of game thinking, user experience, and design to tie all the examples of failure together into a call for honest design and research in gamification.
Pitching with Killer Demos / Jaroslav Stacevič (Nordcurrent)DevGAMM Conference
A good publishing deal opens doors to the industry for many creators, indie studios, and aspiring developers, but capturing the interest of publishers often requires something truly exceptional.
Enter the game demo, your most powerful ally! It's often the first chance you have to impress publishers or investors with your creation. As an up-and-coming game developer, understanding the subtleties of crafting an engaging game demo is vital to grab attention and land that all-important publishing deal.
Join me in this talk to explore the essential components of creating a compelling game demo. We'll discuss how to construct a demo that not only captures interest but also conveys the essence of your game, highlights its distinctive features, and leaves a memorable impression on potential publishers. We'll also explore common pitfalls, discuss optimizing your demo to support your pitch deck, and look at examples of successful demo-driven pitches.
By the end of this session, you will gain a deeper understanding of the pitching process from a publisher's perspective and be better prepared to attract the attention of potential publishers.
Serendipity by Design - IxD S. America 13Dave Malouf
I opened up the talks section of this great conference in Recife, BR in 2013.
The talk was talking about how design can use the powerful tools of art and it's close association to non-linear creativity and associative thinking by building the space and culture of the studio environment.
Kickstart your Product Backlog with Innovation GamesFrederic Vandaele
How to start your Scrum project? How to initialize your product backlog? You are not alone, in most agile projects, managing the product backlog remains a complex and difficult activity.
Scrum said that it's the Product Owner that manage the product backlog but it does not tell us how (It's a framework you know). However, the product owners are people from the business. They have little or no experience with Agile and what it means in term of contribution to the project.
How to involve a group of users in the creation of product backlog without that they feel cheated or ignored? How to prioritize dozens or even hundreds of user stories of varying sizes with a group of users representing different needs with conflicting interests?
The Innovation Games are techniques that can address these issues. The art is to combine these methods with a view to a common vision to emerge as an initial product backlog that will help the Scrum team to start the project on a solid foundation.
Presented at Agile Tour Brussels 2013
Visual design is more than styling. It is function. And not only because it communicates, but also because it makes us feel. And between feeling and communication, people find things easier to use.
A comparison between the software development practices: invidual developers vs development teams. Presentation for IT students at Kaunas University of Technology in Lithuania
This presentation was used for the SGA & Playrix RS online lecture Game design at Playrix with Dmitriy Molchanov, Nov 2020 - Playrix is famous for their tight-knit community of avid players, and it only goes to show how great design decisions, coupled with nuanced balancing, can make one match-3 game a daily digital habit for more than 300 million people who downloaded this game worldwide. This lecture will break down some of the main decisions and pipeline processes that unfold behind the game dev curtain.
These are my top takeaways from the 2011 PSFK conference in NYC and what these trends mean for the advertising industry and agencies.
BIG thanks to Vanessa Carney and Avin Narasimhan for sharing notes with me (I lost my notebook after the conference). Without your notes and subsequent blogs posts I definitely wouldn't have remembered half this stuff.
Webinar: What Did I Miss? The Hidden Costs of Depriortizing Diversity in User...Mad*Pow
Characteristics like race, ethnicity, gender, and disability status can have a significant impact on how we experience the world, and how the world experiences us. In UX research, diversity is the first thing to vanish from the recruit when the going gets tough; Megan will talk about what we miss when that happens, and what researchers can do about it in their own practice. This presentation will demonstrate why a diverse recruit is imperative for a strong user research study, provide examples of what we miss when the recruit is homogeneous, and offering tactics for addressing the issue.
Presented by Megan Campos, Experience Research Director, Mad*Pow
Watch the presentation at https://youtu.be/E41q8Nx67Do
Webinar: Intro to Strategic Foresight & Futures ThinkingMad*Pow
Presented by Mad*Pow Experience Strategist, Liz Possee Corthell.
When the future is uncertain, how can organizations design and innovate boldly but responsibly? Futures thinking is an approach to strategic design that considers what is likely to change and what is likely to stay the same in the future, as a means to be more reflective in strategic planning. Considered by some to be more of an art, and by others to be a science, futures thinking gives us a framework to talk about our current world, and how the world may look in the future.
To quote futurist Dr. Sohail Inayatullah, “With futures thinking, we use the future to change the present. “
In this webinar, you’ll learn that futures thinking is not an effort to predict the future, but rather a means to illuminate unexpected implications of present-day issues that empower individuals and organizations to actively design desirable futures. The emphasis isn’t on what will happen, but on what could happen, given various observed drivers.
It’s a way of gaining new perspectives and context for present-day decisions, as well as for navigating the dilemma at the heart of all strategic thinking: the future can’t be predicted, yet we have to make choices based on what is to come.
This presentation will include a few tools you can start using right away, as well as a few activities to get us thinking about the future.
Let’s Get Meta: Applying Service Design To Improve Employee Experiences… and ...Mad*Pow
Love it or hate it, people spend most of their lives working. Those working hours include behaviors, tasks, and, interactions that all add up to… experiences… and how well the employee experience is designed can have far reaching impacts on the delivery of products and services to customers. As the world embraces human centered design and focuses more and more on the importance of thoughtfully designed customer experiences, we must not lose sight of the other humans in our experience ecosystem, (not just the ones paying for a product or service). Employee experience is more than just physical environments and HR benefits – it’s about understanding the unique needs of people who mediate the experiences of others, whether through direct interaction with customers or behind the scenes roles with downstream effects. Thankfully, the very tools that help us design and deliver exceptional experiences for customers also help us understand and support the employees within an organization.
Join this webinar to learn more about service design, and how grounding your customer engagement strategies in service design methods can provide uniquely powerful aids to improve employee experience– retaining talent, scaling operational efficiencies, and ultimately empowering your employees to deliver better customer experiences in turn.
Presented by Jen Briselli, Mad*Pow SVP Experience Strategy & Service Design
Behavior Change Design: A Comprehensive Yet Practical Approach to Improving H...Mad*Pow
We live in an age where most of the pressing health issues we face as a society can be linked directly or indirectly to underlying social and behavioral determinants. These two issues present not only significant challenges to healthcare providers but also to payers seeking cost-effective ways to manage population health and provide value. Supporting people in living healthier lifestyles is, therefore, a fundamental concern for both affected and at-risk populations as well as for healthcare payers, providers, caregivers, and governments.
But how do we best support people in adopting and sustaining health promoting and protective behaviors, and reducing or avoiding health-risk behaviors over the course of a lifetime? The answer, lies of course, in the ever-maturing science of behavior change. The past decade has materialized a renaissance of theory-and-evidence-to-practice approaches that focus not only on identifying ‘what works’ when it comes changing behavior for a given problem, population, and context but also on how these techniques can be used to deploy interventions through any channel to change behavior and achieve meaningful outcomes.
This webinar will present an overview of the essential components of modern, applied behavioral science, and a process model for the design, implementation, and evaluation of effective behavior change interventions.
Communication Strategies to Keep Employees Engaged and Informed During a Chronic Crisis
View the webinar here: https://youtu.be/2frLDn5C_zs
As the new normal continues to evolve, companies are being challenged daily to keep employees engaged and informed while supporting their business operations. Throughout the pandemic, employees have demonstrated their adaptability in the face of remote working, unanticipated childcare needs, furloughs, and isolation. Many employers are realizing that effective employee communication is the key.
Join Mad*Pow Founder and Chief Experience Officer Amy Heymans and Beth Clauss, President, Small Potatoes Communications, to learn how they have helped clients engage their employees, strengthen their company culture and create a unified and informed employee community. The webinar will cover how organizations can create an employee communications strategy that helps employees weather the unique circumstances of a long-term, ongoing crisis, while navigating the treacherous waters of promoting productivity and profits during a pandemic.
Design More Innovative Solutions with a Holistic Understanding of the Chronic...Mad*Pow
Hosted by Jen Briselli, SVP of Experience Strategy and Service Design, Mad*Pow and Priyama Barua, Director of Experience Strategy, Mad*Pow.
Through years of work across the health care ecosystem, Mad*Pow has developed The Chronic Health Experience Map. This artifact represents a human-centered architecture of the health ecosystem for someone managing a chronic condition. It illustrates common health related events so designers and innovators can build empathy for the health seeker’s experiences at different points on their journey and design more meaningful solutions that build value and improve health outcomes.
In this Webinar, the co-creators of this map will share insights from the research that led to this map’s creation, and discuss examples of how they’ve successfully used it in work with healthcare clients, along with tips and tricks for using it in your own organization.
The map is free to download at https://bit.ly/3gta94n. Print it, or paste the downloaded file into a Mural or Miro board to facilitate remote collaboration during an ideation session.
Accessibility for Design & Content hosted by VP, Content Strategy, Marli Mesibov & Director, Experience Design, James Christie
Mad*Pow is offering a two hour accessibility workshop for people who design digital products and services. Through a mix of presentations and participatory activities attendees will learn and practice the skills needed to ensure digital sites and services meet the needs of a real-world diverse audience.
Design and content teams have nearly universally embraced user experience, which is wonderful news for their audiences! Unfortunately, too many still lack the knowledge or ability to create accessible, inclusive designs. That means the final experiences are great for some people, but not all.
Standards and guidelines exist, but they can be complicated and long winded. Join us to move past the legalese. You will participate in activities that give you tools to improve your UX work.
This workshop is valuable for any UX designer, content strategist, product manager, or anyone else with an impact on design decision making.
By the end of the workshop, participants will
Understand the various levels of accessibility
Gain a working knowledge of the legal and regulatory frameworks that define and enforce digital accessibility
Practice how to identify and categorize accessibility problems — so you can fix them
Plan and prepare accessible design and content, before it gets to your users.
FXD attendees kicked off their experience at a half-day Leadership Forum, 12:30pm -4:30pm on October 24, 2019. This forum was comprised of a diverse, creative, thoughtful group of thinkers and leaders from across the financial ecosystem and they were engaged an intimate and inspiring conversation.
During the forum, Mad*Pow’s Chief Design Officer, Michael Hawley hosted structured networking and workshop-type activities designed to identify and answer key challenges of the financial services industry. By coming together in structured dialog and sharing ideas from a leadership perspective, attendees created opportunities to learn from each other and help us lead our organizations to deliver better experiences. The forum was rich with opportunities for attendees to grow their networks and build new relationships with other leaders in finance.
Specific topics for discussions were driven by the participants in the forum, so they were as relevant as possible. The structure of the event will allowed us to build toward collective insight and inspiration:
“Meet Your Peers” – Facilitated networking and identification of challenges to designing to great experiences in finance
“Solving Challenges” - Idea sharing and relevant experiences, process, and organizational approaches to key challenges
“Imagining the Future” – Learning and finding inspiration from others by collaboratively constructing stories and future experience ideas.
Engaging with People Through Multiple Touchpoints, Channels, and Technologies.
New technologies, device types, and evolving patient expectations place a large burden on service offerings from health organizations. New technologies can be disruptive, but they can also be disrupting, especially if organizations don’t have a strategy on how to deal with the evolving landscape. Virtual reality pain management? Passive low-band telemetry data? Health monitoring? We will discuss approaches that health organizations can take to manage the ever evolving technology landscape and shifting patient dynamic from hospital care to home care.
Facilitator: Jonathan Podolsky, VP Experience Strategy, Mad*Pow
Human-Centered Design and Innovation in Health Organizations.
There is increasing acknowledgement and movement toward human-centered design and design thinking for innovation, service design, and product development. However, evolving and transforming toward these practices in well-established and highly regulated health organizations is a challenge. Organizations have explored Innovation Centers, re-organizing around products and service lines, aligning with functional domains, and expanding design thinking through training. Attendees will share their experiences as we collectively look at how health organizations can evolve to get the most impact from their design transformation efforts.
Facilitator: Adam Connor, VP Design Transformation, Mad*Pow.
Designing for Health Behavior Change.
Beyond use of digital tools and services, health organizations are increasingly considering how they can help people make positive change in their lives. Additionally, there are potential business benefits to changing behaviors to align with the organization's objectives. But designing for behavior change is challenging and has long-term outcome goals that may not be aligned with short-term business incentives for health organizations. Issues of trust and ethics also come into play. With these complex factors in mind, this discussion will explore the strategic options for health organizations to consider related to changing behavior.
Facilitator: Dr. Amy Bucher, Behavior Change Design Director, Mad*Pow.
Aline Holzwarth is an applied behavioral scientist, primarily focusing on digital health research and scientifically informed product design. She is Head of Behavioral Science at Pattern Health, a healthcare technology company that makes it easy to create personalized care plans (patterns) for patients, leveraging behavioral science to help patients stick to these patterns. She also co-founded the Behavior Shop, a behavioral science advisory company, and holds an appointment as Principal of the Center for Advanced Hindsight at Duke University, an applied behavioral science lab that helps people be happier, healthier and wealthier, at home and abroad.
Vanessa is the research director for IFTF's Future 50 Partnership, a network of future-smart organizations that support strategic foresight research into the urgent futures that will shape the next decade across the business, social and civic spheres. Her research and foresight work delivers and scales real-world impact with a focus on health and healthcare, equity and technology.
Prior to Institute for the Future, Vanessa worked in a variety of roles at the intersection of inclusive design, innovation and health, advancing product and business strategy for technology that advances health equity and programs and strategies that foster entrepreneurship among underrepresented populations.
She is a frequent speaker and has been recognized as a 2018 Aspen Ideas Festival Spotlight Health Scholar, 40 Under 40 Tech Diversity Silicon Valley, 2016 New Leaders Council San Francisco Fellow, 200 Black Women in Tech to Follow on Twitter and as a 2016 TEDMED Research Scholar. Vanessa earned her BA in psychology from Yale University and her MPH in global health from Columbia University
Trina Histon, Aubrey Kraft, W. Scott Heisler, Kaiser Permanente Care Manageme...Mad*Pow
How Kaiser Permanente is using human centered design to help members understand and improve their emotional health
In this session you will learn:
One
We will share key insights from our journey to stand up an ecosystem for emotional health and wellness with digital therapeutics in multiple care settings and ‘self-serve’ access to these tools and resources on our patient facing portal.
Two
We will also share our learnings on the application of human centered design to mental health, our preliminary data and insights on the development of a digital therapeutic formulary for emotional health and wellness and key takeaways we have so far on what it takes to integrate these tools across clinical pathways.
Three
Understand how human centered methods map to health literacy
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
48. Principled Negotiation
§ Separate the people from the problem
§ Focus on interests, not positions
§ Invent multiple options looking for mutual gains before
deciding what to do
49. Principled Negotiation
§ Separate the people from the problem
§ Focus on interests, not positions
§ Invent multiple options looking for mutual gains before
deciding what to do
§ Insist that the result be based on some objective standard
59. Statement of Work
§ Upfront research, including
§ reviewing internal documents
§ stakeholder interviews
§ user interviews.
§ Design Studio workshop
§ Wireframe initial key screens
§ Detailed wireframes of all the flows
60. The Cards
§ The script of the story is on a deck of
cards. Each card is a part of the
story in the process of creating a
deliverable.
62. The object: create
deliverables
§ The object of the game is create
deliverables by playing cards in
order.
§ Some of the cards the team needs
are in the clients’ hands, some are in
the UX team’s hands.
63. Timing and Game Play
§ The game is in three phases:
§ Discovery: Deliverables 1 – 4
§ Research and Design Studio Workshop: Deliverables 5 - 8
§ Design: Deliverables 9 - 10
§ Each phase takes 20 minutes, depending on the size of the
teams.
65. In summary
§ Conflict and communications issues are not the things
*interfering* with our jobs – understanding them IS our
job
§ We can practice getting better at dealing with them,
three ways:
§ Strengthen our core cognitive skills
§ Learn the fundamentals of negotiation
§ Recognize what issues continually arise in your work, and
prepare for them.